EXHIBIT 23.10

                        Consent of Independent Auditors

We consent to the reference to our firm under the caption "Experts" and to the
use of our report dated Februay 21, 2000, with respect to the finiacial
statements of idealab! Capital Management I, LLC included in the Registration
Statement (Form S-1 No. 333-________)and related Prospectus of idealab! dated
April 20, 2000.


                                                       /s/ Ernst & Young, LLP

                                                       Ernst & Young, LLP

Los Angeles, CA
April 18, 2000