U.S. SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-QSB (Mark One) [ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2001 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ____________________to________________ Commission File Number: 0-27833 INTERNATIONAL COSMETICS MARKETING CO. ---------------------------------------------------------------- (Exact name of small business issuer as specified in its charter) Florida 65-0598868 ------------------------------ ------------------ (State or other jurisdiction of (IRS Employer Incorporation or organization) Identification No.) 6501 N.W. Park of Commerce Boulevard, Suite 205, Boca Raton, Florida 33487 -------------------------------------------------------------------------- (Address of Principal executive offices) Issuer's telephone number, including area code: (561) 999-8878 ---------------------------------------------- -------------- Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15 (d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.) YES X NO ----- ----- APPLICABLE ONLY TO CORPORATE ISSUERS Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date As of May 11, 2001, 5,262,296 shares of Common Stock are issued and outstanding. INTERNATIONAL COSMETICS MARKETING CO. Form 10-QSB for the quarter ended Mach 31, 2001 TABLE OF CONTENTS AND INFORMATION REQUIRED IN REPORT - ---------------------------------------------------- Part I Condensed Balance Sheet (Unaudited) as of March 31, 2001 1 Condensed Statements of Operations (Unaudited) for the three months ended March 31, 2001 and 2000 and the nine months ended March 31, 2001 and 2000 2 Condensed Statement of Changes in Stockholder's Equity (Deficiency) (Unaudited) for the three months March 31, 2001 3 Condensed Statements of Cash Flows for the nine months ended March 31, 2001 and 2000 4 Notes to Condensed Financial Statements 6 Management's Discussion and Analysis of Financial Condition 12 and Results of Operations Part II Legal Proceedings 16 Changes in Securities and Use of Proceeds 16 Defaults upon Senior Securities 16 Submissions of Matters to a Vote of Security Holders 16 Other Information 16 Exhibits and Reports on Form 8-K 16 Signatures 18 International Cosmetics Marketing Co. Condensed Balance Sheet (Unaudited) March 31, 2001 ------------ ASSETS Current Assets: Cash $ 43,560 Inventory, net 198,426 Deposits for inventory purchases 106,586 Computer equipment held for resale, net 21,918 Prepaid expenses and other current assets 22,770 ------------ Total current assets 393,260 Office furniture and equipment, net 79,070 License agreement, net 200,481 Deposits 126,899 ------------ Total assets $ 799,710 ============ LIABILITIES AND STOCKHOLDERS' DEFICIENCY Current liabilities: 6% demand notes payable to stockholder, primarily secured $ 475,000 Accounts payable 379,445 Payables to related parties 180,130 Accrued liabilities 31,602 ------------ Total current liabilities 1,066,177 Convertible debentures - stockholder 105,000 Stockholders' deficiency: Preferred stock, $.001 par value, $2.50 liquidation value, 5,000,000 shares authorized; 221,458 shares issued and outstanding 221 Common stock, $.001 par value, 25,000,000 shares authorized; 5,005,630 shares issued and outstanding 5,005 Additional paid-in capital 23,128,005 Accumulated deficit (23,504,698) ------------ Total stockholders' deficiency (371,467) ------------ Total liabilities and stockholders' deficiency $ 799,710 ============ The accompanying notes are an integral part of these condensed financial statements. 1 International Cosmetics Marketing Co. Condensed Statements of Operations (Unaudited) Nine Months Nine Months Three Months Three Months Ended Ended Ended Ended March 31, March 31, March 31, March 31, 2001 2000 2001 2000 ------------ ------------ ------------ ------------ Net sales $ 1,205,157 $ 1,203,941 $ 110,345 $ 747,697 Cost of sales 582,358 551,104 46,485 441,427 ------------ ------------ ------------ ------------ Gross profit 622,799 652,837 63,860 306,270 Operating expenses: Commissions 488,908 295,824 47,735 171,709 Royalty and other expense - licensors 214,909 175,000 73,429 75,000 Distributor events -- 181,423 -- 181,423 Stock options - licensors and employee 20,144,125 36,650 150,000 36,650 Selling, general and administrative 1,182,582 1,168,205 357,357 683,702 ------------ ------------ ------------ ------------ Total operating expenses 22,030,524 1,857,102 628,521 1,148,484 ------------ ------------ ------------ ------------ Operating loss (21,407,725) (1,204,265) (564,661) (842,214) ------------ ------------ ------------ ------------ Other income (expense): Forgiveness of debt 51,225 -- -- -- Interest expense (4,162) -- (2,882) -- Loss on disposal of fixed assets (186,784) -- (186,784) -- ------------ ------------ ------------ ------------ (139,721) -- (189,666) -- ------------ ------------ ------------ ------------ Loss before income taxes (21,547,446) (1,204,265) (754,327) (842,214) Provision for income taxes -- -- -- -- ------------ ------------ ------------ ------------ Net loss $(21,547,446) $ (1,204,265) $ (754,327) $ (842,214) ============ ============ ============ ============ Net loss per share: Basic $ (4.44) $ (0.24) $ (0.15) $ (0.18) Diluted $ -- $ -- $ -- $ -- Weighted average common shares outstanding: Basic 4,852,980 4,991,588 4,868,834 4,760,720 Diluted 4,852,980 4,991,588 4,868,834 4,760,720 The accompanying notes are an integral part of these condensed financial statements. 