UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G/A
Under the Securities Exchange Act of 1934
(Amendment No. 3)*
Sequential Brands, Inc.
(Name of Issuer)
Common Stock
(Title of Class of Securities)
81734P107
(CUSIP Number)
December 31, 2015
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[x] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[ ] Rule 13d-1(d)
* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
CUSIP No. 81734P107
1. Name of Reporting Person: Buckingham Capital Management, Inc.
IRS Identification No. of above person: 13-3276152
2. Check the Appropriate Box if a Member of a Group*:
3. SEC Use Only
4. Citizenship or Place of Organization: Delaware
Number of Shares 5. Sole Voting Power: 2,129,075
Beneficially Owned
By Each Reporting 6. Shared Voting Power: 0
Person With
7. Sole Dispositive Power: 2,129,075
8. Shared Dispositive Power: 0
9. Aggregate Amount Beneficially Owned by Each Reporting Person: 2,129,075
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares:*
11. Percent of Class Represented by Amount in Row (9): 3.52%
12. Type of Reporting Person*: IA
CUSIP No. 81734P107
1. Name of Reporting Person: Buckingham Research Group Incorporated.
IRS Identification No. of above person: 13-3134008
2. Check the Appropriate Box if a Member of a Group*:
3. SEC Use Only
4. Citizenship or Place of Organization: Delaware
Number of Shares 5. Sole Voting Power: 2,129,075
Beneficially Owned
By Each Reporting 6. Shared Voting Power: 0
Person With
7. Sole Dispositive Power: 2,129,075
8. Shared Dispositive Power: 0
9. Aggregate Amount Beneficially Owned by Each Reporting Person: 2,129,075
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares:*
11. Percent of Class Represented by Amount in Row (9): 3.52%
12. Type of Reporting Person*: BD
Schedule 13G/A of Buckingham Capital Management, Inc.
and Buckingham Research Group Incorporated with
respect to the common stock (the "Common Shares")
of Crumbs Bake Shop, Inc. (the "Company").
Item 1(a) Name of Issuer: Sequential Brands Group, Inc.
Item 1(b) Address of Issuer's Principal Executive Offices:
601 West 26th Street, New York, NY 10001
Item 2(a) Name of Persons Filing:
This statement is being filed by Buckingham Capital
Management, Inc. and Buckingham Research Group
Incorporated. Buckingham Capital Management, Inc.
is a registered investment adviser which acts as the general
partner and investment manager for various private investment
funds and which also manages other accounts on a discretionary
basis. Buckingham Research Group Incorporated, a registered
broker-dealer, is the parent company of Buckingham Capital
Management, Inc. and thus may be deemed to be the
beneficial owner of the securities reported herein.
Item 2(b) Address of Principal Business Office or, if none,
Residence: 485 Lexington Avenue, Third Floor,
New York, NY 10017
Item 2(c) Citizenship:
Each of Buckingham Capital Management, Inc.
and Buckingham Research Group Incorporated is a
Delaware corporation
Item 2(d) Title of Class of Securities: Common Stock
Item 2(e) CUSIP Number: 81734P107
Item 3 If this statement is filed pursuant to Rule
240.13d-1(b) or 240.13d-2(b) or (c), check
whether the person filing is a:
(a) [x] Broker or dealer registered under section 15 of
the Act (15 U.S.C. 78o)
(b) [ ] Bank as defined in section 3(a)(6) of the Act
(15 U.S.C. 78c).
(c) [ ] Insurance company as defined in section 3(a)(19)
of the Act (15 U.S.C. 78c).
(d) [ ] Investment company registered under section 8 of
the Investment Company Act of 1940 (15 U.S.C. 80a-8).
(e) [x] An investment adviser in accordance with Rule
240.13d-1(b)(1)(ii)(E);
(f) [ ] An employee benefit plan or endowment fund in
accordance with Rule 240.13d-1(b)(1)(ii)(F);
(g) [ ] A parent holding company or control person in
accordance with Rule 240.13d-1(b)(1)(ii)(G);
(h) [ ] A savings associations ad defined in Section 3(b)
of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i) [ ] A church plan that is excluded from the definition
of an investment company under section 3(c)(14) of the
Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j) [ ] Group, in accordance with Rule 240.13d-1(b)
(1)(ii)(J).
Item 4 Ownership
(a) Amount Beneficially Owned: 2,129,075
(b) Percent of class: 3.52%
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote: 2,129,075
(ii) Shared power to vote or to direct the vote: 0
(iii)Sole power to dispose or to direct the disposition of: 2,129,075
(iv) Shared power to dispose or to direct the disposition of: 0
Item 5 Ownership of Five Percent or less of a Class:
If this statement is being filed to report the fact that as of
the date hereof, the reporting person has ceased to be the beneficial
owner of more than five percent of the class of securities, check the
following (X).
Item 6 Ownership of More than Five Percent on Behalf of Another Person:
Not applicable.
Item 7 Identification and Classification of the Subsidiary, Which
Acquired the Security, Being Reported on By the Parent Holding
Company: Not applicable.
Item 8 Identification and Classification of Members of the Group:
Not applicable.
Item 9 Notice of Dissolution of Group: Not applicable.
Item 10 Certification (if filing pursuant to Rule 240.13d-1(b)):
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired and
are held in the ordinary course of business and were not acquired
and are not held for the purpose of or with the effect of changing
or influencing the control of the issuer of the securities and
were not acquired and are not held in connection with or as a
participant in any transaction having that purpose or effect.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Dated: February 12, 2016
BUCKINGHAM CAPITAL MANAGEMENT, INC.
By:/s/Peter D. Goldstein, Esq.
Peter D. Goldstein, Esq, Chief Compliance Officer, General Counsel
THE BUCKINGHAM RESEARCH GROUP INCORPORATED
By:/s/Peter D. Goldstein, Esq.
Peter D. Goldstein, Esq, Chief Legal Officer