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                            ASSET PURCHASE AGREEMENT

                                 by and between

                              GERALD STEVENS, INC.,

                              CALYX & COROLLA, INC.

                                       and

                          EQUITY RESOURCE PARTNERS, LLC

                          Dated as of February 16, 2001


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                                TABLE OF CONTENTS



                                                                                                                Page
                                                                                                                ----

                                                                                                              
ARTICLE I DEFINED TERMS...........................................................................................1
       1.1        Definitions.....................................................................................1
       1.2        Interpretation..................................................................................7

ARTICLE II CONTEMPLATED TRANSACTIONS..............................................................................7
       2.1        Purchase of Assets..............................................................................7
       2.2        Excluded Assets.................................................................................8
       2.3        Assumption of Liabilities.......................................................................9
       2.4        Procedures for Non-Transferable Assets.........................................................10
       2.5        Telephone Listing and Telephone Numbers........................................................10

ARTICLE III DEPOSIT; PURCHASE PRICE; SALES TAXES.................................................................10
       3.1        Deposit........................................................................................10
       3.2        Purchase Price.................................................................................11
       3.3        Sale Taxes.....................................................................................11

ARTICLE IV CLOSING; EFFECTIVE TIME...............................................................................12
       4.1        Closing........................................................................................12
       4.2        Closing Date...................................................................................12
       4.3        Effective Time.................................................................................12

ARTICLE V REPRESENTATIONS AND WARRANTIES OF THE SELLER...........................................................12
       5.1        Organization; Qualification....................................................................12
       5.2        Authority......................................................................................12
       5.3        Consents and Approvals; No Violations..........................................................13
       5.4        Financial Statements...........................................................................13
       5.5        Undisclosed Liabilities........................................................................13
       5.6        Absence of Certain Changes.....................................................................14
       5.7        Certain Contracts and Arrangements.............................................................14
       5.8        Litigation.....................................................................................14
       5.9        Compliance with Applicable Laws................................................................14
       5.10       Employee Matters...............................................................................15
       5.11       Employee Benefit Plans.........................................................................15
       5.12       Tax Matters....................................................................................16
       5.13       Title..........................................................................................16
       5.14       Real Property..................................................................................16
       5.15       Intellectual Property..........................................................................17
       5.16       Environmental Matters..........................................................................17
       5.17       Accounts Receivable............................................................................18
       5.18       Inventories....................................................................................18
       5.19       Insurance Policies.............................................................................18
       5.20       Permits and Licenses...........................................................................19
       5.21       Books and Records..............................................................................19
       5.22       Brokers and Finders............................................................................19
       5.23       Disclaimer of Additional Warranties............................................................19

                                       i


ARTICLE VI REPRESENTATIONS AND WARRANTIES OF THE PURCHASER.......................................................19
       6.1        Organization...................................................................................19
       6.2        Authority......................................................................................19
       6.3        Consents and Approvals.........................................................................20
       6.4        Financial Standing.............................................................................20
       6.5        Legal Compliance...............................................................................20
       6.6        Litigation.....................................................................................20
       6.7        Brokers and Finders............................................................................20
       6.8        No Knowledge of Breach.........................................................................20

ARTICLE VII COVENANTS OF THE PARTIES.............................................................................20
       7.1        Conduct of Business............................................................................20
       7.2        Access to Information..........................................................................22
       7.3        Employees, Consultants and Employee Benefits...................................................22
       7.4        Filings........................................................................................23
       7.5        Consummation of Agreement......................................................................23
       7.6        Confidentiality; Public Statements.............................................................24
       7.7        Notice of Events...............................................................................24
       7.8        Post-Closing Access............................................................................24
       7.9        Accounts Receivable............................................................................25
       7.10       Allocation of Purchase Price...................................................................25
       7.11       Customer Lists.................................................................................25
       7.12       Non-Compete....................................................................................25
       7.13       Non-Soliciation of Employees...................................................................26
       7.14       No Shopping....................................................................................26
       7.15       Change of Name.................................................................................26

ARTICLE VIII CLOSING CONDITIONS..................................................................................26
       8.1        Mutual Conditions..............................................................................26
       8.2        Conditions to the Obligations of the Seller....................................................27
       8.3        Conditions to the Obligations of the Purchaser.................................................28

ARTICLE IX SURVIVAL OF REPRESENTATIONS; INDEMNIFICATION..........................................................29
       9.1        Survival of Representations....................................................................29
       9.2        Seller's Agreement to Indemnify................................................................29
       9.3        Purchaser's Agreement to Indemnify.............................................................31
       9.4        Remedies.......................................................................................32

ARTICLE X TERMINATION............................................................................................32
       10.1       Termination....................................................................................32
       10.2       Procedure and Effect of Termination or Failure to Close........................................33

                                       ii


ARTICLE XI MISCELLANEOUS PROVISIONS..............................................................................34
       11.1       Expenses.......................................................................................34
       11.2       Further Assurances.............................................................................34
       11.3       Amendment and Modification.....................................................................34
       11.4       Waiver of Compliance; Consents.................................................................34
       11.5       Notices........................................................................................34
       11.6       Assignment.....................................................................................35
       11.7       Governing Law..................................................................................35
       11.8       Counterparts...................................................................................35
       11.9       Severability...................................................................................35
       11.10      Parties in Interest............................................................................36
       11.11      Bulk Sales.....................................................................................36
       11.12      Entire Agreement...............................................................................36




                                      iii



                                    SCHEDULES

Schedule 2.5               Telephone Numbers
Schedule 5.3               Required Consents
Schedule 5.4(a)            Financial Statements
Schedule 5.4(b)            Certain Financial Information
Schedule 5.7               Certain Contracts and Arrangements
Schedule 5.8               Litigation
Schedule 5.10              Employees
Schedule 5.11              Employee Benefit Plans
Schedule 5.14              Leased Real Property
Schedule 5.15              Intellectual Property
Schedule 5.19              Insurance
Schedule 5.20              Licenses and Permits
Schedule 7.1               Conduct of Business


EXHIBITS

Exhibit A                  Bill of Sale
Exhibit B                  Assignment and Assumption Agreement
Exhibit C                  Escrow Agreement




                            ASSET PURCHASE AGREEMENT

         THIS ASSET PURCHASE AGREEMENT, dated as of February 16, 2001 (this
"Agreement"), is by and among GERALD STEVENS, INC., a Florida corporation
("GSI"), CALYX & COROLLA, INC., a California corporation (the "Seller"), and
EQUITY RESOURCE PARTNERS, LLC, a Delaware limited liability company (the
"Purchaser");

                              W I T N E S S E T H :
                               - - - - - - - - - -

         WHEREAS, the Seller is engaged in a business consisting of primarily of
catalog and online direct-from-grower sales of flowers and related goods,
including the business generally known as "Calyx & Corolla" (the "Business");
and

         WHEREAS, the Seller now wishes to sell, and the Purchaser wishes to
purchase, the assets and operations of the Business, on the terms and conditions
of this Agreement;

         NOW, THEREFORE, in consideration of the premises and the mutual
covenants herein contained, the parties hereto, intending to be legally bound,
hereby agree as follows:

                                    ARTICLE I

                                  DEFINED TERMS

         1.1 Definitions. As used in this Agreement, the following terms have
the following
meanings:

         "Accounts Payable" means any and all amounts due and owing by the
Seller in the operations of the Business in the nature of trade accounts
payable, as such term is understood under GAAP, including any such amounts
described for the Business in the Financial Statements as trade accounts
payable, and any accrued taxes for periods subsequent to the last date through
which returns were required to be filed by the Seller prior to the Closing Date.
The foregoing notwithstanding, the "Accounts Payable" shall not include (for
purposes of the Assumed Liabilities, the calculation of Net Working Capital, or
otherwise) the Seller's liabilities for unapplied credits, rental deposit and
deferred taxes.

         "Accounts Receivable" means any and all amounts due and owing to the
Seller or any Seller Affiliate from the operations of the Business, as the term
"accounts receivable" is understood under GAAP, including any such amounts
described for the Business in the Financial Statements as accounts receivable,
notes receivable, trade receivables, employee advances, wire service receivables
and/or charge card receivables, whether or not represented by promissory notes
and including all rights to payment for goods sold or leased or services
rendered, whether billed or unbilled.

         "Accrued Expenses" means any and all expenses of the Seller accrued in
the operations of the Business in accordance with GAAP but not paid as of the
date of determination thereof, including but not limited to accrued compensation
and payroll expenses. To the extent that any liability is included in Accounts
Payable, such liability shall not also be counted as an Accrued Expense.



         "Affiliate" means, with reference to a Person, any Person that directly
or indirectly through one or more intermediaries controls or is controlled by or
is under common control with the specified Person. For purposes of this
definition, "control" (including, with correlative meaning, the terms
"controlled by" and "under common control with"), as used with respect to any
Person, shall mean the possession, directly or indirectly, of the power to
direct or cause the direction of the management and policies of such Person,
whether through the ownership of voting securities or by contract or otherwise.

         "Assets" has the meaning given to it in Section 2.1.

         "Assignment and Assumption Agreement" means the Assignment and
Assumption Agreement in substantially the form of Exhibit B annexed hereto, to
be executed and delivered by the Seller and the Purchaser to evidence the
assignment and assumption of the Assumed Liabilities as of the Effective Time.

         "Assumed Contracts" has the meaning given to it by Section 5.7.

         "Assumed Liabilities" has the meaning given to it in Section 2.3(a).

         "Bill of Sale" means the Bill of Sale in substantially the form of
Exhibit A annexed hereto, to be executed and delivered by the Seller to evidence
the transfer and assignment of the Assets as of the Effective Time.

         "Business" has the meaning given to it in the first "WHEREAS" clause of
this Agreement.

         "Business Day" means a day other than a Saturday, Sunday or day on
which commercial banks in Fort Lauderdale, Florida are generally closed for
business.

         "Closing" has the meaning given to it in Section 4.1.

         "Closing Date" has the meaning given to it in Section 4.2.

         "Code" means the Internal Revenue Code of 1986, as amended, and any
successor statute thereto, together with the regulations thereunder, in each
case as in effect from time to time.

         "Contract" means any legally binding obligation or agreement of the
Business, whether or not reduced to writing, and specifically including, without
limitation, any client or customer agreement, note, bond, mortgage, lease of
real or personal property (including, without limitation, automobile, vehicle
and other equipment leases), license and other instrument, but not including
Permits.

         "Effective Time" has the meaning given to it in Section 4.3.


                                       2


         "Employees" means all persons employed by the Seller in the Business,
including individuals employed on a full time, part-time or temporary basis.

         "Employment Agreements" means, collectively, the Employment Agreement
dated as of January 31, 2000 between the Seller or GSI and Richard K. Brenner,
and the Employment Agreements, each dated as of July 30, 1999, between GSI and
Ruth Owades, Brenda Sterling and Ann Hayes Lee, respectively, none of which have
been amended or modified in any manner.

         "Environmental Laws" means the Comprehensive Environmental Response,
Compensation and Liability Act, 42 U.S.C.ss.ss. 9601, et seq.; the Emergency
Planning and Community Right-to-Know Act of 1986, 42 U.S.C. ss.ss. 11001, et
seq.; the Resource Conservation and Recovery Act, 42 U.S.C.ss.ss. 6901, et seq.;
the Toxic Substances Control Act, 15 U.S.C.ss.ss. 26019 et seq.; the Federal
Insecticide, Fungicide, and Rodenticide Act, 7 U.S.C.ss.ss. 136, et seq.; the
Clean Air Act, 42 U.S.C.ss.ss. 7401 et seq.; the Clean Water Act (Federal Water
Pollution Control Act), 33 U.S.C.ss.ss. 1251 et seq.; the Safe Drinking Water
Act, 42 U.S.C.ss.ss. 300f, et seq.; the Hazardous Materials Transportation Act,
49 U.S.C.ss.ss. 1801, et seq.; as any of the above statutes have been amended as
of the date hereof, all rules and regulations promulgated pursuant to any of the
above statutes, and any other foreign, federal, state or local law, statute,
ordinance, rule or regulation governing environmental matters, as the same have
been amended as of the date hereof.

         "ERISA" means the Employment Retirement Income Security Act of 1974, as
amended, and any successor statute thereto, together with the regulations
thereunder, in each case as in effect from time to time.

         "Escrow Agreement" means the escrow agreement being entered into
simultaneously herewith by and among the Seller, the Purchaser and Doherty,
Doherty & Adams, L.L.P., in the form of Exhibit C annexed hereto, regarding the
holding and disposition of the funds described in Section 3.1.

