Exhibit 99.01



For more information, contact:                  FOR IMMEDIATE RELEASE
Kimberly Leo, Investor Relations
(415) 252-2000
IR@macromedia.com

Quinn Daly, Press Relations
(415) 252-2260
PR@macromedia.com

MACROMEDIA ADOPTS STOCKHOLDER RIGHTS PLAN

SAN FRANCISCO, CA -- OCTOBER 25, 2001 -- Macromedia (NASDAQ:MACR) today
announced that its Board of Directors has adopted a stockholder rights plan
designed to protect the long-term value of the company for its stockholders
during any future unsolicited acquisition attempt. Adoption of the plan was not
made in response to any specific attempt to acquire Macromedia or its shares,
and Macromedia is not aware of any current efforts to do so.

Under the plan, the Board declared a dividend of one share purchase right for
each share of the Company's common stock outstanding on October 29, 2001. The
rights will become exercisable only upon the occurrence of certain events
specified in the plan, including the acquisition of 20% of the company's
outstanding common stock by a person or group, at which time holders of the
rights, other than an "acquiring person," may acquire shares of the Company's
common stock at a 50% discount to the then prevailing market price. The Board
may redeem outstanding rights at any time prior to a person becoming an
"acquiring person," at a price of $0.001 per right. Prior to such time, the
terms of the rights may be amended by the Board without the approval of the
holders of the Rights.

Details of the plan are outlined more fully in a letter that will be mailed to
stockholders as of the record date as well as the Company's filings with the
Securities and Exchange Commission.

Except for the historical information contained herein, matters discussed in
this news release may be considered forward looking statements that involve
risks and uncertainties, including those related to the risk of integrating
newly acquired technologies and products, quarterly fluctuations of operating
results, customer acceptance of new products and services and new versions of
existing products, impact of competition, the risk of delay in product
development and release dates, risks of product returns, the economic conditions
in the domestic and significant international markets, investments in new
business opportunities and the other risks detailed from time to time in the
Company's SEC reports, including without limitation its quarterly reports on
Form 10-Q and its annual report on Form 10-K for the year ended March 31, 2001
as they may be updated or amended with future filings. The actual results the
Company achieves may differ materially from any forward looking statements due
to such risks and uncertainties.




ABOUT MACROMEDIA

Macromedia is passionate about what the Web can be. Its award-winning products
empower designers and developers to efficiently create and deliver the most
engaging experiences on the Web, and enable innovative Internet business
applications. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more
than 1,500 employees worldwide and is available on the Internet at
www.macromedia.com.

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