EMPLOYMENT AGREEMENT


EMPLOYMENT  AGREEMENT,  dated as of May 1, 2006 (this  "Agreement"),  by and
among 1-800-FLOWERS.COM,  INC., a Delaware corporation ("Flowers"),  Fannie
May Confections  Brands,  Inc., a Utah  corporation and a wholly owned
subsidiary of Flowers (the "Company"), and David Taiclet ("Executive").

                                    RECITALS


WHEREAS,  pursuant to the Stock Purchase Agreement,  dated as of April 5, 2006
(the "Stock Purchase Agreement"), by and among the Company, the Guarantors named
therein,  the Sellers named therein and Flowers,  Flowers  acquired the Company,
through the sale by Sellers to Flowers of all the outstanding  shares of capital
stock and warrants of the Company (the "Transaction"); and

WHEREAS,  Executive  was a significant  shareholder  of the Company and received
substantial consideration in connection with the Transaction; and

WHEREAS,   Flowers  would  not  have  completed  the  Transaction   without  the
protections  and  benefits  afforded  to it under the  terms of this  Agreement,
including,  without  limitation,  the  provisions  concerning  the protection of
confidential  information,  non-competition,  intellectual property and business
opportunities; and

WHEREAS,  the Company desires to employ Executive as Chief Executive  Officer of
the Company and  Executive  desires to accept  such  employment,  subject to the
terms and conditions contained herein;

NOW, THEREFORE,  in consideration of the premises and mutual covenants contained
herein, and for other good and valuable consideration,  the receipt and adequacy
of which is hereby acknowledged, the parties agree as follows:

1. Employment.

1.1 Subject to the terms and conditions of this Agreement, the Company agrees to
employ  Executive  during  the  Term (as  herein  defined).  Executive  shall be
employed as the Chief Executive Officer ("CEO") of the Company and as such shall
report to the  President of Flowers for the Initial Term of this  Agreement  (as
defined herein).  As CEO of the Company,  Executive shall perform faithfully and
diligently such duties and responsibilities as are customarily  performed by the
CEO of a company the size and nature of the Company,  and such other  comparable
duties and responsibilities as, from time to time, may be assigned to him by the
President  of Flowers or the Board of  Directors  (the  "Board") of the Company.
Executive  acknowledges  and agrees  that  Executive  may be  required,  without
additional compensation,  to perform comparable services for any business entity
controlling,  controlled by, or under common control with, the Company by virtue
of direct or indirect  beneficial  ownership of voting  securities  of or voting
interest in the controlled  entity (an  "Affiliate") and to accept any office or
position with any such  Affiliate as the Board may require,  including,  but not
limited  to,  service  as an  officer  or  director  of the  Company or any such
Affiliate.  Executive shall comply with all applicable  policies of the Company,
all  policies  of  Flowers  applicable  to  Executive  and all  laws,  rules and
regulations applicable to the Company and its business.

1.2 Subject to the terms and  conditions  of this  Agreement,  Executive  hereby
accepts  employment  hereunder  as  CEO of  the  Company  and  agrees  that  his
employment shall be full-time and exclusive.  During the Term,  Executive shall,
except  during  periods of sick leave or duly  authorized  vacation  or leave of
absence, devote the whole of his time, attention, skill and ability during usual
business hours (and outside those hours when reasonably necessary to Executive's
duties and responsibilities  hereunder) to the faithful and diligent performance
of the duties and responsibilities  described herein.  Nothing in this Agreement
shall preclude  Executive,  so long as such activities are not prohibited  under
Section 9.2 hereof  and,  in the  reasonable  determination  of the Board,  such
activities  (individually  or collectively) do not create a conflict of interest
for   Executive  or  Flowers  and  its   subsidiaries,   including  the  Company
(collectively the "Group"),  or materially interfere with the performance of his
duties and responsibilities hereunder, from engaging in charitable and community
affairs,  from  managing  any passive  investment  made by him in real estate or
other property  (provided that no such investment may exceed two (2%) percent of
the equity  securities of any entity,  without the prior written approval of the
Board), or from serving,  subject to the prior written approval of the Board, as
a member of  trade-related  boards  of  directors  or as a trustee  of any other
trade-related association or entity.  Notwithstanding the foregoing, so long as,
in the reasonable  determination of the Board, such activities  (individually or
collectively)  do not create a conflict of interest for  Executive or the Group,
or materially  interfere with the performance of his duties and responsibilities
hereunder,  Executive  shall be  permitted  to  continue  his  current  level of
involvement   in,  and  activity   related  to,  the   National   Confectioner's
Association;  St.  Joseph's Home for Boys;  Conley  Insurance  Group;  Marquette
Insurance; Young Presidents' Organization; Harvard Business School Fund Raising;
and University of Notre Dame Business School.

2. Term of  Employment.  The term of this  Agreement  shall commence on the date
hereof and continue  through and  including  April 30, 2008,  subject to earlier
termination in accordance  with the terms and conditions  contained in Section 7
hereof (the " Initial Term" or "Term").

