United States
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1933

                         Date of Report: April 29, 2003

                        Commission File Number: 000-29183

                             eKnowledge Group, Inc.

             Nevada                                  76-04030898
(Jurisdiction  of  Incorporation)  (I.R.S.  Employer  Identification  No.)

400  S.  Ramona,  Suite  203  Corona,  CA                                  92879
(Address  of  principal  executive  offices)                         (Zip  Code)

Registrant's  telephone  number,  including  area  code:         (909)  372-2800

Securities  registered  pursuant  to  Section  12(b)  of  the  Act:         None

Securities  registered  pursuant  to  Section  12(g)  of  the  Act: Common Stock


On  April  1,  2003,  January  31,  2003,  the  Board of Directors of eKnowledge
Group,  Inc.,  approved  a  Revised  Merger  Term  Sheet  with American Affinity
Partners,  Inc.  which  arranges  for  pre-closing  financing,  a  spin  off  of
certain  non-core  assets,  related  liabilities and personnel, and a management
advisory  services  agreement  with  The  Amara  Group,  Inc. The Revised Merger
Term  Sheet  was  executed  on  April  1,  2003. On April 9, 2003 the management
advisory  services  agreement  with  The  Amara  Group, Inc. was executed. Under
the  terms  of  the  agreement  Amara  shall  oversee  and  advise  on  the
restructuring  and  recapitalization  of  the  company  including integration of
the  merger  with  American  Affinity  Partners,  Inc.  Amara  shall  have  full
operating  control  of  eKnowledge  during  the  term  of  the  agreement.

Exhibit 100 - April 1, 2003, Revised Merger Term Sheet between American Affinity
              Partners, Inc. and eKnowledge Group, Inc.

Exhibit 101 - April 9, 2003, Management Services  Agreement  between  The  Amara
              Group, Inc. and eKnowledge Group, Inc.

                                        1


Exhibit 102 - April 23, 2003 Press release regarding Revised Merger  Term  Sheet
              between American Affinity Partners, Inc. and eKnowledge Group, Inc
              and Management Services Agreement between The  Amara  Group,  Inc.
              and eKnowledge Group, Inc.


Signatures

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,
this  report  has  been  signed  below by the following persons on behalf of the
Registrant  and  in  the  capacities  and  on  the  date  indicated.

eKnowledge  Group,  Inc.


/s/Gary  Saunders
    Gary  Saunders
President  &  Secretary

                                        2


- --------------------------------------------------------------------------------

                                  Exhibit 100

- --------------------------------------------------------------------------------

                                        3


Exhibit  100

American  Affinity  Partners,  Inc.  ("AAP")
Revised  Merger  Term  Sheet
Eknowledge  Group,  Inc.  ("EKWL")

This  term  sheet  describes  certain  revised  terms to the existing term sheet
understanding  between  the parties. A final agreement shall exist when properly
executed  merger agreements, reorganization agreements and conditions to closing
are  met.  Certain  terms  as  described herein shall be binding on the parties.


Summary:  AAP  and  EKWL have agreed to enter into a merger or reorganization as
appropriate.  As  part  of  the  transaction  a  pre-closing  financing shall be
consummated.  Certain  EKWL  assets,  related liabilities and personnel shall be
spun-off  as  part  of  the  transaction.


Ownership:  The  equity  in  the  public  company  shall  be  revised  as
follows:

*  AAP  shareholders  shall  receive  90% of  the  fully  diluted  shares

* EKWL shareholders shall receive 10%of the fully diluted shares this represents
the  entire  ownership  including  this contemplated financing, restructuring of
debt  and  any  related  equity  issuances  prior  to  closing


Financing:  EKWL  shall  complete  a  financing  with  European  investors  and
ESOP  share  sales.  This  financing  shall  raise  a  maximum  of  $1,000,000.
Financing  may  be  raised  from  any  additional  sources  as  the parties deem
appropriate.  The  $1,000,000  refers  to  a  net  maximum  raise  after  paying
related  financing  expenses

As  part of this transaction 50% of the first $100,000 raised shall be set aside
for  working  capital  for  a  spin-off  transaction  of  certain EKWL assets as
discussed  in  spin-off  below. Thereafter 25% of the additional proceeds of the
financing  shall  be  set  aside  and distributed up to a maximum of $250,000 in
total  set asides. All proceeds of the financing shall be held by Rutan & Tucker
with  the understanding that as money is wired to its escrow account funds shall
be  set  aside  according  to  the  formula  up  to  the  maximum

Distributions  shall  occur  as  funds  are  raised  subject  to the formula and
commitments and wired to Newco each Friday if any funds have been wired into the
Rutan  &  Tucker  escrow  account during that respective week. It is anticipated
that fund distribution will begin within 2 weeks of this agreement and terminate
upon  reaching  the  maximum  net  $250,000  distribution.

                                        4


Spin-off:  Saunders  and  Hildebrandt and EKWL commit to enter into an agreement
whereby  Saunders  and Hildebrandt purchase assets and liabilities from EKWL and
fund  a Newco containing certain EKWL assets and related liabilities, namely the
accounts  receivable,  available funds outside of Rutan & Tucker escrow account,
the  existing  Public  Sector e-Learning Coalition, We The People, Mazda project
work,  Pavilion,  and  Test  Prep  business  and  or  other  project  work

Certain  assets  includes  contracts,  intellectual property, equipment that are
free  and  clear  of  any  liens  (proof  shall  be  submitted and a lien search
performed)  and  leases.  Certain  liabilities  shall  be  assumed  as  well.

EKWL  shall  enter  into  an  asset  sale  agreement  with  Newco  as soon as is
practical,  no  later  than  4/30/03, and shall enter into a financing agreement
with  EKWL  to  access  capital  as  raised  pro-rata per the AAP-EKWL financing
arrangement  above.

Restructuring  of  EKWL:  EKWL  shall  begin  the restructuring immediately with
the  execution  this  agreement  and  the  execution  of  a management agreement
with  the  Amara  Group  within  5  days  of  executing  this  term  sheet

Board:  AAP  shall  have  4  of  5  seats  on  the  EKWL board

Executives:  Mr.  Saunders  shall  have an executive position within the Holding
company  and  be  President/CEO  of  a  restarted  Eknowledge business after and
through  the  restructuring. Mr. Saunders shall receive a monthly fee of $10,000
beginning  immediately  with  this financing. The monthly payment shall continue
through  the  end of June 2003 and at such time a new compensation plan shall be
agreed  to  consistent  with  title  and responsibilities of the executive going
forward  after  the  close  of  the  Merger/Reorganization

The Amara Group shall receive a management agreement paying it $10,000 per month
immediately with the beginning of the financing. Amara shall have full authority
and  veto  over all capital transactions, negotiations with creditors, execution
of  contracts  and other corporate matters as appropriate. Upon execution of the
management agreement EKWL shall submit all corporate actions, board resolutions,
share  issuances,  notes  issuances  to  Rutan  for review and approval prior to
executing  any  agreements  with  any  parties  including but not limited to any

                                        5


revised  compensation  agreements, the execution of contracts, incurrence of any
liabilities, etc. Any single violation of any of the conditions in the preceding
sentence  shall  result  in  the  immediate dismissal of all EKWL executives and
board members. Additionally, EKWL executives and board members shall forfeit any
equity  shares  owned,  stock  options,  warrants,  notes  or any form of equity
interest  in  EKWL. There shall be no exceptions and no cures. The Amara Group &
Rutan  shall  not  unreasonably  withhold  review  and  approval.