2 International Cosmetics Marketing Co. Condensed Statements of Changes in Stockholders' Equity (Deficiency) For The Three Months Ended March 31, 2001 (Unaudited) Total Preferred Common Additional Stockholders' Stock Preferred Stock Common Paid-in Accumulated Equity Shares Stock Shares Stock Capital Deficit (Deficiency) ------ ----- ------ ------ ------- ------- ----------- Balances at December 31, 2000 221,458 $ 221 4,865,630 $ 4,865 $ 22,900,595 $(22,750,371) $ 155,310 Issuance of Common Stock at $3.00 per share, net of issuing costs -- -- 30,000 30 77,520 -- 77,550 Change in issuance of common stock from $3.00 to $1.50 per share -- -- 110,000 110 (110) -- -- Stock options - employee -- -- -- -- 150,000 -- 150,000 Net loss -- -- -- -- -- (754,327) (754,327) -------- -------- ---------- ------- ------------ ------------ ---------- Balances at March 31, 2001 221,458 $ 221 5,005,630 $ 5,005 $ 23,128,005 $(23,504,698) $ (371,467) ======== ======== ========== ======= ============ ============ ========== The accompanying notes are an integral part of these condensed financial statements. 3 International Cosmetics Marketing Co. Condensed Statements of Cash Flows (Unaudited) Nine Months Nine Months Ended Ended March 31, March 31, 2001 2000 ------------ ------------ Cash Flows From Operating Activities: Net loss $(21,547,446) $ (1,204,265) Adjustments to reconcile net loss to net cash used in operations: Loss on disposal of fixed assets 186,784 -- Depreciation expense 23,839 8,226 License amortization expense 10,431 8,112 Provision for inventory obsolescence 145,902 -- Consulting and legal expense 2,083 12,488 Stock options 20,144,125 36,650 Changes in operating assets and liabilities: Receivables from credit cards and bank drafts 58,351 (61,232) Inventory 447,093 (746,663) Deposits for inventory purchases (106,586) (224,888) Fixed assets held for resale (21,918) -- Prepaid expenses and other current assets 56,884 (27,082) Accounts payable (278,166) 567,965 Payable to related parties 79,713 40,000 Payable to licensors (42,000) 37,500 Accrued liabilities (86,085) (9,340) ------------ ------------ Net cash used in operating activities (926,996) (1,562,529) Cash Flows From Investing Activities: Purchase of office furniture and equipment (193,493) (88,544) Deposits for services -- (128,274) License agreement -- (200,000) ------------ ------------ Net cash used in investing activities (193,493) (416,818) Cash Flows from Financing Activities: Proceeds from issuance of notes payable to stockholder 475,000 -- Proceeds from issuance of common stock, net of issuance costs 184,310 400 Proceeds from issuance of preferred stock 500,000 -- Issuance of convertible debentures -- 2,000,000 ------------ ------------ Net cash provided by financing activities 1,159,310 2,000,400 Net increase in cash 38,821 21,053 Cash, beginning of period 4,739 450 ------------ ------------ Cash, end of period $ 43,560 $ 21,503 ============ ============ The accompanying notes are an integral part of these condensed financial statements. 4 International Cosmetics Marketing Co. Condensed Statements of Cash Flows (Unaudited) Nine Months Nine Months Ended Ended March 31, March 31, 2001 2000 ---------- ---------- Supplemental disclosure of cash flow information: Interest paid $ 1,280 $ -- Income taxes paid $ -- $ -- Supplemental Disclosure of Noncash Investing and Financing Activities for the nine months ended March 31, 2001: Stock options issued to certain licensors valued at $19,981,999. Options of certain licensors valued at $12,126 Call options granted on previously issued options to employee valued at $150,000 21,900 shares of common stock issued for accounts payable at $2.50 per share 18,000 shares of common stock issued for advance payable to related parties at $2.50 per share 400,000 shares of common stock previously issued conditionally cancelled at par value 5,458 shares of preferred stock issued for legal fees payable at $2.50 per share 16,000 shares of preferred stock issued for conversion of advance payable to related parties at $2.50 per share Supplemental Disclosure of Noncash Investing and Financing Activities for the nine months ended March 31, 2000: 900,000 shares of common stock issued in acquisition of license agreement valued at $22,500 28,200 shares of common stock issued for legal services valued at $10,000 400,000 shares of common stock issued conditionally for consulting services valued at $10,000 18,800 shares of common stock cancelled at par value 7,330 shares of common stock issued to distributors at $36,650 The accompanying notes are an integral part of these condensed financial statements. 