UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 2013
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Strategic Advisors LLC
Address: D/B/A Strategic Wealth Management Group
250 West 57th Street, Suite 2322
New York, NY 10107
13F File Number: 028-15246
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Lawrence E May
Title: President & Managing Member
Phone: 212-489-0100
Signature, Place, and Date of Signing:
/s/ Lawrence E May New York, NY May 10, 2013
Report Type (Check only one.):
[ X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 125
Form 13F Information Table Value Total: $106,730 (thousands)
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional managers with respect to which this report is filed, other
than the manager filing this report.
NONE
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
3M CO COM 88579Y101 1876 17649 SH SOLE 0 0 17649
ABB LTD SPONSORED ADR 000375204 329 14476 SH SOLE 0 0 14476
ABBOTT LABS COM 002824100 713 20182 SH SOLE 0 0 20182
ABBVIE INC COM 00287Y109 540 13231 SH SOLE 0 0 13231
AFLAC INC COM 001055102 328 6300 SH SOLE 0 0 6300
ALTRIA GROUP INC COM 02209S103 727 21128 SH SOLE 0 0 21128
AMERICAN EXPRESS CO COM 025816109 376 5567 SH SOLE 0 0 5567
AMERICAN INTL GROUP INC COM NEW 026874784 279 7186 SH SOLE 0 0 7186
ANNALY CAP MGMT INC COM 035710409 377 23700 SH SOLE 0 0 23700
APPLE INC COM 037833100 2479 5600 SH SOLE 0 0 5600
ARROW FINL CORP COM 042744102 438 17771 SH SOLE 0 0 17771
AT&T INC COM 00206R102 3011 82059 SH SOLE 0 0 82059
ATLAS ENERGY LP COM UNITS LP 04930A104 810 18382 SH SOLE 0 0 18382
BANK OF AMERICA CORPORATION COM 060505104 165 13572 SH SOLE 0 0 13572
BANK OF AMERICA CORPORATION 7.25%CNV PFD L 060505682 1753 1435 SH SOLE 0 0 1435
BBCN BANCORP INC COM 073295107 914 70000 SH SOLE 0 0 70000
BED BATH & BEYOND INC COM 075896100 312 4840 SH SOLE 0 0 4840
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 280 2691 SH SOLE 0 0 2691
BLACKROCK MUNIYIELD NY QLTY COM 09255E102 904 60852 SH SOLE 0 0 60852
BRISTOL MYERS SQUIBB CO COM 110122108 1339 32503 SH SOLE 0 0 32503
BROADCOM CORP CL A 111320107 222 6400 SH SOLE 0 0 6400
CATERPILLAR INC DEL COM 149123101 446 5133 SH SOLE 0 0 5133
CHEVRON CORP NEW COM 166764100 1178 9911 SH SOLE 0 0 9911
CHICAGO BRIDGE & IRON CO N V N Y REGISTRY SH 167250109 208 3344 SH SOLE 0 0 3344
CHINA PETE & CHEM CORP SPON ADR H SHS 16941R108 205 1750 SH SOLE 0 0 1750
CISCO SYS INC COM 17275R102 1295 61990 SH SOLE 0 0 61990
CITIGROUP INC COM NEW 172967424 200 4523 SH SOLE 0 0 4523
COCA COLA CO COM 191216100 572 14133 SH SOLE 0 0 14133
COMCAST CORP NEW CL A 20030N101 201 4791 SH SOLE 0 0 4791
CONOCOPHILLIPS COM 20825C104 2202 36641 SH SOLE 0 0 36641
CONSOLIDATED EDISON INC COM 209115104 517 8470 SH SOLE 0 0 8470
CVS CAREMARK CORPORATION COM 126650100 511 9300 SH SOLE 0 0 9300
DEERE & CO COM 244199105 750 8725 SH SOLE 0 0 8725
DELL INC COM 24702R101 321 22371 SH SOLE 0 0 22371