Transaction  Costs:  All  transaction  costs  shall  be  borne  by  EKWL.  This
includes  legal,  accounting,  advisory  fees  any  third party costs related to
completion  of  any  aspect  of  this  and  the  related  agreements

Insider  Loans:  All  insider  loans  shall  be  forgiven  as  part  of  this
agreement  immediately  with  execution  of  this agreement including those owed
to  Saunders  and  Hildebrandt.

EKWL  Debts:  To  the  extent practical, EKWL shall restructure all debts with a
goal  of  full  payment of those obligations subject to a workable payment plan,
swap  of  debt for common equity and/or cash or in some combination of all three
for  all  valid  debts  of  EKWL to non-affiliated, non-officers and non-insider
shareholders  as  appropriate  exclusive  or  any indebtedness owed to The Amara
Group  or  AAP,  if  any

Conditions  to  Closing:  The  closing  conditions for this transaction shall be
as  follows:

*  Properly  executed  merger  agreements'

*  Completion  of  the  financing  with  a  capital  raise  of  at  least
   $ 200,000.

*  Shut  down of all remaining EKWL businesses after completion of the financing

*  Restructuring  of  remaining  liabilities  to  third  party  non-employees,
   non-former  employees,  former  consultants  to  EKWL  acceptable  to  AAP

*  Forgiveness  of  all  indebtedness held by any current or former executive of
   EKWL  with  specific  loans  of  Saunders/Hildebrandt  forgiven

*  Settlement  with  tax  authorities acceptable  to  AAP

*  Restrictions from entering into any new agreements that bind  or  create  and
   new liabilities  for  EKWL

*  Good  standing  in  all  previous  agreements  and  no  defaults  of existing
   agreements  between  AAP  and  EKWL

*  Good  standing  with  the  SEC

*  EKWL shall retain new SEC and corporate counsel subject to  the  approval  of
   AAP and  Amara

                                        6


Agreed  to  by:


________________________________  Date:  ________________
Eknowledge  Group,  Inc
Gary  Saunders,  Chairman  and  CEO


________________________________  Date:  _________________
American  Affinity  Partners,  Inc.
David  Hirschhorn,  Chairman  and  CEO

                                        7


- --------------------------------------------------------------------------------

                                  Exhibit 101

- --------------------------------------------------------------------------------

                                        8


Exhibit  101

MANAGEMENT  SERVICES  AGREEMENT
AMARA  GROUP,  INC.


THIS  MANAGEMENT  SERVICES  AGREEMENT,  (herein  the  "Agreement"),  is
made  this  9th  day  of  April,  2003,  by  and  between  Amara Group, Inc. , a
California  Corporation,  ("Amara  ")  and  Eknowledge  Group,  Inc.  (herein
referred  to  as  "Company"),  and  is  stated  as  follows:

- -Recitals-

A.   Whereas,  Company  is  duly  organized  and existing as a [state of Nevada]
     corporation  with  its  principal place of business located in [California]
     and  is  engaged in [providing business services] and doing business in the
     markets  described  herein;  and

A.   Whereas,  Company  is desirous of engaging Amara to serve as a development,
     operations,  internet  business  troubleshooting,  and  regulatory
     manager/administrator  to  implement  and oversee execution of the business
     plan  described  herein;  and

A.   Whereas,  Company's  board  of  directors  is  authorized  to  retain  a
     professional  business  management services organization and to delegate to
     such  organization  all directorial and management powers of the Company as
     are  needed  by  Amara  to  undertake  its responsibilities and obligations
     contained  herein;  and

A.   Whereas,  Amara is a professional business management services organization
     which  specializes in the development, implementation and administration of
     business plans tailored to maximize, expand, restructure, and/or reorganize
     companies  to assure financial stability, achieve all operational goals and
     maximize  profits  on  operations  needed  to  secure  a healthy future for
     sale/reorganization  and  immunize  against  unfavorable  take  over.

A.   Whereas,  The  Board  of  Directors  (the  "Board")  of the Company has, by
     resolution,  authorized  it's  president  to  engage  Amara  to  manage and
     administrate  the  business  and operations of Company and Amara desires to
     accept  such  engagement,  all on the terms and conditions set forth below.
     (See  attachment)


Now  Therefore,  for  valuable  consideration, and in exchange for the covenants
and  promises  set  forth  herein, it is hereby agreed by and between Amara  and
Company  as  follows:

                                        9


TERMS  AND  CONDITIONS

1.  ENGAGEMENT  OF  AMARA

Company  hereby  engages  Amara as the exclusive managing and servicing agent of
the  Company  and  it's  business  operations,  and  Amara  hereby  accepts said
appointment  and  undertakes to perform all of the services and responsibilities
set  forth  herein  in  such  capacity and to comply with all provisions of this
Agreement.


2.  DEFINITIONS

2.1  Administrative  Services:  Those services more fully described in 4 of this
     Agreement,  including  without  limitation financial, legal, personnel, and
     public  relations  services.

2.2  Management  Support  Services:  Those services more fully described in 3 of
     this  Agreement,  including  without  limitation  the marketing support and
     commercial development services to be supplied by the personnel referred to
     in  3.2.

2.3  Subsidiary: Any corporate entity, other than the Company, of which at least
     fifty percent (50%) of the voting stock is owned or controlled, directly or
     indirectly,  by  the  Company.

2.5  Technical  Services:  Those  services  more  fully  described  in 5 of this
     Agreement.

2.6  Term  of  this  Agreement:  The  period  set  forth in 7 of this Agreement.


3.  MANAGEMENT  SUPPORT  AND  COMMERCIAL  DEVELOPMENT  SERVICES

3.1  Types  of  Services:  For  the  term  of  this  Agreement, Amara shall make
     available  to  the  Company  the  following services in connection with the
     Company's  business  as may be required to accomplish the business plan and
     objective(s)  described  herein:

(a)  General  management  support in connection with the day-to-day operation of
     the  Company's  business,  including  operating and sales services; and

(b)  Commercial  development  and  marketing  research  services  concerning the
     Company's  business  arena,  including  without limitation advice about and
     collection  and  analysis  of  information  relating  to the market for the
     products  and/or  services  to  be  sold  by  the  Company.

