UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-QSB [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE COMMISSION For the quarterly period ended December 31, 2000 OR [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. For transition period from _______________ to _______________ Commission File Number: 0-17953 DIAMOND ENTERTAINMENT CORPORATION (Exact name of registrant as specified in its charter) New Jersey 22-2748019 (State or other jurisdiction of (I.R.S. Employer Identification No.) incorporation or organization) 800 Tucker Lane, Walnut California, California 91789 (Address of principal executive offices) (909) 839-1989 (Issuer's telephone number, including area code) ------------------------- Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES [ X ] NO [ ] As of December 31, 2000, there were 69,634,029 shares of common stock outstanding. Transitional Small Business Disclosure Format (check one): YES [ ] NO [X] DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES INDEX Part I. Financial Information Item 1: Financial Statements Condensed Consolidated Balance Sheet as of December 31, 2000 [Unaudited]........................................................ 2-3 Condensed Consolidated Statements of Operations for the three and nine months ended December 31, 2000 and 1999 [Unaudited]....... 4 Condensed Consolidated Statements of Cash Flows for nine months ended December 31, 2000 and 1999 [Unaudited]....................... 5-6 Notes to Condensed Consolidated Financial Statements [Unaudited]... 7-9 Item 2: Management's Discussion and Analysis or Plan of Operations... 10-15 Part II. Other Information Item 1: Legal Proceedings..... ...................................... 16 Item 2: Changes in Securities........................................ 16-17 Item 3: Defaults Upon Senior Securities.............................. 17 Item 4: Submission of Matters to a Vote of Security Holders.......... 17 Item 5: Other Information............................................ 17 Item 6: Exhibits and Reports on Form 8-K............................. 17 Signatures............................................................ 18 1 PART I. FINANCIAL INFORMATION Item 1. Financial Statements DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED BALANCE SHEET AS OF DECEMBER 31, 2000 [UNAUDITED] ASSETS CURRENT ASSETS Accounts Receivable, net of allowance for Doubtful accounts of $164,122 $ 547,548 Deferred consulting costs 87,083 Inventory 947,991 Prepaid expenses and other current assets 85,177 ----------- Total Current Assets 1,667,799 FURNITURE AND EQUIPMENT, net 231,837 FILM MASTERS AND ARTWORK, less Accumulated amortization of $3,928,961 85,821 OTHER ASSETS Investment in ATRE 50,000 Other assets 62,982 ----------- TOTAL ASSETS $ 2,098,439 =========== The accompanying notes are an integral part of these consolidated financial statements. 2 DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED BALANCE SHEET AS OF DECEMBER 31, 2000 [UNAUDITED] LIABILITIES AND STOCKHOLDERS' DEFICIENCY CURRENT LIABILITIES Accounts Payable and accrued expenses 1,927,207 Financing payable 662,167 Notes payable - current portion 56,036 Notes payable related party - current portion 566,381 Convertible debentures related party- current portion 809,500 Convertible debentures - current portion 1,048,075 Capital lease obligations - current portion 25,327 ----------- Total Current Liabilities 5,094,693 LONG TERM LIABILITIES Notes payable, less current portion 40,000 Notes payable related party, less current portion 150,000 Convertible debentures, less current portion 100,000 ----------- Total Liabilities 5,384,693 ----------- COMMITMENTS AND CONTINGENCIES - STOCKHOLDERS' DEFICIENCY Convertible Preferred Stock - No Par Value, 5,000,000 Shares Authorized, 483,301 Issued [of which 172,923 are held in Treasury] 809,593 Common Stock - No Par Value, 600,000,000 Shares Authorized; 69,634,029 Shares Issued and Outstanding 14,466,035 Accumulated Deficit (18,513,079) Treasury Stock ( 48,803) ----------- TOTAL STOCKHOLDERS' DEFICIENCY ( 3,286,254) ----------- TOTAL LIABILITES AND STOCKHOLDERS' DEFICIENCY $ 2,098,439) =========== The accompanying notes are an integral part of these consolidated financial statements. 