3. Place of Employment.  During the Term,  Executive  shall perform his services
primarily in St. Louis,  Missouri,  subject to such travel  requirements  as are
reasonably  necessary  to the  performance  of his duties  and  responsibilities
hereunder.

4. Compensation.

4.1 Salary.  During the Term, as  consideration  for the proper and satisfactory
performance  of all duties and  responsibilities  to be  performed  by Executive
hereunder,  the Company  shall pay  Executive a base salary  (together  with any
increases  thereto under this Section 4.1, the "Base Salary") at the rate of two
hundred and seventy-five thousand dollars ($275,000) per annum, calculated as of
the commencement date on May 1, 2006 (the "Commencement Date").  Commencing with
Flowers'  2007 fiscal year,  Executive  shall receive an annual review (with the
first such annual review occurring on or about July 2, 2007) and the Base Salary
shall be subject to such  increases,  if any, as the Board,  in its  discretion,
from time to time, may determine.  The Base Salary shall be payable in bi-weekly
installments,  in arrears,  in accordance with the ordinary payroll practices of
the Company for its executive  officers,  subject to applicable  tax and payroll
deductions.

4.2  Performance   Bonus.  As  additional   consideration  for  the  proper  and
satisfactory  performance of all duties and  responsibilities to be performed by
Executive  hereunder,  during the Term, Executive shall be eligible to receive a
performance  bonus (the  "Performance  Bonus"),  payable  not later than two and
one-half (2 1/2) months after the end of Flowers'  fiscal  year,  subject to the
achievement  of such  performance  goals  as  established  by  Flowers  (for the
avoidance of doubt,  Executive  shall not be eligible to receive any Performance
Bonus for the period from the date of this Agreement  through July 3, 2006). Any
such Performance Bonus shall be subject to the terms of Flowers' Sharing Success
Program,  as in effect from time to time. The initial target  Performance  Bonus
shall  be forty  percent  (40%)  of  Executive's  current  Base  Salary  and the
attainment of the initial  Performance Bonus shall be tied seventy-five  percent
(75%) to the Company's financial performance goals and twenty-five percent (25%)
to Flowers' financial  performance.  Any such Performance Bonus shall be paid in
cash. The first review for the Performance Bonus shall occur on or about July 2,
2007 with  respect to Flowers'  fiscal year ended July 2, 2007.  For Fiscal Year
2007 the Company's financial  performance goal shall be met provided the Company
achieves the EBITDA target of $15,000,000  and any other goals  mutually  agreed
between the Executive and the President of Flowers.

4.3 Stock Option Award. Subject to the approval of the Compensation Committee of
Flowers'  Board of  Directors,  Executive  is  entitled to an option to purchase
50,000 (Fifty Thousand) shares of Flowers' Class A Common Stock,  subject to the
terms of Flowers' 2003 Long term Incentive and Share Award Plan (the "Plan") and
Flowers'  Stock  Option  Agreement.  Concurrently  with  the  execution  of this
Agreement,  Flowers and Executive are entering into a Stock Option  Agreement in
the form  attached  hereto as Exhibit A (the "Stock  Option  Agreement").  Forty
percent (40%) of these options will vest on the second  anniversary of the grant
date,  then 20% for each  subsequent  year  Executive  remains  employed  by the
Company  up to the fifth  anniversary  of the  grant,  when  they  would be 100%
vested.  The grant date shall be the Commencement Date and the exercise price on
this option grant shall be the closing price of Flowers' aforementioned stock on
the Commencement Date.

5.       Employee Benefits.

5.1 Health  Insurance.  During the Term,  Executive  shall have the option to be
covered  under  the  Company's  existing  health  insurance  plan  (the  "Health
Insurance  Plan")  under the  terms,  conditions  and rates as  offered to other
employees  of Company.  The parties  acknowledge  that  Executive  may  commence
coverage under the Health Insurance Plan on or about May 1, 2006 provided he
elects to be so covered.

5.2      Vacation and Fringe Benefits.

(a) Executive  shall be entitled to twenty (20) days paid vacation  (which shall
include five (5)  discretionary  days) in each  Flowers'  fiscal year during the
Term (pro rated as necessary for partial Flowers' fiscal years during the Term).
The timing and  duration of any vacation  shall be subject to the prior  written
approval of Flowers. Executive's allotted vacation days accrue equally over each
Flowers'  fiscal year (or partial  fiscal year)  during the Term and  consistent
with the policy of Flowers. In addition,  Executive represents he has 3 weeks of
accrued of vacation from his former  employment  and he is allowed to carry over
those 3 weeks to his employment hereunder.  However,  those 3 weeks must be used
by December 31, 2006 or they will deemed expired.

(b) The Company shall offer  Executive such other fringe  benefits which, in the
Company's sole  discretion,  it determines are consistent  with those offered to
the employees of the Group of similar rank or status as Executive.

