UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 Form 10-QSB [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. For the quarterly period ended March 31, 2000 [_] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. For the transition period from to Commission file number 0-28184 BRANDMAKERS, INC. (Exact name of small business issuer as specified in its charter) Utah 37-1099747 (State or other jurisdiction of (IRS Employer Identification No.) incorporation or organization) 1325 Capital Circle, NW Lawrenceville, Georgia 30043 (Address of principal executive offices) (770) 338-1958 (Issuer's telephone number) APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PRECEDING FIVE YEARS Not Applicable APPLICABLE ONLY TO CORPORATE ISSUERS State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date: 123,135,787 shares common stock, $.001 par value, were outstanding as of May 4, 2000. BRANDMAKERS, INC. FORM 10-QSB For the Quarter Ended March 31, 2000 INDEX Part I: Financial Information Page Item 1 - Financial Statements Condensed Consolidated Balance Sheets as of March 31, 2000 and June 30, 1999 3 Condensed Consolidated Statement of Operations for the three and nine Months ended March 31, 2000 and 1999 4 Condensed Consolidated Statements of Cash Flows for the nine months ended March 31, 2000 and 1999 5 Notes to Consolidated Financial Statements 6 Item 2 - Management's Discussion and Analysis 7 Part II: Other Information Item 1 Legal Proceedings 8 Item 2 Changes in Securities and Use of Proceeds 8 Item 3 Default Upon Senior Securities 9 Item 4 Submission of Matters to a Vote of Security Holders 9 Item 5 Other Information 9 Item 6 Exhibits and Reports on Form 8-K 9 Signatures 10 Brandmakers Inc. CONSOLIDATED BALANCE SHEETS ASSETS March 31, June 30, 2000 1999 (unaudited) CURRENT ASSETS Cash and cash equivalents $56,318 $314,501 Accounts receivable, trade 177,737 511,589 Inventory 74,154 586,857 Other current assets 4,791 193,483 Stock subscriptions 289,750 ------------- -------------- Total current assets 313,000 1,896,180 PROPERTY AND EQUIPMENT - AT COST Furniture, fixtures and equipment 131,110 1,227,297 ------------- -------------- 131,110 1,227,297 Less accumulated depreciation 53,080 103,315 ------------- -------------- 78,030 1,123,982 OTHER ASSETS Goodwill 669,101 Deposits 11,466 22,013 Pledged certificates of deposit 357,980 ------------- -------------- 11,466 1,049,094 ------------- -------------- ------------- -------------- $402,496 $4,069,256 ============= ============== LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES Accounts payable $171,869 $150,577 Accrued expenses 67,215 63,066 Due to related parties 10,108 0 Income taxes payable 26,843 -1,737 Current maturities of long-term debt 2,446 874,584 Current maturities of capital leases 16,586 279,069 ------------- -------------- Total current liabilities 295,067 1,365,559 LONG-TERM DEBT, less current maturities 6,163 CAPITAL LEASES, less current maturities 13,672 517,850 DEFERRED TAXES 6,400 6,400 STOCKHOLDERS' EQUITY Common stock- authorized 200,000,000 shares of no par value; issued 121,140,504 shares at 3/00 and 104,490,504 at 6/99 100 121,118 Additional paid-in capital 2,688,350 Retained earnings (deficit) 81,094 -630,021 ------------- -------------- 81,194 2,179,447 ------------- -------------- $402,496 $4,069,256 ============= ============== Brandmakers Inc. CONSOLIDATED STATEMENTS OF OPERATIONS Nine Months Ended Three Months Ended ----------------- ------------------ March, 31 March 31, --------- --------- 1999 2000 1999 2000 ---- ---- ---- ---- (unaudited) (unaudited) (unaudited) (unaudited) Revenues $1,256,755 $1,860,554 $666,161 $1,126,617 Cost of goods sold 631,690 1,101,780 195,774 699,983 ------------------------------------------------------------------------ Gross profit 625,065 758,774 470,387 426,634 Operating Expenses Salaries and wages 259,825 751,722 115,031 432,273 Other operating expenses 271,045 600,477 114,448 387,561 ------------------------------------------------------------------------ 530,870 1,352,199 229,479 819,834 ------------------------------------------------------------------------ Operating loss 94,195 -593,425 240,908 -393,200 Other income (expense) Interest expense 0 -13,300 0 -8,288 ------------------------------------------------------------------------ 0 -13,300 0 -8,288 ------------------------------------------------------------------------ Loss before taxes 94,195 -606,725 240,908 -401,488 Income taxes (benefit) 28,000 59,000 0 ------------------------------------------------------------------------ NET LOSS $66,195 -$606,725 $181,908 -$401,488 ======================================================================== Basic net loss per common share $0.00 -$0.01 $0.00 $0.00 ======================================================================== Weighted average number of shares outstanding 104,490,504 110,965,504 104,490,504 112,815,504 ======================================================================== Brandmakers Inc. CONSOLIDATED STATEMENTS OF CASH FLOWS Nine Months Ended March, 31 1999 2000 ---- ---- (unaudited) (unaudited) Net loss $66,195 -$606,725 Adjustments to reconcile net loss to net cash used in operating activities Depreciation and amortization 24,497 51,411 (Increase) decrease in assets and increase (decrease) in liabilities Accounts & note receivable -141,638 -333,852 Inventories -60,817 -375,583 Other current assets 11,991 -188,692 Accounts payable 44,587 -21,292 Accrued expenses -1,874 -4,149 Stock issued for compensation 81,250 Income taxes payable 27,764 -28,580 ------------------------------- Net