3 DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENT OF OPERATIONS [UNAUDITED] Three months ended Nine months ended December 31, December 31, ------------------------ ------------------------- 2000 1999 2000 1999 ----------- ----------- ---------- ----------- SALES - net $ 919,694 $1,521,926 $2,393,260 $ 3,195,037 COST OF GOODS SOLD 523,331 1,345,255 1,444,123 2,505,669 ---------- ----------- ---------- ----------- GROSS PROFIT 396,363 176,671 949,137 689,368 SELLING, GENERAL AND ADMINISTRATIVE EXPENSES 579,287 606,668 1,493,139 2,168,705 ---------- ----------- ---------- ----------- LOSS FROM OPERATIONS (182,924) (429,997) (544,002) (1,479,337) ---------- ----------- ---------- ----------- OTHER INCOME (EXPENSES) Interest Expense (139,454) ( 78,633) (300,098) ( 385,532) Other income 12 670 195 8,262 ---------- ----------- ---------- ----------- LOSS BEFORE INCOME TAXES (322,366) (507,960) (843,905) (1,856,607) ---------- ---------- ---------- ----------- INCOME TAXES - - - - ---------- ---------- ---------- ----------- NET LOSS (322,366) (507,960) (843,905) (1,856,607) ---------- ---------- ---------- ----------- PREFERRED DIVIDEND ( 7,500) - ( 18,750) - ---------- ---------- ---------- ----------- NET LOSS ATTRIBUTABLE TO COMMON SHARES $( 329,866) $ (507,960) $ (862,655) $(1,856,607) ========== =========== ========== =========== LOSS PER SHARE, basic and diluted NET LOSS $ - $ ( .01) $ ( .01) $ ( .03) PREFERRED DIVIDEND - - - - ---------- ----------- ---------- ----------- NET LOSS ATTRIBUTABLE TO COMMON SHARES $ - $ ( .01) $ ( .01) $ ( .03) ========== =========== ========== =========== WEIGHTED AVERAGE COMMON SHARES OUTSTANDING, basic and diluted 69,634,029 57,959,029 68,011,807 57,231,529 ========== ========== ========== =========== The accompanying notes are an integral part of these consolidated financial statements. 4 DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENT OF CASH FLOWS [UNAUDITED] Nine months ended December 31, 2000 1999 ---------- ----------- CASH FLOWS FROM OPERATING ACTIVITIES Net loss $ (862,655) $(1,856,607) Adjustments to reconcile net loss to net cash provided by operating activities Depreciation and amortization 233,256 242,902 Bad debt expense 101,001 189,796 Non-cash consulting and compensation expense 149,338 343,530 Non-cash interest expense - 155,000 Increase (decrease)in accounts receivable (126,352) 333,949 Increase in inventory 146,887 881,639 Increase (decrease)in prepaid expense 31,279 (47,836) Increase (decrease)in Other Assets (2,000) 43,802 Decrease in deferred Cost 87,083 110,880 Increase (decrease)in accounts payable and accrued expenses 441,065 (302,417) Decrease (increase)in obligation Payable (110,179) 49,653 ---------- ----------- Net cash provided by operating activities 88,723 144,291 ---------- ----------- CASH FLOWS FROM INVESTING ACTIVITIES Repayments by ATRE 122,900 159,400 Purchase of property and equipment ( 9,549) (16,189) Purchases of masters and artwork ( 4,572) (33,369) ---------- ----------- Net cash provided by investing activities $ 108,779 $ 109,842 ---------- ----------- The accompanying notes are an integral part of these consolidated financial statements. 5 DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENT OF CASH FLOWS [UNAUDITED](continued) Nine months ended December 31, 2000 1999 ---------- ----------- CASH FLOWS FROM FINANCING ACTIVITIES Decrease in book overdraft ( 19,428) (201,918) Net repayments of financing agreement (246,964) (452,616) Proceeds from notes payable - - Payment of notes payable ( 93,598) (128,213) Proceeds from notes payable related parties 190,000 Payments of notes payable related party (1,270,985) (264,725) Proceeds from convertible debentures 809,500 150,000 Payments of convertible debentures ( 2,700) (225,000) Payments on capital leases ( 21,327) (23,104) Proceeds from sale of preferred convertible stocks 433,000 - Proceeds from the exercise of options 215,000 653,400 ---------- ----------- Net cash used in by financing activities (197,502) (302,176) ---------- ----------- NET CHANGE IN CASH AND CASH EQUIVALENTS 0 ( 48,043) CASH AND CASH EQUIVALENTS - BEGINNING OF YEAR 0 48,074 ---------- ----------- CASH AND CASH EQUIVALENTS - END OF PERIOD $ 0 $ 31 =========== ============ SUPPLEMENTAL INFORMATION Interest paid $ 132,191 $ 230,780 ========== =========== Income taxes paid $ - $ - ========== =========== The accompanying notes are an integral part of these consolidated financial statements. 