DEVON ENERGY CORP NEW COM 25179M103 313 5547 SH SOLE 0 0 5547
DOW CHEM CO COM 260543103 1077 33833 SH SOLE 0 0 33833
DUKE ENERGY CORP NEW COM NEW 26441C204 1611 22191 SH SOLE 0 0 22191
E M C CORP MASS COM 268648102 694 29053 SH SOLE 0 0 29053
EL PASO PIPELINE PARTNERS L COM UNIT LPI 283702108 1383 31535 SH SOLE 0 0 31535
EMERSON ELEC CO COM 291011104 836 14962 SH SOLE 0 0 14962
ENERGY TRANSFER PRTNRS L P UNIT LTD PARTN 29273R109 1827 36040 SH SOLE 0 0 36040
EXPRESS SCRIPTS HLDG CO COM 30219G108 203 3522 SH SOLE 0 0 3522
EXXON MOBIL CORP COM 30231G102 2238 24831 SH SOLE 0 0 24831
F M C CORP COM NEW 302491303 205 3600 SH SOLE 0 0 3600
FLUOR CORP NEW COM 343412102 551 8300 SH SOLE 0 0 8300
FORD MTR CO DEL COM PAR $0.01 345370860 402 30571 SH SOLE 0 0 30571
FRANCE TELECOM SPONSORED ADR 35177Q105 102 10000 SH SOLE 0 0 10000
GATX CORP COM 361448103 243 4670 SH SOLE 0 0 4670
GENERAL ELECTRIC CO COM 369604103 4003 173150 SH SOLE 0 0 173150
GENERAL MLS INC COM 370334104 624 12646 SH SOLE 0 0 12646
GLAXOSMITHKLINE PLC SPONSORED ADR 37733W105 1240 26435 SH SOLE 0 0 26435
GOOGLE INC CL A 38259P508 419 527 SH SOLE 0 0 527
HARTFORD FINL SVCS GROUP INC COM 416515104 244 9440 SH SOLE 0 0 9440
HILLSHIRE BRANDS CO COM 432589109 333 9477 SH SOLE 0 0 9477
HOME DEPOT INC COM 437076102 2114 30299 SH SOLE 0 0 30299
HSBC HLDGS PLC ADR A 1/40PF A 404280604 492 19430 SH SOLE 0 0 19430
INTEL CORP COM 458140100 611 28000 SH SOLE 0 0 28000
INTERNATIONAL BUSINESS MACHS COM 459200101 1250 5862 SH SOLE 0 0 5862
INTL PAPER CO COM 460146103 379 8126 SH SOLE 0 0 8126
INVESCO MUN OPPORTUNITY TR COM 46132C107 498 35200 SH SOLE 0 0 35200
ISHARES TR RUSSELL 1000 464287622 308 3534 SH SOLE 0 0 3534
ISHARES TR US PFD STK IDX 464288687 3626 89475 SH SOLE 0 0 89475
JOHNSON & JOHNSON COM 478160104 3075 37716 SH SOLE 0 0 37716
JPMORGAN CHASE & CO COM 46625H100 348 7343 SH SOLE 0 0 7343
KELLOGG CO COM 487836108 357 5545 SH SOLE 0 0 5545
KEYCORP NEW COM 493267108 244 24500 SH SOLE 0 0 24500
KIMBERLY CLARK CORP COM 494368103 245 2500 SH SOLE 0 0 2500
KRAFT FOODS GROUP INC COM 50076Q106 978 18985 SH SOLE 0 0 18985
LOWES COS INC COM 548661107 228 6010 SH SOLE 0 0 6010
MACYS INC COM 55616P104 485 11600 SH SOLE 0 0 11600
MARKET VECTORS ETF TR PFD SEC EXFINL 57061R791 396 19275 SH SOLE 0 0 19275
MCDONALDS CORP COM 580135101 1114 11175 SH SOLE 0 0 11175
MERCK & CO INC NEW COM 58933Y105 2380 53853 SH SOLE 0 0 53853
METLIFE INC COM 59156R108 2800 73644 SH SOLE 0 0 73644
MICROSOFT CORP COM 594918104 2136 74659 SH SOLE 0 0 74659
MONDELEZ INTL INC CL A 609207105 982 32062 SH SOLE 0 0 32062
NORFOLK SOUTHERN CORP COM 655844108 1262 16377 SH SOLE 0 0 16377
NUVEEN NJ DIV ADVANTAGE MUN COM 67069Y102 407 27247 SH SOLE 0 0 27247
NUVEEN NY AMT-FREE MUN INCOM COM 670656107 1078 74704 SH SOLE 0 0 74704
OCCIDENTAL PETE CORP DEL COM 674599105 521 6653 SH SOLE 0 0 6653
OCH ZIFF CAP MGMT GROUP CL A 67551U105 214 22851 SH SOLE 0 0 22851
