13F-HR
		Form 13F Holdings Report


                        UNITED STATES
               SECURITIES AND EXCHANGE COMMISION
                   Washington, D.C.  20549

                        FORM 13F

                  FORM 13F COVER PAGE

Report for the Calendar Year of Quarter Ended: March 31, 2013

Check here if Amendment  [  ]; Amendment Number
This Amendment (Check only one.):[   ] is a restatement
				[  ]  adds new holding entries.


Institutional Investment Manager Filing this Report:

Name:		First Foundation Advisors
Address: 	18101 Von Karman Avenue
		Suite  700
		Irvine, CA  92612-1051

13F File Number: 	28-05785

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedule, lists, and tables are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name: 	Gregory S. Bruce
Title:	Chief Compliance Officer
Phone:	949-476-0300
Signature, Place, and Date of Signing:


Gregory S. Bruce		Irvine, California       May 15, 2013
Report Type  (Check only one.):
[ X]	13F HOLDINGS REPORT.

[   ]	13F NOTICE.

[   ]	13F COMBINATION REPORT.

List of Other Managers Reporting for this Manager.


FORM 13F SUMMARY PAGE

Report Summary:

Number of Other Included Managers:		0
Form 13F Information Table Entry Total: 	147
Form 13F Information Table Value Total: 	$545932
1
List of Other Included Managers:


/
NONE



                                      
                                                                  FORM 13F INFORMATION TABLE
                                                           VALUE   SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT  PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
                                                                                           