(c) Executive shall not be entitled to accumulate unused vacation, sick leave or
other fringe  benefits from year to year,  without the prior written  consent of
the Company.  Further,  Executive  shall not be entitled to receive  payments in
lieu of any  compensation or payment for, or in lieu of, said benefits  prorated
to the date of termination of this Agreement.

5.3  Expenses.  Executive  is  authorized  to  incur  reasonable,  ordinary  and
necessary  out-of-pocket  business  expenses  in  carrying  out his  duties  and
responsibilities  under this  Agreement  (in  accordance  with the  policies and
procedures  established  from time to time by  Flowers  for  similarly  situated
executive officers of the Group). The Company will promptly reimburse  Executive
in full for all such out-of-pocket  expenses upon presentation by Executive from
time to time of proper  documentation  evidencing such  expenditures,  including
information  and  materials  as the  Company  may from  time to time  reasonably
require. In addition,  the Company will promptly reimburse Executive in full for
membership dues and similar out-of-pocket  expenditures paid by Executive solely
in connection with his involvement in the Young  Presidents'  Organization  upon
presentation by Executive from time to time of proper  documentation  evidencing
such expenditures,  including  information and materials as the Company may from
time to time reasonably require; provided, however, that such expenditures shall
in no event exceed $12,500 for any full calendar year occurring  during the Term
(pro rated for partial calendar years occurring during the Term).

6. Key-Person Insurance.  Executive agrees that the Company may, at any time and
from time to time,  and for the  Company's  own benefit,  apply for and take out
term  life,   health,   accident  and/or  other  insurance   covering  Executive
("Key-Person Insurance") in an amount to be determined in the sole discretion of
the Board.  The Company  shall own all rights in any such  Key-Person  Insurance
policies and proceeds  thereof and Executive shall not have any right,  title or
interest therein;  except that if Executive is no longer employed by the Company
(other  than as a  result  of his  death or  Permanent  Disability  (as  defined
below)),  then the Company shall terminate such Key-Person Insurance policies or
arrange for such  Key-Person  Insurance  policies  to be assigned to  Executive;
provided  that said  policies  permit such  assignment  and  Executive is solely
responsible  for the  payment  of any  premiums  on  such  policies  after  such
assignment.  Executive agrees to assist the Company at the Company's  expense in
obtaining any such  Key-Person  Insurance by, among other things,  submitting to
customary medical examinations and correctly  preparing,  signing and delivering
such applications and other documents as may be required by insurers.

7. Termination of Employment.

7.1 Good  Reason.  Executive  shall be  entitled  to  terminate  his  employment
hereunder  during the term for "Good  Reason".  For purposes of this  Agreement,
"Good Reason" shall mean (without Executive's express prior written consent) (i)
any breach by the Company of any material  provision of this Agreement or (ii) a
material  reduction  by the Company in  Executive's  Base Salary or,  during the
Initial  Term,  a change  in his  reporting  relationship  to the  President  of
Flowers.  If Executive  desires to  terminate  his  employment  with the Company
pursuant  to this  Section  7.1,  he shall,  within  thirty  (30) days after the
occurrence of any event  described in clauses (i) or (ii) as the case may be, of
this  Section  7.1,  first  deliver to the Company  written  notice  stating the
specific termination provision in this Section 7.1 relied upon and setting forth
in reasonable  detail the facts and  circumstances  claimed to provide the basis
for such  termination.  Such written notice of  termination  shall provide for a
date of termination  not less than thirty (30) days and not more than sixty (60)
days after the date of delivery of such notice and such termination shall become
effective  on such date  unless  the  Company  shall  have  rectified,  cured or
remedied  the facts and  circumstances  claimed  to  provide  the basis for such
termination  on or prior to such date. If written  notice of  termination is not
provided to the Company  within  thirty  (30) days after the  occurrence  of any
event described in clauses (i) or (ii), as the case may be, of this Section 7.1,
Executive  shall have  irrevocably  waived his right to terminate his employment
hereunder for Good Reason as a result of such event.

7.2 Permanent Disability. In light of the unique nature of Executive's services,
and the unique  burden on the Company  that would result from  Executive's  long
term absence,  in the event of the Permanent  Disability  (as defined  below) of
Executive,  the Company shall have the right,  upon written notice  delivered to
Executive,  to terminate the employment of Executive  hereunder,  effective upon
the fifteenth (15th) calendar day following the delivery of such notice (or such
later day as shall be specified in such notice).  Such notice shall set forth in
reasonable detail the facts and  circumstances  claimed to provide the basis for
such termination.  For purposes of this Agreement,  "Permanent Disability" shall
mean any illness or physical or mental  disability or incapacity (from any cause
or causes  whatsoever) which renders Executive unable in any material respect to
perform his duties and  responsibilities  under this Agreement in the manner and
to  the  extent  required   hereunder,   whether  with  or  without   reasonable
accommodation, for a period exceeding twelve (12) weeks in any three hundred and
sixty five (365) day period.