5 Part I. Financial Information Item 1. Condensed Financial Statements International Cosmetics Marketing Co. Notes to Condensed Financial Statements (Unaudited) For the three months ended March 31, 2001 and 2000 and nine months ended March 31, 2001 and 2000 1. BASIS OF PRESENTATION The accompanying unaudited financial statements, which are for interim periods, do not include all disclosures provided in the annual financial statements. These unaudited condensed financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-QSB of Item 310b of Regulation S-B. These unaudited financial statements should be read in conjunction with the financial statements and the footnotes thereto contained in the Annual Report on Form 10-KSB for the year ended June 30, 2000 of International Cosmetics Marketing Co, (the "Company"), as filed with the Securities and Exchange Commission. In the opinion of management, the accompanying unaudited financial statements contain all adjustments (which are of a normal recurring nature) necessary for a fair presentation of the financial statements. The results of operations for the three months ended March 31, 2001 are not necessarily indicative of the results to be expected for the full year. The Company prepares its financial statements on the accrual basis of accounting, recognizing income when earned and expenses when incurred. 2. THE COMPANY International Cosmetics Marketing Co. (the "Company"), d/b/a Beverly Sassoon & Co., entered into the distribution of skin care and nutritional products to the public through its web site subsequent to March 2001. The Company was in the development stage from its inception and commenced operations in December 1999 as a direct sales company distributing its products through network marketing which distribution was terminated in the quarter ended March 31, 2001. The Company plans to leverage its brand name through mass merchandising of its products, publishing, e commerce and licensing. 3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Use of Estimates - The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates that are particularly susceptible to change in the near term include reserves for excess and obsolete inventory, product returns, credit card charge backs, and computer equipment held for resale. Revenue Recognition - The Company recognizes revenue at the time the product is shipped to the Company's customers. Product Returns and Credit Card Charge Backs -- Accruals for product returns and for credit card charge backs are based on industry experience and the Company's limited experience to date. Inventories - Inventories are recorded at the lower of cost or market. Cost is determined by the average method while market is determined by replacement cost for raw materials and net realizable value for finished goods. Appropriate 6 consideration is given to deterioration, obsolescence and other factors in evaluating net realizable value. Property and Equipment - Property and equipment are recorded on the basis of historical cost. Depreciation of equipment is computed using the straight-line method over the assets' estimated useful lives, ranging from 3 years to 5 years. Gain or loss on disposition of assets is recognized currently. Repairs and maintenance are charged to expense as incurred. Major replacements and enhancements are capitalized and depreciated over the remaining useful lives of the assets. Intangible Assets - Intangible assets consists of a license agreement that was acquired with cash and common stock. The license agreement is being amortized on the straight-line basis over 16 years. Stock Based Compensation - In October 1995, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 123 (SFAS 123), "Accounting of Stock Based Compensation," which is effective for the accompanying financial statements of the Company. SFAS 123 requires extended disclosures of stock based compensation arrangements with employees and encourages (but does not require) compensation cost to be measured based on the fair value of the equity instrument awarded. Companies are permitted, however, to apply Accounting Principles Board Opinion No. 25 (APB 25), which recognizes compensation cost based on the intrinsic value of the equity instrument awarded. The Company accounts for its stock based compensation awards to employees under the provisions of APB 25, and will disclose the required pro forma effect on net income and earnings per share at such time as options are granted. 