Exhibit 10.10
                                 AMENDMENT NO. 1

     AMENDMENT  NO. 1 dated  as of  October  24,  2006 to the  Credit  Agreement
referred to below, among 1-800-FLOWERS.COM, INC., the SUBSIDIARY BORROWERS party
hereto,  the  GUARANTORS  party hereto,  the LENDERS party hereto,  and JPMORGAN
CHASE BANK, N.A., as Administrative Agent.

     The  Borrowers,   the  Guarantors,   the  Lenders  party  thereto  and  the
Administrative  Agent are parties to a Credit  Agreement dated as of May 1, 2006
(as  amended,  the "Credit  Agreement").  The  parties  hereto wish to amend the
Credit Agreement in certain respects, and accordingly, hereby agree as follows:

     Section 1. Definitions.  Capitalized terms used in this Amendment No. 1 and
not  otherwise  defined  are used herein as defined in the Credit  Agreement  as
amended hereby.

     Section 2.  Amendments.  Effective  as  provided  in Section 6 hereof,  the
Credit Agreement shall be amended as follows:

     2.01.  References  in the Credit  Agreement  (including  references  to the
Credit Agreement as amended hereby) to "this Agreement" (and indirect references
such as  "hereunder",  "hereby",  "herein" and  "hereof")  shall be deemed to be
references to the Credit Agreement as amended hereby.

     2.02.  Section 7.11 of the Credit  Agreement is hereby amended by replacing
each reference  therein to "at any time" with the followings  words ", as of the
last day of any fiscal quarter of the Company,".

     2.03.  Section  2.08(c)(ii)  of the Credit  Agreement is hereby  amended by
adding the following proviso to the penultimate sentence of Section 2.08(c)(ii):
";  provided  that,  notwithstanding  the  foregoing,  at  the  election  of the
Administrative  Agent  in  its  sole  discretion,  any  Revolving  Credit  Loans
outstanding  on  such  Revolving  Credit  Commitment   Increase  Date  shall  be
reallocated  among the Revolving  Credit Lenders to the extent necessary to keep
the outstanding  Revolving Credit Loans ratable with any revised pro rata shares
of such Lenders  arising from any  nonratable  increase in the Revolving  Credit
Commitments under this Section 2.08(c)."

     Section 3. Waivers. Subject to the satisfaction of the conditions precedent
specified in Section 6 hereof, but with effect on and after the date hereof, the
Lenders hereby waive any Default that may have occurred and be continuing solely
as a result of:

     (a) the  Borrowers'  failure  to comply  with the  requirements  of Section
7.11(a)  of  the  Credit  Agreement  (as  in  effect  immediately  prior  to the
effectiveness of this Amendment No. 1) at any time on or after September 1, 2006
and prior to the effectiveness of this Amendment No. 1;




     (b) the  Borrowers'  failure to comply  with the  requirements  of Sections
6.11(a), 7.04 and 7.08 of the Credit Agreement and Sections 5.07 and 6.12 of the
Security Agreement with respect to certain corporate reorganizations effected on
or about June 15, 2006 and prior to the  effectiveness  of this Amendment No. 1;
and

     (c) any breach of any  representation  or  warranty  made or deemed made by
Borrowers during such period with respect to such compliance.

     Section 4.  Representations  and  Warranties.  The Company  represents  and
warrants to the  Administrative  Agent and Lenders that (a) the  representations
and warranties of the Borrowers set forth in Article IV of the Credit Agreement,
and of each Loan  Party in each of the  other  Loan  Documents  to which it is a
party, shall be true and correct on the date hereof as if made on and as of such
date (or, if any such  representation  or warranty is  expressly  stated to have
been  made as of a  specific  date,  as of such  specific  date)  and as if each
reference  in said  Article IV to "this  Agreement"  included  reference to this
Amendment  No. 1 and (b) (after  giving  effect to the waivers  under  Section 3
hereof) no Default shall have occurred and be continuing.

     Section 5.  Confirmation of Security  Documents.  Each of the Borrowers and
the other Loan Parties hereby confirms and ratifies all of its obligations under
the  Loan  Documents  to  which  it is a  party,  including,  in the case of the
Guarantors,  its  obligations  as a  guarantor  under  Article III of the Credit
Agreement as amended hereby. By its execution on the respective  signature lines
provided below, each of the Loan Parties hereby confirms and ratifies all of its
obligations and the Liens granted by it under the Security Documents to which it
is a party,  represents and warrants that the representations and warranties set
forth in such Security  Documents are complete and correct on the date hereof as
if made on and as of such date and confirms that all references in such Security
Documents to the "Credit  Agreement"  (or words of similar  import) refer to the
Credit  Agreement as amended  hereby without  impairing any such  obligations or
Liens in any respect.

     Section 6. Conditions Precedent to Effectiveness.  The amendments set forth
in Section 2 hereof and the waivers in Section 3 hereof shall  become  effective
as of the date hereof,  upon receipt by the Administrative  Agent of one or more
counterparts  of this  Amendment  No. 1  executed  by the Loan  Parties  and the
Required Lenders.