cash used in -29,295 -1,426,212 operating activities Cash flows used in investing activities Capital expenditures -1,223 -268,207 Increase in deposits -18,241 -10,547 Increase in goodwill 0 ------------------------------- -19,464 -278,754 Cash flows provided by (used in) financing activities Reductions in long-term debt and capital leases -2,740 Decrease in due to related parties -7,608 -10,108 Proceeds from sale of stock 2,333,977 Increase in pledged certificate of deposit -357,980 ------------------------------- -7,608 1,963,149 ------------------------------- Net increase (decrease) in cash and cash equivalents -56,367 258,183 ------------------------------- Cash and cash equivalents at beginning of the period 98,159 56,318 ------------------------------- Cash and cash equivalents at end of the period $41,792 $314,501 =============================== Supplemental schedule of noncash investing and financing activities and certain cash flow information: The Company's noncash investing and financing activities for the nine month period ended March 31, 2000 are as follows: The Company entered into capital leases with a value of approximately $765,000 and financed approximately $875,000 in assets acquired through asset purchases. Additionally, the Company issued common stock with an approximate value of $81,250 for compensation. BRANDMAKERS, INC. Notes to Consolidated Financial Statements Note 1 - Summary of Accounting Policies The summary of Brandmakers Inc.'s (the "Company") significant accounting policies are incorporated by reference to the Company's annual report on Form 10-KSB dated June 30, 1999 and Form 8-K/A dated January 5, 2000. The accompanying unaudited consolidated financial statements reflect all adjustments, which in the opinion of management, are necessary for a fair presentation of results of operations, financial position and cash flows. The results of the interim period are not necessarily indicative of the results for the full year. Note 2 - Business Combination On October 22, 1999, Mason Oil Company, Inc. ["Mason Oil'] acquired substantially all of the assets and operations of Brandmakers, Inc. ("Brandmakers") a closely held Georgia corporation by the issuance of 89,000,000 restricted shares of common stock to Brandmakers' shareholders. To implement this acquisition of assets, Mason Oil did a spin-off of all assets connected with its prior business and a reserve for the pending distribution of approximately $404,000 was recorded at the time of the combination. For accounting purposes, the acquisition has been treated as a reverse acquisition and as a recapitalization of Brandmakers. The historical financial statements prior to October 22, 1999 are those of Brandmakers. Pro forma information giving effect to the acquisition as if the acquisition took place on July 1, 1999 is not presented, as they would show the same information as already presented due to the accounting as discussed. Note 3 - Asset Acquisitions During March 2000 the Company acquired certain assets of Multi Page Communications, LLC from Joshua Friedman and Phyllis Zyskind. The assets included inventories and fixed assets. The assets were acquired for approximately $600,000, to be paid in cash or Company stock (at the Company's choice) ten months from the date of acquisition. This acquisition has been treated as an asset acquisition with the purchase price being allocated to the fair market value of the assets acquired with any excess allocated to goodwill. During March 2000 the Company acquired certain assets from K.W. Machines, Ltd., a British concern, for approximately $640,000, with $320,000 being paid at closing with the remaining $320,000 due in September 2000. The assets included inventories and fixed assets. This acquisition has been treated as an asset acquisition with the purchase price being allocated to the fair market value of the assets acquired with any excess allocated to goodwill. Item 2. Management's Discussion and Analysis FORWARD-LOOKING STATEMENTS This Quarterly Report on Form 10-QSB contains forward-looking statements. For this purpose, any statements contained herein that are not statements of historical fact may be deemed forward-looking statements. Without limiting the foregoing, the words "believe," "anticipates," "plans," "expects," and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause the Company's actual results to differ materially from those indicated by such forward-looking statements. These factors include, without limitation, changes in the regulation of the wireless communication and internet industry at either the federal and state levels, competitive pressures in the wireless communication and internet industry and the Company's response thereto, the Company's ability to obtain and retain favorable arrangements with third-party payers, the Company's ability to obtain capital in favorable terms and conditions, and general conditions in this economy. The following discussion of the Company's results of operations and financial conditions should be read in conjunction with the Company's condensed consolidated unaudited Financial Statements listed in Part I, Item I and the Notes thereto appearing elsewhere in this Form 10-QSB. COMPARISON OF THE RESULTS OF OPERATIONS FOR THE NINE MONTHS ENDED MARCH 31, 2000 AND 1999 Revenue increased 48% to $1,860,554 for the nine months ended March 31, 2000 from $1,256,755 for the comparable 1999 period. This increase in revenues was largely achieved through the acquisition of Multi-Page Communications. The Company experienced a net loss of $606,725 for the nine months