6 DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) NOTE 1 - BASIS OF PRESENTATION The unaudited Condensed Consolidated Financial Statements have been prepared by Diamond Entertainment Corporation (the "Company"), pursuant to the rules and regulations of the Securities and Exchange Commission. The information furnished herein reflects all adjustments (consisting of normal recurring accruals and adjustments) which are, in the opinion of management, necessary to fairly present the operating results for the respective periods. Certain information and footnote disclosures normally present in annual consolidated financial statements prepared in accordance with generally accepted accounting principles have been omitted pursuant to such rules and regulations. The results of the nine months ended December 31, 2000 are not necessarily indicative of the results to be expected for the full year ending March 31, 2001. NOTE 2 - STOCK OPTION PLAN On June 9, 2000, the Board of Directors of the Company approved the Company's 2000 Stock Compensation Plan ("Plan") for the purpose of providing the Company with a means of compensating selected key employees (including officers), directors and consultants to the Company and its subsidiaries for their services rendered in connection with the development of Diamond Entertainment Corporation with shares of Common Stock of the Company. The plan authorizes the Board of Directors of the Company to sell or award up to 13,000,000 shares and/or options of the Company's Common Stock, no par value. As of December 31, 2000, the remaining balance of options to be sold or awarded in accordance with the Plan was 5,700,000 shares. NOTE 3 - CONSULTING AGREEMENTS On June 1, 2000, the Company entered into three consulting agreements that will terminate on May 31, 2001, whereby the consultants will provide consulting service for the Company concerning management, marketing, consulting, strategic planning, corporate organization and financial matters in connection with the operation of the businesses of the Company, expansion of services, acquisitions and business opportunities. The consultants received options to purchase a total of 7,300,000 of the Company's common stock exercisable at $.035 per share in exchange for services to be rendered and the options shall expire on May 31, 2001. The per unit weighted-average fair value of unit options granted on June 1, 2000 was $0.029 at the date of grant using the Black-Scholes option pricing model with the following weighted-average assumptions: weighted-average risk-free interest rate of 5.86; dividend yield of 0%; weighted-average volatility factor of the expected market price of the Company's common stock of 178%; and a weighted average expected life of the option was 2 months. In June and July of 2000, the Company received $215,500 in cash for the issuance of the 6,157,143 shares upon the exercise of these options and the remaining options of 1,142,857 were exercised for consulting services incurred and owed by the Company to one of the consultants totaling $30,000 and from the cancellation of an obligation of $10,000 in principal and interest owed to the same consultant. The options had an aggregate fair value at the date of grant of approximately $211,000. 7 DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) On July 24, 2000, the Company engaged a consulting firm for a period of one year to provide advice to undertake for and consult with the company concerning management, marketing, consulting, strategic planning, corporate organization and structure, financial matters in connection with the operation of the businesses of the Company, expansion of services, acquisitions and business opportunities, and shall review and advise the Company regarding its overall progress, needs and conditions. The consulting firm was granted options to purchase 600,000 shares of the Company's Common Stock with an exercise price at $0.05 per share and the options shall expire on July 24, 2003. These options were not exercised as of December 31, 2000. NOTE 4 - SERIES A CONVERTIBLE PREFERRED STOCK On May 11, 2000, the Company entered into a Securities Purchase Agreement ("Securities Purchase Agreement") with eight investors. Pursuant to the Securities Purchase Agreement, the Company issued and sold 50 shares of Series A Convertible Preferred Stock ("Series A Preferred Stock") for total consideration of $500,000, or $10,000 per share. The May Davis Group, Inc. ("May Davis"), acted as placement agent for the offering. May Davis received a placement fee of $40,000 and the Company issued warrants to purchase 1,500,000 shares of Common Stock to May Davis and certain designees of May Davis and warrants to purchase 25,000 shares of Common Stock to Butler Gonzalez, LLP, counsel to May Davis. Such warrants are exercisable at a price of $.08 per share. Commencing August 9, 2000, the Series A Preferred Stock is convertible, at the investors' option, into shares of the Company's common Stock and automatically converts into Common Stock on April 12, 2002. The conversion price of the Series A Preferred Stock is the lower of $.08 per share or 80% of the average of the closing bid prices of the Company's Common Stock on any five trading days in the ten trading day period preceding the date of conversion. The conversion price of the Series A Preferred