EXHIBIT 99


FOR IMMEDIATE RELEASE                           Contact: Cheryl Roth
                                                OrganicWorks Marketing
                                                212.253.0474
                                                Cheryl@organicworksmarketing.com


                    NATURALLY ADVANCED TECHNOLOGIES ANNOUNCES
                     CONTINUED STRONG SECOND QUARTER RESULTS
            --Company Unveils new distribution with COSTCO Canada --


PORTLAND,  OR - (JULY 31, 2007) - Naturally  Advanced  Technologies (NAT, OTCBB:
NADVF),  the leading provider of sustainable,  environmental  fibers and fabrics
such as hemp,  bamboo,  organic  cotton and soy through  its HT Naturals  brand,
today announced  continued strong results of sales and gross profit for its 2007
second  quarter  ended  June 30,  2007 -  revealing  continued  record  numbers,
excellent progress on the Company's strategic growth plan, and introduction of a
new initiative with global leader, COSTCO Canada.

For the 2nd  quarter,  the Company  posted sales of $475,000 an increase of 475%
over the same period last year. Year to date sales are  $1,075,000,  an increase
of 280% over the same period 2006.  Gross  profit year to date was  355,000,  an
increase of 411% over the same period last year.

The Company also  introduced a unique program with  Warehouse  Store Club Chain,
COSTCO  Canada.  For Costco,  this marks a new  initiative  in  sustainable  and
organic apparel.

"Sales for the second  quarter  continued to gain momentum  from the  impressive
results  of Q1,  generating  revenue  in the first six  months of this year that
almost  eclipsed  sales for the  entire  2006  year",  said Ken  Barker,  CEO of
Naturally Advanced Technologies. "Our sustainable,  organic fabric developments,
along with a consumer focused design approach to our seasonal  collections,  are
being  extremely well  supported by our retailers and customers.  We expect this
momentum to continue throughout the remainder of this year and into 2008, thanks
in part to a new supplier  initiative  entered  into with Costco  Canada in July
that is proving to be extremely  well received by  environmentally  aware Costco
customers."





NAT's  leadership  in the  development  of new,  sustainable  and organic  fiber
continues with the filing of patents that protect the  collaboration  agreements
entered  into  in  Q4  of  2006.   These  patents   provide  a  cost   effective
environmentally   sustainable   means  of  processing   fiber  for  textiles  of
regenerated  cellulose,  that will have a marked  impact on moisture  management
fibers and fabrics.

ABOUT NATURALLY ADVANCED TECHNOLOGIES, INC

Naturally  Advanced  Technologies  Inc.  (NAT,  OTCBB:  NADVF),  is the  leading
provider of sustainable,  environmentally-friendly fibers and fabrics as well as
bast fiber enzymatic processes(TM).  The company was founded in 1995 in response
to  the  growing  demand  for  environmentally  friendly,  socially  responsible
clothing  and  has  evolved  into  two  operating  entities:   HT  Naturals  and
Crailar(TM)  Fiber  Technologies.  NAT respects  human rights of employees,  the
environmental  impact of the company's  operations and fiscal  responsibility to
its shareholders. www.naturallyadvanced.com

SAFE HARBOR STATEMENT

This  release  may  contain  forward-looking  statements  within the  meaning of
Section 27A of the  Securities  Act of 1933,  Section 21E of the Exchange Act of
1934 and the provisions of the Private Securities  Litigation Reform Act of 1995
and is subject to safe  harbor  created by these  sections.  Actual  results may
differ  materially  due to a number of risks,  including,  but not  limited  to,
technological and operational challenges,  needs for additional capital, changes
in  consumer   preferences,   risks  associated  with:   market  acceptance  and
technological  changes;   dependence  on  manufacturing  and  material  supplies
providers; international operations; and competition.

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