EXHIBIT 23.10 Consent of Independent Auditors We consent to the reference to our firm under the caption "Experts" and to the use of our report dated Februay 21, 2000, with respect to the finiacial statements of idealab! Capital Management I, LLC included in the Registration Statement (Form S-1 No. 333-________)and related Prospectus of idealab! dated April 20, 2000. /s/ Ernst & Young, LLP Ernst & Young, LLP Los Angeles, CA April 18, 2000