Stock is also adjusted in the event of stock dividends, stock splits, recapitalizations, reorganizations, consolidations, mergers or sales of assets. The Series A Preferred stock also provides for a dividend upon conversion of the Series A Preferred Stock at the rate of 6% per annum payable in additional shares of the Company's Common Stock. An accrual was recorded as a dividend expense for approximately $18,750 during the nine month period ended December 31, 2000. In no event can the Series A Preferred Stock be converted into more than 11,875,000 shares of Common Stock. Additional features of the Series A Preferred Stock include, among other things, i) a redemption feature at the option of the Company commencing September 8, 2000, of shares of Series A Preferred Stock having a stated value of up to $100,000, ii) a mandatory redemption feature upon the occurrence of certain events such as a merger, reorganization, restructuring, consolidation or similar event, and a liquidation preference over the Common Stock in the event of a liquidation, winding up or dissolution of the Company. The Series A Preferred Stock does not provide any voting rights, except as may be required by law. 8 DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) NOTE 4 - SERIES A CONVERTIBLE PREFERRED STOCK (continued) Under Registration Rights Agreements the Company entered into with the purchasers of the Series A Preferred Stock, the Company is required to file a registration statement to register the Common Stock issuable upon conversion of the Series A Preferred Stock under the Securities Act to provide for the resale of such Common Stock. The registration statement was declared effective by the Securities and Exchange Commission at 10:00 AM on January 4, 2001. The Company is required to keep such registration statement effective until all of such shares have been resold. NOTE 5 - AUTHORIZED SHARES In July 2000, the Company amended its Articles of Incorporation to increase the number of authorized common stock from 100,000,000 shares to 600,000,000 shares. NOTE 6 - SUBSEQUENT EVENTS During January and February 2001, seven shareholders converted an aggregate of ten shares or $100,000.00 of the Company's Series A Preferred Stock into the common stock of the Company at an average conversion price of approximately $0.008. Upon conversion, the Company issued in January and February 2001, an aggregate of 11,546,619 shares of its common stock to the seven shareholders. 9 Item 2: Management's Discussion and Analysis or Plan of Operations The following discussion and analysis should be read in conjunction with the Company's consolidated financial statements and related footnotes for the year ended March 31, 2000 included in its Annual Report on Form 10KSB. The discussion of results, causes and trends should not be construed to imply any conclusion that such results or trends will necessarily continue in the future. Overview - -------- During the nine months ended December 31, 2000, we continued to implement our operational changes to meet our plan to position the Company as a going concern to generate positive cash flow starting the fourth quarter of fiscal year 2001. We have made substantial gains towards converting our video products sales to higher margin DVD format sales during fiscal year 2001. During the nine months ended December 31, 2000, DVD product sales accounted for approximately 24% of total sales. We have also reduced operating expenses by approximately $676,000 during the nine month period ended December 31, 2000 when compared to the same period a year earlier. Although the Company believes that the outlook is favorable, there can be no assurance that market conditions will continue in a direction favorable to the Company. NINE MONTHS ENDED DECEMBER 31, 2000 COMPARED WITH THE NINE MONTHS ENDED DECEMBER 31, 1999: Results of Operations - --------------------- The Company's net loss before preferred dividend for the nine months ended December 31, 2000 was approximately $844,000 as compared to a net loss of approximately $1,857,000 for the same period last year. The primary reason for the net loss was the Company's operating loss of approximately $544,000. The Company's operating loss for the nine months ended December 31, 2000 was $544,000 as compared to an operating loss of approximately $1,479,000 for the same period last year. The decrease in the Company's operating loss of approximately $935,000 arose primarily from decreased operating expenses of approximately $676,000, and an increase in gross profit of approximately $260,000. 