Exhibit 23.1

            Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the following Registration
Statements:


     o   The Registration Statement (Form S-8 No. 333-84281) pertaining to the
         1-800-FLOWERS.COM,  Inc. 1999 Stock Incentive Plan and the 1997 Stock
         Option Plan
     o   The Registration  Statement (Form S-8 No. 333-54590) pertaining to the
         1-800-FLOWERS.COM,  Inc. 2001 Employee Stock Purchase Plan; and
     o   The Registration Statement (Form S-8 No. 333-119999) pertaining to the
         1-800-FLOWERS.COM,  Inc. 2003 Long Term Incentive and Share Award Plan


of our reports  dated  September  13,  2006,  with  respect to the  consolidated
financial statements and schedule of  1-800-FLOWERS.COM,  Inc. and Subsidiaries,
1-800-FLOWERS.COM, Inc. management's assessment of the effectiveness of internal
control over financial reporting, and the effectiveness of internal control over
financial  reporting of  1-800-FLOWERS.COM,  Inc. and Subsidiaries,  included in
this Annual Report (Form 10-K) for the year ended July 2, 2006.

                                                         /s/ Ernst & Young LLP

Melville, New York
September 13, 2006