         "Excluded Assets" has the meaning given to it in Section 2.2.

         "Excluded Liabilities" has the meaning given to it in Section 2.3(b).

         "Financial Statements" means the unaudited statement of income of the
Business for the fiscal year ended August 31, 2000, and the unaudited balance
sheet of the Business as of August 31, 2000.

         "Florafax Purchase Agreement" means that certain Asset Purchase
Agreement dated as of February 16, 2001 by and between GSI, GS Call Center Co.,
Flower Club International, Inc., Florafax Financial Services Corp., Worldwide
Floral & Gifts, Inc. and the Purchaser, as same may be amended from time to time
in accordance therewith.

         "Fixed Assets" means, collectively, all machinery, equipment, leasehold
improvements, furniture and furnishings, fixtures, computers, vehicles, tools,
parts, accessions and other fixed assets owned by the Seller or any Seller
Affiliate, physically located at any of the Locations or otherwise, utilized
primarily in the Business.


                                       3


         "GAAP" or "generally accepted accounting principles" means generally
accepted accounting principles as recognized by the American Institute of
Certified Public Accountants, as in effect from time to time, consistently
applied and maintained on a consistent basis for the Seller throughout the
periods indicated.

         "Governmental Authority" means any nation, province, state or political
subdivision thereof, and any agency, natural person or other entity exercising
executive, legislative, regulatory or administrative functions of or pertaining
to government.

         "GSI" means Gerald Stevens, Inc., a Florida corporation and, through
one or more subsidiaries, the indirect owner of all of the issued and
outstanding capital stock of Seller.

         "Hazardous Material" means any substance or material meeting any one or
more of the following criteria: (a) it is or contains a substance designated as
a hazardous waste, hazardous substance, hazardous material, pollutant,
contaminant or toxic substance under any Environmental Law; (b) its presence at
some quantity requires investigation, notification or remediation under any
Environmental Law; or (c) it contains, without limiting the foregoing, asbestos,
polychlorinated biphenyls, petroleum hydrocarbons, petroleum derived substances
or waste, crude oil or any fraction thereof, nuclear fuel, natural gas or
synthetic gas.

         "Interim Financial Statements" means the unaudited statements of income
of the Business for the three-month period ended November 30, 2000 and the
one-month period ended December 31, 2000, and the unaudited balance sheet of the
Business as of December 31, 2000.

         "Inventory" means all inventories of the Seller used or usable in the
Business, including catalogs, wrapping materials, packing materials and supplies
as determined in accordance with GAAP. To the extent that any inventories of the
Business are held by any Seller Affiliate, such inventories shall nonetheless be
included in the Assets to be transferred at the Closing and in the calculation
of Net Working Capital.

         "Intellectual Property" means all patents, copyrights, trademarks,
service marks, trade secrets, know-how, inventions, designs, formulas, and
computer software programs owned by the Seller or any Seller Affiliate and used
primarily in the Business, and any and all applications and/or registrations for
any of the foregoing, including, without limitation, all rights to the tradename
"Calyx & Corolla" and any variant thereof, the Page Digital System and the other
Intellectual Property described on Schedule 5.15; provided, however, that the
"Intellectual Property" does not include the "Gerald Stevens" name and logo, any
related service marks utilizing the "Gerald Stevens" name or any variant
thereof, and any designs and trade dress generally utilized by GSI and its
subsidiaries.

         "knowledge" and "know" means (a) when referring to the knowledge of the
Seller, the actual knowledge of Ruth Owades (as Chairman and Chief Executive
Officer of the Seller), Richard Brenner (as President of the Seller), Brenda
Sterling (as Chief Financial Officer of the Seller), and John Hall, Thomas W.
Hawkins and Wayne Moor (as executive officers of GSI), after reasonable inquiry
of the appropriate Employees, and (b) when referring to the knowledge of the
Purchaser, the actual knowledge of Andy Williams and T. Craig Benson.

         "Leased Real Property" means the real properties described on Schedule
5.14.


                                       4


         "Leases" means the leases for the Leased Real Property, as currently in
effect.

         "Liabilities" means all liabilities or obligations of any nature
whatsoever, whether absolute or contingent, due or to become due, accrued or
unaccrued, known or unknown, direct or consequential or otherwise, including but
not limited to indebtedness for money borrowed, obligations under Contracts,
accounts payable, liabilities imposed by law and/or Governmental Authorities,
and obligations to remit sales, use and other taxes as and when due.

         "Lien" means any mortgage, claim, lien, security interest, pledge,
escrow, charge, right of way, easement or other similar encumbrance.

         "Location" means any physical location of the Business, including
without limitation 185 Berry Street, San Francisco, California; 900 Marin
Street, San Francisco, California; and 304 Shaw Road, South San Francisco,
California.

         "Material Adverse Effect" means any change or effect (a) that would be
materially adverse to the condition (financial or otherwise), business, assets,
operations or results of operation of the Business, taken as a whole, excluding
changes and effects resulting from general economic and industry conditions not
specific to the Seller, or (b) that would materially impair the ability of the
Seller to consummate the transactions contemplated by this Agreement or perform
its obligations under the Transaction Agreements.

         "Net Working Capital" means, as of the Effective Time, the difference
(whether positive or negative), of (a) the sum (excluding any Excluded Assets)
of all Accounts Receivable (net of a reserve for doubtful accounts in an amount
consistent with the historical practice of the Business), Inventory (net of a
reserve for obsolete or slow-moving items in an amount consistent with the
historical practice of the Business) and Prepaid Expenses, minus (b) the sum of
all Accounts Payable and Accrued Expenses (excluding, in each case, Excluded
Liabilities).

         "Permits" means all licenses, permits, authorizations, registrations,
certificates of occupancy, franchises and approvals of any nature issued by any
Governmental Authority to the Seller in respect of the Business, or otherwise
obtained by the Seller for the Business from any Governmental Authority. To the
extent that the Business currently operates under any license, permit,
authorization, registration or approval held in the name of any Seller
Affiliate, same shall nonetheless be deemed included within the definition of
"Permits" hereunder.

         "Permitted Liens" means any of the following Liens: (a) Liens in favor
of carriers, warehousemen, mechanics, landlords and materialmen and other
similar Persons that are incurred in the ordinary course of the Business for
sums not yet due and payable; (b) Liens for current Taxes incurred in the
ordinary course of the Business that are not delinquent or remain payable
without any penalty or are being contested in good faith by appropriate
proceedings and with respect to which adequate reserves are maintained; (c)
rights reserved to any Governmental Authority to regulate the affected property;
(d) as to any leased assets or properties, rights of the lessors thereof; and
(e) Liens incurred or deposits made in the ordinary course of the Business in
connection with workers' compensation and other types of social security,
unemployment insurance, or old age pension programs mandated under applicable
laws or regulations.


                                       5


         "Person" means a corporation, a company, a limited liability company,
an association, a joint venture, a partnership, a limited partnership, an
organization, a business, an individual, a trust, a Governmental Authority or
any other legal entity.

         "Plan" means any employee pension, retirement, profit-sharing, bonus,
incentive, deferred compensation, severance, stock option, employee stock
ownership, hospitalization, medical, dental, insurance, or similar employee
benefit plan, whether arrived at through collective bargaining or otherwise,
providing employee benefits (including but not limited to any "employee benefit
plan" as that term is defined in Section 3(3) of ERISA, any employee benefit
plan that is a "cafeteria plan" as described in Section 125 of the Code or any
employee welfare plan) currently maintained or previously maintained by,
sponsored in whole or in part by, or contributed to by the Seller, for the
benefit of employees or retirees of the Business, dependents and spouses of
employees or retirees of the Business, independent contractors of the Business,
or other beneficiaries related to the Business.

         "Prepaid Expenses" means any and all prepaid expenses of the Business,
as the term "prepaid expenses" is understood under GAAP.

         "Purchase Price" means the aggregate net amount paid by the Purchaser
to the Seller in accordance with Section 3.2.

         "Purchaser" has the meaning given to it in the preamble of this
Agreement.

         "Purchaser Claims" has the meaning given to it in Section 9.2(c).

         "Purchaser Damages" has the meaning given to it in Section 9.2(a).

         "Purchaser Indemnitees" has the meaning given to it in Section 9.2(a).

         "Seller" has the meaning given to it in the preamble of this Agreement.

         "Seller Affiliate" means any Affiliate of Seller.

         "Seller Damages" has the meaning given to it in Section 9.3.

         "Seller Indemnitees" has the meaning given to it in Section 9.3.

         "Tax Return" means any report, return or other information required to
be supplied to or filed with a taxing authority in connection with Taxes.

         "Taxes" means any taxes, assessments, duties, fees, levies, imposts, or
other governmental charges of any nature whatsoever imposed by any Governmental
Authority and any liabilities with respect thereto, including any penalties,
additions to tax, fines or interest thereon.

         "Termination Date" has the meaning given to it in Section 10.1(d).


                                       6


         "Transaction Agreements" means this Agreement, the Escrow Agreement,
the Bill of Sale, the Assignment and Assumption Agreement, and any and all other
agreements, instruments and other documents effecting the conveyance, assignment
and/or assumption of Assets and/or Assumed Liabilities hereunder.

         1.2 Interpretation. The following provisions shall govern the
interpretation of this

Agreement:

         (a) The words "herein" and "hereunder" and other words of similar
import refer to this Agreement as a whole and not to any particular Article,
Section, subsection, Exhibit or Schedule; references to this Agreement include
the Exhibits and Schedules to this Agreement; and, unless the context requires
otherwise, references to Exhibits and Schedules refer to the Exhibits and
Schedules to this Agreement.

         (b) Headings or captions are for convenience of reference only and
shall not affect the construction or interpretation of this Agreement.

         (c) Words importing the singular number only shall include the plural
and vice versa and words importing the masculine gender shall include the
feminine and neuter genders and vice versa and words importing individuals shall
include Persons and vice versa.

         (d) The calculation of time within which or following which any act is
to be done or step is to be taken pursuant to this Agreement excludes the date
which is the reference day in calculating such period.

         (e)Performance on holidays is not required hereunder. Whenever anything
is required to be done or any action is required to be taken hereunder on or by
a day which is not a Business Day, then such thing may be validly done and such
action may be validly taken on or by the next succeeding day that is a Business
Day.

         (f) The term "including" shall be deemed to mean "including without
limitation."

         (g) Except as specifically provided otherwise in this Agreement, all
accounting terms used herein that are not specifically defined shall have the
meanings customarily given them in accordance with GAAP.

         (h) The parties have participated jointly in the negotiation and
drafting of this Agreement. In the event that an ambiguity or question of intent
or interpretation arises, this Agreement shall be construed as if drafted
jointly by the parties and no presumption or burden of proof shall arise
favoring or disfavoring any party by virtue of the authorship of any of the
provisions of this Agreement.

                                   ARTICLE II

                            CONTEMPLATED TRANSACTIONS

         2.1 Purchase of Assets. At the Closing, upon and subject to the terms
and conditions of this Agreement, the Seller shall sell to the Purchaser, and
the Purchaser shall purchase from the Seller, all of the Seller's right, title
and interest, as of the Effective Time, in and to the following assets, rights
and properties, together with all additions made thereto and excluding all



                                       7


dispositions thereof after the date hereof made in the ordinary course of
business, in each case excluding the Excluded Assets (such purchased assets are
referred to herein as the "Assets"):

         (a)  all Accounts Receivable of the Business;

         (b)  all Inventory;

         (c)  all Fixed Assets;

         (d)  all Permits that are transferable under applicable law (and,
if such Permit is held in the name of a Seller Affiliate, such Permit is not
required by any Seller Affiliate for the conduct of any operations other than
the Business);

         (e)  all Intellectual Property (including all rights to sue for
infringement thereof or otherwise to enforce same, and all royalties which may
be receivable in respect thereof), and the domain name(s) for any website(s)
utilized exclusively in the Business;

         (f)  all of the Seller's rights (including rights to security
deposits) under the Lease, the Employment Agreements and the other Contracts,
including without limitation those that are listed on Schedules 5.7 and 5.14;

         (g)  all of the Seller's books, files, records, documents, data,
plans, proposals and all other recorded knowledge, whether in written,
electronic, visual or other form, to the extent related to the Business;

         (h)  all Prepaid Expenses of the Business (other than rights to
unearned insurance premiums), including but not limited to any prepaid rent; and

         (i)  the Business as a going concern and all of the goodwill
associated with the Business, and all other assets, properties, business and
rights used in the conduct of the Business and not otherwise excluded from the
Assets hereunder.