10 The Company's sales for the nine months ended December 31, 2000 and 1999, were approximately $2,393,000 and $3,195,000 respectively. The Company's sales decreased by approximately $802,000 from the same period a year earlier with decreased video product sales and toy products of approximately $1,143,000 and $230,000, respectively, offset by an increase in DVD product sales of approximately $571,000. The lower video and toy product sales when compared to the same period a year earlier was attributable to lower demand from our major customers resulting from primarily, the lack of new products. The Company plans to acquire new titles for videocassette and DVD products over the remainder of fiscal year 2001. Sales of the Company's products are generally seasonal resulting in increased sales starting in the third quarter of the fiscal year. Cost of sales for the nine months ended December 31, 2000 and 1999 were $1,444,000 and $2,506,000 or 60% and 78% of sales, respectively. The decrease in cost of goods of approximately $1,062,000 was due to lower sales volume of video and toy products offset by lower DVD product cost. The decrease in the cost of sales percentage to sales of approximately 18% when compared the same period a year earlier, was primarily the result of recording in the previous year's period, toy product sales with lower margins coupled with the cost associated with the write-down of video related inventory. Gross profit for the nine months ended December 31, 2000 and 1999 was approximately $949,000 and $689,000, or 40% and 22% of sales, respectively. The higher gross margin of approximately $949,000 was partially the result of the product mix moving towards the higher margin DVD product line offset by lower sales volume. Also contributing to the increased percentage for gross profit of 18%, as a percent of sales, was caused by the recording of sales of lower margin toy products and duplication service revenues, together with the write-down of the Company's inventory in the same period a year earlier. Selling, General and Administrative expenses for the nine months ended December 31, 2000 and 1999 were approximately $1,493,000 and $2,169,000, respectively. The decrease of approximately $676,000 was primarily the result of the implementation of the Company's cost reduction plan. General Administrative expenses for the nine months ended December 31, 2000 and 1999 were approximately $1,135,000 and $1,515,000, respectively. The decrease in general administrative expenses of approximately $380,000 was primarily the result of lower expense levels of office rent, legal expenses, bad debt expenses and non-cash consulting and financing costs. Bad debt expense for the nine months ended December 31, 2000 and 1999 was approximately $101,000 and $190,000, respectively. Selling expenses for the nine months ended December 31, 2000 and 1999 were approximately $358,000 and $654,000, respectively. The decrease in selling expenses of approximately $296,000 was attributable mainly to lower expense levels in freight costs, advertising and sales promotion related expenses. 11 Interest expense for the nine months ended December 31, 2000 and 1999 was $300,000 and $385,000 respectively. The decrease in interest expense of approximately $85,000 was primarily the result of lower non-cash interest expenses associated with issuance of stock options. As of December 31, 2000, the outstanding debt of the Company was approximately $3,457,000 of which approximately $3,167,000 is classified as current. The Company's auditors issued a going concern report for the year ended March 31, 2000. There can be no assurance that management's plans to reduce operating losses will continue or the Company's efforts to obtain additional financing will be successful. THREE MONTHS ENDED DECEMBER 31, 2000 COMPARED WITH THE THREE MONTHS ENDED DECEMBER 31, 1999: Results of Operations - --------------------- The Company's net loss before preferred dividend for the three months ended December 31, 2000 was approximately $322,000 as compared to a net loss of approximately $508,000 for the same period last year. The primary reason for the net loss was the Company's operating loss of approximately $183,000. The Company's operating loss for the three months ended December 31, 2000 was $183,000 as compared to an operating loss of approximately $430,000 for the same period last year. The decrease in the Company's operating loss arose primarily from reduced operating expenses of approximately $27,000 and an increase in gross profit of approximately $220,000. The Company's sales for the three months ended December 31, 2000 and 1999, were approximately $919,000 and $1,522,000 respectively. The Company's sales decreased by approximately $603,000 from the same period a year earlier