<ARTICLE> 5 <CIK> 0001051114 <NAME> INNOTRAC CORPORATION <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-2000 <PERIOD-START> JAN-01-2000 <PERIOD-END> MAR-31-2000 <CASH> 237,000 <SECURITIES> 0 <RECEIVABLES> 62,914,000 <ALLOWANCES> 1,295,000 <INVENTORY> 31,412,000 <CURRENT-ASSETS> 97,070,000 <PP&E> 18,672,000 <DEPRECIATION> 7,820,000 <TOTAL-ASSETS> 108,131,000 <CURRENT-LIABILITIES> 29,830,000 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 60,822,000 <OTHER-SE> 17,267,000 <TOTAL-LIABILITY-AND-EQUITY> 108,131,000 <SALES> 47,850,000 <TOTAL-REVENUES> 47,850,000 <CGS> 0 <TOTAL-COSTS> 44,670,000 <OTHER-EXPENSES> 4,794,000 <LOSS-PROVISION> 2,248,000 <INTEREST-EXPENSE> 227,000 <INCOME-PRETAX> (1,859,000) <INCOME-TAX> (735,000) <INCOME-CONTINUING> (1,124,000) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (1,124,000) <EPS-BASIC> (0.10) <EPS-DILUTED> (0.10)