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For Immediate Release
Company Contacts: Press Contact:
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Trevor M. Saliba Christopher Nassif David A. Kaminer
CirTran / Talent Group The Kaminer Group
Diverse Media Group Diverse +(310) 201-6565 +(914) 684-1934
+(310) 492-0400 cnassif@diversetalentgroup.com dkaminer@kamgrp.com
trevor@cirtran.com ------------------------------ -------------------
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CirTran Signs Exclusive Services Agreement with Diverse Talent Group,
Adding `Business and Business Success' to its New Diverse Media Group
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Los Angeles-Based Subsidiaries Target Direct Response and Entertainment
Industries
SALT LAKE CITY, June 1, 2006 - CirTran Corporation (OTC BB: CIRT) said today
that it has closed an agreement to add "business and a record of business
success" to its new media/marketing division, Diverse Media Group (DMG), which
it formed earlier this year to provide end-to-end services to the direct
response and entertainment industries.
Trevor M. Saliba, executive vice president of worldwide business
development for CirTran and president of its new Diverse Media Group (DMG)
subsidiary, said an exclusive services agreement was signed earlier this week
with the Diverse Talent Group, Inc. (www.diversetalentgroup.com), a
nationally-known talent and literary agency, and its founder and CEO Christopher
Nassif.
The agreement covers a five-year period that commenced on April 1, when
the companies began co-marketing and working together, and includes the
assignment of all talent contacts and the first right of refusal on all new and
existing business to DMG.
The Diverse Talent Group was established by Mr. Nassif following a series
of acquisitions and roll-ups by his CNA & Associates, which he founded in 1981.
A leading talent agency, it has represented all tiers of entertainment industry
figures, including actors, writers, directors, producers and
below-the-line-talent. Currently, Diverse Talent represents talent on leading
primetime TV shows including Lost, 24, House, Bones, Wildfire, Prison Break,
Deadwood, NCIS, Criminal Minds, Seventh Heaven, Charmed, One Tree Hill, and Las
Vegas. In addition, such leading daytime shows as The Young and the Restless,
General Hospital and Days of Our Lives and such recent feature films and soon to
be released features; Dreamgirls, Welcome to America, The Flock and
Transformers.
Mr. Nassif will continue to head Diverse Talent as it functions as part
of DMG, and will also serve as a member to DMG's Board of Directors advising on
strategic investments and acquisitions of key talent agents and agencies to grow
and expand the Diverse Talent brand.
`Hitting the Ground Running'
"By working together over the last two months, we are hitting the ground
running today," said Mr. Saliba. "And by joining forces with Diverse Talent, we
are adding business and a record of business success to this new venture from
its outset."
Mr. Saliba said that DMG believes it can meet its needs, and the needs of
marketing-driven companies in the U.S. and overseas, by pairing talent and
products to establish a recognizable and long-standing brand. "This formula has
proven successful as Diverse Talent was instrumental in assisting CirTran
recently with our new Real Deal Grill endorsed by former four-time heavyweight
champion Evander Holyfield, who will serve as its TV infomercial spokesperson
and is also represented by Diverse Talent".
"Talent and product together can create a powerful brand," he said.
"Today's agreement is a giant step for DMG and CirTran in that direction."
Mr. Saliba said the roots of the Diverse Talent Group go to 1981, "with
the agency growing under the dynamic and imaginative leadership of Christopher
Nassif has grown into a professional staff in excess of 20 industry
professionals as well as generating approximately $20 million gross revenues in
2005 for its clients with approximately $2,000,000 in commission income to the
agency. Diverse Talent has been consistently recognized as one of the best
talent and literary agencies since its inception by being named as one of the
Top 15 agencies by the Los Angeles Business Journal."
He said CirTran's new Diverse organizations - media and talent - will
provide an array of services, including product marketing, production, media
financial services and product placement, to the entertainment and direct
response industries. Both subsidiaries are based at 1875 Century Park East in
the Century City Entertainment and Business District of Los Angeles.
`Culminating 25-Years of Success'
Mr. Nassif said that the joining of his organization with the
publicly-held CirTran companies was "the culmination of 25 years of success."
"I am personally excited about joining forces with CirTran and its
Diverse brand . . . a feeling shared by the staff and management of the agency
as well," he said. Mr. Nassif said that future plans for Diverse Talent include
the establishment of a full-service music division as well as product
merchandise and direct response divisions."
About CirTran Corporation
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Founded in 1993, CirTran Corporation (OTC BB: CIRT, www.CirTran.com) is a
premier international full-service contract manufacturer. Headquartered in Salt
Lake City, its ISO 9001:2000-certified, non-captive 40,000-square foot
manufacturing facility is the largest in the Intermountain Region, providing
"just-in-time" inventory management techniques designed to minimize an OEM's
investment in component inventories, personnel and related facilities while
reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired
Racore Technology (www.racore.com), founded in 1983 and reorganized as Racore
Technology Corporation in 1997. In 2004, it formed CirTran-Asia as a high-volume
manufacturing arm and wholly-owned subsidiary with its principal office in
ShenZhen, China. CirTran-Asia operates in three primary business segments:
high-volume electronics, fitness equipment and household products manufacturing,
focusing on the multi-billion dollar Direct Response Industry.
This press release contains forward-looking statements within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. With the exception of historical information contained
herein, the matters discussed in this press release involve risk and
uncertainties. Actual results could differ materially from those expressed in
any forward-looking statement.
All trademarks are properties of their respective owners.
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