July 20, 2009




Mr. Timothy J. Hopkins
2 Evans Lane Old Field
New York 11733




Dear Tim:

     This letter will serve to supplement  our recent  conversations  and to set
forth our understanding on the payment of a cash bonus in the event of a sale of
The Plow & Hearth,  Inc.,  The Plow & Hearth I, LLC, and The  Children's  Group,
Inc., (collectively "Madison Brands") and furthermore to amend the terms of your
Offer Letter dated February 9, 2005 (the "Offer Letter") as provided for herein.

     1.   In the event that 1-800-Flowers.Com.,  Inc., (the "Company") sells the
          stock of the corporate  entities  comprising  Madison Brands, or sells
          all or  substantially  all of the assets of Madison  Brands to a third
          party, then one or more of the following scenarios will occur:

          a)   If Madison  Brands is sold and you are  offered a  position  with
               Madison  Brands by the new ownership,  and you accept same,  then
               you will be  entitled  to receive  from us a one-time  cash bonus
               payment of $100,000, however, the one year severance provided for
               in your Offer Letter will be deemed  amended so that  "severance"
               will be paid by the Company  only if you are  terminated  by your
               new  employer  during  the first year of such new  employment  on
               grounds  that would  qualify  you for  severance  pursuant to the
               terms of the Offer Letter.  Such severance provided for under the
               Offer  Letter will be prorated  based upon the time  remaining on
               the  first  year of your  new  employment  following  the date of
               termination  from same,  less any amount  received  in the way of
               severance from the new ownership.  For example, if you were to be
               so terminated by your new employer  after six (6) months then you
               would be  entitled  to receive  from us six (6) months  severance
               equal to six (6)  months  base  salary  calculated  on your  base
               salary  at the  time  of such  termination,  less  any  severance
               received  from new  ownership.  All the other  terms  related  to
               severance  under the Offer Letter shall apply to the  "severance'
               payment discussed in this section 1(a);

          b)   If Madison Brands is sold and you are offered a position with the
               Company or one of its subsidiaries, and you accept same, then you
               will be  entitled  to  receive a one-time  cash bonus  payment of
               $100,000,  and the  terms of the  Offer  Letter  as to  severance
               remain  the same,  however,  (i) your title  provided  for in the
               Offer letter  shall be amended to reflect the new  position  with
               the  Company or its  subsidiary,  as the case may be and (ii) you
               waive any claim that you were  constructively  terminated because
               of any events  occurring  prior to the start of your new position
               with the Company or one of its subsidiaries, as the case may be;
          c)   If Madison Brands is sold and you are not offered any position by
               the new ownership or by the Company, then you will be entitled to
               receive  a  one-time  cash  bonus  payment  of  $100,000,  and in
               addition,  you will also be  entitled  to the one year  severance
               payment  to the  extent  provided  for in the  Offer  Letter  and
               provided you otherwise comply with the terms of the Offer Letter;
               or
          d)   Payment of the  aforementioned  $100,000  shall be made within 30
               days after the closing of the sale of Madison  Brands.
          e)   In the event of the Liquidation of Madison Brands,  then you will
               be  entitled  to the one year  severance  payment  to the  extent
               provided  for in the Offer  Letter  and  provided  you  otherwise
               comply with the terms of the Offer Letter. However, no bonus will
               be due you.
          f)   Notwithstanding the foregoing, in the specific event that you are
               offered a temporary  position for up to a maximum of 60 days with
               the new  ownership to assist with  transition  of the business to
               the new owners  ("Transition  Position"),  then in such an event,
               you will remain  entitled to the  severance  provided  for in the
               Offer letter, without any reduction by the amount of compensation
               you earned while  working in the  Transition  Position.  However,
               should said position continue past the 60 days then any severance
               due you from  the  Company  shall be  reduced  by the  amount  of
               compensation  you earned while so working past the initial 60 day
               period.
          g)   In the event  that  Madison  Brands is sold for a total  purchase
               price over  $25,000,000  then the bonus provided for herein shall
               be $150,000.

     2.   In the event that Madison is not sold or liquidated, then your time to
          terminate  your  employment at your own  initiative and make any claim
          under the "Constructive  Termination  Without Cause" provision of your
          Offer Letter due to the reorganization changes at Madison Brands which
          resulted in your taking the position of President,  Madison Brands, or
          for any other reason you believe you may have, shall be extended up to
          thirty (30) days from the date that the  Company  advises you that the
          sale process has  concluded.  By extending  this time to make a claim,
          the  Company is not  waiving  any of its  rights to  contest  any such
          claim. In the event that you do not allege a constructive  termination
          as  provided  above then you will have  forever  waived  such a claim.
          Furthermore,  the terms of the Offer Letter as to severance remain the
          same, however, your title in the Offer Letter shall be as provided for
          in section 3 below.  In addition,  the Company  will  recommend to the
          Compensation  Committee of the Board of  Directors  the issuance of an
          equity award to you,  which shall be  consistent  with the method used
          for the equity award that was granted by the Compensation Committee in
          April 2009 for similarly  situated  employees that received a grant at
          that  time.  The  Grant  Date  on  any  such  award  approved  by  the
          Compensation  Committee  hereunder  shall the third business day after
          the  Company's  first  releases its quarterly  earnings  following the
          approval of the grant by the Compensation Committee.

     3.   References  in your Offer Letter to  "President  of Specialty  Brands"
          shall be deemed changed to read President, Madison Brands.

     5.   Your rights  related to any stock options or restricted  stock remains
          governed by the terms of the  Company's  2003 Long Term  Incentive and
          Share Award Plan.

     6.   Except as specifically modified by the terms of this letter, the terms
          of your Offer Letter remain in full force and effect.

     Please  acknowledge  your  agreement to the terms of this letter by signing
below and returning same to me in the stamped,  self-addressed  envelope that is
enclosed.  This offer,  if not so  accepted  within this period will expire five
business days from the date of this letter.



                                                 Sincerely,
                                                 1-800-FLOWERS.COM


                                                  By:  /s/Christopher G. McCann
                                                  -----------------------------
                                                  CHRISTOPHER G. McCANN
                                                  President






I hereby agree to, and accept, the terms of this letter:

 /s/ Timothy J. Hopkins
- ------------------------------
Timothy J. Hopkins