with lower video product and toys sales of approximately $798,000 and $69,000, respectively, offset by increased DVD product sales of approximately $264,000. The lower video and toy product sales when compared to the same period a year earlier was attributable to lower demand from our major customers resulting from primarily, the lack of new products. The Company plans to acquire new titles for videocassette and DVD products over the remainder of fiscal year 2001. Sales of the Company's products are generally seasonal resulting in increased sales starting in the third quarter of the fiscal year. Cost of sales for the three months ended December 31, 2000 and 1999 was $523,000 and $1,345,000 or 57% and 88% of sales, respectively. The decrease in cost of goods of approximately $822,000 was attributable primarily to lower sales volume. 12 Gross profit for the three months ended December 31, 2000 and 1999 were approximately $396,000 and $177,000, or 43% and 12% of sales, respectively. The higher gross margin of approximately $219,000 was partially the result of the product mix moving towards the higher margin DVD product line offset by lower sales volume. Also contributing to the increased percentage for gross profit of 31%, as a percent of sales, was the result of the recording of sales of lower margin toy products and duplication service revenues, together with the write-down of the Company's inventory in the same period a year earlier. Selling, General and Administrative expenses for the three months ended December 31, 2000 and 1999 were approximately $579,000 and $607,000, respectively. This decrease in operating expenses of approximately $28,000 was the result primarily of the Company's lower expense levels in rent and bad debt expense of approximately $177,000, offset primarily by higher salaries and depreciation expense totaling approximately $149,000. Bad debt expense for the three months ended December 31, 2000 and 1999 were approximately $10,000 and $124,000, respectively. Interest expense for the three months ended December 31, 2000 and 1999 was $139,000 and $79,000 respectively. The increase in interest expense of approximately $60,000 was the result of higher levels of borrowings offset by lower non-cash interest expenses associated with issuance of stock options. LIQUIDITY AND CAPITAL RESOURCES The Company's working capital deficit at December 31, 2000 was approximately $3,427,000 as compared with a working capital deficit of $2,702,000 at December 31, 1999. This increase in the working capital deficit of approximately $725,000 is primarily the result of lower levels of inventory and prepaid expenses, offset by increased borrowings. Operations - ------------- For the nine months ended December 31, 2000, cash provided by operations was approximately $89,000 as compared to $144,000 for the nine months ended December 31, 1999. Net cash utilized in financing activities during the nine months ended December 31, 2000, and 1999 were approximately $198,000 and $302,000, respectively. The Company has also been experiencing difficulties in paying its vendors on a timely basis. These factors create uncertainty as to whether the Company can continue as a going concern. 13 The Company is currently implementing an alternative cash flow plan to react to this situation. The principal objective of the Company is to have the above back-up plan and required financing implemented by the end of fiscal 2001, which can lead to a profitable operation if they are successfully implemented, and will be subject to market and other conditions. Although the Company believes that the outlook is favorable, there can be no assurance that market conditions will continue in a direction favorable to the Company. Investing - ---------- For the nine months ended December 31, 2000 and 1999, investments in masters and artwork were approximately $5,000 and $33,000, respectively. Management continues to seek to acquire new titles to enhance its product lines. American Top Real Estate, Inc. ("ATRE") was formed in March 1989 for the purposes of acquiring, owning and holding real property for commercial development. ATRE does not engage in any other business operations. The Company paid $50,000 for a 50% interest in ATRE. The Company's arrangement with its partners in ATRE requires that all parties contribute capital or loans pro rata according to their interests whenever required by ATRE for land acquisition, principal or interest payments, property taxes or other expenses. On June 2, 1999, ATRE entered into a real estate sale agreement for approximately $600,000 and in September 1999, entered into a sales agreement for another parcel of the remaining acres