Exhibit 31.1

                           CERTIFICATIONS PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
                                (RULE 13a-14(a))


I, James McCann, certify that:

     (1) I  have reviewed this report  on Form 10-K of  1-800-FLOWERS.COM, Inc.;

     (2) Based  on  my  knowledge,  this  report does  not  contain  any  untrue
         statement of a material fact or omit to state a material fact necessary
         to make the statements made, in light of the  circumstances under which
         such statements were made, not  misleading  with respect  to the period
         covered by this report;

     (3) Based on my knowledge,  the financial  statements,  and other financial
         information included in this report, fairly present in all material
         respects the financial  condition, results of operations and cash flows
         of the registrant as of, and for, the periods presented in this report;

     (4) The  registrant's  other certifying officer and I are  responsible  for
         establishing and  maintaining  disclosure  controls  and procedures (as
         defined  in  Exchange  Act Rules  13a-15(e) and 15d-15(e)) and internal
         control  over financial  reporting  (as defined  in Exchange Act  Rules
         13a-15(f) and  15d-15(f)) for the registrant and have:

          (a)  designed such disclosure controls and procedures,  or caused such
               disclosure  controls  and  procedures  to be  designed  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          (b)  designed  such  internal  control over  financial  reporting,  or
               caused such  internal  control  over  financial  reporting  to be
               designed under our supervision,  to provide reasonable  assurance
               regarding  the   reliability  of  financial   reporting  and  the
               preparation  of financial  statements  for  external  purposes in
               accordance with generally accepted accounting principles;


          (c)  evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls
               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and


          (d)  disclosed in this report any change in the registrant's  internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's most recent fiscal quarter (the registrant's  fourth
               quarter  in the case of an  annual  report)  that has  materially
               affected,  or is  reasonably  likely to  materially  affect,  the
               registrant's internal control over financial reporting; and

     (5) The registrant's other certifying  officer and I have disclosed,  based
         on  our most recent  evaluation  of  internal  control   over financial
         reporting,  to the  registrant's  auditors  and the audit  committee of
         registrant's  board of directors (or persons  performing the equivalent
         functions):

          (a)  all  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

          (b)  any fraud,  whether or not material,  that involves management or
               other employees who have a significant  role in the  registrant's
               internal control over financial reporting.



Date:  September 15, 2006                    /s/ James F. McCann
- ---------------------------                  ----------------------------------
                                             James F. McCann
                                             Chief Executive Officer
                                             Chairman of the Board of Directors
                                             (Principal Executive Officer)




I, William Shea, certify that:

     (1) I have reviewed  this report  on Form 10-K of  1-800-FLOWERS.COM, Inc.;

     (2) Based  on  my  knowledge, this  report  does  not  contain  any  untrue
         statement of a material fact or omit to state a material fact necessary
         to make the statements made, in light of the  circumstances under which
         such statements were made, not  misleading  with respect  to the period
         covered by this report;

     (3) Based on my knowledge,  the financial  statements,  and other financial
         information included in this report, fairly present in all material
         respects the financial  condition, results of operations and cash flows
         of the registrant as of, and for, the periods presented in this report;


     (4) The  registrant's  other certifying officer and I are  responsible  for
         establishing and  maintaining  disclosure  controls  and procedures (as
         defined  in  Exchange  Act Rules  13a-15(e) and 15d-15(e)) and internal
         control  over financial  reporting  (as defined  in Exchange Act  Rules
         13a-15(f) and  15d-15(f)) for the registrant and have:

          (a)  designed such disclosure controls and procedures,  or caused such
               disclosure  controls  and  procedures  to be  designed  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          (b)  designed  such  internal  control over  financial  reporting,  or
               caused such  internal  control  over  financial  reporting  to be
               designed under our supervision,  to provide reasonable  assurance
               regarding  the   reliability  of  financial   reporting  and  the
               preparation  of financial  statements  for  external  purposes in
               accordance with generally accepted accounting principles;


          (c)  evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls
               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and


          (d)  disclosed in this report any change in the registrant's  internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's most recent fiscal quarter (the registrant's  fourth
               quarter  in the case of an  annual  report)  that has  materially
               affected,  or is  reasonably  likely to  materially  affect,  the
               registrant's internal control over financial reporting; and


     (5) The registrant's other certifying  officer and I have disclosed,  based
         on  our  most  recent  evaluation  of  internal control  over financial
         reporting,  to the  registrant's  auditors  and the audit  committee of
         registrant's  board of directors (or persons performing  the equivalent
         functions):

          (a)  all  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

          (b)  any fraud,  whether or not material,  that involves management or
               other employees who have a significant  role in the  registrant's
               internal control over financial reporting.



Date:  September 15, 2006                    /s/ William E. Shea
- -------------------------                    ----------------------------------
                                             William E. Shea
                                             Senior Vice President Finance and
                                             Administration (Principal Financial
                                             and Accounting Officer)