     Section 7.  Post-Closing.  In  connection  with the  effectiveness  of this
Amendment No. 1, the Company has agreed to complete,  within 30 days of the date
hereof, in form and substance satisfactory to the Administrative Agent, evidence
of compliance with Section  6.11(a) of the Credit  Agreement with respect to The
Plow & Hearth I, LLC, a newly formed Domestic Subsidiary of the Company.

     Section 8.  Miscellaneous.  The Borrowers shall pay all reasonable expenses
incurred by the Agent,  including the reasonable fees, charges and disbursements
of  Milbank,  Tweed,  Hadley & McCloy  LLP,  special  New  York  counsel  to the
Administrative Agent, in connection with the preparation, negotiation, execution
and  delivery of this  Amendment  No. 1. Except as herein  provided,  the Credit
Agreement  shall remain  unchanged and in full force and effect.  This Amendment
No. 1 may be executed in any number of counterparts, all of which taken together
shall  constitute  one and the same  agreement and any of the parties hereto may
execute this Amendment No. 1 by signing any such counterpart. This Amendment No.
1 shall be governed by, and construed in accordance  with,  the law of the State
of New York.

                               [remainder of page intentionally left blank]







     IN WITNESS WHEREOF,  the parties hereto have caused this Amendment No. 1 to
be duly executed and delivered as of the day and year first above written.


                                             1-800-FLOWERS.COM, INC.


                                             /s/ Gerard M. Gallagher
                                             ---------------------------
                                             Gerard M. Gallagher
                                             Corporate Secretary







                                      SUBSIDIARY BORROWERS

                                      BLOOMNET EXCHANGE, INC.
                                      THE CHILDREN'S GROUP, INC.
                                      THE POPCORN FACTORY, INC.
                                      800-FLOWERS, INC.
                                      CHERYL & CO.
                                      THE PLOW & HEARTH, INC.
                                      FANNIE MAY CONFECTIONS BRANDS, INC.
                                      FANNIE MAY CONFECTIONS, INC.
                                      HARRY LONDON CANDIES, INC.


                                      /s/ Gerard M. Gallagher
                                      ---------------------------
                                      Gerard M. Gallagher
                                      Corporate Secretary







                                      SUBSIDIARY GUARANTORS

                                      1-800-FLOWERS RETAIL INC.
                                      AMALGAMATED CONSOLIDATED ENTERPRISES, INC.
                                      CONROY'S, INC.
                                      1-800-FLOWERS TEAM SERVICES, INC.
                                      800-FLOWERS, INC.
                                      FRESH INTELLECTUAL PROPERTIES, INC.
                                      BLOOMNET TECHNOLOGIES, INC.
                                      THE PLOW & HEARTH, INC.
                                      WESTBURY INVESTING CORP.
                                      THEGIFT.COM, INC.
                                      GT&C.COM, INC.
                                      THE CHILDREN'S GROUP, INC.
                                      GUARDED REALTY HOLDINGS, LLC
                                      1-800-FLOWERS.COM FRANCHISE CO., INC.
                                      THE POPCORN FACTORY, INC.
                                      1-800-FLOWERS SEASONAL TEAM, INC.
                                      BLOOMNET EXCHANGE, INC.
                                      THE WINETASTING NETWORK
                                      WTN SERVICES, LLC
                                      CHERYL & CO.
                                      FANNIE MAY CONFECTIONS BRANDS, INC.
                                      FANNIE MAY CONFECTIONS, INC.
                                      HARRY LONDON CANDIES, INC.
                                      FMCB ACQUISITION CO., INC.


                                      /s/ Gerard M. Gallagher
                                      ---------------------------
                                      Gerard M. Gallagher
                                      Corporate Secretary






                                      LENDERS

                                      JPMORGAN CHASE BANK, N.A.,
                                      Individually and as Administrative Agent


                                      /s/ Tara Lynne Moore
                                      -----------------------------
                                      Tara Lynne Moore
                                      Vice President


                                      BANK OF AMERICA, N.A.


                                      /s/ Steven J. Melicharek
                                      -----------------------------
                                      Steven J. Melicharek
                                      SVP/CPO


                                      WACHOVIA BANK, NATIONAL ASSOCIATION


                                      /s/ Scheline Crutchfield
                                      ------------------------------
                                      Scheline Crutchfield
                                      Senior Vice President


                                      NORTH FORK BANK


                                      /s/ Kevin Brown
                                      -------------------------------
                                      Kevin Brown
                                      Senior Vice President


                                      KEYBANK NATIONAL ASSOCIATION


                                      /s/ Marianne T. Meil
                                      --------------------------------
                                      Marianne T. Meil
                                      Senior Vice President


                                      HSBC USA NATIONAL ASSOCIATION


                                      /s/ Andrew D. Ackerman
                                      ---------------------------------
                                      Andrew D. Ackerman
                                      Commercial Executive