         2.2 Excluded Assets. The Assets shall not include any of the following
assets, rights and properties of the Seller as of the Effective Time (the
"Excluded Assets"), all of which shall be retained by the Seller:

         (a) any cash, marketable securities, short-term investments of cash,
and other cash equivalents;

         (b) any and all deferred taxes, rights to tax refunds, net operating
loss carryovers, and refunds of unearned insurance premiums;

         (c) any and all Plans, and any related trust or assets thereof;

         (d) any and all Permits which are not included in the Assets;


                                       8


         (e) the rights of the Seller under this Agreement and the other
Transaction Agreements;

         (f)  rights in or with respect to all insurance policies (other
than claims relating to Assumed Liabilities or to casualty losses affecting the
Assets);

         (g)  all assets, rights and properties of the Seller that relate to
its corporate governance and administration, including the Seller's corporate
minute books, corporate seal and stockholder records;

         (h)  all of the Seller's tax records and tax returns; and

         (i)  all trademarks, service marks, trade names, copyrights,
copyrightable materials, designs and trade dress owned by GSI and/or its
subsidiaries and affiliates (other than the Intellectual Property).

         2.3 Assumption of Liabilities.
             -------------------------

         (a) Assumed Liabilities. On the Closing Date, the Purchaser shall
assume, and shall thereafter timely pay and perform, the following obligations
and liabilities of the Seller existing as of the Effective Time (the "Assumed
Liabilities"):

                            (i) the liabilities for Accounts Payable and Accrued
                  Expenses of the Business existing as of the Effective Time, to
                  the extent such liabilities are considered in the calculation
                  of Net Working Capital as of the Effective Time for purposes
                  of Section 3.1;

                           (ii) the "Unearned Income - Flower Plans" liability
                  for prepaid orders (including the obligation to fulfill
                  pending customer orders) of the Business in an amount not to
                  exceed $2,100,000 as determined by GAAP;

                           (iii) the liabilities for (A) the line item "Lease
                  Payable NTFC" (both current and long-term) in an aggregate
                  amount not to exceed $180,000, (B) the line item "Deferred
                  Rent" in an aggregate amount not to exceed $275,000, and (C)
                  the line item "Gift Certificates Unredeemed" in an aggregate
                  amount not to exceed $108,000, all as determined by GAAP.

                            (iv) the obligations accruing after the Effective
                  Time under the Lease, the Employment Agreements and all of the
                  other Assumed Contracts.

         (b)  No Other Assumed Liabilities. Except as set forth in Section
2.3(a) above or as otherwise expressly provided herein, the Purchaser shall not
assume or become liable for (and hereby expressly disclaims any undertaking in
respect of) the payment or performance of any Liabilities of the Seller (or any
predecessor of the Seller), whether in connection with the Business or the
Assets or otherwise, of whatever nature, whether known or unknown, contingent or
otherwise, and whether presently in existence or arising hereafter
(collectively, the "Excluded Liabilities"), including but not limited to the
following, to the extent not assumed under Section 2.3(a): (i) indebtedness for
money borrowed, (ii) income taxes, sales taxes, payroll taxes, withholding
taxes, franchise taxes, and other taxes, (iii) claims, litigation, liabilities
or obligations arising out of or relating to the operations of the Seller prior
to the Effective Time, or otherwise in connection with any actual or threatened



                                       9


or future action with respect to any events, actions, occurrences, omissions,
circumstances or conditions relating to the Seller occurring or existing on or
prior to the Effective Time (and whether asserted prior to, on or after the
Effective Time), other than actions based on the Purchaser's failure to pay or
perform any of the Assumed Liabilities, (iv) liabilities or obligations of any
kind in respect of any past or present stockholders, directors, officers,
employees, Affiliates or consultants of the Seller, whether under any contract
or agreement, pursuant to any pension plan or employee benefit or welfare plan,
or otherwise, and (v) liabilities or obligations relating to recapture of any
depreciation deduction or investment tax credit of the Seller.

         2.4 Procedures for Non-Transferable Assets. If any Contracts to be
included among the Assets are not assignable or transferable either by virtue of
the provisions thereof or under applicable law without the consent of some other
party or parties, the Purchaser and the Seller shall use reasonable commercial
efforts to obtain such consents prior to the Closing Date. If any such consents
cannot be obtained, the parties intend that the Purchaser nevertheless receive
the economic benefits of, and perform the obligations under, such Contracts as
if such Contracts had been assigned to the Purchaser. Accordingly, if permitted
under any such Contracts, the Seller agrees to subcontract such Contracts to the
Purchaser at the price specified in each such Contract without any additional
mark-up and on the same terms and conditions, and the Purchaser shall be
responsible for performing the services under such Contract and for the costs
associated with the performance of such Contracts, and the Purchaser shall be
entitled to and shall receive all the revenues from such Contracts. If
subcontracting any such Contract is not permitted, the Seller and the Purchaser
shall cooperate with one another in any reasonable arrangement designed to give
to the Purchaser the benefits of and obligations under such Contract. In any
event, the Seller's obligations and liabilities under any such Assumed Contracts
shall be considered Assumed Liabilities for the purpose of this Agreement.

         2.5 Telephone Listings and Telephone Numbers. From and after the
Closing Date, the Seller shall cooperate with and assist the Purchaser in all
reasonable respects to cause the applicable telephone service providers to
transfer to the Purchaser and to the Purchaser's account all telephone listings,
telephone numbers and telephone accounts of the Business as set forth in
Schedule 2.5 annexed hereto, provided that the Seller makes no representation or
warranty as to the transferability of such items (all of which may be asserted,
by the applicable service providers, to be the property of such service
providers and, as such, transferable only at the discretion of such service
providers).

                                   ARTICLE III

                      DEPOSIT; PURCHASE PRICE; SALES TAXES

         3.1  Deposit. On or before February 20, 2001, the Purchaser shall
deliver to Doherty, Doherty & Adams, L.L.P., as escrow agent under the Escrow
Agreement, immediately available funds in the amount of $200,000, which shall be
held and disbursed by such escrow agent in accordance with the Escrow Agreement.


                                       10


         3.2  Purchase Price.
              --------------

         (a)  In consideration of the transfer to the Purchaser of the
Assets, the Purchaser shall, on the Closing Date, pay to the Seller, by wire
transfer of immediately available funds to such account as shall have been
designated by the Seller for such purpose prior to the Closing, an amount equal
to (i) $3,500,000, minus (ii) 40% of the amount, if any, by which the "Unearned
Income - Flower Plans" liability assumed by the Purchaser hereunder exceeds
$1,900,000 determined in accordance with GAAP, plus or minus (as the case may
be) (iii) the amount by which the Net Working Capital (as estimated by the
Seller in good faith to the Purchaser and approved by Purchaser in good faith on
the Closing Date) is greater than or less than (as the case may be) $150,000.
The amount of the escrow deposit pursuant to Section 3.1, as and when paid to
the Seller pursuant to the Escrow Agreement, shall be credited to the
Purchaser's obligations under this Section 3.2(a). Such payments shall be in
addition to the Purchaser's assumption of the Assumed Liabilities.

         (b)  During the sixty (60) day period following the Closing Date,
the Purchaser may review and contest the Seller's calculation of the Net Working
Capital utilized in the determination of the payment pursuant to Section 3.2(a),
which verification procedures shall include a physical inventory as of the
Effective Time to be conducted by the Purchaser, which the Seller and GSI shall
have the right to observe. To the extent that the Purchaser has any net
disagreement with the Seller's calculation of Net Working Capital, the Purchaser
shall give written notice thereof to the Seller within sixty (60) days after the
Closing Date, which notice shall specify in reasonable detail the nature of the
disagreement and the basis and supporting evidence for the Purchaser's position
with respect to the disputed item(s). The parties shall attempt in good faith to
resolve any disagreement for a period of fifteen (15) days following the date of
the Purchaser's notice. If the parties are unable to resolve such disagreement
within such period, the parties shall submit the disputed item(s) to a
recognized accounting firm, not then or in the prior two (2) years engaged by
either party or any of its Affiliates (the "Arbitrator"), whose decision with
respect to the disputed item(s) shall be final and binding. The Arbitrator shall
be directed to render its decision with respect to the disputed item(s) within
fifteen (15) days after same are submitted to the Arbitrator (or as promptly
thereafter as practicable), and the Seller and the Purchaser shall each promptly
provide all information and documents in their possession that the Arbitrator
deems necessary in order to make its decision with respect to the disputed
item(s). The fees and expenses of the Arbitrator shall be borne equally by the
Seller and the Purchaser. Within five (5) business days after the parties'
receipt of the Arbitrator's determination, any required payment indicated in the
Arbitrator's determination shall be made, in immediately available funds, by the
party required to make such payment to the party entitled to receive such
payment.

         3.3  Sales Taxes. Any and all sales or use taxes assessable in
respect of the transactions contemplated by this Agreement shall be payable by
the Purchaser, and the Purchaser shall remit to the appropriate taxing authority
any and all such sales or use taxes as and when same may be payable. Nothing
herein contained shall be deemed to acknowledge whether or to what extent any
sales or use taxes may be payable in respect of any of the transactions
contemplated by this Agreement.


                                       11


                                   ARTICLE IV

                             CLOSING; EFFECTIVE TIME

         4.1  Closing. The closing of the transactions contemplated herein
(the "Closing") shall take place on the Closing Date by overnight delivery
and/or facsimile transmission to the appropriate parties of the applicable
documents, or at such location or in such other manner as the Purchaser and the
Seller may mutually agree. At the Closing, the parties will execute and deliver
all documents and instruments of conveyance and assumption necessary or
appropriate to effect the transactions contemplated herein.

         4.2  Closing Date. The Closing of the transactions contemplated
herein shall occur at 9:00 a.m. Eastern Standard time on February 28, 2001 (the
date of the Closing is referred to herein as the "Closing Date"). The parties
agree to use reasonable commercial efforts to cause the Closing to occur on such
Closing Date.

         4.3  Effective Time. The effective time of the transfer of the
Assets and assumption of the Assumed Liabilities shall be deemed to be the close
of business of the Business on the Closing Date (the "Effective Time").

                                    ARTICLE V

              REPRESENTATIONS AND WARRANTIES OF GSI AND THE SELLER

         GSI and the Seller, jointly and severally, hereby represent and warrant
to the Purchaser as follows:

         5.1  Organization; Qualification. The Seller is a corporation duly
organized, validly existing and in good standing under the laws of the State of
California, is duly qualified and in good standing to do business as a foreign
corporation in the State of California, and has all requisite corporate power
and authority to own, lease and operate its assets and to carry on its business
as presently conducted. GSI is a corporation duly organized, validly existing
and in good standing under the laws of the State of Florida, is duly qualified
and in good standing to do business as a foreign corporation in all states where
the conduct of its business would require such qualification (except where the
failure to be so qualified would not have a Material Adverse Effect), and has
all requisite corporate power and authority to own, lease and operate its assets
and to carry on its business as presently conducted.

         5.2  Authority. GSI and Seller have the full corporate power and
authority to execute and deliver the Transaction Agreements and to consummate
the transactions contemplated thereby. The execution and delivery by GSI and
Seller of the Transaction Agreements and the consummation of the transactions
contemplated thereby have been duly and validly authorized and approved by all
necessary corporate action on behalf of GSI and Seller and no other corporate
proceedings are necessary on the part of GSI and Seller to authorize the
Transaction Agreements or the consummation of the transactions contemplated
thereby. This Agreement has been duly and validly executed and delivered by GSI
and Seller, and at the Closing the other Transaction Agreements will be duly and
validly executed by GSI and Seller. Assuming the Transaction Agreements
constitute or will constitute legal, valid and binding agreements of the
Purchaser, this Agreement and the other Transaction Agreements constitute or,
upon execution, will constitute legal, valid and binding agreements of GSI and
Seller, enforceable against GSI and Seller in accordance with their terms,
subject to applicable bankruptcy, insolvency, fraudulent conveyance,
reorganization, moratorium and similar laws affecting creditors' rights and
remedies generally and to general principles of equity.