3M Co                          COM              88579y101      277     2610 SH       SOLE                     2610
AbbeVie Inc.                   COM              00287y109     1024    25105 SH       SOLE                    24505               600
Aberdeen Asia Pacific Inc Fd   COM              003009107      143    18433 SH       SOLE                    18433
Accenture Ltd Cl A             SHS CLASS A      G1151C101     6219    81864 SH       SOLE                    70916             10948
Allergan Inc                   COM              018490102      213     1911 SH       SOLE                     1911
Altria Group Inc               COM              02209s103    10566   307233 SH       SOLE                   277535             29698
Amercian Express               COM              025816109     7563   112115 SH       SOLE                   102606              9509
American Realty Capital Prop   COM              02917t104    55334  3771942 SH       SOLE                  3226768            545174
Amgen Inc                      COM              031162100      244     2377 SH       SOLE                     2377
Anheuser-Busch Inbev SA/NV     SPONSORED ADR    03524a108    16035   161071 SH       SOLE                   143254             17817
Annaly Mortgage Management     COM              035710409      193    12147 SH       SOLE                    12147
AON Corp                       SHS CL A         g0408v102    15734   255842 SH       SOLE                   227188             28654
Apple Computer                 COM              037833100     2483     5608 SH       SOLE                     5366               242
Applied Materials Inc          COM              038222105      866    64268 SH       SOLE                    59405              4863
AT&T                           COM              00206r102     1736    47306 SH       SOLE                    45606              1700
Bank of America Corp           COM              060505104      192    15743 SH       SOLE                    15743
Bank Amer Corp Wt Exp 10/28/18 *W EXP 10/28/201 060505153        7    10000 SH       SOLE                    10000
Bank of New York Mellon        COM              064058100    11793   421318 SH       SOLE                   377809             43509
Berkshire Hathaway Inc Cl A    CL A             084670108     2188       14 SH       SOLE                       14
Berkshire Hathaway Inc Cl B    CL B new         084670702    15869   152297 SH       SOLE                   134853             17444
Blackrock Build America Bond T SHS              09248x100      209     9290 SH       SOLE                     3250              6040
Blackrock Floating Rate Inc S  COM              09255x100      773    47820 SH       SOLE                    43606              4214
Blackrock Floating Rate Inc T  COM              091941104      203    12908 SH       SOLE                    12908
Blackrock Inc                  COM              09247x101    12408    48303 SH       SOLE                    43385              4918
Boeing Co/The                  COM              097023105    10012   116624 SH       SOLE                   103744             12880
British American Tobacco PLC   SPONSORED ADR    110448107     9036    84405 SH       SOLE                    77001              7404
Broadcom Corp                  CL A             111320107     1031    29728 SH       SOLE                    29728
Brown Foreman Corp Cl B        CL B             115637209      530     7423 SH       SOLE                     7423
Cablevision System Corp        CL A NY CABLVS   12686c109      464    31001 SH       SOLE                    29627              1374
Calamos Strategic Total Ret    COM SH BEN INT   128125101      182    17116 SH       SOLE                     8798              8318
Canadian Natural Resources     COM              136385101     8828   274758 SH       SOLE                   241974             32784
Caterpillar                    COM              149123101      310     3560 SH       SOLE                     3560
CenturyLink, Inc               COM              156700106     1719    48923 SH       SOLE                    47923              1000
Chevron Corp                   COM              166764100     3026    25465 SH       SOLE                    25465
Chimera Investment Corp        COM              16934q109      138    43333 SH       SOLE                    43333
Cia de Bebidas das Americas    SPONSORED ADR    20441W203      425    10041 SH       SOLE                     9627               414
Cisco Systems Inc.             COM              17275r102      367    17586 SH       SOLE                    16148              1438
Citigroup Inc                  COM NEW          172967424      343     7747 SH       SOLE                     7747
Citi A Warrants Exp 01/04/19   *W EXP 01/04/201 172967226       15    28985 SH       SOLE                    28985
Coca Cola                      COM              191216100      751    18582 SH       SOLE                    18582
Colgate Palmolive              COM              194162103      456     3866 SH       SOLE                     3866
Colony Financial Inc           COM              19624r106     1154    52000 SH       SOLE                    52000
Comstock Mining Inc            COM              205750102       28    14163 SH       SOLE                    14163
ConocoPhillips                 COM              20825c104      248     4127 SH       SOLE                     4127
Consumer Stples Sel Sectr SPDR SBI CONS STPLS   81369y308      260     6530 SH       SOLE                     6530
DCT Industrial Trust Inc       COM              233153105       74    10000 SH       sOLE                    10000
Devon Energy                   COM              25179m103     5641    99977 SH       SOLE                    89022             10955
Diageo ADR                     SPON ADR NEW     25243q205    15919   126498 SH       SOLE                   109028             17470
Dole Food Company Inc          COM              256603101      119    10919 SH       SOLE                     7871              3048