ended March 31, 2000 in comparison to a net profit of $66,195 for the same period in 1999. The Company attributes much of this cash drain to its investment in infrastructure, consisting of its absorption of three acquisitions, namely Splash Media, KW Machines and KW Leisure of England, and the Multi-Page Communications business. As a consequence, payroll increased 189% over the previous period with the addition of 35 new employees. The Company currently has 46 employees, as opposed to 11 employees at the same time last year. LIQUIDITY AND CAPITAL RESOURCES Cash used in operating activities - The Company's net cash flow from operating activities resulted in deficits of $1,426,212 and $29,295 for the nine months ended March 31, 2000 and 1999, respectively. This deficit was largely the product of a ramp-up in sales and the resulting need to support this increasing level of business with a higher investment in inventories, coupled with increasing accounts receivable and additional marketing expenditures. The Games and Vending division was responsible for most sales during the 1999 period but a major change in direction for Gamosity (the present name for the former Games and Vending division) has resulted in low revenue on a temporary basis as the company progresses through this transition period. Sales from new lines of equipment are anticipated to replace and exceed the lost revenue from the former games product line. Cash used in investing activities - Consistent with management's plan to invest in infrastructure, the Company's net cash used in investing activities for the nine months ended March 31, 2000 was $278,754 as compared to net cash used in investing activities for the nine months ended March 31, 1999 of $19,464. Cash flow from financing activities - The Company's net cash flow from financing activities during the nine months ended March 31, 2000 increased by $1,963,149 from an outflow of $7,608 during the nine months ended March 31, 1999, due primarily to proceeds from investors while the Company was still private, and subsequently from an increase in private placement proceeds received during the nine months ended March 31, 2000. During the nine months ended March 31, 2000, the Company, pursuant to a private placement, netted $2,333,977 from the private placements. These funds were used to purchase assets of KW Machines, equipment for the Mailstart division, and for general working capital purposes. In spite of the significant investment in infrastructure which has already been made, the Company believes that additional capital expenditures will be required to meet the objectives set forth in the Company's business plan. Negotiations are currently underway with a financing company to establish an asset based line of credit. The Company believes the revenues which are projected from operations, supplemented with funds available from the proposed line of credit, should be sufficient to fund ongoing operations and its business plan. Notwithstanding, there is no assurance that such anticipated profits, cash flows, and financing will in fact be sufficient to fund operations and meet the needs of the Company's business plan. YEAR 2000 The Company did not experience any significant problems resulting from computer system and program failures or equipment malfunctions, and suffered no disruption of business operations. Part 2: OTHER INFORMATION Item 1: LEGAL PROCEEDINGS None Item 2: CHANGES IN SECURITIES AND USE OF PROCEEDS Private Placement In October 1999, the Company d/b/a Mason Oil Company, Inc. proposed through a Private Placement Memorandum to offer for sale 8,000,000 Units, each Unit consisting of two (2) shares of restricted common stock, par value $.001 per share and a 3/4 warrant. Each full warrant entitles the holders to purchase one share of restricted common stock at an exercise price of $.50, expiring in three years. The private placement offering was withdrawn on January 28, 2000, after selling 3,882,000 Units, consisting of 7,764,000 restricted shares and 2,911,500 restricted warrants resulting in $970,500 in cash flow from this financing activity. Beginning in February 2000, Brandmakers proposed through a Private Placement Memorandum to offer 4,118,000 Units, at $.375 per Unit, each consisting of two (2) restricted shares of common stock, par value $.001 per share and a 3/4 warrant. Each full warrant entitles the holder to purchase one share of restricted common stock at an exercise price of $.75 per restricted share, expiring in three years. During the quarter ended March 31, 2000, the Company sold 3,345,333 Units, consisting of 6,690,667 restricted shares and 2,509,000 restricted warrants resulting in $1,254,500 in cash flow from financing activity. The proceeds from these offerings was used to finance the Company's increasing sales volume and to fund general working capital purposes. Item 3: Default upon Senior Securities None Item 4: Submission of matters to a vote of security holders. None. Item 5: Other Information None. Item 6: Exhibits and Reports on Form 8-K (a) None. (b) Exhibits incorporated herein by reference. 1. Forms 8-K filed during the last quarter. The company has filed one 8-K in the last period. This 8-K was filed on March 9, 2000 regarding Multi-Page Communications and the full contents of this filing is hereby incorporated by reference. SIGNATURES In accordance with the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. BRANDMAKERS, INC. (Registrant) May 15, 2000 By: /s/ Geoff Williams - ------------ ----------------------------------- (Date) Geoff Williams, Director & Chief Executive Officer