                                       12


         5.3  Consents and Approvals; No Violations.
              -------------------------------------

         (a)  The execution, delivery and performance of the Transaction
Agreements by GSI and Seller and the compliance by GSI and Seller with the terms
thereof will not, except as set forth on Schedule 5.3: (i) conflict with any
provision of the articles of incorporation or bylaws of GSI and Seller; (ii)
result in a default (or give rise to any right of termination, cancellation or
acceleration) under any of the terms, conditions or provisions of any material
Contract to which GSI and Seller is a party, except for such defaults (or rights
of termination, cancellation or acceleration) as to which requisite waivers or
consents have been obtained; (iii) violate any statute, law, rule, regulation,
judgment, order, writ, injunction or decree of any Governmental Authority; or
(iv) result in the creation or imposition of any Lien on any Asset of the Seller
being purchased hereunder by the Purchaser.

         (b)  No consent, approval, order or authorization of, or
registration, declaration or filing with, any Governmental Authority or private
body exercising any regulatory, taxing, importing or other governmental or
quasi-governmental authority or by any other Person, is required by or with
respect to GSI and Seller in connection with the execution and delivery of the
Transaction Agreements by GSI and Seller or the consummation of the transactions
contemplated thereby.

         5.4  Financial Statements.
              --------------------

         (a)  True and complete copies of the Financial Statements and the
Interim Financial Statements are annexed hereto as Schedule 5.4(a). Subject to
the qualifications disclosed on Schedule 5.4(a), the Financial Statements and
the Interim Financial Statements fairly present, in all material respects, the
results of operations and financial position of the Business for the periods and
as of the dates set forth therein. The Financial Statements and Interim
Financial Statements have been prepared from the books and records of the Seller
(which accurately and consistently reflect, in all material respects, all
transactions of the Business) in accordance with GAAP (subject to normal
non-material audit adjustments and the absence of footnote disclosures).

         (b)  Annexed hereto as Schedule 5.4(b) is a true and correct list
and aging of the Accounts Receivable and Accounts Payable as of January 31,
2001, and details regarding the major items of Prepaid Expenses and Accrued
Expenses.

         5.5  Undisclosed Liabilities. Except as specifically disclosed in
the Schedules to this Agreement, the Seller does not have any Liabilities with
respect to the Assets or the Business, except (a) Liabilities of the types and
in the amounts reflected in the Interim Financial Statements, (b) Liabilities
incurred in the ordinary course of business after January 31, 2001, or that are
not required by GAAP to be reflected on the Interim Financial Statements as of
the date thereof, and (c) liabilities and obligations that do not and will not,
individually or in the aggregate, have a Material Adverse Effect.


                                       13


         5.6  Absence of Certain Changes. Since August 31, 2000, the Seller
has not: (a) conducted the Business other than in the ordinary course consistent
with past practices, with all reasonable efforts made consistent with past
practices to preserve the goodwill of the Business and the Seller's
relationships with the customers and suppliers and to keep available the
services of its Employees; (b) entered into any Contract, assumed any Liability
or otherwise conducted the Business other than in the ordinary course of
business consistent with past practice; (c) suffered any Material Adverse
Effect, other than changes relating to the industry in general and not
specifically relating to the Seller; (d) suffered any damage, destruction or
loss, whether covered by insurance or not, which has had or would reasonably be
expected to have a Material Adverse Effect; (e) altered in any material respect
the practices of the Business with respect to payment of Accounts Payable,
collection of Accounts Receivable or receiving prepayments for future goods or
services; or (f) done any act or incurred any event that would be or cause a
violation of the Seller's covenants and agreements set forth in Section 7.1
below were such act undertaken or event incurred at any time after the date
hereof but prior to the Closing Date.

         5.7  Certain Contracts and Arrangements. All Contracts existing as
of the date hereof are either (a) listed on Schedule 5.7, (b) Contracts for the
purchase or sale of goods or services entered into in the ordinary course of
business and not involving a financial obligation in excess of $10,000, or (c)
licenses for the use of off-the-shelf computer software. Seller has provided to
Purchaser true and complete copies of all Contracts listed on Schedule 5.7. Each
Contract described in the preceding sentence, other than Excluded Contracts
("Assumed Contracts"), including the Leases and the Employment Agreements, is a
legal, valid, and binding obligation of the Seller and, to the knowledge of the
Seller, the other party or parties to such Contract; and each such Contract is,
to the Seller's knowledge, in full force and effect. The Seller has not received
any written notice of any announced changes in the policies and practices of any
customers or suppliers that has had or would reasonably be expected to have a
Material Adverse Effect. The Seller is not in breach or default under any such
Contract and, to the knowledge of the Seller, no other party to any such
Contract is in breach or default in any respect thereunder, except, in either
case, any such breaches that, in the aggregate, would not reasonably be expected
to have a Material Adverse Effect. Each Assumed Contract will, upon the Closing,
remain legal, valid, binding and in full force and effect in accordance with its
terms, subject to any required consents which the parties may elect to waive. No
Assumed Contract has been assigned or transferred in whole or in part, or
materially amended, modified, impaired or subcontracted in any manner.

         5.8  Litigation. Except as disclosed on Schedule 5.8, there are no
claims, actions, suits, investigations or proceedings pending or, to the
knowledge of the Seller, threatened against the Seller or any of the Assets, or
in respect of the transactions contemplated by this Agreement, before any
Governmental Authority, court, or arbitration tribunal.

         5.9  Compliance with Applicable Laws. The Seller is in substantial
compliance with all applicable laws, rules and regulations relating to
ownership, leasing and operating of the Assets and carrying on the Business. The
Seller has not received any written notice of default or violation relating to
the Business, nor is the Seller in default or violation, with respect to any



                                       14


judgment, order, writ, injunction, decree, demand or assessment issued by any
Governmental Authority, court or arbitration tribunal with respect to the
Business; and the Seller has not been charged or, to the knowledge of the
Seller, is under investigation with respect to, any violation of any applicable
law, rule or regulation relating to the ownership or operation of any of the
Assets or the Business.

         5.10  Employee Matters. The Seller is not a party to any collective
bargaining agreement applicable to the Business, nor has the Seller recognized
or received a demand for recognition of any collective bargaining representative
with respect to any Employees of the Business, and since January 1, 1999, there
have been no material labor strikes, disputes or work stoppages in the Business,
and, to the knowledge of the Seller, no such actions are threatened against the
Business. No union is now certified or has claimed in writing the right to be
certified as a collective bargaining agent to represent any employees of the
Business, and, to the knowledge of the Seller, there are no organizational
activities pending or threatened relating to any Employees of the Business.
Except for the Employment Agreements, the Seller is not party to or bound by any
employment agreement with respect to any employees of the Business. There are no
unfair labor practice claims or charges pending or, to the knowledge of the
Seller, threatened against the Seller with respect to the Business, and the
Seller has not received any written notice, complaint or grievance relating to
any actual or alleged violation of any law, regulation or order relating to
collective bargaining rights of employees, equal opportunity in employment,
sexual harassment in the workplace, or employee health, safety, welfare, or
wages and hours in the Business. A true and complete list of all Employees of
the Business, including current annual compensation or hourly salary rate and
job designation, is attached as Schedule 5.10.

         5.11  Employee Benefit Plans.
               ----------------------

         (a)  Schedule 5.11 contains a complete list of all Plans. True and
complete copies of all Plans, including any trust instruments and insurance
contracts, if any, forming a part thereof, and all amendments thereto, have been
delivered or made available to the Purchaser. Except as required by statute or
governmental regulation, the Seller has no liability (fixed or contingent) for,
or made any undertakings with respect to, health or medical benefits to any
former Employee of the Business. In addition, the most recent summary plan
description, each determination letter issued by the Internal Revenue Service to
any Plan intended to be qualified under Section 401(a) of the Code, and the Form
5500 with all related schedules filed for the prior two years with respect to
each Plan, as applicable, has been provided to the Purchaser.

         (b)  The Seller has not incurred (nor has any event occurred that
could result in the Seller's incurrence of) any liability in connection with any
existing or previously existing Plan that could become, on or after the Closing
Date, an obligation or liability (whether primary or secondary) of the
Purchaser.

         (c)  The Seller does not participate in or contribute to, nor has
the Seller at any time participated in or contributed to, any multiemployer
plan, as defined in Section 3(37) or 4001(a)(3) of ERISA.


                                       15


         (d)  The Seller does not have any commitment to any Employee of the
Business to provide any post-retirement welfare benefit, whether or not under
any Plan, other than liability for coverage mandated under applicable law,
including continued medical coverage required under Section 4980B of the Code,
the premiums for which are borne by such Employee or former Employee.

         (e)  None of the Employees of the Business will be entitled to an
accelerated payment or immediate vesting (other than any vesting resulting from
the termination of a qualified retirement plan), including parachute payments
described under Section 280G of the Code, under any Plan or agreement as a
result of or arising out of this Agreement or the consummation of the
transactions contemplated hereby.

         (f)  No act or failure to act has affected the qualified status of
the Seller's 401(k) Plan and its Trust since their adoption, and none of the
transactions contemplated by this Agreement, including the provisions of Section
7.3(e) below, will adversely affect their qualified status.

         5.12  Tax Matters. The Seller has timely filed with the appropriate
Governmental Authority all Tax Returns and reports required to be filed by it
with respect to the Business. All such Tax Returns are correct and complete in
all material respects. The Seller has timely paid all Taxes (whether or not
shown on any Tax Return) due to any taxing authority with respect to the
Business for all periods prior to the date hereof. There are no tax Liens on any
assets of the Business, except for Permitted Liens. There are no disputes or
claims pending or, to the knowledge of the Seller, threatened against the Seller
for past due Taxes relating to the Business.

         5.13  Title; Condition of Assets. The Seller owns and has good and
marketable title to all of the Assets, free and clear of all Liens except
Permitted Liens and Liens to be released in connection with the Closing. All
Assets and facilities of the Business are in good operating condition and repair
(reasonable wear and tear excepted) and are adequate for their use in the
Business as presently conducted.

         5.14  Real Property.
               -------------

         (a)  The Seller does not own any real property. The real property
described on Schedule 5.14 constitutes all of the real property leased by the
Seller as lessee and occupied in connection with the operation of the Business.
The areas of such leased premises that the Seller is responsible for maintaining
are in good condition (reasonable wear and tear excepted). Seller has provided
to Purchaser true and complete copies of the Leases (provided that the Seller's
use of its warehouse space is pursuant to an unwritten month-to-month
arrangement). Except for the Seller's sublease of a portion of the premises at
185 Berry Street, San Francisco, California (pursuant to the sublease agreement
as provided to the Purchaser), Seller is not a sublessor with respect to any
real property.

         (b)  To the knowledge of the Seller, no condemnation of the Leased
Real Property has occurred, is pending or, is threatened. To the knowledge of
the Seller, the conduct of the Business by the Seller at the Leased Real
Property complies in all material respects with all applicable legal
requirements relating to the Leased Real Property, including requirements under
the applicable zoning ordinances, building code requirements and any
requirements under applicable private restrictions.


                                       16


         5.15  Intellectual Property. Schedule 5.15 lists all material items
of the Intellectual Property. Seller has the right to use all its Intellectual
Property as it presently uses them. No trademark, trade name, service mark,
logotype, copyright, patent or other Intellectual Property used by the Seller in
the Business is the subject of any pending or, to the knowledge of Seller,
threatened infringement action, or action seeking to deny, modify or revoke any
registration or application therefor or renewal thereof, and, to the knowledge
of the Seller, no other Person is currently infringing upon any of the
Intellectual Property. Seller is entitled to use all designs, processes,
licenses and all other Intellectual Property used by it, and the Seller has not
granted to any third party any right, title or interest in or to any such
Intellectual Property.

         5.16  Environmental Matters.
               ---------------------

         (a)  The Seller has never generated, used, handled, treated,
released, stored or disposed of any Hazardous Materials on or about the Leased
Real Property, except in substantial compliance with all applicable
Environmental Laws; and to the knowledge of the Seller, no other Person has ever
engaged in any such activity on or about the Leased Real Property.

         (b)  The Seller's historical and present operation of the Business
is in substantial compliance with all applicable Environmental Laws.

         (c)  There are no material pending or, to the knowledge of the
Seller, threatened, demands, claims or notices of noncompliance or violation
against or to the Business relating to an Environmental Law; and, to the
knowledge of the Seller, there are no conditions or occurrences on the Leased
Real Property that would reasonably be expected to lead to any such demands,
claims or notices against or to the Seller.

         (d)  To the knowledge of the Seller, there are no underground
storage tanks located at the Leased Real Property. To the knowledge of the
Seller, any storage tanks (whether underground or above ground) previously
located at the Leased Real Property were at all times maintained, sealed and/or
disposed of in accordance with all applicable Environmental Laws.