Dominion Resources VA          COM              25746u109      410     7040 SH       SOLE                     6240               800
Doubleline Opportunistic CreditCOM              258623107     1577    58967 SH       SOLE                    44782             14185
Eaton Vance Tax-Managed Global COM              27829f108      409    43882 SH       SOLE                    41825              2057
Edwards Life Sciences          COM              28176e108      787     9576 SH       SOLE                     9326               250
E I du Pontde Nemours & Co     COM              263534109      226     4603 SH       SOLE                     4603
Eldorado Gold Corp             COM              284902103      108    11330 SH       SOLE                    11330
Eli Lilly & Co.                COM              532457108      522     9191 SH       SOLE                     9191
Emerson Electric               COM              291011104      320     5728 SH       SOLE                     5728
Enterprise Products Prtners LP COM              293792107     1972    32702 SH       SOLE                    31902               800
Exxon Mobil Corp               COM              30231g102     2723    30215 SH       SOLE                    30215
Facebook Inc                   CL A             30303m102      331    12940 SH       SOLE                    12940
Ford Motor Co                  COM PAR $0.01    345370860      263    20021 SH       SOLE                    20021
Frontier Communications        COM              35906a108      100    25000 SH       SOLE                    25000
General Dynamics               COM              369550108    10789   153020 SH       SOLE                   135910             17110
General Electric Company       COM              369604103    10126   437989 SH       SOLE                   393083             44906
Goldman Sachs Group Inv        COM              38141g104    11117    75548 SH       SOLE                    67333              8215
Haliburton Company             COM              406216101      339     8397 SH       SOLE                     8397
Home Depot Inc                 COM              437076102      352     5046 SH       SOLE                     5046
ING Clarion Global Real Estate COM              12504g100      217    22200 SH       SOLE                    17000              5200
Int'l Business Machines Corp   COM              459200101    19711    92408 SH       SOLE                    81285             11122
Illinois Tool Works            COM              452308109      268     4400 SH       SOLE                     4400
Intel Corp                     COM              458140100      563    25775 SH       SOLE                    25775
Interactive Brokers Grp Inc    COM              45841n107      523    35070 SH       SOLE                    33661              1409
Intuitive Surgical Inc         COM NEW          46120e602      270      550 SH       SOLE                      450               100
Invesco Van Kampen CA Value Mu COM              46132h106      262    19823 SH       SOLE                    19823
iShares Barclays TIPS Bond     BARCLYS TIPS BD  464287176     1214    10014 SH       SOLE                      247              9767
iShares MSCI EAFE Index Fund   MSCI EAFE IDX    464287465      630    10687 SH       SOLE                     9838               849
iShares Silver Trusts          ISHARES          46428q109      363    13230 SH       SOLE                    13230
Johnson & Johnson              COM              478160104    21723   266442 SH       SOLE                   241803             24639
Morgan Chase                   COM              46625h100      235     4946 SH       SOLE                     4946
Kinder Morgan Energy LP        UT LTD PARTNER	494550106      294     3277 SH       SOLE                     2677               600
Level 3 Communications         COM NEW          52729n308      399    19663 SH       SOLE                    14627              5036
Live Nation Inc                COM              538034109      187    15111 SH       SOLE                    11578              3533
Lockheed Martin Corp           COM              539830109      449     4647 SH       SOLE                     4647
Macquarie Global Infrastr. Tot COM              55608d101      442    20857 SH       SOLE                    20628               229
Magellan Midstram Partners     com unit rp lp   559080106      474     8872 SH       SOLE                     8872
McDonalds Corporation          COM              580135101      671     6731 SH       SOLE                     6731
Microsoft Corp.                COM              594918104    14272   498925 SH       SOLE                   444944             53981
Mondelez Intl                  CL A             609207105    10492   342700 SH       SOLE                   304941             37759
National Oilwell Varco Inc     COM              637071101      764    10803 SH       SOLE                    10803
Nordstrom Inc                  COM              655664100      276     5000 SH       SOLE                     5000
Novartis AG ADR                SPONSORED ADR    66987v109    16924   237559 SH       SOLE                   211558             26001
Nucor Corp                     COM              670346105      659    14279 SH       SOLE                    14279
Nuveen Build Amercia Bond Fd   COM              67074c103      298    14200 SH       SOLE                     8750              5450
Nuveen Multi-Strategy Inc & Gr COM              67073b106      260    25329 SH       SOLE                    13432             11897
Nuveen Multi-Strategy Inc & G2 COM SHS          67073d102      200    19174 SH       SOLE                     3710             15464
Oaktree Capital Group LLC      UNIT 99/99/9999  674001201      939    18400 SH       SOLE                    18400
Occidental Petroleum           COM              674599105     9419   120182 SH       SOLE                   106077             14105
Oracle Corp                    COM              68389x105      530    16396 SH       SOLE                    12790              3606
