ADVERTISING AGREEMENT

     1. PARTIES OF THE AGREEMENT

     This Agreement is made between:

     LEVER COM.  SERV. S. R.L., a company  incorporated  and existjng  under the
laws of Romania whose  registered  office is at 291  Republicii  Blv.  Plojesti.
Romania ( hereinafter referred to as "BENEFICIARY" )

and

     MAXIMAL Productions,  a company incorporated and existing under the laws of
Austria wbose registered  office is at Sport- und  Kulturveranstaltungen  GesmbH
Passauerplatz 1, 1010 Wien (herenafter referred to as "ORGANIZER" )

Whereas:

     A) The BENEFICIARY wishes to organize the Elite Model Look 1997 Advertising
Event for its brands Lux and Impluse and to appoint the ORGANIZER in doing so.

     B) The ORGANIZER wishes to assist the BENEFICIARY in organizing the event.

     Now it is hereby agreed as fol1ows:

     2. OBJECTIVE

     Organisation  of the LUX and  IMPULSE  ELITE MODEL LOOK 1997  (referred  to
within  this   Agreement  as  EML  1997).   event  held  in  Bucharest   between
10.08.1997-04.09.1991..

     3. PAYMENT TERMS

     The total value of the contract is US $ 45.000 plus VAT (18%), representing
the total amount of the sponsorship.

     The amount will be paid by the BENEFICIARY, by payment order.

     The payment terms are:

     o    50% after signing the contract

     o    50% on 08.09.1997 after the final event,  when the ORGANIZER  provides
          the BENEFICIARY with the exact final media monitoring.




     4. OBLIGATIONS OF THE PARTIES


          a. SPONSOR Obligatjons:

          .to  pay the sponsorship amount in tenns agreed in part. 3.


          b.   ORGANIZER Obligation8:


          .to ensure the available. frec of charge:, of the contest winner to be
          used  by  the  BENEFICIARY  for  one  week  to  produce  a  commercial
          photoshooting until August

          .to   ensure   that  the  EML   contestants   can  be  booked  by  the
          ENEFTC1ARY  for thc 50% or the  Romanian usual fee .to ensure the
          BENEFICIAR Y the rigbt to use  pictures  of the  Contestants  and the
          winner of the promotion

          .to ensure the  BENEFIC1ARY the right to use the EML logo and name for
          printed advertising TV and radio spots untll August

          .to promote the BENEFICIARY in all materiats listed

          . to inform the  BENEFICIAIRY  about any  modification  in the program
          in the  evcnt  with at least 2 days  before  the show

          .to  present  the   BENEFICIARY   al1  the  drafts  of  TV  and  radio
          annuuncements  and print  materials  designed to promotc thc event for
          client approval before it is aired or published

          .to ensure the  BENEFTC1ARY  first option  rights to the event in 1998
          the ORGANISER  hereby  covenants that it will, with all due di1igence.
          do all such  things in order to  achieve  its  obligations  hereunder.
          including  achievcment  of  proposed  steps and actions as provided in
          Annex J at thc prescnt contract.

5. WAIVER

          A Parties failure to insist on strict performance of this Agreement or
          his  failure to  exercise  any option  under this  Agreement  is not a
          waiver or any part of this Agreement.


6. PARTIAL INVALIDITY


          If a Court or other Tribunal  declares or detemines  that a portton
          of  tbis  Agreetnent  is  invalid  or  otherwise  unenforceable.  This
          Agreement shall continue to bind the Parties to this Agreement.






11. PENALTIES


          If the ORGANIZER does not perform any of the obligations  specified in
          Annex 1 the Organizer must pay US$ 15.000 to the  BENEFICIARY.  If the
          ORGANIZER does not perform the obligations  specified in Annex II, the
          ORGANIZER  must  compensate the  BENEFICIARY in accordance  with Scala
          Communications/J.W.T. evaluation, plus 20%


12. RETURN OF MATERIALS

          At the time this Agreement  terminates,  ORGANIZER shall return to the
          BENEFICIARY all materials belonging to the BENEFICIARY



13. GOVERNING LAW

          This Agreement is governed by the law of Romania.

          Disputes not solved amicably shall be brought to the Arbitration Court
          of the Chamber of Commerce in Bucharest.  The language of  arbitration
          will be English.



14. FINAL PROVISIONS

          No addition or  modification  of this Agreement  shall be valid unless
          made in writing and signed by both parties.


          This Agreement  contains the final  expression of the entire Agreement
          and supersedes any prior or contemporaneous oral agreement between the
          parties concerning the subject matter of this Agreement.


          Annex I and II are an integral part of this Agreement.


     This Agreement was concluded  today at 4 (four)  copies,  two or them being
submitted to___________ and the other two being submitted to ________________