         (e)  (i) To the knowledge of the Seller, the Seller has not, in the
Business, sent or disposed of, otherwise had taken or transported, arranged for
the taking or disposal of (on behalf of itself, a customer or any other party)
or in any other manner participated or been involved in the taking of or
disposal or release of a Hazardous Material to or at a site that is contaminated
by any Hazardous Material or that, pursuant to any Environmental Law, (A) has
been placed on the "National Priorities List", the "CERCLIS" list, or any
similar state or federal list, or (B) is subject to or the source of a claim, an
administrative order or other request to take "removal", "remedial",
"corrective" or any other "response" action, as defined in any Environmental
Law, or to pay for the costs of any such action at the site; (ii) the Seller is
not involved in (and has no basis to reasonably expect to be involved in) any
suit or proceeding and has not received (and has no basis to reasonably expect

                                       17


to receive) any notice, request for information or other communication from any
Governmental Authority or other third party with respect to a release or
threatened release of any Hazardous Material or a violation or alleged violation
of any Environmental Law in the Business, and has not received (and has no basis
to reasonably expect to receive) notice of any claims from any Person relating
to property damage or to personal injuries from exposure to any Hazardous
Material in the Business; and (iii) the Seller has, in respect of the Business,
timely filed every report required to be filed, acquired all necessary
certificates, approvals and Permits, and generated and maintained all required
data, documentation and records under all Environmental Laws, except where the
failure to do so would not reasonably be expected to have, individually or in
the aggregate, a Material Adverse Effect.

         5.17  Accounts Receivable.
               -------------------

         (a)  To the extent not already collected, all accounts receivable
shown on Schedule 5.4(b), and all accounts receivable thereafter created or
acquired by the Seller prior to the Closing Date (the "Accounts"), have arisen
or will arise in the ordinary course of the Business, and, to the extent not
already collected, represent and will represent amounts owed to the Seller by
account debtors in respect of goods, products or services provided to such
account debtors by the Seller, subject to the reserve utilized in the
calculation of Net Working Capital and subject to customary adjustments which
may be effected with customers in the ordinary course of business (which
adjustments are not and will not be, in the aggregate, material to the financial
condition and business of the Seller taken as a whole).

         (b)  The Seller has no knowledge of any asserted counterclaims or
set-offs in respect of any of such Accounts, or any state of facts, events or
occurrences which would impair the collection of such Accounts in the ordinary
course of business, subject to the reserve utilized in the calculation of Net
Working Capital and subject to customary adjustments which may be effected with
customers in the ordinary course of business (which adjustments are not and will
not be, in the aggregate, material to the financial condition and business of
the Seller taken as a whole).

         5.18  Inventories. All inventories which are owned by the Seller and
reflected in Schedule 5.4(b) have been valued at the lower of cost or market,
based on the first in/first out method of accounting, and all items of obsolete
or slow-moving inventory have been written down to net realizable or scrap
value. Except as otherwise disclosed in Schedule 5.4(b) annexed hereto or
reflected in the reserve utilized in the calculation of Net Working Capital,
such inventories, in the aggregate, consist, and at the Closing Date will
consist, of items which are of a quality and quantity which are useable in the
ordinary course of the Seller's business. The Seller is not aware of any
government or governmental agency approvals required to be obtained in respect
of such inventories, and to the Seller's knowledge, all of such inventories have
been manufactured in accordance with and comply in all material respects with
all applicable laws and regulations.

         5.19  Insurance Policies. Schedule 5.19 annexed hereto contains a
true and correct schedule of all insurance coverages held by the Seller
concerning its business and properties, including the names of insurers, policy
limits and deductibles. To the extent that such coverages are provided pursuant
to group policies of GSI, no representation or warranty is made as to the
continuation of such coverages from and after the Closing.


                                       18


         5.20  Permits and Licenses. Schedule 5.20 annexed hereto contains a
true and complete list of all Permits of the Business, which, to the Seller's
knowledge, constitute all required Permits necessary in order to operate the
Business in the manner presently conducted (except where the failure to hold any
Permit would not reasonably be expected to have a Material Adverse Effect). No
representation or warranty is made with respect to the assignability or
transferability of any of such Permits.

         5.21  Books and Records. All the books and records of the Business
have been maintained in the ordinary course of the Business consistent with the
Seller's past practices and fairly reflect all material transactions of the
Business.

         5.22  Brokers and Finders. No broker, finder or other Person is
entitled to any brokerage fees, commissions or finder's fees in connection with
the transactions contemplated hereby by reason of any action taken or commitment
made by the Seller or any of its Affiliates.

         5.23  Disclaimer of Additional Warranties. Except as expressly set
forth in this Agreement, or any of the certificates or instruments delivered
pursuant to the terms hereof, neither GSI nor the Seller makes any
representations or warranties, express or implied, at law or in equity,
including any representation or warranty as to the quality of the Assets, or any
part thereof, the condition thereof or fitness thereof for any purpose, or the
absence of any defects therein, whether latent or patent.

                                   ARTICLE VI

                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

         The Purchaser hereby represents and warrants to GSI and the Seller as
follows:

         6.1  Organization. The Purchaser is a limited liability company
duly organized, validly existing and in good standing under the laws of the
State of Delaware. The Purchaser has delivered to the Seller a true and correct
copy of its Certificate of Formation as amended to the date of this Agreement.

         6.2  Authority. The Purchaser has the full power and authority to
execute the Transaction Agreements and to consummate the transactions
contemplated thereby. The execution and delivery of the Transaction Agreements
and the consummation of the transactions contemplated thereby have been duly and
validly authorized and approved by all necessary action on behalf of the
Purchaser, and no other proceedings are necessary on the part of the Purchaser
to authorize the Transaction Agreements or the consummation of the transactions
contemplated thereby. This Agreement has been duly and validly executed and
delivered by the Purchaser, and at the Closing the other Transaction Agreements
will be duly and validly executed by the Purchaser. Assuming this Agreement and
the other Transaction Agreements constitute or will constitute legal, valid and
binding agreements of the Seller, this Agreement and the other Transaction
Agreements constitute or will constitute, upon execution, legal, valid and
binding agreements of the Purchaser, enforceable against the Purchaser in
accordance with their terms, subject to applicable bankruptcy, insolvency,
fraudulent conveyance, reorganization, moratorium and similar laws affecting
creditors' rights and remedies generally and to general principles of equity.


                                       19


         6.3  Consents and Approvals.
               ----------------------

         (a)  The execution, delivery and performance of the Transaction
Agreements by the Purchaser and the Purchaser's compliance with the terms
thereof will not (i) conflict with any provision of the Certificate of Formation
or other governing document(s) of the Purchaser, (ii) conflict with, constitute
a breach of, or result in a default (whether upon notice or lapse of time or
both) under any of the terms, conditions or provisions of any agreement,
instrument, commitment or obligation to which the Purchaser is a party or by
which any of its assets is bound, or (iii) violate any statute, law, rule,
regulation, order, writ, injunction or decree of any Governmental Authority, but
excluding from the foregoing clause (iii) such defaults, impositions and
violations that, in the aggregate, could not reasonably be expected to impair
the Purchaser's ability to perform its obligations under this Agreement.

         (b)  No consent, approval, order or authorization of, or
registration, declaration or filing with, any Governmental Authority or private
body exercising any regulatory, taxing, importing or other governmental or
quasi-governmental authority or by any other Person, is required by or with
respect to the Purchaser in connection with the execution and delivery of this
Agreement by the Purchaser or the consummation of the transactions contemplated
hereby.

         6.4  Financial Standing. The Purchaser will have, on the Closing
Date, cash funds sufficient to make the payment pursuant to Section 3.2(a), and
the Purchaser reasonably believes that its character and financial standing or
will be reasonably adequate to satisfy the reasonable requirements of the
Seller's landlord in connection with obtaining such landlord's consent to the
assignment of the Lease for the premises at 185 Berry Street, San Francisco,
California.

         6.5  Legal Compliance. The Purchaser is in compliance in all
material respects with all statutes, laws, rules, regulations and ordinances
applicable to the Purchaser and its business.

         6.6  Litigation. There are no legal, administrative, arbitration or
other proceedings or governmental investigations pending or, to the knowledge of
the Purchaser, threatened against the Purchaser that could reasonably be
expected to impair the Purchaser's ability to perform its obligations under this
Agreement.

         6.7  Brokers and Finders. No broker, finder or other Person is
entitled to any brokerage fees, commissions or finder's fees in connection with
the transactions contemplated hereby by reason of any action taken or commitment
made by the Purchaser or any of its member owners or any of their respective
Affiliates.

         6.8  No Knowledge of Breach. The Purchaser has no knowledge, on the
date hereof, that GSI or Seller is in breach of any of its representations or
warranties made in Article V above.

                                   ARTICLE VII

                            COVENANTS OF THE PARTIES

         7.1  Conduct of Business. Except as indicated on Schedule 7.1 or as
otherwise contemplated by this Agreement, during the period from the date of
this Agreement to the Closing Date, the Seller will conduct the Business only in
the ordinary course and in a manner consistent with prior practice and Seller
will use its best efforts to preserve its business organization intact and to


                                       20


preserve its present relationships with referral sources, clients, customers,
suppliers and others having business relationships with it. Without limiting the
generality of the foregoing, except as set forth on Schedule 7.1 or as otherwise
contemplated by this Agreement, prior to the Closing Date, without the prior
written consent of the Purchaser, the Seller will not:

         (a) amend its articles of incorporation or bylaws in any manner that
would adversely affect the Seller's ability to comply with its obligations under
this Agreement;

         (b) grant to any employee or consultant of the Business any bonus or
any increase in fees, compensation, benefits or perquisites, except in each case
in the ordinary course of business;

         (c) cancel any indebtedness owing to the Seller or waive any claims or
rights of material value, in each case relating to the Business;

         (d) make any change in any method of accounting or accounting practice
or policy, except as may be required by GAAP;

         (e) fail to maintain the books and accounts of the Business in the
usual and regular manner;

         (f) sell, lease, license or otherwise dispose of, or agree to sell,
lease, license or otherwise dispose of, any assets of the Business other than in
the ordinary course of business;

         (g) take any action that would make any of the representations or
warranties of the Seller contained in this Agreement untrue or incorrect or
would be reasonably likely to result in any of the conditions set forth in this
Agreement not being satisfied;

         (h) enter into, cancel or modify any Contract or create, incur or
undertake or assume any Liability, other than in the ordinary course of business
consistent with past practices;

         (i) make any change in the senior management personnel of the Business;

         (j) except pursuant to commitments in effect on the date hereof and
disclosed in the Schedules to this Agreement, or any emergency replacements of
capital assets which may be required in the Business, make any capital
expenditures or commitments (whether by means of purchase, lease or otherwise)
or any operating lease commitments for the Business in excess of $5,000 in the
aggregate;

         (k) create or grant any Liens on any of the assets of the Business,
other than Permitted Liens; or

         (l) agree or commit, whether in writing or otherwise, to do any of the
foregoing.


                                       21


         7.2.  Access to Information.
               ---------------------

         (a)  From the date of this Agreement to the Closing Date, the
Seller will (i) give the Purchaser and its authorized representatives reasonable
access during normal business hours to the facilities, assets, personnel,
operations, books and records of the Business, and (ii) cause its officers or
other appropriate officials to furnish the Purchaser with such financial and
operating data and other information with respect to the Business as the
Purchaser may from time to time reasonably request; provided, however, that any
such investigation by the Purchaser shall be conducted at the sole cost and
expense of the Purchaser and in such a manner as not to interfere unreasonably
with the normal conduct of the Business.

         (b)  After the Closing, each of the Purchaser and the Seller will
use reasonable commercial efforts to furnish the other and its authorized
representatives such financial and operating data and other information with
respect to the Business as each may from time to time reasonably request in
connection with tax matters, litigation or other disputes, or otherwise. In the
event that, at any time and from time to time after the Closing, the Purchaser
shall propose to dispose of or destroy any of the books and records included in
the Assets, the Purchaser shall first provide the Seller with a reasonable
opportunity to take possession of such books and records at the Seller's
expense.

