U. S. Securities and Exchange Commission Washington, D. C. 20549 FORM 10-Q [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended December 31, 2009 [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to -------------- ------------------ Commission File No. 00-51638 Plan A Promotions, Inc. ------------------------ (Name of Small Business Issuer as specified in its charter) UTAH 16-1689008 ---- ----------- (State or other jurisdiction of (Employer I.D. No.) organization) 3010 Lost Wood Drive Sandy, Utah 84092 ----------------- (Address of Principal Executive Office) Issuer's Telephone Number, including Area Code: (801) 231-1121 (Former Name or Former Address, if changed since last Report) Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. (1) Yes X No (2) Yes X No ---- ---- ---- ---- Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. (as defined in Rule 12b-2 of the Exchange Act). Large accelerated filer [_] Accelerated filer [_] Non-accelerated filer [_] Smaller reporting company [X] Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes |X| No |_| APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PRECEDING FIVE YEARS None, Not Applicable; Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by court. Yes |_| No |X| APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares outstanding of each of the Registrant's classes of common stock, as of the latest practicable date: February 8, 2010 1,200,000 1 PART I - FINANCIAL INFORMATION Item 1. Financial Statements. The Financial Statements of the Registrant required to be filed with this 10-Q Quarterly Report were prepared by management and commence on the following page, together with related Notes. In the opinion of management, the Financial Statements fairly present the financial condition of the Registrant. The Financial Statements are on file with the Company's Auditor. Plan A Promotions, Inc. [A Development Stage Company] Condensed Balance Sheets As of December 31, 2009 and September 30, 2009 12/31/2009 9/30/2009 ----------------- ----------------- (Unaudited) (Audited) ASSETS Assets Current Assets Cash $ - $ - Prepaid Expenses - 700 ----------------- ----------------- Total Current Assets - 700 Property & Equipment (net) - - ----------------- ----------------- Total Assets $ - $ 700 ================= ================= LIABILITIES AND STOCKHOLDERS' DEFICIT Liabilities Current Liabilities Accounts Payable $ 6,665 $ 5,384 Accrued Liabilities 786 786 Related-Party Payable - Note 3 10,092 9,905 ----------------- ----------------- Total Current Liabilities 17,543 16,075 ----------------- ----------------- Long Term Liabilities Loans from Shareholders - Note 3 30,816 30,816 Accrued Interest Payable - Shareholders - Note 3 5,973 5,197 ----------------- ----------------- Total Long Term Liabilities 36,789 36,013 ----------------- ----------------- Total Liabilities $ 54,332 $ 52,088 Stockholders' Deficit Preferred Stock; par value ($0.01); - - Authorized 5,000,000 shares none issued or outstanding Common Stock; par value ($0.01); Authorized 50,000,000 shares; issued and outstanding 1,200,000 12,000 12,000 Paid-in Capital 24,237 24,237 Deficit Accumulated during the development stage (90,569) (87,625) ----------------- ----------------- Total Stockholders' Deficit (54,332) (51,388) ----------------- ----------------- Total Liabilities and Stockholders' Deficit $ - $ 700 ================= ================= See accompanying notes to condensed financial statements 2 Plan A Promotions, Inc. [A Development Stage Company] Condensed Statements of Operations For the Three Month Period Ended December 31, 2009 and 2008 and For the Period from Inception through December 31, 2009 For the For the Since Inception Three Months Three Months [12/12/03] Ended Ended through 12/31/2009 12/31/2008 12/31/2009 ---------------- ----------------- ----------------- Revenues $ - $ - $ 9,694 Revenues from Related Parties - - 2,346 ---------------- ----------------- ----------------- Total Revenue - - 12,040 Cost of Sales - - 8,394 Cost of Sales to Related Parties - - 2,101 ---------------- ----------------- ----------------- Total Cost of Sales - - 10,495 ---------------- ----------------- ----------------- Gross Profit - - 1,545 General & Administrative Expenses 1,981 5,078 82,484 ---------------- ----------------- ----------------- Net Loss from Operations (1,981) (5,078) (80,939) Other Income/(Expenses): Interest Expense (963) (817) (9,030) ---------------- ----------------- ----------------- Net Loss Before Income Taxes (2,944) (5,895) (89,969) Provision for Income Taxes - - (600) ---------------- ----------------- ----------------- Net Loss (2,944) (5,895) (90,569) ================ ================= ================= Loss Per Share $ (0.01) $ (0.01) $ (0.08) ================ ================= ================= Weighted Average Shares Outstanding 1,200,000 1,200,000 1,195,135 ================ ================= ================= See accompanying notes to condensed financial statements 3 Plan A Promotions, Inc. [A Development Stage Company] Condensed Statements of Cash Flows For the Three Month Period Ended December 31, 2009 and 2008 and For the Period from Inception through December 31, 2009 For the For the Since Inception Three Months Three Months [12/12/03] Ended Ended through 12/31/2009 12/31/2008 12/31/2009 ------------ ------------ ------------ Net Loss $(2,944) $(5,895) $(90,569) Adjustments