Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


We consent to the  incorporation  by  reference in this  Registration  Statement
(Form S-8 No.  333-00000)  pertaining to the  1-800-FLOWERS.COM,  Inc. 2003 Long
Term  Incentive  and Share Award Plan of our report  dated July 30,  2004,  with
respect   to   the   consolidated   financial   statements   and   schedule   of
1-800-FLOWERS.COM,  Inc.  included in its Annual Report (Form 10-K) for the year
ended June 27, 2004, filed with the Securities and Exchange Commission.



/s/ Ernst & Young LLP

Melville, New York
October 27, 2004