4. GOING CONCERN AND CHANGE IN NATURE OF BUSINESS The Company commenced operations in December 1999, and as reflected in the accompanying financial statements, the Company has a working capital deficiency of $672,917 as of March 31, 2001, has incurred a loss of $1,403,321 before a non-cash expense of $20,144,125 for stock options issued to certain licensors and an employee in the nine months ended March 31, 2001, and has a stockholders' deficiency of $371,467 as of March 31, 2001. The Company began experiencing significantly declining monthly sales beginning in the quarter ended December 31, 2000 due principally to the Company's planned changes in its network marketing operations, including moving its fulfillment center from California to Florida, delays in the delivery of products, and plans to change the compensation plan for its independent business associates. In March 2001, the Company terminated its network marketing operations. The Company plans to operate with minimal level of overhead costs for the remainder of fiscal 2001 and to generate product sales in the quarter beginning July 1, 2001 through mass merchandising, e commerce, publishing, and licensing leveraging its brand name. Sales through e commerce are expected to be minimal for the remainder of fiscal year June 30, 2001. The Company has sold stock for proceeds of $100,000 subsequent to March 31, 2001 and plans to attempt to raise additional funding in the remainder of fiscal year June 30, 2001. The eventual outcome of the success of management's plans cannot be ascertained with any degree of certainty. These factors raise substantial doubt about the Company's ability to continue as a going concern. The accompanying financial statements do not include any adjustments that might result from the outcome of this uncertainty. 5. COMMITMENTS AND CONTINGENCIES Exclusive worldwide license agreement - On August 19, 1999, the Company entered into an exclusive worldwide license agreement with Beverly Sassoon International, LLC (a Florida limited liability company), Ms. Beverly Sassoon and Mr. Elan Sassoon. The agreement was modified in October 2000 and amended in March 28, 2001. The agreement grants the Company the following rights: 1) an exclusive license to utilize Ms. Sassoon's name and likeness with the 7 manufacturing, promotion and sale of certain products, 2) an exclusive license to utilize Mr. Sassoon's name and likeness with the manufacturing, promotion and sale of certain products, 3) an exclusive, worldwide license to manufacture, market and distribute certain skin care products developed by Beverly Sassoon International, LLC, and 4) the use of her name and likeness in the marketing and promotion of pet care and slimming products, the exclusive license to utilize Ms. Sassoon's name and likeness with regards to these types of products. The term of this Exclusive License Agreement is 99 years, with a 99-year renewal at the Company's option. The Company retains full control over the manufacturing, development and marketing of the Company's products. Also, Ms. Sassoon and Mr. Sassoon, through Beverly Sassoon International, LLC will consult with the Company in connection with product development and marketing. Under the amended agreement, the Company pays Beverly Sassoon International, LLC a royalty which is the greater of (i) $68,250 for each fiscal quarter in six equal installments on the 1st and 15th of each month or (ii) a payment within 5 days after the Company files its quarterly and annual financial statements with the Securities and Exchange Commission equal to (A) 2% of estimated annual gross revenue (as defined) up to $22,500,000, plus (B) 1.25% of estimated annual gross revenues from $22,500,000 up to $45,000,000, plus (C) .75% of estimated annual gross revenues exceeding $45,000,000. Notwithstanding the foregoing the minimum payment shall be automatically increased to $75,000 for each fiscal quarter in which the Company reports net income before depreciation and income taxes. Under the amended agreement, the royalty payment termination date of August 19, 2001 was changed to the period of the Exclusive License Agreement. Leases - The Company has certain non-cancelable operating leases for its corporate office space and office equipment. Rent expense was $39,390 and $18,861 for the three months ended March 31, 2001 and 2000, respectively, and $76,117 and $38,613 for the nine months ended March 31, 2001 and 2000, respectively. In March 2001 the Company terminated a lease for warehouse and office space that had been entered into in December 2000. Software license agreement commitment - In December 2000, Company entered into a software license agreement for software for its sales, commissions, inventory, and customer service systems. In the quarter ended March 31, 2001, the Company cancelled the agreement. The Company believes a refund is due while the vendor contends that $37,566 remains payable. Employment agreement - Effective April 2, 2001, the Company entered into a three year employment agreement