to reconcile net income/(loss) to net cash From Operating Activities: Depreciation - - 8,906 Changes in operating assets and liabilities: (Increase)/Decrease in Prepaid Expenses 700 - - Increase/(Decrease) in Current/Accrued Liabilities 1,281 4,699 15,527 Accrued Interest and Related Party Payable 963 817 7,989 ------------ ------------ ------------ Net Cash From Operating Activities - (379) (58,147) Cash From Investing Activities Purchase of equipment - - (7,406) ------------ ------------ ------------ Net Cash From Investing Activities - - (7,406) Cash From Financing Activities Issued Stock for Cash - - 34,737 Loan from Shareholders - - 30,816 ------------ ------------ ------------ Net Cash From Financing Activities - - 65,553 Net Increase/(Decrease) in cash - (379) - Beginning Cash Balance - 3,750 - ------------ ------------ ------------ Ending Cash Balance $ - $ 3,371 $ - ============ ============ ============ Supplemental Schedule of Cash Flow Activities Cash paid for income taxes $ - $ 100 $ 600 Property contributed by shareholder $ - $ - $ 1,500 See accompanying notes to condensed financial statements 4 Plan A Promotions, Inc. [A Development Stage Company] Notes to the Condensed Financial Statements NOTE 1- BASIS OF PRESENTATION The accompanying unaudited, condensed financial statements of Plan A Promotions, Inc. (the "Company" or "Plan A Promotions"), have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission ("SEC") and disclosures normally included in the financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted. It is suggested that these condensed financial statements be read in conjunction with the audited financial statements and notes thereto contained in the Company's Annual Report on Form 10-K for the period ended September 30, 2009. In the opinion of management these interim financial statements contain all adjustments, which consist of normal recurring adjustments, necessary for a fair presentation of financial position. The results of operations for the interim period are not necessarily indicative of the results to be expected for the full year. NOTE 2- LIQUIDITY/GOING CONCERN The Company has accumulated losses since inception, has minimal assets, and has a net operating loss of ($2,944) for the three months ended December 31, 2009. These factors raise substantial doubt about the Company's ability to continue as a going concern. Management plans include raising capital to further its business operations, or seeking a well capitalized merger candidate. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. If the Company is unable to develop its operations, the Company may have to cease to exist. NOTE 3- RELATED PARTY TRANSACTIONS Salaries to the President of the Company were accruing at a rate of $250 per month. As of January 1, 2007, the Company suspended all salaries until the Company's operations generate positive cash flow. The balance payable accrues interest at a simple interest rate of 10% annually. Salaries payable at December 31, 2009 was $10,092, including accrued interest. During the quarter ended December 31, 2009, the Company accrued interest associated with the Salaries payable of $186. The balance is unsecured and payable upon demand. During the years ended September 30, 2007, 2008 and 2009 a shareholder loaned the Company a combined $23,525 on an unsecured debenture. The Notes accrue interest at 10% per annum and matures on December 31, 2011. As of December 31, 2009, the Company has accrued interest of $4,474 on these notes. During the quarter ended December 31, 2009, the Company accrued interest associated with these Notes of $593. During the year ended September 30, 2007 a shareholder loaned the Company $5,000 on an unsecured debenture. During the year ended September 30, 2009 a shareholder loaned the Company $2,291 on an unsecured debenture. The Notes accrue interest at 10% per annum and mature on December 31, 2011. As of December 31, 2009, the Company has accrued interest of $1,499 on these notes. During the quarter ended December 31, 2009, the Company accrued interest associated with these Notes of $184. Eight shareholders, excluding the Company's Executive Officers, control 75.3% of the Company's issued and outstanding common stock. As a result, these majority shareholders could exercise significant influence over all matters requiring stockholder approval, including the election of directors and approval of significant corporate transactions. Such concentration of ownership may also have the effect of delaying or preventing a change in control of the Company. 5 Note 4- RECENT ACCOUNTING PRONOUNCEMENTS In September 2006, the Financial Accounting Standards Board ("FASB") issued SFAS No. 157, "Fair Value Measurements" ("SFAS 157"), which was primarily codified into Topic 820 "Fair Value" in the ASC. SFAS 157 defines fair value, establishes a framework for measuring fair value, and requires enhanced disclosures about fair value measurements. SFAS 157 requires companies to disclose the fair value of their financial instruments according to a fair value hierarchy as defined in the standard. Additionally, companies are required to provide enhanced disclosure regarding financial instruments in one of the categories, including a reconciliation of the beginning and ending balances separately for each major category of assets and liabilities. In February 2008, the FASB issued FASB