Exhibit 10.12


Ms. Julie Mulligan
554 Beach 133rd Street
Belle Harbor, New York 11694


Dear Julie:

     This letter will serve as our  understanding  of the  services  you will be
rendering as an employee in the position of Personality  Expert Designer for the
1-800-Flowers.Com brand (the "Company") for the Company's FY'08.

                                Responsibilities
                                ----------------

     Your   responsibilities   will  include  (i)  working  with  the  Company's
Merchandising  Department to develop and maintain an exclusive  product line for
the Company  under the name of "Designs  by Julie  Mulligan",  or any other name
agreed to by you and the Company (the "Line").  Development of the Line includes
not only the products themselves,  but also any applicable product descriptions,
photography,  content and copy  related to the  products.  The  products,  their
descriptions, content and copy are subject to the final approval of the Company.
It is anticipated that there will be approximately 6-8 products from the Line on
the 1800flowers.com web site at any one given time; (ii) making  recommendations
on how to repurpose excess inventory of floral and hard goods;  (iii) assist the
Company  with the  photography  of its floral  products  with  special  focus on
optimizing  florist  designed  products;  (iv) act as a Company  spokesperson at
marketing,  gift shows and media  events (up to a maximum of 12 per fiscal year)
and shall  support  the  Company in  marketing  projects  (i.e.  appear in video
advertising and/or programming); and (v) in addition you will perform the duties
customarily  performed in persons in the position for which you are employed and
such other duties as from time to time may be prescribed by the Company.

     It is agreed that all products  designed and  developed by you will be made
available   for  sale  once  all   varieties   are  confirmed  as  available  by
Merchandising  Operations  and Planning.  All your products must meet or surpass
the quality  standards  designated by QA and the products must successfully pass
ship testing through the Vendor  Relations group.  Furthermore,  notwithstanding
anything to the contrary  contained herein,  the Company has the sole discretion
as to which  products  you design it chooses to use and the manner and extent of
the marketing of any such products.  All products  developed shall be and remain
the property of the Company.

                                  Compensation
                                  ------------

Base salary:  $130,000 (annualized)

Benefits: Except as otherwise provided herein, you  are eligible to  continue to
          participate  in all  Company benefit programs subject to  the terms of
          each  plan. You are eligible to  participate  in the  Company medical,
          dental,  life insurance,  and short  term  and  long  term  disability
          commencing. You  are eligible  to participate in  the  Company  401(k)
          plan. You are eligible for three (3) weeks  vacation accruing pursuant
          to the Company's policy.



Floral Sales Commission": For  sales of floral products under the Line you  will
          be  paid a  quarterly  commission (the "Quarterly  Commission")  based
          upon the following formula:

                I.   The Line---Direct Shipped Products:
                     -----------------------------------
                     A) 5% of Net Sales of the products  sold  under the Line in
                     the event that the gross product margin on any such product
                     is 65%-69% fully  loaded;
                     B) 6% of Net  Sales of  products sold under the Line in the
                     event that the gross product margin on any such product is
                     between 70%-74% fully loaded;
                     C) 7% of Net Sales of the  products  sold under the Line in
                     the event that the gross product margin on any such product
                     is 75% or higher.

                II.  The Line---Florist Fulfilled Products:
                     --------------------------------------
                     A) 2.5% of Net Sales of the products sold under the Line.


          For the  purposes of this  Agreement,  Net Sales means the gross sales
          price  of the  products  of the  Line  sold  less  any and all  taxes,
          service,  shipping, relay and handling charges, credits,  chargebacks,
          refunds, returns, rebates,  discounts, gift certificates,  promotional
          offers,  and credit card processing fees. Any commission  earned shall
          be paid on a quarterly  basis and such payment shall be accompanied by
          a report  showing how the  commission was calculated for said quarter.
          The  Company  and you may  mutually  agree  on  arrangements  for more
          frequent reporting on the sales generated under the Line.

          The  Quarterly  Commission  provided for herein is in lieu of any cash
          bonus  programs that the Company may make  available to its employees.
          For instance,  you will not be participating in the Company's  Sharing
          Success Program.

Equity:   As an  employee you  may be eligible for  stock option  or  restricted
          stock  grants  subject to the approval of the  Compensation  Committee
          of the  Board of  Directors  pursuant  to the  terms of the  Company's
          2003 Long Term Incentive and Share Award Plan (the "Plan"). All future
          stock option  and restricted stock awards are at the discretion of the
          Compensation Committee.

     We are committed to  maintaining a competitive  position in the  employment
marketplace.  However,  it is agreed that neither the terms of this letter, your
acceptance of same, nor the  maintenance of personnel  policies,  procedures and
benefits  creates a  contract  of  employment  or a  guarantee  of any length of
employment or specific benefits.  Your employment with the Company is "at-will",
meaning that you retain the option, as does the Company,  to end your employment
at any time, for any reason or for no reason.

     If,  however,  your  employment is terminated  then you will be entitled to
base salary through the date of termination  and any other bonus amounts earned,
accrued, due and owing, but not yet paid as of the date of your termination.


     Julie, we look forward to the continuation of our relationship together and
a prosperous fiscal year.


                                                    Very truly yours,

                                                    /s/ MONICA WOO
                                                    ----------------------
                                                    Monica Woo
                                                    President of Consumer Floral


Agreed to:

 /s/ JULIE MCCANN MULLIGAN
- --------------------------
Julie McCann Mulligan