                                       10


3.2  Personnel:  Amara shall make available to the Company appropriate personnel
     to perform the services described in 3.1. Amara shall assign to the Company
     various personnel or consultants retained by Amara to provide such services
     as  may  be  required  to  accomplish  the  business  plan and objective(s)
     described  herein,  and  whom  shall  carry out their reasonable and lawful
     orders  in  connection with the furnishing of such services as described in
     3.1. The personnel or consultants shall be compensated by, and shall remain
     as  employees  or  consultants  of,  Amara  .


4.  ADMINISTRATIVE  SERVICES

4.1  Financial  Services: Amara shall make available to the Company the services
     of  its  treasury,  control  and  planning  departments,  or the equivalent
     thereof,  to  assist  the  Company with respect to accounting, control, and
     other  financial  matters  as  required to accomplish the objectives of the
     Agreement. This assistance shall include assistance and advice with respect
     to  external  financings,  bank  relations,  cash  management, investments,
     public reporting, accounting, credit and collection, and such other matters
     as  these  departments  generally  handle  for  Amara  .

4.2  Tax  and  Audit:  Amara shall make available to the Company the services of
     its  internal  audit  and  tax  departments, or the equivalent thereof, for
     consultation  and  advice with respect to the establishment, execution, and
     control  of  accounting  policies,  financial  budgets,  administrative
     procedures,  and  systems  as  required to accomplish the objectives of the
     Agreement.  Amara  's  tax consultants shall also assist the Company in the
     timely  preparation  and  filing  of all required tax returns and other tax
     related  reports  and  advise  the  Company  with  respect  to  tax matters
     generally,  and  provide  tax opinions as may be required to accomplish the
     objectives  of  the  Agreement.

4.3  Legal:  Amara shall make available to the Company the services of its legal
     department  and  advisors  to  provide those services to the Company as are
     normally  provided to Amara as required to accomplish the objectives of the
     Agreement.  These  services  shall  include counsel, advice, and assistance
     with  respect  to  negotiation  and  drafting  as  well  as  enforcement of
     Company's  contracts,  management  and  oversight of litigation, government
     regulatory  compliance matters, products liability, distribution practices,
     corporate  record  keeping,  patent  and  trademark  applications  and
     prosecutions,  selection,  and general supervision of outside legal counsel
     engaged  by  or on behalf of the Company and such other matters as Amara 's
     legal  department  generally  handles  for  Amara  .

                                       11


4.4  Personnel:  Amara  shall  make available to the Company the services of its
     personnel  which  shall  provide to the Company those services as generally
     provided  to  Amara  as  required  to  accomplish  the  objectives  of  the
     Agreement.  These  services shall include advice and information concerning
     the  recruitment,  hiring,  training, and retention of personnel as well as
     the  setting of standards for performance and efficiency for the personnel;
     assistance  in  the  accomplishment  of  wage  and  salary programs and the
     compliance of these programs with all applicable regulations; assistance in
     the  development  and  establishment  of pension and other employee benefit
     programs;  and  the conduct of negotiations for and assistance with respect
     to  all  general  labor  matters.

4.5  Public Relations: Amara shall make available to the Company the services of
     its  corporate  communications  department,  or the equivalent thereof, for
     handling  internal  and  external business communications and other matters
     normally handled by that department for Amara as required to accomplish the
     objectives of the Agreement. These services shall include assistance in the
     preparation  of  internal  and external news releases, relations with local
     and  national  trade  and  general press organizations, the organization of
     news conferences, the preparation of product literature for distribution to
     the  general  public  and the trade, the organization and implementation of
     advertising  and  promotion  campaigns,  and  such other similar matters as
     Amara  and  the  Company  may  mutually  agree.

4.6  Miscellaneous  Services:  Amara  shall  make  available  to the Company the
     services  of  its product/service marketing and advertising consultants and
     advisors,  purchasing  department,  corporate  physical  distribution
     department,  insurance  advisors,  real  estate  advisors,  and  other
     miscellaneous  administrative staff groups, advisors and consultants or the
     equivalents  thereof,  to advise and assist with respect to matters falling
     within  the  areas of expertise of these various departments as required to
     accomplish  the  objectives  of  the  Agreement.

4.7  Requests  and  Timing of Services: The Administrative Services under this 4
     shall  be  made  available  as required to accomplish the objectives of the
     Agreement  and  shall  be  performed by Amara 's internal staff groups that
     generally  perform these services for Amara . These Administrative Services
     shall  be  provided  by  Amara in a reasonably prompt manner subject to the
     availability  of personnel and the level of tasks generally demanded of the
     Amara  staff  groups  involved.


5.  TECHNICAL  SERVICES

5.1  Manufacturing  and  Engineering  Services:  Amara  shall make available the
     services  of  its manufacturing and engineering agents and advisors, or the
     equivalent thereof, to provide, such services and assistance as required to
     accomplish  the  objectives  of  the Agreement. These services may include,
     without  limitation,  manufacturing  services,  engineering,  design
     engineering,  and  other  technical  services,  assistance,  and  advice.

                                       12


5.2  Electronic  Data  Processing: Amara shall make available to the Company the
     services  of  its  electronic data processing department, or the equivalent
     thereof,  services  and assistance as required to accomplish the objectives
     of  the  Agreement.

5.3  Amara 's Employees. Amara may, from time to time, temporarily assign to the
     Company  certain of Amara 's employees to perform work for and on behalf of
     the Company with respect to Amara . These persons shall remain employees of
     Amara  during  the  term  of the service to the Company; provided, however,
     that  these  employees of Amara shall execute and deliver to the Company an
     Employee  Proprietary  Information  Agreement  substantially in the form of
     Exhibit  "A"  attached  to  this  Agreement.

5.4  Requests  and  Timing of Services: The Technical Services described in 5.1,
     5.2,  and  5.3  above shall be made available as required to accomplish the
     objectives  of the Agreement and shall be performed by Amara 's staff group
     normally  responsible  for  such  services  in  a  reasonably prompt manner
     subject  to  the availability of personnel and the level of tasks generally
     demanded  of them. Additional services and personnel may be provided to the
     Company  as  an  accommodation to the Company by Amara , and at its request
     subject  to  all  terms  and  conditions  of  the  Agreement.


6.  CHARGES  FOR  SERVICES

6.1  Services  for  Internal  Development:  Services  supplied to the Company by
     Amara under Paragraphs 3, 4, and 5 of this Agreement for the purpose of the
     internal  development  of  the  Company  as  a business, which is deemed to
     include  the  training  of  Amara  technical  personnel  but to exclude the
     development  of  Amara  's  new  in house technology, shall be charged on a
     fully-loaded  cost  basis  plus  a  fifteen  percent  (15 %) administrative
     surcharge.