7.3 Death.  In the event of  Executive's  death,  this  Agreement will terminate
automatically.


7.4 Termination  for  Misconduct.  The Company shall have the right to terminate
the employment of Executive  hereunder for Misconduct  (as defined  below).  For
purposes of this Agreement,  "Misconduct" shall mean (i) Executive's  refusal or
failure  (other  than during  periods of illness or  disability)  to  diligently
perform his duties and responsibilities  hereunder, (ii) any breach by Executive
of  any  material  provision  of  this  Agreement  (Executive  agrees  that  the
provisions of Section 9 are material), (iii) the conviction or plea of guilty or
nolo  contendere  of  Executive  in  respect of any  felony,  other than a motor
vehicle offense, or for any crime of moral turpitude, (iv) the commission of any
act by Executive  which injures,  or in the reasonable  judgment of the Board or
Flowers  could  reasonably  be expected to injure,  materially  the  reputation,
business or business relationships of the Group, including,  without limitation,
any breach of written policies of Flowers with respect to trading in securities,
(v) acts of fraud or dishonesty  by Executive in connection  with his duties and
responsibilities   under  this   Agreement,   including,   without   limitation,
misappropriation,  theft or  embezzlement  in the  performance of his duties and
responsibilities  as an  employee  of the  Company  or (vi)  Executive  fails to
implement or follow any  reasonable  and lawful policy or directive of the Board
or Flowers.  Termination of Executive's  employment hereunder by the Company for
Misconduct  will be effective  upon written  notice of the Company  delivered to
Executive  at any time;  provided  that if the Company  determines  to terminate
Executive's  employment pursuant to clause (i), (ii) or (vi) hereof, the Company
shall give Executive  written notice of the facts and  circumstances  claimed to
provide the basis for such  termination  and shall allow  Executive no less than
twenty  (20) days to cure the  situation  giving rise to  Misconduct;  provided,
further,  that any breach by Executive of the  provisions of Section 9 hereof or
any such policy or directive  relating  thereto shall be deemed to be a material
breach of this Agreement and shall not be subject to a right of cure.

7.5 Termination Without Misconduct.  Anything in this Agreement notwithstanding,
the  Company  shall have the right to  terminate  the  employment  of  Executive
hereunder at any time  without  Misconduct  effective  upon not less than twenty
(20) days' prior written notice of the Company  delivered to Executive.  None of
(i) a termination for Permanent  Disability  under Section 7.2 hereof,  (ii) the
automatic termination of this Agreement upon Executive's death under Section 7.3
hereof,  (iii) a termination  for Misconduct  under Section 7.4 hereof or (iv) a
written  notice by the Company that the Term shall not be extended under Section
2 hereof  shall be deemed to be a  termination  without  Misconduct  under  this
Section 7.5.

7.6 Voluntary Termination. Anything in this Agreement notwithstanding, Executive
may terminate his  employment  hereunder not for Good Reason  effective upon not
less than one hundred and eighty (180) days' prior  written  notice of Executive
delivered to the Company. A termination for Good Reason under Section 7.1 hereof
shall not be deemed to be a voluntary termination under this Section 7.6.

8. Compensation Upon Termination.

8.1 Termination for Good Reason;  Termination Without  Misconduct.  If Executive
terminates  his  employment  hereunder  for Good Reason  pursuant to Section 7.1
hereof or if  Executive's  employment  hereunder  is  terminated  by the Company
without Misconduct  pursuant to Section 7.5 hereof,  Executive shall be entitled
only to (i) any  payments of Base Salary  under  Section 4.1 hereof  accrued and
unpaid  through  the date of such  termination  (such  amount to be paid  within
thirty (30) days after the date of such termination, (ii) provided Executive has
entered into an  irrevocable  (except to the extent  required by law, and to the
extent  required by law to be  revocable,  has not revoked)  general  release of
claims  reasonably  satisfactory  to Flowers  relating to this Agreement and the
termination of his employment, Base Salary under Section 4.1 hereof, at the rate
in effect  immediately prior to the date of such  termination,  payable in equal
monthly  installments,  for a period equal to the remaining Initial Term of this
Agreement,  (iii) rights and benefits,  if any,  accrued and vested  through the
date of such  termination  under any  employee  benefit  plan or fringe  benefit
program  (determined in accordance  with the applicable  terms and provisions of
such plan or program) and (iv) the  reimbursement  of any  expenses  incurred by
Executive  through the date of such  termination  pursuant to Section 5.3 hereof
(such  amount  to be  paid  within  thirty  (30)  days  after  the  date of such
termination).  Notwithstanding the foregoing,  to the extent required by Section
409A of the Internal  Revenue Code of 1986,  as amended  (the  "Code"),  amounts
otherwise  payable  under  clause  (ii)  within  six  months  after  Executive's
termination of employment shall be deferred to and paid on the day following the
six month anniversary of such termination of employment. Notwithstanding Section
4.2 hereof,  except as set forth in this  Section  8.1,  Executive  shall not be
entitled to any other  compensation,  including any Performance  Bonus or unused
vacation  time, or any other  benefits from the Company under this  Agreement in
the event of any such termination.

