PARTNERSHIP AGREEMENT
FOR
ELITE MODEL LOOK 2000, CZECH REPUBLIC
Between the undersigned:
Wolfgang Schwarz
Sport-und kulturveranstaltungen GmbH.
Passauer platz 1
1010 Vienna
Austria
And
Orion Corporation NOIRO
Lasihytti 21
P.O.BOX 27
02781 Espoo
Finland
It has been agreed as follows:
Orion Corporation Noiro with ist brand LUMENE will be the make-up sponsor
of the Czech Republic ELITE MODEL LOOK 2000 event.
The items below are just a few of the many possibilities Elite Model Look
can create for LUMENE. The other possibilities will be presented to LUMENE by
MP/WS by the end of the year 1999 and this agreement can be increasted by ANNEX.
Promotion opportunities for the duration of the competition
1. LUMENE will be advertised and promoted as the "LUMENE" in all public
relations activities, including the media and advertising campaigns
2. The logo of LUMENE will appear on all printed material, including
invitations, press releases, billboards, posters, flyers, and the country
final program
3. LUMENE obtains the right to name itself "LUMENE of the Elite Model Look
2000" in advertising and promotional campaigns
4. LUMENE has unlimited possibility to produce photo and videoshoots from and
with the contestants for PR purposes
5. LUMENE will receive exclusivity as a make-up product by the Elite Model
Look.
Promotion opportunities for local castings
Through media coverage and advertisements at the local level, the castings
are promoted around the entire country. Local casting begin in February/March
are held in major cities. This presents a great opportunity for the LUMENE to
make a promotion or exhibit its products in these cities and to reach customers
beyond each country.
1. The logo for LUMENE will be displayed at each competition, including press
conferences, in the form of a large banner or in another high visible way
2. the LUMENE will have a special area to display and present its products
3. Hostesses wearing T-shirts with LUMENE logo will distribute give-aways
(product samples, for example) to the audience, contestants, VIP's and / or
press
4. A video advertisement or promotional spot will be aired
Promotion opperunities for semi-final
The semi-final normally includes 100-200 girls and takes place in the
capital of the country.
1. The logo for LUMENE will be displayed, including press conferences, in the
form of a large banner or in another highly visible way
2. Hostesses wearing T-shirts with LUMENE logo can distribute give-aways
(product samples, for example) to the girls, audience, VIP's and / or press
3. Give-aways or promotional material could also be placed on each seat prior
to the competition
4. LUMENE can have a special area to display and present its products
5. A video advertisement or promotional spot will be aired
Promotion opportunities for the national final
Each national final of the Elite Model Look is an exclusive event, drawing
1,000 specially selected VIP's. The event will take place only in the best and
exiting venues. In addition to the VIP's in attendance, the evening includes
first-class entertainment, the competition itself, the announcement of the
winner, and a VIP party afterwards.
1. The week before the final, the contestants enter a Beauty Camp, where
experts teach them how to walk, dress, eat, exercise and the other details
involved in modeling. A one-hour TV special will be also made about this
camp. LUMENE's logo will be posted in the lobby, and the girls will wear
clothes with the logo of LUMENE, generating exposure for LUMENE from the
guests at the hotel and through the media that covers the Beauty Camp.
2. At the final, the logo for LUMENE will be displayed, including at the press
conferences, in the form of a large banner or in another highly visible way
3. LUMENE will have one representative on the jury of the final, who will be
publicly recognized during the final show
4. LUMENE will receive VIP invitations for the final
5. Integration of the LUMENE's spot or jingle in the multimedia presentation
at the gala show
6. Hostesses wearing T-shirts with LUMENE's logo will distribute give-aways
(product samples, for example) to the audience, VIP`s and / or the press
7. LUMENE will have a special area to display and present its products
8. Give-aways or promotional materials will be placed on each seat prior to
the competition
9. Posters with LUMENE's logo will be displayed in VIP areas
10. A special award in connection with LUMENE will be created, and presented to
the winner during the final by a representative of LUMENE
11. LUMENE will have 1-2 full pages in the official program for PR text or an
interview with a LUMENE representative
12. LUMENE's logo will be placed on the cover of the final program
13. Special decoration can be built at the entrance to the final's hall,
incorporating LUMENE's logo
14. LUMENE's logo or product will be integrated into the venue design.
15. LUMENE products will be used exclusively at all Elite Model Look 2000
events in Czech republic. Make-up artists will wear Lumene-EML T-shirts
during their work in EML events.
Promotion opportunities for the post-final
1) LUMENE named as "Official LUMENE" in press promotion about the results of
the final
2) LUMENE has the right to use photos of the contestant (including the winner)
in its PR and internal materials linked with Elite at no further cost (a
clear mention of the Elite Model Look is necessary, however)
LUMENE's participation
1. Cooperation in creating mutual promotion opportunities for the Elite Model
Look and LUMENE
2. Financial support in the amount of USD for a sponsorship in:
o CZECH REPUBLIC 55,000 USD
50% will be paid after signing the contract, the rest will be paid in
two installments - 25% before the semi-final and 25% 1 week before the
national final. Look International / the organizer has to announce in
writing the dates for the semi-final and final at least one month
before the events.
3. All creative decisions (design of decoration material etc.) have to be
supervised by Look International in Vienna.
This agreement has two copies, one for each of the signatories. This
agreement becomes effective after the first installement arrives at the account
of Wolfgang Schwarz, Sport- und Kulturveranstaltungen GmbH, Passauerplatz 1,
1010 Vienna, Austria at the Vorarlberger Landes- und Hypothekenbank, account no:
20 222 499 111, branch no: 58020 - Singerstra(beta)e 12, 1010 Vienna, Austria.
Any dispute, controversy or claim arising out of or relating to this
Agreement or the breach, termination or validity thereof shall be finally
settled in Copenhagen, Denmark, in English language and under the Rules of
Arbitration of the Chamber of Commerce, before one commonly nominated
arbitrator, or, if the parties fail to nominate a sole arbitrator within 30 days
from the date the claimant's first request for arbitration has been received
by the other party, before an arbitrator chosen by the Secretary General of the
International Chamber of Commerce. Any resolution or procedural award or the
Arbitration Court shall be final and binding for the parties to this Agreement.
This Agreement shall be governed by the laws of Denmark.
_______, September __ 1999
Wolfgang Schwarz,
Sport und Kulturveranstaltungen GmbH
Pekka Rautala Carl-Gustav Malstrom
Orion Corporation Noiro Vice President, Export
Orion Corporation Noiro