Exhibit 31.1



                           CERTIFICATIONS PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002


I, James F. McCann, certify that:

        (1)  I  have   reviewed   this   quarterly   report  on  Form  10-Q  of
             1-800-FLOWERS.COM, Inc.;

        (2)  Based  on my  knowledge,  this  report  does not contain any untrue
             statement of a  material fact  or  omit to  state  a  material fact
             necessary   to   make  the  statements   made,  in   light  of  the
             circumstances  under   which  such   statements   were   made,  not
             misleading  with respect to the period covered by this report;

        (3)  Based  on  my  knowledge,  the  financial  statements,   and  other
             financial information  included in  this report,  fairly present in
             all  material  respects   the   financial   condition,  results  of
             operations and  cash flows of  the registrant  as  of, and for, the
             periods  presented in this report;

        (4)  The registrant's  other  certifying  officer and I  are responsible
             for establishing and maintaining disclosure controls and procedures
             (as defined  in  Exchange  Act Rules  13a-15(e)  and 15d-15(e)) and
             internal  control over financial  reporting (as defined in Exchange
             Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

               (a) designed such disclosure  controls and procedures,  or caused
                   such disclosure  controls and procedures to be designed under
                   our supervision, to ensure that material information relating
                   to the registrant,  including  its consolidated subsidiaries,
                   is  made  known  to  us  by  others  within  those  entities,
                   particularly during the period in which this report is being
                   prepared;

               (b) designed such internal control over financial  reporting,  or
                   caused such  internal control  over financial reporting to be
                   designed   under   our  supervision,  to  provide  reasonable
                   assurance regarding  the reliability  of  financial reporting
                   and  the preparation  of financial  statements  for  external
                   purposes in accordance  with  generally  accepted  accounting
                   principles;

               (c) evaluated the  effectiveness of the  registrant's  disclosure
                   controls and procedures  and presented  in  this  report  our
                   conclusions  about  the  effectiveness   of   the  disclosure
                   controls and  procedures, as of the end of the period covered
                   by this report based on such evaluation; and

               (d)  disclosed  in this  report  any  change in the  registrant's
                    internal  control over  financial  reporting  that  occurred
                    during the registrant's  most recent fiscal quarter that has
                    materially affected,  or is reasonably likely to  materially
                    affect,  the registrant's internal control over financial
                    reporting; and

        (5)  The  registrant's  other  certifying  officer and I have disclosed,
             based  on our  most recent  evaluation  of  internal  control  over
             financial  reporting, to  the  registrant's  auditors and the audit
             committee  of the  registrant's  board  of  directors  (or  persons
             performing the equivalent functions):

               (a)  all significant deficiencies and material  weaknesses in the
                    design  or  operation  of  internal control  over  financial
                    reporting  which are reasonably  likely  to adversely affect
                    the registrant's ability to record,  process, summarize  and
                    report  financial information; and

               (b)  any fraud, whether or not material, that involves management
                    or other  employees  who  have  a  significant  role in  the
                    registrant's internal control over financial reporting.


Date:  November 10, 2006                  /s/ James F. McCann
- ------------------------                      ----------------
                                              James F. McCann
                                              Chief Executive Officer and
                                              Chairman of the Board of Directors



I, William E. Shea, certify that:

        (1)  I  have   reviewed   this   quarterly   report  on  Form  10-Q  of
             1-800-FLOWERS.COM, Inc.;

        (2)  Based  on my  knowledge,  this  report  does not contain any untrue
             statement of a  material fact  or  omit to  state  a  material fact
             necessary   to   make  the  statements   made,  in   light  of  the
             circumstances  under   which  such   statements   were   made,  not
             misleading  with respect to the period covered by this report;

        (3)  Based  on  my  knowledge,  the  financial  statements,   and  other
             financial information  included in  this report,  fairly present in
             all  material  respects   the   financial   condition,  results  of
             operations and  cash flows of  the registrant  as  of, and for, the
             periods  presented in this report;

        (4)  The registrant's  other  certifying  officer and I  are responsible
             for establishing and maintaining disclosure controls and procedures
             (as defined  in  Exchange  Act Rules  13a-15(e)  and 15d-15(e)) and
             internal  control over financial  reporting (as defined in Exchange
             Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

               (a) designed such disclosure  controls and procedures,  or caused
                   such disclosure  controls and procedures to be designed under
                   our supervision, to ensure that material information relating
                   to the registrant,  including  its consolidated subsidiaries,
                   is  made  known  to  us  by  others  within  those  entities,
                   particularly during the period in which this report is being
                   prepared;

               (b) designed such internal control over financial  reporting,  or
                   caused such  internal control  over financial reporting to be
                   designed   under   our  supervision,  to  provide  reasonable
                   assurance regarding  the reliability  of  financial reporting
                   and  the preparation  of financial  statements  for  external
                   purposes in accordance  with  generally  accepted  accounting
                   principles;

               (c) evaluated the  effectiveness of the  registrant's  disclosure
                   controls and procedures  and presented  in  this  report  our
                   conclusions  about  the  effectiveness   of   the  disclosure
                   controls and  procedures, as of the end of the period covered
                   by this report based on such evaluation; and

               (d)  disclosed  in this  report  any  change in the  registrant's
                    internal  control over  financial  reporting  that  occurred
                    during the registrant's  most recent fiscal quarter that has
                    materially affected,  or is reasonably likely to  materially
                    affect,  the registrant's internal control over financial
                    reporting; and

        (5)  The  registrant's  other  certifying  officer and I have disclosed,
             based  on our  most recent  evaluation  of  internal  control  over
             financial  reporting, to  the  registrant's  auditors and the audit
             committee  of the  registrant's  board  of  directors  (or  persons
             performing the equivalent functions):

               (a)  all significant deficiencies and material  weaknesses in the
                    design  or  operation  of  internal control  over  financial
                    reporting  which are reasonably  likely  to adversely affect
                    the registrant's ability to record,  process, summarize  and
                    report  financial information; and

               (b)  any fraud, whether or not material, that involves management
                    or other  employees  who  have  a  significant  role in  the
                    registrant's internal control over financial reporting.



Date:  November 10, 2006             /s/ William E. Shea
- ------------------------                 ---------------
                                         William E. Shea
                                         Senior Vice President of Finance and
                                         Administration and Chief Financial
                                         Officer