8.2 Voluntary Termination; Termination for Misconduct. If Executive's employment
hereunder is  terminated by the Company for  Misconduct  pursuant to Section 7.4
hereof or if Executive  terminates his employment  hereunder not for Good Reason
pursuant  to Section  7.6 hereof,  Executive  shall be entitled  only to (i) any
payments of Base Salary under Section 4.1 hereof  accrued and unpaid through the
date of such  termination  (such amount to be paid within thirty (30) days after
the date of such  termination),  (ii) rights and  benefits,  if any,  vested and
accrued through the date of such termination  under any employee benefit plan or
fringe benefit program  (determined in accordance with the applicable  terms and
provisions of such plan or program) and (iii) the  reimbursement of any expenses
incurred by Executive  through the date of such termination  pursuant to Section
5.3 hereof  (such  amount to be paid  within  thirty (30) days after the date of
such termination).  Notwithstanding  Section 4.2 hereof,  except as set forth in
this Section  8.2,  Executive  shall not be entitled to any other  compensation,
including any  Performance  Bonus,  or any other benefits from the Company under
this Agreement in the event of any such termination.

8.3 Termination  upon Permanent  Disability or Death. If Executive's  employment
hereunder is terminated by the Company due to Permanent  Disability  pursuant to
Section 7.2 hereof or if this Agreement is terminated  due to Executive's  death
pursuant  to Section  7.3  hereof,  Executive  (or,  in the case of the death of
Executive,  his estate or other legal  representative) shall be entitled only to
(i) any  payments of Base  Salary  under  Section 4.1 hereof  accrued and unpaid
through the date of such termination  (such amount to be paid within thirty (30)
days after the date of such  termination),  (ii)  rights and  benefits,  if any,
vested and  accrued  through  the date of such  termination  under any  employee
benefit plan or fringe benefit  program (to the extent provided in such plan and
determined in accordance  with the  applicable  terms and  provisions  thereof);
provided  that, in the event of the  termination by the Company due to Permanent
Disability,  Executive  shall  be  entitled  to  continued  coverage  under  any
long-term disability or similar plan in which Executive participated immediately
prior  to the  date of such  termination  (determined  in  accordance  with  the
applicable terms and provisions of such plan) and (iii) the reimbursement of any
expenses incurred by Executive through the date of such termination  pursuant to
Section 5.3 hereof  (such  amount to be paid  within  thirty (30) days after the
date of such  termination).  Notwithstanding  Section 4.2 hereof,  except as set
forth in this Section 8.3, Executive (or, in the case of the death of Executive,
his estate or other  legal  representative)  shall not be  entitled to any other
compensation,  including any  Performance  Bonus, or any other benefits from the
Company under this Agreement in the event of any such termination.

8.4 Effect of Termination.  Upon any  termination  pursuant to Section 7 hereof,
the Company shall have no further  obligation to Executive except as provided in
this Section 8;  provided  that  Sections 9 through 22 hereof shall  survive and
remain in full force and effect.

9. Confidential Information;  Non-Competition;  Intellectual Property;  Business
Opportunities.

9.1  Executive  shall not  during  the Term and  thereafter,  without  the prior
written  consent of the Company,  (i) divulge,  disclose or make  accessible any
Confidential   Information  (as  defined  below)  to  any  other  person,  firm,
partnership,   corporation  or  other  entity  or  (ii)  use  any   Confidential
Information  for his own purposes or for the benefit of any other person,  firm,
partnership,  corporation  or other entity (other than the Company),  except (x)
during the Term,  in the  business of and for the benefit of the Company and the
Group or (y) when required to do so by a court of competent jurisdiction, by any
governmental agency having supervisory authority over the business of the Group,
or by any  administrative  body  or  legislative  body  (including  a  committee
thereof)  with  jurisdiction  to order  Executive  to divulge,  disclose or make
accessible  such  Confidential  Information;  provided  that,  in the event that
Executive is so required to disclose Confidential Information,  Executive shall,
prior to making any such  disclosure,  provide the Company  with prompt  written
notice  of such  requirement  so  that  the  Company  may  seek  an  appropriate
protective  order.  For purposes of this Agreement,  "Confidential  Information"
shall mean all data, analyses, reports,  interpretations,  forecasts,  documents
and information concerning the Group's affairs,  including,  without limitation,
financial data,  strategic business plans,  computer programs and documentation,
product development data (or other proprietary product data), customer lists and
customer information,  discoveries,  practices,  policies,  processes,  methods,
marketing plans,  prospects,  opportunities and other proprietary information in
whatever form,  tangible or intangible;  provided that Confidential  Information
shall not include  information that has become generally available to the public
other than as a result of disclosure by Executive in a manner  violative of this
Section  9.1.  Upon  expiration  or  termination  of the Term,  Executive  shall
immediately  return to the  Company  all  Company  property,  including  without
limitation   computers,   phones,  keys  and  other  devices,  all  Confidential
Information,  including  copies,  reproductions  and summaries  thereof,  in his
possession and shall erase all such  Confidential  Information from all media in
his possession,  and, if the Company so requests,  shall certify in writing that
he has done so. All Confidential Information is and shall remain the property of
the Group.