Staff Position (FSP) No. FAS 157-2, which delays by one year the effective date of SFAS No. 157 for certain types of non-financial assets and non-financial liabilities. As a result, SFAS 157 was effective for financial statements issued for fiscal years beginning after November 15, 2007, or the Company's fiscal year beginning October 1, 2008, for financial assets and liabilities carried at fair value on a recurring basis, and on October 1, 2009, for non-recurring non-financial assets and liabilities that are recognized or disclosed at fair value. The Company adopted SFAS No. 157 on October 1, 2008 for financial assets and liabilities carried at fair value on a recurring basis, with no material impact on its consolidated financial statements. The Company adopted SFAS 157 on October 1, 2009 for non-recurring non-financial assets and liabilities that are recognized of disclosed at fair value with no impact on its financial statements. In December 2007, the FASB issued SFAS No. 141 (revised 2007), Business Combinations ("SFAS 141R"), which was primarily codified into Topic 805 "Business Combinations" in the ASC, and SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements, an amendment of Accounting Research Bulletin No. 51("SFAS 160"), which was primarily codified into Topic 810 "Consolidations" in the ASC. SFAS 141R will change how businessacquisitions are accounted for and will impact financial statements both on the acquisition date and in subsequent periods. SFAS 160 will change the accounting and reporting for minority interests, which will be characterized as noncontrolling interests and classified as a component of equity. SFAS 141R and SFAS 160 was effective for the Company beginning October 1, 2009. Early adoption is not permitted, with no impact on its financial statements. In October 2009, the FASB issued Accounting Standards Update No. 2009-13 for Revenue Recognition - Multiple Deliverable Revenue Arrangements (Subtopic 605-25) "Subtopic". This accounting standard update establishes the accounting and reporting guidance for arrangements under which the vendor will perform multiple revenue generating activities. Vendors often provide multiple products or services to their customers. Those deliverables often are provided at different points in time or over different time periods. Specifically, this Subtopic addresses how to separate deliverables and how to measure and allocate arrangement consideration to one or more units of accounting. The amendments in this guidance will affect the accounting and reporting for all vendors that enter into multiple-deliverable arrangements with their customers when those arrangements are within the scope of this Subtopic. This Statement is effective for fiscal years beginning on or after June 15, 2010. Earlier adoption is permitted. If a vendor elects early adoption and the period of adoption is not the beginning of the entity's fiscal year, the entity will apply the amendments under this Subtopic retrospectively from the beginning of the entity's fiscal year. The presentation and disclosure requirements shall be applied retrospectively for all periods presented. Currently, Management believes this Statement will have no impact on the financial statements of the Company once adopted. The Company has reviewed all other recently issued, but not yet adopted, accounting standards in order to determine their effects, if any, on its results of operation, financial position or cash flows. Based on that review, the Company believes that none of these pronouncements will have a significant effect on its financial statements. NOTE 5 - SUBSEQUENT EVENTS The Company has evaluated subsequent events through February 8, 2010, the date the financial statements were issued, and has concluded that no recognized or nonrecognized subsequent events have occurred since the quarter ended December 31, 2009. 6 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations. PLAN OF OPERATION The Company's plan of operation for the next 12 months is to continue with its current business operations. However, the Company has accumulated losses since inception and has not been able to generate profits from operations. Operating capital has been raised through the Company's shareholders. Furthermore, the Company has not been able to generate positive cash flow from operations since inception. Management plans include raising capital to further its business operations, or seeking a well capitalized merger candidate. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. If the Company is unable to develop its operations, the Company may have to cease to exist. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION OPERATING RESULTS - OVERVIEW The three month period ended December 31, 2009, resulted in a net loss of $2,944. The Basic Loss per Share for the three month period ended December 31, 2009 was ($0.01). Details of changes in revenue and expenses can be found below. OPERATING RESULTS REVENUES The Company has not generated a profit since inception. The Company did not generate any revenue in the three month period ended December 31, 2009 or 2008. The Company's management has been unable to identify a viable market for its product and service offering, and therefore was unable to generate any revenue in either period. OPERATING RESULTS - COST OF SALES The Company did not incur any cost of sales given that it was unable to generate any revenue in the three months ended December 31, 2009 or 2008. OPERATING RESULTS - OPERATING EXPENSES Operating expense for the three month period ended December 31, 2009, was $1,981. For the quarter ended December 31, 2009, the Company's operating expenses were entirely related to accounting expenses and legal fees. - The Company's accounting expenses decreased $2,962 for the three month period ended December 31, 2009 compared to the same three month period ended December 31, 2008. The Company incurred $1,343 in accounting fees in the three month period ended December 31, 2009, and incurred $4,305 in the three month period December 31, 2008. The decrease in accounting expense can be attributed to internal reporting efficiencies in regards to the oversight mandated by the Sarbanes-Oxley Act of 2002 compared to the same period in the prior year. - The Company's legal fees were $638 for the three month period ended December 31, 2009 and $639 for the three month period ended December 31, 2008. 7 OPERATING RESULTS - INTEREST EXPENSES The Company incurred $963 in interest expense in the three month period ended December 31, 2009. In the three month period ended December 31, 2008, the Company incurred $817 in interest expense. The increase in interest expense is due to higher notes payable balances from loans obtained from the Company's shareholders. LIQUIDITY As of December 31, 2009, the Company had $17,543 in current liabilities and $36,789 in long-term debt. The Company has a zero cash balance as of December 31, 2009. The Company's management will advance the Company monies not to exceed $50,000 as loans to the Company, to meet immediate liquidity requirments over the next twelve months. The loan will be on terms no less favorable to the Company than would be available from a commercial lender in an arm's length transaction. If the Company needs funds in excess of $50,000, it will be up to the Company's management to raise such monies. These funds may be raised as either debt or equity, but management does not have any plans or relationships currently in place to raise such funds. The Company can provide no assurances that if additional funds are needed that it will be able to obtain financing. The Company's ability to continue as a going concern is dependent on management's ability to generate revenue and to manage the Company's expenses. Management will continue to seek to explore opportunities to enhance the value of the Company and its profitability. CRITICAL ACCOUNTING POLICIES - ESTIMATES Our discussion herein and analysis thereof is based upon our financial statements in Item 1 above, which have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission("SEC")for interim financial reporting. The preparation of these statements requires management to make estimates and best judgments that affect the reported amounts. OFF-BALANCE SHEET ARRANGMENTS We do not have any off-balance sheet arrangements as of December 31, 2009. Item 3. Quantitative and Qualitative Disclosures About Market Risk. This item is not applicable to smaller reporting companies. Item 4(T). Controls and Procedures Evaluation of Disclosure Controls and Procedures Disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) are designed to ensure that information required to be disclosed in reports filed or submitted under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in rules and forms adopted by the Securities and Exchange Commission ("SEC"), and that such information is accumulated and communicated to management, including the President and Secretary, to allow timely decisions regarding required disclosures. Under the supervision and with the participation of our management, including our President and Secretary, we evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the "Exchange Act")). Based upon that evaluation, our President and Secretary concluded that, as of the end of the period covered by this report, our disclosure controls and procedures were effective. Changes in Internal Control Over Financial Reporting During the most recent fiscal quarter covered by this report, there has been no change in our internal control over financial reporting (as defined in Rule 13a-15(f) under the Exchange Act) that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. 8 PART II - OTHER INFORMATION Item 1. Legal Proceedings. None; not applicable. Item 1A. Risk Factors This item is not applicable to smaller reporting companies. Item 2. Unregistered Sales of Equity Securities and Use of Proceeds. None; not applicable Item 3. Defaults Upon Senior Securities. None; not applicable. Item 4. Submission of Matters to a Vote of Security Holders. None; not applicable Item 5. Other Information. None; applicable Item 6. Exhibits. (a) Exhibits 31.1 302 Certification of Alycia Anthony 31.2 302 Certification of Sharlene Doolin 32 906 Certification (b)Reports on Form 8-K. None; Not Applicable. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized. PLAN A PROMOTIONS, INC. Date:02/08/10 /S/ALYCIA ANTHONY Alycia Anthony, Principal Executive Officer, President and Director Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has also been signed below by the following person on behalf of the Registrant and in the capacities and on the dates indicated. Date:02/08/10 /S/SHARLENE DOOLIN Sharlene Doolin, Principal Financial Officer, Secretary and Director 9