6.2  Fully Loaded Costs: For purposes of 6.1, the term "fully-loaded cost" shall
     be  computed  at  the same rates and in the same manner as Amara charges or
     would  charge,  in  accordance with its normal practices and policies as in
     effect  from time to time, its internal divisions and Subsidiaries for like
     or similar services rendered contemporaneously with services to be rendered
     to  the  Company under 3, 4 and 5, together with all out-of-pocket expenses
     incurred  by  Amara  ,  including, without limitation, all travel, housing,
     relocation, and subsistence expenses of Amara 's personnel directly related
     to  the  rendering  of  services  to  the  Company  under  3,  4  and  5.

                                       13


6.3  Services  for  Client-Billable  Work:  Services  supplied to the Company by
     Amara , under 3, 4 and 5 of this Agreement for work that is billable by the
     Company  to  a  client or clients shall be charged on an arms'-length basis
     or,  in the alternative, at the option of the Company, with the concurrence
     of  Amara  ,  on  the  basis  of  a  pro  rata share of the revenues of the
     respective  project,  with  the  pro  rata basis calculated by the relative
     independent  contribution  of  Amara  's employees to the project vis-a-vis
     employees  of  the  Company,  while taking into account fully-loaded costs.
     Determination  of  the  relative  independent  contribution of employees of
     Amara and the Company to a particular project shall be made by the Board of
     Directors  of  the  Company  after  consultation  with  the Chief Executive
     Officer  and  Chief  Technical  Officer  of  the  Company.

6.4  Reimbursement  and Record Keeping: For all services supplied to the Company
     by  Amara  under  3,  4  and 5 under this Agreement, the Company shall make
     reimbursement  to  Amara  quarterly  within  10 calendar days of receipt of
     Amara  's  invoice.  Amara shall keep reasonable records as evidence of the
     above  costs  for  periods of not less than three (3) years and shall allow
     the  Company  to  examine  such  records  at  any  reasonable  times.

6.5  Services  Rendered  by the Company: Any services rendered by the Company to
     Amara  shall  be  invoiced  at  to  be  agreed  on  consulting  rates.


7.  TERM

7.1  Initial  Term and Renewal: Unless terminated earlier pursuant to 7.2 below,
     the  Initial  Term  and  Renewals  for  this Agreement shall be as follows:

(a)  Initial  Term.  The initial term of this Agreement shall be for a period of
     one  year  and  6  months  or  18  months  commencing  on  April  7,  2003.

(b)  Renewal.  In the event that at the conclusion of this contract, the parties
     are  satisfied  with  the  respective  performance  of the other during the
     initial  contract  period,  then  this  Agreement  shall  be renewed for an
     addition one (1) year term thereafter unless either party which is not then
     in  material  default  hereunder  shall  have given the other party written
     notice  of non-renewal at least ninety (90) days prior to the expiration of
     the  then  current  term.

                                       14


7.2  Termination:  This  Agreement  may  be  terminated  prior  to  the  natural
     expiration  of  the  term:

(a)  For  Cause:  Either  by  the  Company's Board or by Amara , at any time for
     cause,  provided that, if the cause constitutes a breach or default of this
     Agreement which is capable of being cured, such breach or default shall not
     have  been  cured  within thirty (30) days following written notice of such
     breach  or  default;  or

(b)  Without  Cause:  Upon  thirty  (30)  days  prior  written Notice to Company
     authorized  by  vote  of  a Majority of Shareholders exclusive of Company's
     insiders  as  defined  by  federal  securities  laws.

(c)  Without  Cause:  Upon  thirty  (30) days prior written Notice to Amara only
     under the condition that Company and AAP do not complete anticipated merger
     due  to factors outside Company control. For example if Company chooses not
     to follow through with merger this termination Section 7.2 ( c ) may not be
     used  by  Company.


In the event that either party shall dispute a termination by the other pursuant
to  the  provisions  of this subparagraph 7.2, the dispute shall be submitted to
arbitration  in accordance with the commercial arbitration rules of the American
Arbitration Association. The fee payable to the American arbitration Association
to  initiate  the  arbitration  shall  be  remitted  by the party initiating the
arbitration;  the  cost  of arbitration, including such fee, shall ultimately be
borne  as  determined  by  the  arbitrator  under  the  aforesaid  rules.

7.3  Resignation:  Amara  may  resign  upon  compliance  with  the  following
     conditions,  assuming  such  compliance  has  not  been  hindered  or  made
     impossible  due  to  Company  or  any third party's actions or omissions or
     other  misfeasance:

(a)  On  or  before the resignation Effective Date, or upon such later date that
     the  Company  may successfully obtain the services of a substitute managing
     agent  not to exceed one hundred eight (180) days following Effective Date,
     Amara  shall turn over all books and records relating to the management and
     operation  of  the Project to the successor managing agent or to such other
     person  or  entity  as  the  Board  may  direct;

(b)  In  the  event  that  Amara  's resignation shall be authorized as provided
     hereinabove,  the Company shall use its best efforts to obtain the services
     of  a  responsible  management  services  company  to  provide Company with
     services  consistent with industry-recognized standards so that Manager may
     accomplish  the  resignation  in  a  timely  manner;

                                       15


(c)  Such  conditions  as  may be subsequently negotiated and established by and
     between  Company and Amara pursuant to a properly executed written document
     intended  to  govern  an  event  of  resignation  without  cause by Amara .


8.  DUTIES  OF  COMPANY

The  Company  shall furnish Amara with copies of any and all documents connected
with  the  business which may assist Amara in carrying out its duties hereunder,
including,  without  limitation,  all  current and historical books and records,
product/service marketing and advertising data, operational documents, personnel
records,  documents  generated  in  litigation, regulatory compliance documents,
insurance  policies,  employment  contracts,  vendor purchasing agreements, real
property  leases,  personal  property leases, invoices, product inventories, the
Articles  of  Incorporation  and  Bylaws  of Company, all corporate resolutions,
proxies,  any  formal  notices  of  defaults,  claims, or suits, received by the
Company,  and  any  and  all written instruments executed by or on behalf of the
Company.  The  Company  shall timely disclose and provide Amara with any and all
information  not  known  to  Amara which may be relevant to Amara 's performance
under this Agreement. The Company shall fully cooperate with Amara in connection
with  Amara  's  performance  hereunder.


9.  DUTIES  AND  OBLIGATIONS  OF  AMARA

9.1  In  General:  Amara  shall provide or cause to be provided all services and
     personnel  required  to administer the affairs of the Company and to manage
     and  operate  the business of the Company as contemplated by the Bylaws and
     all  other  governing  documents,  corporate  resolutions,  and  agreements
     affecting  operations,  as  well as all applicable law, at all times in the
     manner  consistent  with  the  provisions  of the Bylaws of the Company and
     subject  to  the  terms and conditions set forth herein. Amara shall manage
     and  operate  the  Company in accordance with good practices and character,
     consistent with the best interests of the Company. Amara shall have all the
     powers  which  the  Company has, pursuant to the Declaration, to the extent
     necessary  to  perform its duties and obligations hereunder. Subject to the
     provisions  of  5.5  and  12  below,  Amara  may delegate its authority and
     responsibilities  to  one or more sub-agents for such periods and upon such
     terms  and  Amara  deems  proper.