with Sam A. Lazar to be President and Chief Operating Officer of the Company. The agreement may be renewed for an additional year and provides for an annual base salary of $120,000. The base salary will be increased to $140,000 per year at such time as the Company reports net income for a fiscal quarter. Additionally, the agreement grants Mr. Lazar incentive stock options in accordance with the Company's 1997 Stock Option Plan to purchase 150,000 shares of the Company's common stock exercisable at $1.50 per share vesting in 50,000 increments on each annual employment anniversary date. Contingencies - On November 7, 2000, a lawsuit was filed against the Company, its licensors (Beverly Sassoon International, LLC ("BSI") and Beverly Sassoon), and others. The complaint alleges, among other things, that the Company is a successor in interest to BSI and that BSI and other defendants fraudulently induced an elderly investor to loan $150,000 to BSI prior to the time of the Company's license agreement or association with BSI, Ms. Beverly Sassoon and Mr. Elan Sassoon. The complaint alleges breach of contract, fraud, financial abuse of an elderly adult and conspiracy. Damages in excess of $150,000 and punitive damages are being sought. The Company believes that it has meritorious defenses against the claims. No provision for loss regarding these claims has been recorded in the accompanying financial statements. In the quarter ended March 31, 2001, the Company was sued by a computer equipment vendor. Subsequent to March 31, 2001, the Company entered into a stipulation with the vendor to pay the vendor $16,842 on April 30, May 15, and June 1, 2001. 8 6. RELATED PARTIES Legal expense includes $18,201 and $9,877 for the quarters ended March 31, 2001 and 2000, respectively, and $63,738 and $56,415 for the nine months ended March 31, 2001 and 2000, respectively, from a law firm whose principals and affiliates are stockholders of the Company. The Company has an Indemnification Agreement with Beverly Sassoon, Elan Sassoon, and Capital Distributors, LLC, an entity controlled by Beverly Sassoon and Elan Sassoon, whereby certain stock options to purchase the Company's common stock held by these parties can be cancelled by the Company under certain circumstances. On February 8, 2001, the Indemnification Agreement was amended to reduce the options subject to indemnification to 200,000 shares of the Company's common stock. On October 13, 2000, the Company entered into a consulting agreement for financial advisory and investment-banking services with an NASD broker dealer as summarized in Note 10. Under this agreement, consulting expense of $30,000 was incurred in the quarter and $60,000 for the nine months ended March 31, 2001. Additionally, on November 22, 2000, the Company entered into a Placement Agent Agreement with this NASD broker dealer in connection with the planned sale of stock. Under the agreement, the Company pays a fee equal to ten percent of the price of each share sold by or through the placement agent and an expense allowance equal to three percent of the gross proceeds of stock sold. In connection with shares of common stock sold for $90,000 and $330,000 in the quarter and nine months ended March 31, 2001, respectively, the Company incurred fees and expenses to the placement agent of $11,700 and $42,900, respectively, which have been charged against additional paid-in capital. In November 2000, Ms. Beverly Sassoon, Mr. Elan Sassoon, and Capitol Distribution, LLC, a company controlled by Beverly Sassoon and Elan Sassoon, granted call options to the Chief Executive Officer and three employees hired by the Company on options the Company had previously granted to Capitol Distribution, LLC. The call options were for 550,000 shares of the Company's common stock at $1.50 per share. Upon the resignation of the Chief Executive Officer and the three employees in the quarter ended March 31, 2001, the call options were cancelled except for options for 40,000 shares of the Company's common stock. Expense of $150,000 was recorded for these options and added to additional paid paid-in capital. The call options are exercisable for the period through March 15, 2004. The Company has granted registration rights for the call options in certain public offerings of its equity securities. The Company is not required to file a registration statement registering the call option shares if the call option shares may be sold pursuant to Rule 144 of the Securities Exchange Act. In December 2000 a preferred stockholder loaned the Company $50,000 pursuant to a 6% unsecured demand note. In the quarter ended March 31, 2001, this stockholder loaned the Company $425,000 pursuant to a series of 6% demand notes under a security agreement. Under the security agreement, the notes are secured by all assets of the Company. Subsequent to March 31, 2001, this stockholder loaned the Company an additional $25,000 under the security agreement. 