Exhibit 23.1

            Consent of Independent Registered Public Accounting Firm

We consent to the  incorporation  by  reference  in the  following  Registration
Statements:

     o    The Registration  Statement (Form S-8 No. 333-84281) pertaining to the
          1-800-FLOWERS.COM,  Inc. 1999 Stock  Incentive Plan and the 1997 Stock
          Option Plan,
     o    the Registration  Statement (Form S-8 No. 333-54590) pertaining to the
          1-800-FLOWERS.COM, Inc. 2001 Employee Stock Purchase Plan, and
     o    the Registration Statement (Form S-8 No. 333-119999) pertaining to the
          1-800-FLOWERS.COM, Inc. 2003 Long Term Incentive and Share Award Plan;

of our reports  dated  September  11,  2009,  with  respect to the  consolidated
financial  statements and schedule of  1-800-FLOWERS.COM,  Inc. and Subsidiaries
and  the   effectiveness  of  internal  control  over  financial   reporting  of
1-800-FLOWERS.COM,  Inc. and Subsidiaries,  included in this Annual Report (Form
10-K) for the year ended June 28, 2009.

                                                          /s/ Ernst & Young LLP



Melville, New York
September 11, 2009