9.2  Administrative  Services:  Not in limitation of the provisions of 8., Amara
     shall  provide  the  following  services  of  an  administrative  nature:

(a)  Board  Of Directors' Meetings. Amara shall provide assistance to the Board,
     as  the  Board may from time to time request or direct, with the organizing
     and  coordinating  of  the  meetings of the Board and of the Company, which
     assistance  shall  include  the  preparation  and  delivery  of  notices of
     meetings  consistent  with  the requirements of the Project's Bylaws. Amara
     shall coordinate the preparation and approval of agendas with the Board and
     shall  be  available,  as the Board may direct, to assist in the conduct of
     meetings  and/or  to  oversee  the  election  of Board members. Amara shall
     circulate  minutes of any such meeting, as approved by the Secretary of the
     Company,  within  thirty  (30)  days  following  such  meetings.

                                       16


(b)  Corporate/Operations  Books  and  Records.  Amara shall hold or cause to be
     held, all records of the affairs of the Company, including, but not limited
     to,  minutes  of  the  meetings, correspondence, modification of Bylaws and
     Rules  and  Regulations.

(c)  Communications:  Amara  shall  initiate,  develop,  and establish effective
     communication  with  Board  of Directors, shareholders, creditors, vendors,
     advisors  and  other  appropriate  interested persons or entities by use of
     newsletters,  meetings,  telephonic  or  other  forms  of  effectual
     communication.

(d)  Company  Documents:  Amara  shall,  from  time  to  time  as  necessary  or
     desirable,  recommend  to the Board that it amend, modify or supplement the
     Bylaws  of  Company  or other required documents, public filings, governing
     documents  and  all  contracts  to  comply with relevant federal, state and
     local  statutes  and  laws,  case precedents, or as needed for implementing
     operational  requirements.

(e)  Roster  of  Shareholders/Warrant  holders. Amara shall cause a complete and
     accurate  list  of  Roster of Shareholders/Warrant holders to be maintained
     (the  "Roster")  setting  forth  the  name and the mailing address of each.
     Amara  shall,  upon  lawfully  and  duly delivered written request from any
     Shareholder/Warrant  holder, furnish a copy of the Roster to the requesting
     Shareholder/Warrant holder, provided that Amara may charge a reasonable fee
     to  such  Shareholder/Warrant  holder  for  the  cost of preparation of the
     Roster  and  that  such  Shareholder/Warrant  holder  agrees  in writing to
     neither  make  commercial  use of the Roster nor to provide, in whole or in
     part,  the  Roster,  or  copy  thereof,  to  any  third  party.

(f)  Legal Issues: Amara will work, communicate, and assist in any activities of
     a  legal  nature  that  the  Company  is  or  may  from time to time become
     involved,  and  as  set forth above obtain and engage all appropriate legal
     counsel  as  may  be  required  for  the  Company. Additionally, Amara will
     endeavor  to  remain up to date on emerging or changing legal issues in the
     business/industry  in  which  the  Company  operates.

                                       17


9.3  Fiscal  Services:  Not  in  limitation  of  the provisions of Paragraph 5.1
     above,  Amara  shall,  subject to the supervision of the Company and at the
     sole expense of the Company cause the following services of a fiscal nature
     to  be  provided:

(a)  Budgets:  Amara  shall  prepare and submit to the Board for approval, which
     approval  shall not be unreasonably withheld, not less than sixty (60) days
     prior  to  the  end  of  succeeding  Fiscal  Year,  a budget and management
     overview  meeting  the  requirements of the operational business plan. Each
     budget  approved  by  the Board is called the "Budget." Amara shall cause a
     copy  of the Budget to be distributed to all members of the Company's Board
     of  Directors  or  it's  duly constituted financial sub committee, not more
     than  sixty  (60)  days  nor  less  than  forty-five  (45)  days before the
     beginning  of  each  Fiscal  Year.

(b)  Revenue  Reserve  Program: Amara shall establish and oversee an appropriate
     revenue  reserve  program.  This  would  include  identification  of  all
     foreseeable  operational  requirements and other related present and future
     costs  and  such  a  program will conform to all relevant state and federal
     requirements  for  retention  of  capital.

(c)  Bank  Accounts:  Amara  shall  establish  all  necessary bank and brokerage
     accounts  for the Company consistent with the Bylaws and resolutions of the
     Company's  Board  of  Directors,  and  shall  marshal  collection of all of
     Company's  receivables and revenues, and shall deposit or invest said funds
     and all other amounts collected by Amara in connection with the performance
     of  its duties hereunder in the accounts designated for such purpose. Amara
     shall  keep  accurate  books  and  records  reflecting  the  amount of such
     accounts,  which  duty  may  be  delegated  to  it's retained CPA/Financial
     advisors.

(d)  Disbursements:  Amara  shall  cause  disbursement  from  the operating bank
     account of the Company any and all accounts required for the payment of all
     Company's  expenses  incurred  consistent with the applicable Budget and as
     otherwise  permitted  by the bylaws, resolutions of the Board of Directors,
     as required to effectuate the purpose of this agreement, and/or as required
     or  permitted  by  law.  Amara shall also have the right and entitlement to
     disburse  to itself all monies due from Company under this Agreement should
     the  Company  fail  or  refuse  to  pay  such to Amara on a timely basis as
     defined  herein.

(e)  Financial Statements and Audits. Amara shall cause any and all audits to be
     conducted  as  required  by  law, or by board of directors resolution(s) or
     under  the  terms  of  this  agreement.  Amara  shall  cause  all financial
     statements  required by law, private agreement, or otherwise to be prepared
     and  copies  thereof  distributed  to  all required or requested interested
     parties  in  the  manner  and  at  the  time  provided  for by law, private
     agreement,  or  otherwise,  which  duty  may  be delegated to it's retained
     CPA/Financial  advisors.

                                       18


(f)  Books  and  Records.  Amara  shall cause to be kept and maintained full and
     adequate  books  and  records  reflecting  the  results of operation of the
     Company  in  accordance  with generally accepted accounting principles. The
     books  and  accounts  and  other  records  relating to the operation of the
     Company  shall  be  available  to  the  directors,  and  shareholders  and
     investors/lenders  as  required  by  law  or  private  agreement  and  its
     representatives  at  all  reasonable  times for examination, inspection and
     transcription,  or , at the Company's expense , distribution to all members
     as  may  be  directed  by  the  Board.