         7.3  Employees, Consultants and Employee Benefits.
              --------------------------------------------

         (a)  On the Closing Date, the Purchaser shall offer employment, as
of the Effective Time, on an at will basis (except that those employees who are
party to Employment Agreements shall be employed by the Purchaser in accordance
with the terms of such Employment Agreements), to each Employee employed as of
the Closing Date, initially at the Employee's existing employment location and
at wages and salaries that are substantially equivalent, in the aggregate, to
the wages and salaries currently being paid by the Seller to such Employee. The
Purchaser will have no obligation to continue the employment of any Employee who
is not a party to an Employment Agreement, it being understood that, subject to
applicable law, such employment may be terminated at any time, for any reason or
for no reason. Except to the extent included in the calculation of Accounts
Payable and/or Accrued Expenses as of the Effective Time, Seller shall be
responsible for the payment of all regular and overtime compensation to
Employees of the Business; medical plan withholding; federal and state
withholding; workers' compensation insurance premium payments and claims;
medical plan claims; accrued vacation, sick time or paid time off; health,
disability, benefit and retirement plan contributions and claims related to
fiduciary management of such plans (including 401(k), Keough and pension plans);
unemployment compensation claims, unemployment tax payments and withholding; any
and all employment related claims arising from acts or omissions occurring prior
to the Effective Time (including claims under the workers' compensation laws,
ERISA, and any equal opportunity or human rights acts and any other state,
federal or common law claim); and any fines or administrative expenses assessed
thereunder for acts or omissions occurring prior to the Effective Time.

         (b)  Following the Closing Date, the Seller shall, in accordance
with its obligations under the Comprehensive Omnibus Budget Reconciliation Act
("COBRA"), notify each Employee of the continued availability of health
insurance benefits to such Employee through the Seller's group health plans
(subject to the Employee's payment of applicable premiums thereunder), and will
permit all electing Employees to maintain continued coverage thereunder as and
to the extent and subject to the conditions provided in COBRA.


                                       22


         7.4  Filings.
              -------

         (a)  Subject to the terms and conditions of this Agreement, each
party will use reasonable commercial efforts to take, or cause to be taken, all
actions and to do, or cause to be done, all things necessary, proper or
advisable under applicable laws and regulations to consummate the transactions
contemplated by this Agreement by the Closing Date.

         (b)  In furtherance and not in limitation of the covenants of the
parties contained in Section 7.4(a), if any administrative or judicial action or
proceeding, including any proceeding by a private party, is instituted (or
threatened to be instituted) challenging any transaction contemplated by this
Agreement as violative of any applicable law or regulation, each of the
Purchaser and the Seller shall cooperate in all respects with each other and use
reasonable commercial efforts to contest and resist any such action or
proceeding and to have vacated, lifted, reversed or overturned any decree,
judgment, injunction or other order, whether temporary, preliminary or
permanent, that is in effect and that prohibits, prevents or restricts
consummation of the transactions contemplated by this Agreement. Notwithstanding
the foregoing or any other provision of this Agreement, nothing in this Section
7.4 shall limit a party's right to terminate this Agreement pursuant to Section
10.1(d) or 10.1(e) so long as such party has complied in all respects with its
obligations under this Section 7.4.

         (c)  If any objections are asserted with respect to the
transactions contemplated hereby under any applicable law or regulation or if
any suit is instituted by any Governmental Authority or any private party
challenging any of the transactions contemplated hereby as violative of any
applicable law or regulation, each of the Purchaser and the Seller shall use
reasonable commercial efforts to resolve any such objections or challenges as
such Governmental Authority or private party may have to such transactions under
such law or regulation so as to permit consummation of the transactions
contemplated by this Agreement.

         7.5  Consummation of Agreement. Each of the Seller and the
Purchaser shall use reasonable commercial efforts to perform or fulfill all
conditions and obligations to be performed or fulfilled by it under this
Agreement so that the transactions contemplated hereby shall be consummated. GSI
and the Seller shall use commercially reasonable efforts (but without
requirement of incurring any material obligations or costs or making any
material expenditure) to obtain all consents required by the Seller or in the
Business for the consummation of the transactions contemplated by this
Agreement. Neither the Seller nor the Purchaser shall take any action or fail to
take any commercially reasonable action if such action or failure could
reasonably be expected to cause the representations of the other party contained
in this Agreement to become false. Except for events that are the subject of
specific provisions of this Agreement, if any event shall occur, either within
or outside the control of the Purchaser or the Seller, that would materially
delay or prevent fulfillment of the conditions upon the obligations of any party
hereto to consummate the transactions contemplated by this Agreement, the
Purchaser and the Seller will use their respective best, diligent and good faith
efforts to cure or minimize the same as expeditiously as possible.


                                       23


         7.6  Confidentiality; Public Statements.
              ----------------------------------

         (a)  The Purchaser shall hold, and cause its consultants, advisors
and financing sources to hold, in strict confidence all documents and
information concerning the Seller furnished to the Purchaser in connection with
the transactions contemplated by this Agreement; provided, however, that the
Purchaser may disclose any document or information (i) that is already public
knowledge prior to such disclosure, or (ii) to the extent that, in the
reasonable opinion of the Purchaser's legal counsel, such disclosure is required
by law or is necessary in order to conform to the requirements of any applicable
security laws and regulations, including without limitation the rules of any
securities exchange, but in either case only after the disclosing party has
given prior written notice of the disclosure to the other party, to the extent
reasonably possible.

         (b)  The Purchaser and the Seller shall consult with each other
before issuing any press release or otherwise making any public statements with
respect to the sale of the Assets or the Business hereunder and shall not issue
any such press release or make any such public statement that is not approved by
the other party, which approval shall not be unreasonably withheld or delayed,
except as may be required by law or court order, in which case the Purchaser and
the Seller will make reasonable efforts to consult with each other prior to the
issuance of such press release or the making of such public statement.

         7.7  Notice of Events.
              ----------------

         (a)  The Purchaser will promptly, and in no event later than three
(3) Business Days after obtaining knowledge thereof, give oral and written
notice to the Seller of (i) any material default or breach by the Purchaser with
respect to any of the Purchaser's representations and warranties in this
Agreement or the due and timely performance of any of the Purchaser's covenants
and agreements contained in this Agreement, or (ii) any other matter that has
impaired materially, or might reasonably be expected to impair materially, the
Purchaser's ability to perform its obligations under this Agreement.

         (b)  The Seller will promptly, and in no event later than three (3)
Business Days after obtaining knowledge thereof, give oral and written notice to
the Purchaser of (i) any material default or breach by the Seller with respect
to any of the Seller's representations and warranties in this Agreement or the
due and timely performance of any of the Seller's covenants and agreements
contained in this Agreement, or (ii) any matter that has resulted in, or might
reasonably be expected to result in, a Material Adverse Effect.

         7.8  Post-Closing Access.
              -------------------

         (a)  The Purchaser shall permit the Seller to have access to the
Leased Real Property for a reasonable period of time following the Closing for
the purpose of allowing the Seller to remove, at its sole expense, (i) any and
all indicia and uses of the "Gerald Stevens" names and logos from the Leased
Real Property as required to protect the Gerald Stevens marks and trade dress,
and (ii) any other assets that are not included in the Assets. The Seller shall
promptly repair, or reimburse the Purchaser for the cost of repairing, any
damage to the Leased Real Property which may occur by reason of the Seller's
removal of such property.


                                       24


         (b)  The Seller shall permit the Purchaser access to any records
held by the Seller (to the extent not a part of the Assets) relating to the
Business for such reasonable purposes and at such reasonable times as may be
required by the Purchaser from time to time for a period of five years after the
Closing.

         7.9  Accounts Receivable. From and after the Closing, in the event
and to the extent that the Seller receives payment of any of the Accounts
Receivable included in the Assets, the Seller shall promptly remit same to the
Purchaser in the form received (subject to any necessary endorsement), and
pending such delivery, the Seller shall be deemed to hold same in trust for the
benefit of the Purchaser.

         7.10  Allocation of Purchase Price. The Purchaser and the Seller
shall use reasonable commercial efforts to agree on a reasonable and fair
allocation of the Purchase Price among the Assets, which shall value Accounts
Receivable and Inventory at their net book values as of the Effective Time,
shall value Fixed Assets at their estimated fair market values as of the
Effective Time, and shall allocate the remainder of the Purchase Price to
intangibles and goodwill. The Purchaser and the Seller agree that each party
shall report the transactions contemplated by this Agreement for income tax
purposes in accordance with the agreed-upon allocation of the Purchase Price,
pursuant to Section 1060 of the Code and the regulations thereunder, and agree
not to take, in any filing with or accompanying any Tax Return reporting any
part of the transaction undertaken herein, a position inconsistent with such
allocations; provided, however, that if the Purchaser and the Seller are unable
in good faith to reach an agreement with respect to the allocation of the
Purchase Price consistent with the foregoing, each such party may allocate the
Purchase Price among the Assets as it deems appropriate but generally consistent
with the foregoing.

         7.11  Customer Lists. From the date of this Agreement, the Seller
shall not, and shall not permit any of its Affiliates to, utilize or disclose,
to the detriment of the Purchaser, any of the customer lists related exclusively
or primarily to the Business.

         7.12  Non-Compete.
               -----------

         (a)  Provided that the Closing shall have occurred, neither GSI,
Seller nor any Seller Affiliate ("Covenantor") shall at any time during the two
(2) year period from and after the Closing Date, engage or participate in
(whether as an operator, owner, shareholder, consultant, adviser, manager,
partner, or in any other capacity) any business which derives more than $100,000
in annual revenues from the retail sale (whether through catalogs, direct mail
or internet solicitation) within the United States of flowers and/or plants
through any nationally branded program offering such products direct from the
farm to the consumer on a two day or less delivery basis. The foregoing
restriction shall not be applicable to or binding upon any assignee, acquiror or
successor-in-interest to the business of GSI, and shall lapse and be of no
further force or effect from and after the consummation of any sale or
disposition of a controlling ownership interest in the Purchaser (other than the
issuance of equity interests in the Purchaser, between the Closing Date
hereunder and the "Closing Date" under the Florafax Purchase Agreement, as and
to the extent required to consummate the transactions contemplated by the
Florafax Purchase Agreement).


                                       25


         (b)  Because of (i) the difficulty of measuring economic losses to
Purchaser as a result of any breach by a Covenantor of the covenants in this
Section 7.12, and (ii) the immediate and irreparable damage that could be caused
to Purchaser for which it would have no other adequate remedy, each Covenantor
agrees that Purchaser may enforce the provisions of this Agreement by
injunctions and restraining orders upon a breach of any of those provisions. The
parties agree that the agreements of the Covenantors set forth in this Section
7.12 are a substantial part of the consideration for the transactions
contemplated by this Agreement. If any court of competent jurisdiction
determines that the scope, time or territorial restrictions set forth herein are
unreasonable as applied to any Covenantor, the parties hereto, including that
Covenantor, acknowledge their mutual intention and agreement that those
restrictions be enforced to the fullest extent the court deems reasonable, and
thereby will be reformed to that extent as applied to that Covenantor and any
other Covenantor similarly situated.

         7.13  Non-Solicitation of Employees. For a period of one (1) year
from and after the Closing Date, neither GSI nor any of its Affiliates (on the
one hand) nor the Purchaser nor any of its Affiliates (on the other hand) shall
solicit or encourage any employee of the other party to terminate his or her
employment relationship with the other party, except, in any case, with the
prior written consent of the party then employing the subject individual. This
Section 7.13 shall not be deemed violated by reason of any general industry
solicitation or advertising. Each party shall advise any headhunter or other
agent employed or retained by such party of the requirements of this Section
7.13.

         7.14  No Shopping. Prior to any valid termination of this Agreement
pursuant to Article X, neither GSI, Seller, any Seller Affiliate nor any of
their representatives will engage in any negotiation with any other Person,
solicit any offers for any of the Assets (other than sales of Inventory and
dispositions of Fixed Assets in the ordinary course of business permitted
hereunder) or any capital stock of Seller, or respond to inquiries from, share
information with, negotiate with or in any other manner facilitate inquiries or
offers from any third party in respect of any such proposed transaction.

         7.15  Change of Name. Seller shall amend its articles of
incorporation in the state of its incorporation and certificates of authority in
the states in which Seller has qualified to do business to delete any reference
to "Calyx & Corolla" or any variant thereof within thirty (30) days following
the Closing Date.

                                  ARTICLE VIII

                               CLOSING CONDITIONS

         8.1  Mutual Conditions. The respective obligations of each of the
parties to this Agreement to effect the transactions contemplated hereby shall
be subject to the fulfillment at or prior to the Closing Date of the following
conditions:

         (a)  No party to this Agreement shall be subject on the Closing
Date to any order, decree or injunction of a court of competent jurisdiction
that enjoins or prohibits the consummation of this Agreement and no Governmental
Authority shall have instituted a suit or proceeding that is then pending that
seeks to enjoin or prohibit the transactions contemplated hereby. Any party who
is subject to any such order, decree or injunction or the subject of any such
suit or proceeding shall take any steps within that party's control to cause any

                                       26


such order, decree or injunction to be modified so as to permit the Closing and
to cause any such suit or proceeding to be dismissed.