Pacific Mercantile Bancorp     COM              694552100       63    10802 SH       SOLE                    10802
PCM Fund Inc                   COM              69323t101    10686   811995 SH       SOLE                   754042             57953
Penn West Energy Trust         COM              707887105      225    20906 SH       SOLE                    20906
Pepsico Inc                    COM              713448108    14369   181630 SH       SOLE                   160052             21579
Pfizer Inc.                    COM              717081103     3478   120498 SH       SOLE                    30498             90000
Phillip Morris International   COM              718172109    19749   213016 SH       SOLE                   193150             19865
Pimco CA Muni Income Fund III  COM              72201c109     1792   161702 SH       SOLE                   161702
Pimco Corp Opportunity         COM              72201b101      261    12139 SH       SOLE                    12139
Pimco Income Fund              COM              72201y101     3480   111893 SH       SOLE                    80900             30993
Pimco Income Strategy Fund     COM              72201h108      668    50195 SH       SOLE                    49653               542
Pimco Income Strategy Fund II  COM              72201j104     6910   602949 SH       SOLE                   548004             54945
Plains All American Pipeline   UNIT LTD PARTN   726503105      390     6912 SH       SOLE                     6912
Potash Corp Sask Inc           COM              73755l107     8049   205067 SH       SOLE                   180123             24944
Proctor & Gamble Co            COM              742718109      400     5195 SH       SOLE                     3367              1828
Public Storage                 COM              74460d109      398     2611 SH       SOLE                     2611
Qualcomm Inc                   COM              747525103    20237   302308 SH       SOLE                   106183            196125
Realty Income Corp             COM              756109104     2324    51247 SH       SOLE                    49844              1403
Regency Centers Corp           COM              758849103      754    14250 SH       SOLE                    14250
Rentech Inc                    COM              760112102      100    42679 SH       SOLE                    31025             11654
Republic Services Inc.         COM              760759100    15745   477121 SH       SOLE                   417065             60056
Retail Opportunity             COM              76131n101     1414   100900 SH       SOLE                    98900              2000
Royal Dutch Shell Plc          SPONS ADR A      780259206      373     5726 SH       SOLE                     5726
Rubicon Minerals corp          COM              780911103       34    14000 SH       SOLE                    14000
Schlumberger Ltd               COM              806857108      473     6312 SH       SOLE                     6312
Source Capital inc             COM              836144105      522     8908 SH       SOLE                     8550               358
Southwest Airlines Co          COM              844741108      149    11078 SH       SOLE                     8167              2911
SPDR BarCap St                 CAP S/T HI YLD   78468r408      858    27773 SH       SOLE                    27773
SPDR Gold Trust                GOLD SHS         78463v107     1426     9232 SH       SOLE                     9232
SPDR S&P 500 ETF Trust         TR UNIT          78462f103     1316     8402 SH       SOLE                     7119              1283
Starbucks Corp                 COM             	855244109      279     4903 SH       SOLE                     4418               485
Starwood Property Trust        COM              85571b105     1965    70800 SH       SOLE                    69800              1000
Suncor Energy Inc              COM              867224107     5304   176753 SH       SOLE                   158713             18040
Teva Pharmeceutical            ADR              881624209    10453   263444 SH       SOLE                   236395             27049
Ticc Capital Corp              COM              87244t109      101    10126 SH       SOLE                    10126
TJX Cos Inc                    COM              872540109     9263   198140 SH       SOLE                   178253             19887
Total S A Spon ADR             SPONSORED ADR    89151E109      686    14300 SH       SOLE                    14300
TSW Strategic Income Fund Inc  COM              872340104      397    68245 SH       SOLE                    48743             19502
United Parcel Service CL B     CL B             911312106    17539   204176 SH       SOLE                   181589             22587
United Technologies Corp       COM              913017109      451     4826 SH       SOLE                     4826
US Bancorp                     COM NEW          902973304      448    13191 SH       SOLE                    13191
Vanguard Short Term Corporate  sHRT TRM CORP BD 92206c409      200     2491 SH       SOLE                     2491
Ventas Inc                     COM              92276f100      840    11474 SH       SOLE            	     11474
Verizon Communications         COM              92343v104      514    10466 SH       SOLE                    10466
Walt Disney Co/The             COM DISNEY       254687106     8676   152743 SH       SOLE                   133392             19351
Wells Fargo & Co               COM              949746101      451    12202 SH       SOLE                    12202
Wells Fargo Multi-Sect Inc FD  COM SHS          94987d101      850    51848 SH       SOLE                    44927              6921
Western Asset Emerging Mkts    COM              95766a101      236    11139 SH       SOLE                    11139
Willis Group Holdings          SHS              g96666105      446    11304 SH       SOLE                    11187               117
World Wrestling Entertainment  CL A             98156q108      443    50215 SH       SOLE                    49683               532