(g)  Expense Control. Amara shall, in it's own discretion, implement and oversee
     an  operating  expense  control  system  to reduce unnecessary expenses and
     initiate cost cutting measures to maximize the Company's fiscal efficiency,
     and  increase  it's  inherent  equity  value.

9.4  Physical  Services.  Not  in  limitation of the provisions of Paragraph 9.1
     above,  Amara  shall provide the following services of a physical nature at
     the  sole  expense  of  the  Company  unless  otherwise  noted:

(a)  Emergency  Procedures. Amara shall oversee establishment and implementation
     of  emergency  and  disaster  procedures  to enhance operational safety and
     reduce  potential  Company  liability.

(b)  Inspections.  Amara  shall  make  timely  inspections of the Company's real
     property  holdings,  leased  real  property,  product  inventory, and other
     personal  property  and  render reports and make recommendations concerning
     the  afore-described Property to the Board for its repair, restoration, and
     maintenance.

(c)  Insurance.  Amara  shall,  on  behalf of Company, and at Company's expense,
     obtain  and  keep  in force all insurance required by the provisions of the
     Declaration.  Amara  shall  administer  all such insurance and claims under
     such  insurance  policies  or  bonds.

(d)  Personnel  Services.  Amara  is  authorized  to  hire,  pay,  supervise and
     discharge,  or  cause  to  be  hired,  paid, supervised and discharged, all
     employees  and  independent contractors that may be required for the proper
     maintenance and operation of the Project and the Company. Such services may
     be  performed  by  in-house  personnel,  rather than on a contracted basis.
     Compensation, payroll taxes and employees' benefits of such employees shall
     be  the  responsibility  of  the  Company. Amara shall also conduct ongoing
     staff  training,  conduct  reviews  and  evaluation  of  management  level
     personnel,  maintaining  moral  and  consistency  throughout  the  Project.

                                       19


10.  COMPENSATION:

10.1 Monthly  Retainer  Fee: As consideration for Amara 's services, the Company
     shall pay Amara a non-refundable monthly retainer of $10,000.00 for each of
     the first 3 months of the engagement, $15,000 per month for months 4, 5 and
     6  of  the  engagement  and  $10,000  per  month  for  months  7-18  of the
     engagement, commencing upon signing of this agreement and thereafter on the
     first  day  of  each  successive  month,  to be credited against any future
     transaction  fee,  as  defined below. In addition, as an incentive to enter
     into  the  relationship,  Amara shall receive Company common stock equal to
     00%  of  the  Company.

10.2 Financing  Fee:  Upon  the  completion  of  any Financing Amara introduces,
     finds,  or  facilitates  to  the Company, the Company agrees to pay Amara a
     cash  fee  totaling  ten  per  cent  (10%)  of  the  gross  proceeds of the
     Financing,  subject  to  a minimum of $200,000 (the "Financing Fee"). Amara
     shall  have the option of receiving up to 25% of the total Financing Fee in
     warrants  to acquire Company stock to be issued in the Financing, such that
     the "in-the-money" value of each warrant (defined as the difference between
     the strike price and the price per share of the Financing) times the number
     of  warrants  totals  the  value  equal to the percent of the Financing Fee
     Amara  opts  to receive as warrants. The strike price for warrants received
     in  lieu  of cash Financing Fee shall equal one cent ($0.01) per share. The
     warrants  shall include mutually acceptable provisions customary in private
     equity  transactions  and  shall  expire  on the fifth anniversary of their
     issuance. Additionally, Amara shall receive warrants to purchase 10% of the
     number  of  shares  sold  by  the  Company in the financing (for example if
     2,000,000  shares of common stock are sold by the Company in the Financing,
     Amara  shall  receive warrants to purchase 200,000 shares of common stock).

10.3 Merger/Sale:  During  the  course  of  Amara  's  service there may also be
     potential  merger  or  sale  transactions  to be evaluated that involve the
     Company or any of its subsidiaries or business units (each of the foregoing
     being  hereinafter  referred  to  as a "Sale Transaction"). The Company and
     Amara  agree  that,  in  the event the Company determines to proceed with a
     Sale  Transaction  of  this  sort  during the term of this engagement, then
     Amara shall serve as the Company's financial advisor in connection with the
     Sale  Transaction.  As  consideration  for  Amara  's  services,  upon  the
     completion  of the Sale Transaction, the Company shall pay Amara a fee (the
     "Sale Transaction Fee") of 5.0% of total Transaction Value (defined below),
     subject  to  a  minimum  of  $500,000.

                                       20


10.4 Restructure/Reorganization:  A  fee  of  20%  of  the incremental cash flow
     created  through  Amara's initiatives and/or 10% of value create-[e.g. % of
     profits  pre-tax  for  x  number of years or cash out our option for market
     value  of  cash  flow  model determined by the following formula, (i.e. 5 x
     annual  pre  tax  profit),  and  payable  in  cash]

10.5 Acquisitions:  During  the  course  of  Amara  's service there may also be
     potential  acquisitions  to  be  evaluated  (each, an Acquisition) . If the
     Company  determines  to proceed with an Acquisition, then Amara shall serve
     as  the  Company's financial advisor in connection with the Acquisition. As
     consideration  for  Amara  's services, upon completion of the Acquisition,
     the  Company  shall  pay  Amara  a fee (the "Acquisition Fee") of 5% of the
     Transaction Value of the Acquisition. Transaction Value shall have the same
     definition  as  in  10.7,  but  for  the purposes of evaluating Acquisition
     Transaction  Value  any reference to the Company shall refer instead to the
     acquired  company  or  assets.

10.6 Revenue  Contracts,  Strategic Marketing/Partnering Agreements and Business
     Development  Alliances: During the course of the Amara 's service there may
     also be potential strategic partnerships, key revenue contracts ("Strategic
     Revenue  Relationships")  that  Amara  may  introduce  and evaluate. If the
     Company  determines  to proceed with a Strategic Revenue Relationship, then
     Amara  shall  receive  10%  of the revenue from these agreements payable in
     cash  on  a  quarterly  basis,  30  days  after  the  end  of each quarter.