         (b)  No federal, state, local or foreign, if any, law, statute,
regulation, code, ordinance or decree shall have been adopted or promulgated,
and no temporary restraining order, preliminary or permanent injunction or other
order issued by a court or other Governmental Authority of competent
jurisdiction shall be in effect, having the effect of making the transactions
contemplated herein illegal or otherwise prohibiting consummation of the
transactions contemplated herein; provided, however, that the provisions of this
Section 8.1(b) shall not relieve a party of its obligations to effect the
transactions contemplated by this Agreement if such party's failure to fulfill
its obligations pursuant to Section 7.4 shall have been the cause of, or shall
have resulted in, such order or injunction.

         (c)  The Closing of the transactions contemplated by this Agreement
shall be in compliance with all applicable state and federal laws, including
without limitation all laws that would render the transactions contemplated by
this Agreement void or voidable.

         8.2  Conditions to the Obligations of the Seller. The obligations
of the Seller to effect the transactions contemplated hereby shall be subject
further to the fulfillment of the following conditions, any one or more of which
may be waived by the Seller in its sole and absolute discretion:

         (a)  All representations and warranties of the Purchaser contained
in this Agreement shall be true and correct in all material respects as of the
Closing Date as though made as of such date, except as otherwise contemplated by
this Agreement. The Purchaser shall have performed and complied in all material
respects with all its covenants and agreements contained in this Agreement
required to be performed and complied with by it at or prior to the Closing. The
Seller shall have received a certificate with respect to the matters set forth
in this Section 8.2(a) signed on behalf of the Purchaser by an authorized
officer.

         (b)  (i) All documents required to have been delivered by the
Purchaser to the Seller at or prior to the Closing shall have been delivered,
and (ii) all actions required to have been taken by the Purchaser at or prior to
the Closing shall have been taken.

         (c)  The Seller shall have received a legal opinion of Doherty,
Doherty & Adams, L.L.P., counsel to the Purchaser, dated the Closing Date and in
form and substance reasonably satisfactory to the Seller, as to such matters as
shall reasonably be requested by the Seller.

         (d)  As of the Closing Date, the Seller shall have received from
the Purchaser the following documents:

                           (i) a certificate of existence and good standing of
                  the Purchaser from its state of formation;

                           (ii) a true and complete copy of the resolutions of
                  the Managers of the Purchaser authorizing the execution,
                  delivery and performance of this Agreement, and all
                  instruments and documents to be delivered in connection
                  herewith, and the transactions contemplated hereby by the
                  Purchaser, certified on behalf of the Purchaser by its
                  Secretary or Assistant Secretary;

                                       27


                           (iii) a certificate from the Secretary or Assistant
                  Secretary of the Purchaser as to the incumbency and signatures
                  of its officers who will execute documents at the Closing or
                  who have executed this Agreement;

                           (iv) the Assignment and Assumption Agreement in
                  respect of the Assumed Liabilities; and

                           (v) such other documents, opinions and certificates
                  that the Seller may have reasonably requested in connection
                  with the consummation of the transactions contemplated by this
                  Agreement.

         (e)  The Seller shall have obtained, to the extent required under
the Leases, any required consent of the landlords under the Leases for the
assignment of the subject Lease(s) to the Purchaser hereunder.

         (f)  The Purchaser shall have paid and delivered the Purchase Price
in accordance with Section 3.2(a).

         8.3  Conditions to the Obligations of the Purchaser. The
obligations of the Purchaser to effect the transactions contemplated hereby
shall be subject further to the fulfillment of the following conditions, any one
or more of which may be waived by the Purchaser in its sole and absolute
discretion:

         (a)  All representations and warranties of the Seller and GSI
contained in this Agreement shall be true and correct in all material respects
as of the Closing Date as though made as of such date, except as otherwise
contemplated by this Agreement. The Seller shall have performed and complied in
all material respects with all its covenants and agreements contained in this
Agreement required to be performed and complied with by it at or prior to the
Closing. The Purchaser shall have received a certificate with respect to the
matters set forth in this Section 8.3(a) signed on behalf of the Seller by an
authorized officer.

         (b)  (i) All documents required to have been delivered by the
Seller to the Purchaser at or prior to the Closing shall have been delivered,
and (ii) all actions required to have been taken by the Seller at or prior to
the Closing shall have been taken.

         (c)  The Purchaser shall have received a legal opinion of Greenberg
Traurig, LLP, counsel to the Seller and GSI, dated the Closing Date and in form
and substance reasonably satisfactory to the Purchaser, as to such matters as
shall reasonably be requested by the Purchaser.

         (d)  As of the Closing Date, the Purchaser shall have received from
the Seller the following documents:


                                       28


                           (i) a certificate of corporate existence and good
                  standing of the Seller and GSI from its state of
                  incorporation;

                           (ii) a true and complete copy of the resolutions of
                  the board of directors of the Seller and GSI authorizing the
                  execution, delivery and performance of this Agreement, and all
                  instruments and documents to be delivered in connection
                  herewith, and the transactions contemplated hereby by the
                  Seller, certified on behalf of the Seller by its Secretary or
                  Assistant Secretary;

                           (iii) a certificate from the Secretary or Assistant
                  Secretary of the Seller and GSI as to the incumbency and
                  signatures of its officers who will execute documents at the
                  Closing or who have executed this Agreement;

                           (iv) the Bill of Sale in respect of the Assets, and
                  the Assignment and Assumption Agreement in respect of the
                  Assumed Liabilities; and

                           (v) such other documents, opinions and certificates
                  that the Purchaser may have reasonably requested in connection
                  with the proper and effective conveyance of the Assets free
                  and clear of all Liens (excluding the Excluded Assets and
                  except for Permitted Liens), and the consummation of the other
                  transactions contemplated by this Agreement.

         (e)  The Purchaser shall have received (i) true and complete copies
of all required landlord consents as contemplated by Section 8.2(e), and (ii) a
written release from the Seller's secured lender of all Liens held by such
lender on any of the Assets.

         (f)  No action, suit or proceeding by or before any court or
Governmental Authority shall be pending on the Closing Date which, if determined
adversely, could reasonably be expected to impair the ability of the Seller to
transfer and deliver to the Purchaser the Assets and the Business as
contemplated by this Agreement.

                                   ARTICLE IX

                  SURVIVAL OF REPRESENTATIONS; INDEMNIFICATION

         9.1  Survival of Representations. All representations, warranties,
covenants and agreements made by the parties to this Agreement or pursuant
hereto shall survive the Closing, but all claims made by virtue of such
representations, warranties, covenants and agreements shall be made exclusively
under, and subject to the limitations set forth in, this Article IX.

         9.2  GSI and Seller's Agreement to Indemnify.
              ---------------------------------------

         (a)  Indemnification. Subject to the limitations, conditions and
provisions set forth herein, GSI and Seller, jointly and severally, agree to
indemnify the Purchaser Indemnitees (as defined below) for, and the Purchaser
shall be entitled, from and after the Closing Date, to recover from GSI and the
Seller, jointly and severally, all demands, claims, actions, losses, damages,
liabilities, costs and expenses, including interest, penalties, reasonable costs
of investigation and reasonable attorneys' fees, asserted against or incurred by
the Purchaser or any of its shareholders, directors, officers, Affiliates,
employees and agents (the "Purchaser Indemnitees") (i) resulting from a breach



                                       29


of any covenant, agreement, representation or warranty of GSI and Seller
contained in this Agreement, and/or (ii) with respect to any Liabilities that
the Purchaser does not assume pursuant to the terms of this Agreement
(collectively, the "Purchaser Damages"); provided, that Purchaser Damages shall
not include any consequential, incidental or indirect damages.

         (b)  Limitation of Liability. The Purchaser's right to recover any
Purchaser Damages from GSI and Seller shall be subject to all of the following
terms and limitations:

                           (i) The Purchaser may not recover any Purchaser
                  Damages by reason of a breach of representation or warranty of
                  GSI and Seller contained in this Agreement, or by reason of
                  the breach of any covenant required to be performed by GSI or
                  the Seller hereunder prior to the Closing Date, unless and
                  until the aggregate amount of such Purchaser Damages exceeds
                  $75,000, and any Purchaser Damages of such nature shall be
                  reimbursed by GSI and the Seller only to the extent of such
                  excess over $75,000; provided that such "deductible" shall not
                  be applicable to, and there shall not be counted against such
                  "deductible," the actual payment of any Excluded Liabilities
                  and any Purchaser Damages arising by reason of the breach by
                  GSI or the Seller of any covenant to be performed by them
                  subsequent to the Closing.

                           (ii) The Purchaser Indemnitees may not recover (after
                  giving effect to Section 9.2(b)(i) and 9.2(b)(iv)) Purchaser
                  Damages in an aggregate amount in excess of the Purchase Price
                  (plus the additional sum of $1,500,000 from and after any
                  forfeiture of the deposit under Section 3.1 of the Florafax
                  Purchase Agreement).

                           (iii) The Purchaser Indemnitees shall have the right
                  to recover only those Purchaser Damages as to which the
                  Purchaser has given the Seller written notice within twelve
                  (12) months after the Closing Date, except that: (A) any claim
                  for misrepresentation or breach of warranty under Section 5.13
                  may be recovered to the extent that the Purchaser has given
                  written notice thereof within three (3) years after the
                  Closing Date; (B) any claim for misrepresentation or breach of
                  warranty under Section 5.12 may be recovered to the extent
                  that written notice thereof has been given within the statute
                  of limitations applicable to the subject Taxes or Tax Returns;
                  and (C) any claim for Purchaser Damages relating to Excluded
                  Liabilities may be recoverable to the extent that the
                  Purchaser has given written notice thereof within four (4)
                  years after the Closing Date. Any written notice delivered by
                  the Purchaser to the Seller pursuant to this subparagraph
                  (iii) shall set forth with reasonable specificity (to the
                  extent known to the Purchaser) the basis of the claim for
                  Purchaser Damages and an estimate (to the extent known to the
                  Purchaser) of the amount thereof.

                           (iv) All Purchaser Damages shall be computed net of
                  the present value of any income tax benefit resulting
                  therefrom to the Purchaser or any Purchaser Indemnitee or any
                  proceeds paid or payable (net of any taxes payable in respect
                  thereof) to the Purchaser or any Purchaser Indemnitee as a
                  result of any insurance coverage with respect thereto that
                  reduces the Purchaser Damages that would otherwise be
                  sustained.


                                       30


         (c)  Conditions of Indemnification. The right of the Purchaser and
the other Purchaser Indemnitees to be reimbursed for claims for Purchaser
Damages resulting from the assertion of liability by third parties ("Purchaser
Claims") shall be subject to the following additional terms and conditions:

                           (i) Promptly after receiving notice thereof, the
                  Purchaser shall give the Seller written notice of any
                  Purchaser Claims together with a statement of any available
                  information regarding such claim; provided, however, that any
                  failure to give such prompt notice shall not affect the
                  Purchaser Indemnitee's rights hereunder except to the extent
                  such failure shall have prejudiced GSI or the Seller with
                  respect to such claim. The Seller shall have the right to
                  undertake the defense thereof by counsel of its own choosing
                  and reasonably satisfactory to the Purchaser. The Purchaser
                  may, by counsel, participate in such proceedings, negotiations
                  or defense, at its own expense, but the Seller shall retain
                  control over such litigation except as hereinafter set forth.
                  In all such cases, the Purchaser shall give reasonable
                  assistance to the Seller, including making employees of the
                  Purchaser available without charge as reasonably requested.

                           (ii) If within twenty (20) days after receiving
                  notice of any such Purchaser Claim, the Seller fails to notify
                  the Purchaser of its intention to defend, or if the Seller at
                  any time notifies the Purchaser of its decision to abandon the
                  defense, the Purchaser shall (upon further notice to the
                  Seller) have the right, at the Seller's expense, to undertake
                  the defense, compromise or settlement of such Purchaser Claim,
                  subject to the right of the Seller to assume the defense of
                  such Purchaser Claim at any time prior to final settlement,
                  compromise or determination thereof.

                           (iii) Without the prior written consent of the
                  Purchaser, the Seller shall not enter into any settlement of
                  any Purchaser Claim, if pursuant to or as a result of such
                  settlement (A) injunctive or other equitable relief would be
                  imposed against the Purchaser, or (B) such settlement would
                  lead to liability or create any financial or other obligation
                  on the part of the Purchaser for which the Purchaser is not
                  otherwise obligated or entitled to indemnification hereunder.