ORACLE CORP COM 68389X105 401 12389 SH SOLE 0 0 12389
PEPCO HOLDINGS INC COM 713291102 629 29371 SH SOLE 0 0 29371
PEPSICO INC COM 713448108 744 9400 SH SOLE 0 0 9400
PFIZER INC COM 717081103 3482 120663 SH SOLE 0 0 120663
PHILLIPS 66 COM 718546104 740 10572 SH SOLE 0 0 10572
PIMCO MUN INCOME FD II COM 72200W106 659 51150 SH SOLE 0 0 51150
POWERSHARES ETF TRUST FINL PFD PTFL 73935X229 1500 80965 SH SOLE 0 0 80965
PRICE T ROWE GROUP INC COM 74144T108 719 9600 SH SOLE 0 0 9600
PROCTER & GAMBLE CO COM 742718109 467 6058 SH SOLE 0 0 6058
PRUDENTIAL FINL INC COM 744320102 891 15098 SH SOLE 0 0 15098
QUALCOMM INC COM 747525103 450 6718 SH SOLE 0 0 6718
SCHLUMBERGER LTD COM 806857108 747 9980 SH SOLE 0 0 9980
SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 396 12554 SH SOLE 0 0 12554
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 551 12857 SH SOLE 0 0 12857
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 650 25423 SH SOLE 0 0 25423
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 1331 41868 SH SOLE 0 0 41868
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 655 23536 SH SOLE 0 0 23536
SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 338 11177 SH SOLE 0 0 11177
SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1151 29448 SH SOLE 0 0 29448
SENIOR HSG PPTYS TR SH BEN INT 81721M109 331 12344 SH SOLE 0 0 12344
SIEMENS A G SPONSORED ADR 826197501 219 2036 SH SOLE 0 0 2036
ST JOE CO COM 790148100 323 15200 SH SOLE 0 0 15200
STANLEY BLACK & DECKER INC COM 854502101 341 4209 SH SOLE 0 0 4209
SUN LIFE FINL INC COM 866796105 574 21050 SH SOLE 0 0 21050
TARGET CORP COM 87612E106 339 4953 SH SOLE 0 0 4953
THE ADT CORPORATION COM 00101J106 305 6231 SH SOLE 0 0 6231
THERMO FISHER SCIENTIFIC INC COM 883556102 504 6592 SH SOLE 0 0 6592
TJX COS INC NEW COM 872540109 888 19000 SH SOLE 0 0 19000
TOTAL S A SPONSORED ADR 89151E109 734 15298 SH SOLE 0 0 15298
TRAVELERS COMPANIES INC COM 89417E109 848 10078 SH SOLE 0 0 10078
TWO HBRS INVT CORP COM 90187B101 966 76630 SH SOLE 0 0 76630
UNITED PARCEL SERVICE INC CL B 911312106 481 5600 SH SOLE 0 0 5600
UNITED TECHNOLOGIES CORP COM 913017109 221 2370 SH SOLE 0 0 2370
VALE S A ADR 91912E105 363 20974 SH SOLE 0 0 20974
VANGUARD INDEX FDS LARGE CAP ETF 922908637 227 3170 SH SOLE 0 0 3170
VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 365 5554 SH SOLE 0 0 5554
VERIZON COMMUNICATIONS INC COM 92343V104 1578 32107 SH SOLE 0 0 32107
VISA INC COM CL A 92826C839 323 1900 SH SOLE 0 0 1900
VODAFONE GROUP PLC NEW SPONS ADR NEW 92857W209 329 11600 SH SOLE 0 0 11600
WASTE MGMT INC DEL COM 94106L109 1184 30200 SH SOLE 0 0 30200
WEINGARTEN RLTY INVS SH BEN INT 948741103 634 20100 SH SOLE 0 0 20100
WELLS FARGO & CO NEW COM 949746101 1498 40489 SH SOLE 0 0 40489
WELLS FARGO & CO NEW PERP PFD CNV A 949746804 2289 1776 SH SOLE 0 0 1776
WESTERN GAS PARTNERS LP COM UNIT LP IN 958254104 511 8598 SH SOLE 0 0 8598