7. INCOME TAXES The Company accounts for income taxes under the provisions of Statement of Financial Accounting Standards (SFAS) No. 109, "Accounting For Income Taxes." SFAS No. 109 requires the recognition of deferred tax liabilities and assets for temporary differences, operating loss carry-forwards, and tax credit carry-forwards. A temporary difference is a difference between the tax basis of an asset or liability and its reported amount in the financial statements that will result in taxable or deductible amounts in future years when the asset is recovered or the liability is settled. Deferred taxes represent the future tax return consequences of these differences. 9 The Company has not recognized any benefit of such net operating loss carry-forwards in the accompanying financial statements in accordance with the provisions of SFAS No. 109 as the realization of this deferred tax benefit is not more likely than not. A 100% valuation allowance has been recognized to offset the entire effect of the Company's net deferred tax assets. 8. CONVERTIBLE DEBENTURES - STOCKHOLDER During the year ended June 30, 2000, the Company issued 0% convertible debentures to an individual aggregating $2,000,000. In June 2000, the debenture holder converted $1,895,000 of the debentures to 379,000 shares of the Company's common stock at $5.00 per share. If the outstanding debenture of $105,000 at June 30, 2000 is not converted by the debenture holder or paid by the Company on or before October 26, 2002, the debenture shall be automatically converted. The debenture provides for adjustment of the conversion price for any stock splits, stock dividends, corporate reorganizations and certain other corporate transactions and issuance of securities. Similar to the restrictive provisions of the convertible preferred stock discussed in Note 9, the debentures contain restrictive provisions that significantly limit the authority of the officers and the Board of Directors of the Company. 9. CONVERTIBLE PREFERRED STOCK AND CONTROL OF THE COMPANY On September 27, 2000, the Company entered into a stock purchase agreement with related parties to issue 221,458 shares of Series A Convertible Preferred Stock at a stated value of $2.50 per share. The preferred stock has a liquidation preference of $2.50 per share. This preferred stock is convertible into the Company's common stock at $2.50 per share. The stock purchase agreement provides for adjustment of the conversion price for any stock splits, stock dividends, corporate reorganizations and certain other corporate transactions and issuance of securities. The stock purchase agreement provides the purchasers of the preferred stock certain registration rights. The preferred stock includes no dividend. The preferred stock entitles each such stockholder to seventy-five (75) votes for each one (1) vote of Common Stock, and shall be entitled to vote together as a single class with holders of Common Stock, with respect to any question or matter upon which holders of Common Stock have the right to vote. The preferred stock also entitles the holders thereof to vote as a separate class. The stock purchase agreement also requires the Company to obtain the written approval of the holders of at least a majority of the voting power of the outstanding shares of preferred stock for the following: 1) sell, convey, or otherwise dispose of or encumber all or substantially all of its property or business or merge into or consolidate with any other corporation or effect any transaction or series of related transactions in which more than fifty percent (50%) of the voting power of the Company is transferred or disposed of, 2) alter or change the rights, preferences or privileges of the preferred stock, 3) increase or decrease the total number of authorized shares of the preferred stock, 4) authorize or issue, or obligate itself to issue, any other equity security, including any other security convertible into or exercisable for any equity security having rights, preferences or privileges over, or being on a parity with or similar to, the preferred stock, 5) redeem, purchase or otherwise acquire (or pay into or set aside for a sinking fund for such purpose) any security of the Company, 6) amend the Company's Articles of Incorporation or bylaws, 7) change the authorized number of directors of the Company's board of directors, 8) declare, order or pay any dividends on any class of securities, 9) adjust the salary of executive officers, directors, executive level independent contractors and key employees of the Company, 10) make any capital expenditures in excess of $15,000, 11) issue new shares of capital, 12) enter into or approve any agreement or contract for the purchase of goods, services or other items between the Company, a shareholder or a member of shareholder's immediate family, or 13) make any commission payment to any independent business associate in excess of $15,000. 