         9.3  Purchaser's Agreement to Indemnify. The Purchaser hereby
agrees, from and after the Closing Date to indemnify, defend and hold GSI and
the Seller and each of its shareholders, directors, officers, Affiliates,
employees and agents harmless from and against all demands, claims, actions,
losses, damages, liabilities, costs and expenses, including interest, penalties,
reasonable costs of investigation and reasonable attorneys' fees, asserted
against or suffered or incurred by any of such Persons (the "Seller
Indemnitees") (a) resulting from a breach of any covenant, agreement,
representation or warranty of the Purchaser contained in this Agreement, and/or
(b) resulting from the failure by the Purchaser to pay or perform when due any
of the Assumed Liabilities (collectively, the "Seller Damages"); provided,
however, that Seller Damages shall not include any consequential, incidental or
indirect damages; and further provided, that the Seller Indemnitees shall have



                                       31


the right to recover only those Seller Damages as to which GSI or the Seller has
given the Purchaser written notice within twelve (12) months after the Closing
Date, except that any claim for Seller Damages arising under Section 9.3(b) may
be recovered to the extent that GSI or the Seller gives written notice thereof
within four (4) years after the Closing Date; and further provided, that the
Purchaser's obligations under this Section 9.3 shall be subject, mutatis
mutandis, to the same qualifications as are provided in Sections 9.2(b)(ii),
9.2(b)(iv) and 9.2(c).

         9.4  Remedies. The Purchaser understands and agrees that the
Purchaser's right to indemnification and other rights under this Article IX
shall, from and after the Closing Date, constitute the Purchaser's sole and
exclusive remedy against GSI and Seller and their Affiliates with respect to
money damages for any claim by the Purchaser or its Affiliates against GSI or
the Seller arising under or related to this Agreement, the Transaction
Agreements or the transactions contemplated hereby. Any payment by or on behalf
of GSI or the Seller in respect of Purchaser Damages or by or on behalf of
Purchaser in respect of Seller Damages shall be treated as an adjustment of the
Purchase Price.

                                    ARTICLE X

                                   TERMINATION

         10.1 Termination. This Agreement may be terminated prior to the Closing
Date:

         (a) at any time by mutual written consent of GSI, the Seller and the
Purchaser;

         (b)  by the Seller if there has been a material misrepresentation
or a material default or breach by the Purchaser with respect to any of the
Purchaser's representations and warranties in this Agreement or the due and
timely performance of any of the Purchaser's covenants and agreements contained
in this Agreement and such misrepresentation, default or breach is not cured at
the Closing Date; provided that prompt written notice shall have been given to
the Purchaser upon discovery of any such misrepresentation, default or breach
(although the failure to give such notice shall not affect or impair the
termination right hereunder);

         (c)  by the Purchaser if there has been a material
misrepresentation or a material default or breach by the Seller with respect to
the Seller's representations and warranties in this Agreement or the due and
timely performance of any of the Seller's covenants and agreements contained in
this Agreement, and such misrepresentation, default or breach is not cured at
the Closing Date; provided that prompt written notice shall have been given to
the Seller upon discovery of any such misrepresentation, default or breach
(although the failure to give such notice shall not affect or impair the
termination right hereunder);

         (d)  by either GSI and the Seller (on the one hand) or the
Purchaser (on the other hand) if the Closing shall not have occurred on or
before February 28, 2001 (the "Termination Date"); provided, however, that the
right to terminate this Agreement under this Section 10.1(d) shall not be
available to any party whose failure to fulfill any covenant or agreement under
this Agreement (including those covenants and agreements in Section 7.4) has to
any extent been the cause of, or resulted in, the failure of the Closing to
occur on or before the Termination Date;


                                       32


         (e)  by either GSI and the Seller (on the one hand) or the
Purchaser (on the other hand) if any Governmental Authority shall have issued an
order, decree or ruling or taken any other action (which the Purchaser and the
Seller shall have used reasonable commercial efforts to resist, resolve or lift,
as applicable, in accordance with Section 7.4) permanently restraining,
enjoining or otherwise prohibiting the transactions contemplated by this
Agreement, and such order, decree, ruling or other action shall have become
final and nonappealable; provided, however, that the right to terminate this
Agreement under this Section 10.1(e) shall not be available to any party whose
failure to comply with Section 7.4 has to any extent been the cause of such
action or inaction;

         (f)  by GSI and the Seller on February 28, 2001 if, prior to such
date, GSI has not received the fairness opinion described in Section 10.1(f) of
the Florafax Purchase Agreement, provided that, as a condition to the exercise
of such right to terminate, the terminating party must also terminate the
Florafax Purchase Agreement; and

         (g)  by either GSI and the Seller (on the one hand) or the
Purchaser (on the other hand) on February 28, 2001 if, prior to such date, GSI
has not received the consent of its secured lender with respect to the
transactions pursuant to this Agreement and the Florafax Purchase Agreement,
provided that, as a condition to the exercise of such right to terminate, the
terminating party must also terminate the Florafax Purchase Agreement.

         10.2  Procedure and Effect of Termination or Failure to Close.
               -------------------------------------------------------

         (a)  In the event of termination of this Agreement and abandonment
of the transactions contemplated hereby pursuant to Section 10.1, prompt written
notice thereof shall be given to the non-terminating party and this Agreement
shall terminate and the transactions contemplated hereby shall be abandoned,
without further action by any of the parties hereto. If this Agreement is
terminated as provided herein:

                           (i) All further obligations of the parties hereunder
                  shall terminate, except the obligations contained in Sections
                  7.6(a), 10.2 and 11.1 shall survive; and

                           (ii) All filings, applications and other submissions
                  relating to the transactions contemplated by this Agreement
                  shall, to the extent practicable, be withdrawn from the agency
                  or Person to which made.

         (b)  Upon termination of this Agreement, none of the parties hereto
shall have any further obligation to any other party under this Agreement unless
such termination was the result of an intentional breach by a party of any
representation, warranty, covenant or other provision of this Agreement (which
includes the failure or inability of the Purchaser to pay the purchase price
pursuant to Section 3.1) or an intentional act or omission by a party that
resulted in the breach of any representation, warranty, covenant or other
provision of this Agreement, in which case the other party hereto shall be
entitled to seek any remedy to which such other party may be entitled at law or
in equity for such violation or breach of this Agreement.

         (c) In the event that GSI and/or Seller consummate a sale of the
Business to any party other than Purchaser or an Affiliate of Purchaser within
30 days following (i) a termination of this Agreement by Purchaser pursuant to

                                       33


Section 10.1(c) or (ii) a termination of this Agreement by GSI or Seller
pursuant to Section 10.1(d), (f) or (g), then GSI shall promptly pay to the
Purchaser a "break-up fee" of $300,000.

                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

         11.1  Expenses. Whether or not the transactions contemplated hereby
are consummated, (a) all filing fees and other out-of-pocket costs required to
be paid to obtain any consent required of any Person to consummate the
transactions contemplated hereby will be borne by Seller, and (b) except as
otherwise provided herein, all other costs and expenses incurred in connection
with this Agreement and the transactions contemplated hereby, including the
preparation and execution of this Agreement and performance of the transactions
contemplated hereby, and all fees and expenses of investment bankers, finders,
brokers, agents, representatives, consultants, counsel and accountants will be
paid by the party incurring such costs and expenses.

         11.2  Further Assurances. Subject to the terms and conditions of
this Agreement, each of the parties hereto will use all commercially reasonable
efforts to take, or cause to be taken, all actions, and to do, or cause to be
done, all things necessary, proper or advisable under applicable laws and
regulations to consummate and make effective the transactions contemplated by
this Agreement.

         11.3  Amendment and Modification. This Agreement may be amended,
modified or supplemented only by written agreement signed by GSI, the Seller and
the Purchaser.

         11.4  Waiver of Compliance; Consents. Except as otherwise provided
in this Agreement, any failure of any of the parties to comply with any
obligation, representation, warranty, covenant, agreement or condition herein
may be waived by the party entitled to the benefits thereof only by a written
instrument signed by the party granting such waiver, but such waiver or failure
to insist upon strict compliance with such obligation, representation, warranty,
covenant, agreement or condition shall not operate as a waiver of, or estoppel
with respect to, any subsequent or other failure. Whenever this Agreement
requires or permits consent by or on behalf of any party hereto, such consent
shall be given in writing in a manner consistent with the requirements for a
waiver of compliance as set forth in this Section.

         11.5  Notices. All notices and other communications hereunder shall
be in writing and shall be deemed given when delivered by hand or by facsimile
transmission or mailed by registered or certified mail (return receipt
requested), postage prepaid, to the parties at the following addresses (or at
such other address for a party as shall be specified by like notice; provided
that notices of a change of address shall be effective only upon receipt
thereof):

         (a)  If to GSI or the Seller, to:

                  c/o Gerald Stevens, Inc.
                  1800 Eller Drive, Suite 300
                  Fort Lauderdale, Florida 33316
                  Attention:  General Counsel
                  Facsimile:  (954) 627-1330

                                       34



                  With copies to:

                  Greenberg Traurig, LLP
                  200 Park Avenue
                  New York, New York  10166
                  Attention:  Shahe Sinanian
                  Facsimile:  (212) 801-6400

         (b)  If to the Purchaser, to:

                  Equity Resource Partners, LLC
                  616 Azalea
                  Vero Beach, FL  32963
                  Attention: Andy Williams
                  Facsimile: 561 234-4044

                  With copies to:

                  Doherty, Doherty & Adams, L.L.P.
                  1717 St. James Place, Suite 520
                  Houston, TX  77056
                  Attention: J. Patrick Doherty
                  Facsimile: 713 572-1001

         11.6  Assignment. This Agreement and all of the provisions hereof
shall be binding upon and inure to the benefit of the parties hereto and their
respective successors and permitted assigns, but neither this Agreement nor any
of the rights, interests or obligations hereunder shall be assigned by any party
hereto without the prior written consent of each other party.

         11.7  Governing Law. The execution, interpretation and performance
of this Agreement shall be governed by the internal laws and judicial decisions
of the State of Florida, without giving effect to conflicts of laws principles.

         11.8  Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument. This Agreement may be
executed by fax with the same binding effect as original ink signatures.

         11.9  Severability. If any provision of this Agreement, or the
application thereof to any Person(s) or circumstance(s), shall be held by a
court of competent jurisdiction to be contrary to law, invalid or unenforceable
to any extent or in any respect, then such provision shall be deemed to be
amended, modified and reduced in scope and effect, only to that extent necessary
to render same valid and enforceable, and all other provisions of this Agreement
shall be unaffected and shall remain in full force and effect.


                                       35


         11.10  Parties in Interest. Nothing in this Agreement, express or
implied, other than as otherwise specifically provided herein, is intended to or
shall confer upon any Person other than the parties hereto any rights, benefits
or remedies of any nature whatsoever under or by reason of this Agreement.

         11.11  Bulk Sales. The parties to this Agreement hereby waive
compliance with any applicable bulk sales law and any other similar laws in any
applicable jurisdictions in respect of the transactions contemplated by this
Agreement.

         11.12  Entire Agreement. This Agreement, including the Exhibits and
Schedules hereto and the documents delivered pursuant to this Agreement, and the
outstanding confidentiality agreement between GSI and the Purchaser, embody the
entire agreement and understanding of the parties hereto in respect of the
subject matter hereof. The Exhibits and Schedules hereto are an integral part of
this Agreement and are incorporated by reference herein. Each party acknowledges
that no other party has made any, or makes any, promises, representations,
warranties, covenants or undertakings, other than those expressly set forth
herein. This Agreement supersedes all prior agreements and understandings
between the parties with respect to the transactions contemplated by this
Agreement.

                                       36



         IN WITNESS WHEREOF, the Seller and the Purchaser have caused this
Agreement to be signed on their respective behalf by their respective duly
authorized officers as of the date first above written.

                                            GSI:

                                            GERALD STEVENS, INC.


                                            By:
                                                --------------------------------
                                                Name:
                                                Title:

                                            SELLER:

                                            CALYX & COROLLA, INC.


                                            By:
                                                --------------------------------
                                                Name:
                                                Title:

                                            PURCHASER:

                                            EQUITY RESOURCE PARTNERS, LLC


                                            By:
                                                --------------------------------
                                                Name:
                                                Title:

                                       37