9.2 During the Term  (other than on behalf of the  Company)  and for a period of
five (5) years after  Executive's  cessation  of  employment  with the  Comapny,
Executive  agrees that,  without the prior  written  consent of Flowers:  (i) he
shall  not,  directly  or  indirectly,  either  as  principal,  manager,  agent,
consultant,  officer, stockholder,  partner, investor, lender or employee, or in
any other capacity (and whether or not for  compensation),  carry on, be engaged
in or  employed  by,  be a  consultant  or  provide  assistance  to or have  any
financial  interest in, any person,  firm, entity or business which is, in whole
or in part, in  competition  with the business of the Group (as defined  above),
(ii) he shall not, on his own behalf or on behalf of any person, firm, entity or
business,  directly or indirectly,  solicit for employment,  offer employment to
any  employee,  or hire any employee  who has been  employed by the Group at any
time during the twelve (12) months  immediately  preceding such  solicitation or
offer, and (iii) influence or attempt to influence a supplier or customer of the
Group for the purpose of offering or selling any products or services  which are
identical,  substantially  similar or  comparable  to the  services  or products
offered by the Company or the Group.  Notwithstanding  the foregoing,  Executive
shall be  permitted  to (i) own less than two (2%)  percent  of the  outstanding
shares of capital stock of any corporation,  which shares are publicly traded on
a U.S.  national  securities  exchange,  the  Nasdaq  Stock  Market  or any U.S.
over-the-counter  public securities market and (ii) maintain (but not increase),
through KDM Holdings, Inc., a Utah corporation,  Executive's ownership interest,
as of the date of this Agreement,  in Alpine Confections Holdings,  Inc., a Utah
corporation,  Alpine Confections  Canada, ULC, a Nova Scotia unlimited liability
company, Maxfield Candy Company, a Utah corporation,  and Kencraft, Inc., a Utah
corporation.   The  Executive  acknowledges  that  the  consideration  for  this
Non-compete  provision is not only his employment with the Company, but also the
monies received as a Seller under the Stock Purchase  Agreement.  Nothing herein
is intended to prevent Executive from receiving  reports  customarily given to a
shareholder of a Company.

For  purposes of this  Section  9.2, a person,  firm,  entity or business is "in
competition  with the  business of the Group" if such  person,  firm,  entity or
business is engaged, in any state of the United States or any equivalent section
or area  of any  country  in  which  the  Group  has,  directly  or  indirectly,
revenue-producing  customers or activities,  in the businesses that the Group is
engaged in or actively  developing as of the date of this Agreement or from time
to time,  while the  Executive  is employed by the Company,  including,  without
limitation,  the floral industry, the candy industry, the gourmet food industry,
the baked  goods and  specialty  gift  items  industry  and the home and  garden
industry.

9.3 All  Intellectual  Property (as defined  below) and  Technology  (as defined
below)  created,  developed,  obtained or conceived  of by Executive  during the
Term,  and all business  opportunities  presented to Executive  during the Term,
shall be owned by and belong exclusively to the Group, provided that they relate
to the  business  of the  Group  as of the date of such  creation,  development,
obtaining or  conception,  and  Executive  shall (i) promptly  disclose any such
Intellectual  Property,  Technology or business  opportunity to Flowers and (ii)
execute  and  deliver  to  Flowers,   without  additional   compensation,   such
instruments  as Flowers may require from time to time to evidence its  ownership
of any such  Intellectual  Property,  Technology  or business  opportunity.  For
purposes of this Agreement,  (x) the term "Intellectual Property" shall mean and
include any and all  trademarks,  trade names,  service  marks,  service  names,
patents,  copyrights,  logos,  domain  names  and  applications  for  any of the
foregoing and (y) the term "Technology" shall mean and include any and all trade
secrets, proprietary information,  inventions,  discoveries, know-how, formulae,
processes, recipes and procedures.