10.7 Transaction  Value  Defined:  For  purposes  of  this  agreement,  the term
     "Transaction  Value"  means  (i) the total amount of cash paid, directly or
     indirectly,  for the assets, business or capital stock of the Company; (ii)
     the fair market value of any assets, securities or other property or rights
     transferred, directly or indirectly, in payment for the assets, business or
     stock  of  the  Company (including, without limitation, payments to be made
     under  non-competition  or similar arrangements - other than payments to be
     made  under  bona  fide  employment  or  consulting  arrangements-  and any
     deferred or contingent payments, when, as and if such payments are received
     by  the  Company or its stockholders), except that debt instruments will be
     valued  at  the  face  amount  thereof as of such date; (iii) the principal
     amount  of any indebtedness for borrowed money appearing on the most recent
     balance  sheet  of the Company prior to the consummation of the Transaction

                                       21


     assumed  directly  or  indirectly  by  any  acquiring  entity  or remaining
     outstanding immediately after closing; and (iv) the aggregate amount of any
     dividends  or  other  distributions declared by the Company with respect to
     its stock after the date hereof, other than normal recurring cash dividends
     in  amounts  not materially greater than currently paid or distributions of
     amounts  included  in  Transaction  Value  pursuant to clauses (i), (ii) or
     (iii).  If  any  shareholder  directly  or  indirectly retains an ownership
     interest  in  Company  or  directly  or  indirectly  acquires  an ownership
     interest in the corporation or other entity surviving or resulting from the
     Transaction,  the  Transaction  Value  shall be calculated by assuming that
     such  shareholder had sold its entire ownership interest in the Company and
     received  in  exchange therefore an amount per share equal to that received
     by  the Company or the other shareholders of the Company, as of the date of
     the  closing  of the Sale Transaction. The fair market value of any assets,
     securities,  property  or  rights  (other  than  as provided above) will be
     mutually  agreed by Amara and the Company. If the parties cannot agree upon
     the  fair market value of such assets, securities, property or rights, they
     will  choose  a  qualified  appraiser  of national standing to conclusively
     determine,  at the Company's expense, such fair market value. Upon request,
     the  Company  will  make available to Amara any information available to it
     for  purposes of calculating the amount of any component of the Transaction
     Value.

10.8 Payment  Of  Sale  Transaction  Fee:  The  Sale Transaction Fee will become
     payable  by the Company upon consummation of (a) any merger, consolidation,
     reorganization,  recapitalization or other transaction or series of related
     transactions  pursuant to which the Company is acquired by or combined with
     another  person  or  entity  in  which more than fifty percent (50%) of the
     shares  of  the  Company  after  such  merger or consolidation are owned by
     persons  other  than  the  persons who were the stockholders of the Company
     prior to such a merger or consolidation or (b) the acquisition, directly or
     indirectly,  by another person or entity, in a single transaction or series
     of  related transactions, of (i) all or a substantial portion of the assets
     or  business  of Company or (ii) securities representing 50% or more of the
     total voting power of the Company in the election of directors, each a Sale
     Transaction.

10.9 Costs:  The  Company  agrees  to  reimburse  Amara  for  all  reasonable
     out-of-pocket  costs  and  expenses  including  but  not  limited  to costs
     referred to herein below at 10.10- 10.12, inclusive, incurred in connection
     with  the  performance of its duties under this agreement upon presentation
     of  supporting documentation, including but not limited to, reasonable fees
     and  expenses  of  legal  counsel  retained  by  it.  Amara  will  submit
     out-of-pocket  expenses  to  Company  for prompt reimbursement on a monthly
     basis.

10.10  Discounts:.  Due  to  Amara 's substantial purchasing power, it may enter
     into  master  agreements  with  vendors  of  goods  and  services.  These
     arrangements  may provide for preferred or discounted pricing and financial
     incentives paid to Amara for contract revenues generated to such vendors of
     goods  and  services.  Such  incentives  do  not  increase  the  charges
     traditionally billed for such services by said vendors. All such discounts,
     rebates  or  commissions shall inure to the benefit of the Company. Company
     agrees  that it will not seek to circumvent such arrangements by attempting
     to  deal  directly  with  such  vendors  without  Amara  's written consent
     obtained  in advance, but should Company violate this provision, then Amara
     shall be entitled, in addition to all other damages and remedies, to obtain
     all  such  consideration  from  Company  as  a reimbursable cost of Amara .

                                       22


10.11  Employees:  Each  and every person performing services in connection with
     the  Agreement  (the  "Management Employee") shall be the employee of Amara
     and  not  of the Company. Except as otherwise stated herein, the salary and
     other  related  expenses,  including, without limitation, payroll taxes and
     the  cost  of  employee  benefits, or other compensation for any Management
     Employee  allocable  to  the  Company,  shall  be  a  cost  to the Company.

10.12  Advisors/Consultants:  Except  as  otherwise  stated herein, the fees and
     other related billed expenses, or other compensation for any Amara retained
     independent  contractor  allocable  to  the Company, shall be a cost to the
     Company.


10.13  Fee  Payment  Rights:

11.  EVENTS  OF  DEFAULT

The  Company  shall  be  in  default  for:

*  Failure  to  pay  fees  as  agreed  upon
*  Failure  to  reimburse  expenses
*  A  voluntary  or  involuntary  bankruptcy  filing
*  Commission  of  illegal  acts
*  Failure  to  follow  direction  or  any  terms  of
   this  agreement

12.  REMEDIES  ON  DEFAULT

Remedies  shall  include  but  not  be  limited  to:

*  Pursuit  of  all  appropriate  legal  remedies
*  Payment  of  all  back  fees  plus  interest  at  the  rate  of  10%
   per  annum  until  repaid
*  Paying  for  all  legal  and  third  party  expenses  that  Amara  may
   incur  as  a  result  of  protecting  its  rights  and  seeking  compensation
   as permitted  under  this  agreement  and  by  law
*  Removal  of  Company  personnel  as  required

                                       23


13  NOTICES

Any notice, request, demand, instruction or other document to be given hereunder
to any party shall be in writing and shall either be personally delivered to the
person  at  the  appropriate address set forth below (in which event such notice
shall be deemed effective only upon such delivery) or delivered by mail, sent by
registered  or  certified  mail,  return  receipt  requested,  as  follows:


If  to  the  Company:








If  to  Amara  :  The  Amara  Group, Inc.

________________________

________________________

________________________

Notices  so mailed shall be deemed to have been given 48 hours after the deposit
of  same  in  any  United  States mail post office box in the state to which the
notice  is addressed or 72 hours after deposit in any such post office box other
than  in  the state to which the notice is addressed, postage prepaid, addressed
as  set  forth  above.  The  addresses  and  addressees  for the purpose of this
paragraph  may  be changed by giving written notice of such change in the manner
herein  provided  for  giving  notice.  Unless  and until such written notice is
received,  the  last  address  and  addressee  stated  by  written notice, or as
provided  herein  if no written notice of change has been set or received, shall
be  deemed  to  continue  in  effect  for  all  purposes  hereunder.

                                       24


14.  WAIVER

The  waiver  or  failure  to  enforce  any provision of this Agreement shall not
operate  as  a  waiver  of  any  future  breach  of  such provision or any other
provisions  hereof.

15.  MERGER

All  understandings and agreements heretofore had between the parties respecting
the employment contemplated by this Agreement are merged by this Agreement which
fully  and  completely  expresses  the  agreement  of  the parties. There are no
agreements except as specifically set forth in this Agreement and Attachments or
to  be  set  forth  in  the  instruments  or  other documents delivered or to be
delivered  hereunder.

