Exhibit 23.1

            Consent of Independent Registered Public Accounting Firm


We consent to the incorporation by reference in the Registration Statement (Form
S-8  No.  333-84281)  pertaining  to  the  1-800-FLOWERS.COM,  Inc.  1999  Stock
Incentive  Plan and the 1997 Stock  Option Plan and the  Registration  Statement
(Form S-8 No. 333-54590) pertaining to the 1-800-FLOWERS.COM, Inc. 2001 Employee
Stock  Purchase  Plan of our report  dated July 30,  2004,  with  respect to the
consolidated  financial  statements  and  schedule  of  1-800-FLOWERS.COM,  Inc.
included in the Annual Report (Form 10-K) for the year ended June 27, 2004.

                                                    /s/ Ernst & Young LLP

Melville, New York
September 8, 2004