9.4 Executive and the Company agree that the restrictions  contained in Sections
9.1,  9.2 and 9.3  hereof  are a  reasonable  and  necessary  protection  of the
immediate interests on the Group, that any violation of these restrictions would
cause substantial and irreparable injury to the Group and that Flowers would not
have  entered  into the  Transaction  or  entered  into this  Agreement  without
receiving the additional  consideration  offered by Executive in binding himself
to these  restrictions.  In the  event of the  breach  or  threatened  breach by
Executive of any of such restrictions, Flowers and the Company shall be entitled
to an injunction, without the necessity of posting a bond, restraining Executive
from such breach or threatened breach and the parties hereby irrevocably consent
to the  jurisdiction  of the Supreme  Court of the State of New York,  County of
Nassau,  and the United States District Court in and for the Eastern District of
New York, for any action or proceeding relating to injunctive relief pursuant to
this  Section  9.4;  provided  that the right of Flowers  and the  Company to an
injunction  shall not be construed as  prohibiting  Flowers and the Company from
pursuing any other available  remedies for such breach or threatened  breach. In
the event that,  notwithstanding  the foregoing,  a restriction,  or any portion
thereof,  contained in Section 9.1, 9.2 or 9.3 is deemed to be unreasonable by a
court of competent  jurisdiction,  whether due to the passage of time, change of
circumstances or otherwise,  Executive,  Flowers and the Company agree that such
restriction,  or  portion  thereof,  shall  be  modified  in  order  to  make it
reasonable and shall be enforced accordingly.

10. Notices.  Any notice,  request,  demand or other  communication  required or
permitted  hereunder  shall  be in  writing  and  shall  be  delivered  by hand,
electronic transmission (with a copy following by hand or by overnight courier),
by registered or certified mail, postage prepaid,  return receipt requested,  or
by  overnight  courier  addressed  to the  other  party.  All  notices  shall be
addressed  as  follows,  or to  such  other  address  or  addresses  as  may  be
substituted by notice in writing:

                  To the Company or Flowers:

                  1-800-Flowers.COM, Inc.
                  1600 Stewart Avenue, 7th Floor
                  Westbury, New York 11590
                  Attention:  PersonNameMaureen Paradine
                  Vice President of Human Resources

                  Facsimile:  (516)-237-6101

                  with a copy to:

                  Cahill Gordon & Reindel LLP
                  80 Pine Street
                  New York, New York  10005
                  Attention:  Christopher T. Cox, Esq.
                  Facsimile:  (212) 269-5420

                  To Executive:

                  David Taiclet
                  16625 Kehrsgrove Drive
                  Clarkson, MO 63005
                  Facsimile:  (636) 536-7837

                  with a copy to:

                  Leonard, Street and Deinard, P.A.
                  150 South Fifth Street
                  Suite 2300
                  Minneapolis, Minnesota 55402
                  Attention:  Thomas J. Conley, Esq.
                  Facsimile:  (612) 335-1657


Communications  delivered  by hand  or by  overnight  courier  shall  be  deemed
received on the date of delivery;  communications sent by electronic means shall
be  deemed  received  one (1)  business  day  after  the  sending  thereof,  and
communications  sent by  registered or certified  mail shall be deemed  received
three (3) business days after the sending thereof.

11.  Severability.  If any provision of this  Agreement  shall be declared to be
invalid  or   unenforceable,   in  whole  or  in  part,   such   invalidity   or
unenforceability  shall not affect the remaining  provisions  hereof which shall
remain in full force and effect.

12. Assignment. This Agreement shall be binding upon and inure to the benefit of
the assigns and  successors of Flowers and the Company.  Neither this  Agreement
nor  any  rights   hereunder  shall  be  assignable  or  otherwise   subject  to
hypothecation  by Executive  (except for Executive's  right to compensation  and
benefits hereunder, which may be assigned by will or by operation of the laws of
intestate succession) or by Flowers or the Company,  except that Flowers and the
Company  may  assign  this  Agreement  to  any  successor  (whether  by  merger,
acquisition of stock,  purchase or otherwise) to all or substantially all of the
assets or business  of Flowers or the  Company,  as the case may be,  including,
without limitation, other Affiliates.

13. Amendment;  Waiver.  This Agreement may only be amended by written agreement
signed by Executive and a duly authorized  officer of Flowers and the Company. A
waiver by Flowers and the Company, on the one hand, or Executive,  on the other,
of a breach of any  provision  of this  Agreement  by the other  party shall not
operate or be  construed as a waiver of any similar or  dissimilar  provision at
the same or any  prior  or  subsequent  time.  Except  as set  forth in the last
sentence  of Section  7.1  hereof,  any waiver  must be in writing and signed by
Executive or by a duly  authorized  officer of Flowers and the  Company,  as the
case may be.

14.  Beneficiaries;  References.  Executive  shall be  entitled  to select  (and
change,  to the extent  permitted  under any  applicable  law) a beneficiary  or
beneficiaries to receive any compensation or benefit payable hereunder following
Executive's  death,  and may change such election,  in either case by giving the
Company written notice thereof.  In the event of Executive's death or a judicial
determination  of his  incompetence,  reference  in this  Agreement to Executive
shall be deemed, where appropriate, to refer to his beneficiary, estate or other
legal  representative.  Any reference to the feminine  gender in this  Agreement
shall include, where appropriate, the masculine.

15. Survivorship. The respective rights and obligations of the parties hereunder
shall survive any  termination of this Agreement to the extent  necessary to the
intended  preservation  of such rights and  obligations.  The provisions of this
Section 15 are in addition to the  survivorship  provisions of any other section
of this Agreement.