for approximately $550,000. During June 2000, the sales agreement for $600,000 entered into on June 2, 1999 was canceled by the buyer who forfeited the $25,000 purchase deposit to ATRE. On September 19, 2000, ATRE closed the sale for one parcel of the remaining acres for $550,000. The net proceeds of this sale was applied against ATRE'S outstanding mortgage loan which was collateralized by the property sold. ATRE had previously repaid the Company all past loans it borrowed from the Company including all applicable interest and at December 31, 2000, the Company owed ATRE $602,400 in accumulated loans it received, consisting of proceeds from ATRE's mortgage loans and partial proceeds from parcels previously sold. ATRE believes the remaining parcels will be sold and continues to list the properties with its real estate agent. Future sales are contingent on market conditions and there can be no assurance that ATRE will sell the remaining parcels within the next one to three years. Financing - ----------- On May 11, 2000, the Company entered into a Securities Purchase Agreement ("Securities Purchase Agreement") with eight investors. Pursuant to the Securities Purchase Agreement, the Company issued and sold 50 shares of Series A Convertible Preferred Stock ("Series A Preferred Stock") for total consideration of $500,000, or $10,000 per share. The May Davis Group, Inc. ("May Davis"), acted as placement agent for the offering. May Davis received a placement fee of $40,000 and the Company issued warrants to purchase 1,500,000 shares of Common Stock to May Davis and certain designees of May Davis and warrants to purchase 25,000 shares of Common Stock to Butler Gonzalez, LLP, counsel to May Davis. Such warrants are exercisable at a price of $.08 per share. 14 Commencing August 9, 2000, the Series A Preferred Stock is convertible, at the investors' option, into shares of the Company's common Stock and automatically converts into Common Stock on April 12, 2002. The conversion price of the Series A Preferred Stock is the lower of $.08 per share or 80% of the average of the closing bid prices of the Company's Common Stock on any five trading days in the ten trading day period preceding the date of conversion. The conversion price of the Series A Preferred Stock is also adjusted in the event of stock dividends, stock splits, recapitalizations, reorganizations, consolidations, mergers or sales of assets. The Series A Preferred stock also provides for a dividend upon conversion of the Series A Preferred Stock at the rate of 6% per annum payable in additional shares of the Company's Common Stock. An accrual was recorded as a dividend expense for $18,750 during the nine month period ended December 31, 2000. In no event can the Series A Preferred Stock be converted into more than 11,875,000 shares of Common Stock. Additional features of the Series A Preferred Stock include, among other things, i) a redemption feature at the option of the Company commencing September 8, 2000, of shares of Series A Preferred Stock having a stated value of up to $100,000, ii) a mandatory redemption feature upon the occurrence of certain events such as a merger, reorganization, restructuring, consolidation or similar event, and a liquidation preference over the Common Stock in the event of a liquidation, winding up or dissolution of the Company. The Series A Preferred Stock does not provide any voting rights, except as may be required by law. Under Registration Rights Agreements the Company entered into with the purchasers of the Series A Preferred Stock, the Company is required to file a registration statement to register the Common Stock issuable upon conversion of the Series A Preferred Stock under the Securities Act to provide for the resale of such Common Stock. The registration statement was declared effective by the Securities and Exchange Commission at 10:00 AM on January 4, 2001. The Company is required to keep such registration statement effective until all of such shares have been resold. Impact of Inflation - ------------------- The Company does not believe that inflation had an impact on sales or income during the past several years. Increases in supplies or other operating costs could adversely affect the Company's operations; however, the Company believes it could increase prices to offset increases in costs of goods sold or other operating costs. Forward Looking Statements - -------------------------- Forward looking statements are within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Stockholders are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of us to implement our new plan to attain our primary goals as discussed above under "Operations." Although we believe the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements contained in the report will prove to be accurate. 