16.  AMENDMENTS

No  change  in or addition to, or waiver or termination of this Agreement or any
part thereof shall be valid unless in writing and signed by or on behalf of each
of  the  parties  hereto.

17.  PARAGRAPH  HEADINGS

The  paragraph  headings herein contained are for the purposes of identification
only  and  shall  not  be  considered  in  construing  this  Agreement.

18.  SUCCESSORS  AND  ASSIGNS

All  of  the  terms  and  provisions of this Agreement shall be binding upon and
inure  to  the  benefit  of  and be enforceable by the parties and each of their
respective  successors  and assigns. In no event shall the obligations or duties
of  Amara  be  assigned  without  the  prior  written  consent  of  the Company.

19.  ATTORNEYS'  FEES

In  the  event  of  any controversy, claim or dispute between the parties hereto
arising  out  of  or relating to this Agreement or the breach thereof results in
arbitration  or  litigation,  the  prevailing party in such proceedings shall be
entitled  to  recover from the losing party reasonable expenses, attorneys' fees
and  costs.

20.  SEVERABILITY

Every  provision  of  this  Agreement  is intended to be several. If any term or
provision  hereof  is  illegal  or  invalid  for  any  reason  whatsoever,  such
illegality  shall  not  affect  the  validity  of  the  remainder  of the within
Agreement.

                                       25


IN  WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of the
date  first  above  written.


Company  :  Amara  :



Amara  Group  ,  Inc.,  a  California  Corporation


By:  By:

Gary  Saunders  David  Walters


Its:  Its:
________________________

By:

David
Hirschhorn

Its:
________________________

                                       26


- --------------------------------------------------------------------------------

                                  Exhibit 102

- --------------------------------------------------------------------------------

                                       27


Exhibit  102

Headline:  eKnowledge  Group,  Inc.  Enters  into  Management  Services
Agreement  with  The  Amara  Group,  Inc.

Corona,  CA:  April  29,  2003.  eKnowledge  Group  ("EKWL")  has  entered  into
an  extensive  management  advisory  services  agreement  with  The Amara Group,
Inc.  Under  the  terms  of  the agreement Amara shall oversee and advise on the
restructuring  and  recapitalization  of  the  company  including integration of
the  merger  with  American  Affinity  Partners,  Inc.  (AAP).  Amara shall have
full  operating  control  of  eKnowledge  during  the  term  of  the  agreement.

As  part  of  Amara's  engagement, Amara is expected to secure a new auditor for
eKnowledge  and  complete  all  necessary SEC filings as appropriate, subject to
the  cooperation  of  existing  eKnowledge  executives,  accounting advisors and
exiting  auditing  firm.

Additionally,  eKnowledge  and  American  Affinity  Partners, Inc. have modified
the  terms  of  their  proposed  merger.  Under  the  revised  terms, Eknowledge
shall  sell-off  in  a  management  led  buyout  certain  non-core  assets  of
eKnowledge  and  assume  certain  related  liabilities.

Gary  Saunders,  CEO  of  eKnowledge  commented  "In  an  effort to increase the
pace  of  integration  of  the  businesses,  focus on the new business model and
move  the  restructuring  of  our  balance  sheet  forward  in  an  expeditious
manner,  we  believe  retaining  Amara  shall  greatly  enhance  our  internal
efforts.  Additionally,  Amara  is  familiar  with  American  Affinity Partners'
businesses  and  thus  can  positively  impact  their  integration  with  our
Prevention  Point  relationship".  Mr.  Saunders  added, "Amara and its partners
have  extensive  experience  in  creating  value  for micro cap companies and we
hope  and  believe  their  expertise  shall  be very helpful in this transition.
As  our  senior  secured  debt  holder,  their  continual  attention  to  this
transaction  is  much  appreciated."

"We  are  happy  that  eKnowledge  has  chosen  to  work with us on an expedited
basis  to  facilitate  the  closing  of  the  merger,  clean-up  of  the capital
structure,  and  integration  of  the combining businesses" added David Walters,
Managing  Director  of  The  Amara  Group.

About  eKnowledge:

eKnowledge  recently  announced  an  impending  merger  with  American  Affinity
Partners,  Inc.  and  a  related working capital line with The Amara Group, Inc.

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eKnowledge  is  an  e-Learning  Company  utilizing  interactive video and active
learning  to  meet  knowledge  objectives.  Through  its  products,  eKnowledge
provides  training  to  over  500  local  government cities, counties, agencies,
districts,  and  risk  pools  via  a Public Sector e-Learning Coalition. Through
its  services,  eKnowledge  customizes  other  organizations'  training,
education,  marketing,  and  other  programs  for  delivery over the Internet or
upon  CD-ROM.
Contact  person:  Gary  Saunders  (909)  372-2800

About  AAP:

AAP  is  a  provider  of  software  solutions  and  services  to  human resource
departments  in  various  vertical  markets  servicing  such industries as auto,
diesel  repair,  aircraft  repair  and  maintenance  and related industries. AAP
has  a  suite  of  solutions and proprietary delivery mechanisms for its benefit
programs  including  products  specifically  tailored  for the PEO industry. For
more  information  please  visit  us  at  www.americanaffinitypartners.com
http://www.americanaffinitypartners.com/  .
Contact  person:  Carrie  Style  (949)  588-8120

About  Amara:

The  Amara  Group,  Inc.  is  a Southern California based merchant banking firm.
As  a  "transition  investor",  Amara  focuses  on  companies and investors that
are  experiencing  challenges  in  the  micro  and  small  cap  market  space,
generally  companies  with  under  a  $500  million market capitalization. Amara
can  deliver  capital  and  advice  to  help  companies  create  and  execute
appropriate  "capital  market  strategies"  to  enhance  and  create stakeholder
value  and  liquidity.  Additionally,  Amara  is  a  sponsor of the "Value Under
the  Radar"  series  of  conferences  focused  on "Orphan Public Companies" with
market  capitalization's  under  $500  million.

More  information  about  Amara  can  be  found  at  www.amaragroup.com
http://www.amaragroup.com.  Amara  can  be  contacted  at:  (949) 206-0017 David
Walters,  Managing  Director and David Hirschhorn, Managing Director. Fax: (949)
206-0315.

Safe  Harbour:

The  Private  Securities  Reform  Act  of  1995  provides  a  "safe  harbor" for
forward-looking  statements.  Certain information included in this Press Release
(as  well as information included in oral statements or other written statements
made  or to be made) contains statements that are forward-looking, such as those
relating  to  consummation  of  transactions, anticipated future revenues and/or
success  of current product offerings. Such forward-looking information involves
important  risks  and  uncertainties that could significantly affect anticipated
results  in the future and, accordingly, such results may differ materially from
those  expressed  in  any  forward-looking  statements.


SOURCE  eKnowledge  Group,  Inc.

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