10 The preferred stock is not redeemable without the prior express written consent of the holders of a majority of the voting power of all then outstanding shares of the preferred stock. Notwithstanding the foregoing, in the event the holders of the preferred stock have not converted the preferred stock into common stock of the Company by December 31, 2005, the Company shall have the option to redeem the preferred stock at a price of $7.50 per share 10. FINANCIAL ADVISORY AND INVESTMENT BANKING SERVICES CONSULTING CONTRACT On October 13, 2000, the Company entered into a consulting agreement for financial advisory and investment banking services with an NASD broker dealer. Certain principals of the broker dealer are stockholders of the Company, including the primary convertible preferred shareholder (see Note 9). The agreement provides a monthly consulting fee of $10,000 plus five-year "cashless exercise" warrants to purchase 250,000 shares of the Company's common stock at an exercise price of $2.50 (subject to adjustment in certain events) for which the broker dealer will have registration rights with respect to the common stock underlying the warrants. Additionally, the agreement provides for payment of a transaction fee equal to 1) 5% of the consideration up to $3,000,000, plus 2) 3% of the consideration from and including $3,000,000 up to $5,000,000, plus 3) 1% of the consideration including and in excess of $5,000,000 for any merger, acquisition, strategic partner relationship, etc. In addition to the consulting fee and transaction fee, the agreement provides for payment of an alternate transaction fee, subject to a minimum of $25,000, for any joint venture, marketing agreement, licensing agreement, strategic partner agreement, etc., and 1) in connection with any equity securities financing in a public offering, a fee to be agreed upon by the Company and the broker dealer; 2) in connection with any equity securities financing in a private placement, a) a cash fee equal to 10% of the gross proceeds raised, plus b) a non-accountable expense fee equal to 3% of the offering price of the securities sold, plus c) the broker dealer shall have the right to purchase, for $.01 each, "cashless exercise" warrants to purchase common stock equal to 10% of the number of shares of common stock sold in equity securities financing. The warrants will have a term of five years and have an exercise price of 100% of the per share price (or conversion price of the securities, if applicable) at which the investors invested in connection with the equity securities financing and will be transferable to broker dealers' employees and affiliates. The broker dealer shall also be granted registration rights with respect to the common stock underlying such warrants which will include at least one demand registration right at the Company's cost and an unlimited number of piggyback registration rights; 3) in connection with any debt securities financing, such amount as shall be agreed upon by the Company and the broker dealer; 4) in connection with any bank financing that is consummated prior to termination of this agreement in which the broker dealer acts as arranger, the Company shall pay the broker dealer aggregate arrangement fees in an amount to be agreed upon, payable on the date of execution of definitive documentation with respect thereto, which fee shall be in addition to any fee payable to any affiliate of the broker dealer that may act as agent or a member of a lending syndicate or otherwise as a participant in any such bank financing. The term of this agreement is for the three years ending October 12, 2003 and is renewable by mutual consent. This agreement may not be terminated by either party during the first 12 months. If within the first 12 months, the Company completes a financing as a result of which it receives gross proceeds of $1,000,000 or more (the "Initial Financing"), the Company may not terminate this agreement prior to the expiration of the term. If the Company does not complete the Initial Financing, either party may terminate this agreement by giving the other party at least thirty (30) days prior written notice of such termination, at which time the Company shall pay the broker dealer all fees earned and all reasonable expenses incurred. The agreement provides that the Company agrees to retain the broker dealer on an exclusive basis in connection with a possible transaction, alternate transaction or financing for the term of the agreement. 