16.  Governing  Law.  This  Agreement  shall be  governed by and  construed  and
interpreted  in  accordance  with the laws of the State of  StateplaceNew  York,
without reference to principles relating to conflict of laws.

17. Entire  Agreement.  This  Agreement and its  attachments  contain the entire
understanding  among Executive,  Flowers and the Company  concerning the subject
matter  hereof  and  supersede  in all  respects  any prior or other  agreement,
understanding, discussion, negotiation or undertaking among Flowers, the Company
and Executive,  whether oral or written,  as to the matters set forth herein and
therein.  Except for the  obligations  specifically  set forth herein and in the
attachments,  neither  Flowers nor the Company owes any obligations to Executive
and  Executive  does not owe any  obligations  to  Flowers or the  Company  with
respect to the matters set forth herein and therein.

18.  Withholding.  The Company shall withhold from any payments due to Executive
hereunder, all amounts relating to taxes as the Company may reasonably determine
should be withheld pursuant to applicable law or regulation.

19.  Conflicts  of  Interest.   Executive  expressly  covenants,   warrants  and
represents to Flowers and the Company that he has the full,  complete and entire
right and  authority  to enter into this  Agreement,  that he has no  agreement,
duty,  commitment or  responsibility  of any kind or nature  whatsoever with any
person, corporation,  partnership,  firm, company, joint venture or other entity
that would conflict in any manner whatsoever with any of his duties, obligations
or responsibilities to Flowers and the Company pursuant to this Agreement,  that
he is not in possession of any document or other tangible  property of any other
person, corporation,  partnership,  firm, company, joint venture or other entity
of a  confidential  or  proprietary  nature  which would  conflict in any manner
whatsoever with any of his duties,  obligations or  responsibilities  to Flowers
and the Company pursuant to this Agreement,  and that he is fully ready, willing
and able to perform each and all of his duties, obligations and responsibilities
to Flowers and the Company pursuant to this Agreement.

20.  Settlement  of  Disputes.  Except for the  enforcement  of the  restrictive
covenants  set forth in Section 9 through  injunctive  proceedings,  any dispute
between  the  parties  hereto  arising  from or  relating  to the  terms of this
Agreement  or  Executive's  employment  with the  Company  shall be  resolved by
arbitration in accordance with the commercial  arbitration rules of the American
Arbitration Association then in effect, and the dispute will be heard by a panel
of three (3)  arbitrators  (one  arbitrator  appointed  by each of  Flowers  and
Executive  within fifteen (15) days after the  commencement of the  arbitration,
and a third arbitrator  appointed by the two party-appointed  arbitrators within
fifteen (15) days after the appointment of the second arbitrator (or, in default
of such timely appointment, by the American Arbitration Association)) (the three
appointed  arbitrators  being  referred to herein as the  "Arbitral  Tribunal").
Arbitration shall be held at the office of the American Arbitration  Association
located in Garden City, StateNew York, or, in the event no such office exists in
Garden  City,  then the  arbitration  shall be held in an office of the American
Arbitration  Association in CityplaceNassau County, StateNew York. If none, then
at their offices in  CityplaceNew  York,  StateNew York. Any  arbitration  award
rendered by the Arbitral  Tribunal shall be final,  conclusive and binding,  and
judgment upon any arbitration  award rendered may be entered in any court having
jurisdiction  thereof. In the event of any conflict between the commercial rules
and the provisions of this  Agreement,  the  provisions of this Agreement  shall
prevail  and be  controlling.  The  Arbitral  Tribunal  shall  have no  power or
authority,  under the commercial rules of otherwise,  to (x) modify or disregard
any provision of this Agreement,  including the provisions of this Section 20 or
(y)  address  or  resolve  any  issue  not  submitted  by  the  parties  to  the
arbitration.

21.  Headings.  The section  headings  contained in this  Agreement  are for the
convenience  of  reference  only and shall not  affect the  construction  of any
provision of this Agreement.

22.  Counterparts.  This Agreement may be executed in two or more  counterparts,
each of  which  will be  deemed  an  original  but all of which  together  shall
constitute one and the same instrument.

23.  Section 409A. It is intended that this  Agreement  will comply with Section
409A of the Code (and any regulations and guidelines  issued  thereunder) to the
extent the Agreement is subject thereto,  and the Agreement shall be interpreted
on a basis  consistent  with such intent.  If an  amendment of the  Agreement is
necessary in order for it to comply with Section 409A,  the parties  hereto will
negotiate in good faith to amend the  Agreement in a manner that  preserves  the
original intent of the parties to the extent reasonable possible.

IN WITNESS  WHEREOF,  the parties hereto have caused this Agreement to be signed
on the date and year first above written.



                                         /s/ 1-800-FLOWERS, INC.


                                         /s/ Fannie May Confections Brands, Inc.


                                         /s/  David Taiclet
                                         ----------------------------------
                                              David Taiclet