15 PART II. OTHER INFORMATION Item 1. Legal Proceedings. None. Item 2. Changes in Securities. On June 1, 2000, the Company entered into three consulting agreements that will terminate on May 31, 2001, whereby the consultants will provide consulting service for the Company concerning management, marketing, consulting, strategic planning, corporate organization and financial matters in connection with the operation of the businesses of the Company, expansion of services, acquisitions and business opportunities. The consultants received options to purchase a total of 7,300,000 of the Company's common stock exercisable at $.035 per share in exchange for services to be rendered and the options shall expire on May 31, 2001. The per unit weighted-average fair value of unit options granted on June 1, 2000 was $0.029 at the date of grant using the Black-Scholes option pricing model with the following weighted-average assumptions: weighted-average risk-free interest rate of 5.86; dividend yield of 0%; weighted-average volatility factor of the expected market price of the Company's common stock of 178%; and a weighted average expected life of the option was 2 months. In June and July of 2000, the Company received $215,500 in cash for the issuance of the 6,157,143 shares upon the exercise of these options and the remaining options of 1,142,857 were exercised for consulting services incurred and owed by the Company to one of the consultants totaling $30,000 and from the cancellation of an obligation of $10,000 in principal and interest owed to the same consultant. The options had an aggregate fair value at date of grant of approximately $211,000. On May 11, 2000, the Company entered into a Securities Purchase Agreement ("Securities Purchase Agreement") with eight investors. Pursuant to the Securities Purchase Agreement, the Company issued and sold 50 shares of Series A Convertible Preferred Stock ("Series A Preferred Stock") for total consideration of $500,000, or $10,000 per share. The May Davis Group, Inc. ("May Davis"), acted as placement agent for the offering. May Davis received a placement fee of $40,000 and the Company issued warrants to purchase 1,500,000 shares of Common Stock to May Davis and certain designees of May Davis and warrants to purchase 25,000 shares of Common Stock to Butler Gonzalez, LLP, counsel to May Davis. Such warrants are exercisable at a price of $.08 per share. 16 Commencing August 9, 2000, the Series A Preferred Stock is convertible, at the investors' option, into shares of the Company's common Stock and automatically converts into Common Stock on April 12, 2002. The conversion price of the Series A Preferred Stock is the lower of $.08 per share or 80% of the average of the closing bid prices of the Company's Common Stock on any five trading days in the ten trading day period preceding the date of conversion. The conversion price of the Series A Preferred Stock is also adjusted in the event of stock dividends, stock splits, recapitalizations, reorganizations, consolidations, mergers or sales of assets. The Series A Preferred stock also provides for a dividend upon conversion of the Series A Preferred Stock at the rate of 6% per annum payable in additional shares of the Company's Common Stock. An accrual was recorded as a dividend expense for approximately $18,750 during the nine month period ended December 31, 2000. In no event can the Series A Preferred Stock be converted into more than 11,875,000 shares of Common Stock. During January and February 2001, seven shareholders converted an aggregate of ten shares or $100,000.00 of the Company's Series A Preferred Stock into the common stock of the Company at an average conversion price of approximately $0.008. Upon conversion, the Company issued in January and February 2001, an aggregate of 11,546,619 shares of its common stock to the seven shareholders. Item 3. Defaults Upon Senior Securities. None. Item 4. Submission of Matters to a Vote of Security Holders. None. Item 5. Other Information. None. Item 6. Exhibits and Reports on Form 8-K. (a) Exhibits Exhibit No. Description ---------- ----------- 27 Financial Data Schedule (b) Reports on Form 8-K None 17 SIGNATURES In accordance with Section 13 of the Exchange Act, the registrant has caused this report to be signed on its behalf by the undersigned, hereunto duly authorized. DIAMOND ENTERTAINMENT CORPORATION Dated: March 5, 2001 By: /s/ Fred U. Odaka --------------------------------------- Fred U. Odaka Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer) 18