11. ISSUANCE OF COMMON STOCK In December 2000 and January 2001 the Company issued 80,000 and 30,000 shares of common stock, respectively, at $3.00 per share. Upon closing of the offering in 11 stock from $3.00 per share to $1.50 per share by issuing the purchasers of the stock an additional 110,000 shares. In the period April 20 through May 3, 2001, the Company issued 66,666 shares of common stock at $1.50 per share. On April 2, 2001, the Company entered into a public relations, promotional and marketing services agreement for the three months ending June 30, 2001. Compensation under the agreement is $2,500 per month and up to 240,000 shares of common stock of the Company of which 50,000 shares are to be furnished by certain shareholders of the Company. The Company is to register a portion of the shares of common stock as soon as reasonably possible. The agreement may be cancelled by either party with thirty days written notice. If the agreement is cancelled, a pro rata portion of the common stock will be returned to the Company for cancellation Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations GENERAL The Company was incorporated in Florida on July 14, 1995 under the name CindyCo, Inc. In August 1999, the Company changed its name to International Cosmetics Marketing Co. (the "Company") and concurrently entered into an agreement with Beverly Sassoon International, L.L.C., Beverly Sassoon and Elan Sassoon which grants the Company various rights related to the manufacturing, marketing and distribution of products utilizing the "Beverly Sassoon" or "Elan Sassoon" names. The Company entered into the distribution of skin care and nutritional products to the public through its web site in April 2001. The Company was in the development stage from its inception and commenced operations in December 1999 as a direct sales company distributing its products through network marketing which distribution was terminated in the quarter ended March 31, 2001. The Company plans to leverage its brand name through mass merchandising of its products, publishing, and licensing. RESULTS OF OPERATION Comparison of the Company's financial information as of March 31, 2001 and for the three months ended March 31, 2001 and 2000 and the nine months ended March 31, 2001 and 2000: Company sales commenced December 1999 and net sales for the three months ended March 31, 2001 and 2000 were $110,345 and $747,697, respectively, and $1,205,157 and $1,203,941 for the nine months ended March 31, 2001 and 2000, respectively. The Company began experiencing significantly declining monthly sales beginning in the quarter ended December 31, 2000 due principally to the Company's planned changes in its network marketing operations, including moving its fulfillment center from California to Florida, delays in the delivery of products, and plans to change the compensation plan for its independent business associates. In March 2001, the Company terminated its network marketing operations. Gross profit as a percentage of net sales was 58% of net sales for the quarter ended March 31, 2001, compared to 41% for the quarter ended March 31, 2000, and 52% for the nine months ended March 31, 2001, compared to 54% for the nine months ended March 31, 2000. The decrease in gross profit resulted primarily from the Company beginning operations in December 1999 and a charge for estimated obsolete and excess inventory in the quarter ended December 31, 2000. Commissions earned by distributors of the Company's products, as a percentage of net sales was 43% and 23% for the quarters ended March 31, 2001 and 2000, respectively and 41% for the nine months ended March 31, 2001, compared to 25% for the nine months ended March 31, 2000. The increase in commissions as a percentage of net sales resulted primarily from the sale of less non commissionable items such as sales aids and that the month of December 1999 was the Company's commencement of operations. 12 Royalty and other related expense was $73,429 and $75,000 for the three months ended March 31, 2001 and 2000, respectively, and $214,909 and $175,000 for the nine months ended March 31, 2001 and 2000, respectively. The changes in royalty expense resulted from the royalty agreement commencing in September 1999 and from a modification of the license agreement in October 2000. Selling, general and administrative expenses were $357,357 and 324% of net sales for the quarter ended March 31, 2001, compared to $683,702 for the three months ended March 31, 2000, and $1,182,582 and $1,168,205 for the nine months ended March 31, 2001 and 2000, respectively. The increase in selling, general and administrative expenses resulted primarily from reduction of overhead as part of the termination of the Company's network marketing operations. Loss on disposal of fixed assets of $188,784 in the quarter ended March 31, 2001 resulted from a write off of software licenses, software, computer equipment, and leasehold improvements relating to the Company's termination of its network marketing operations. Net loss decreased by approximately $87,887 for the quarter ended March 31, 2001 compared to a net loss of $842,214 in the quarter ended March 31, 2000 principally as a result of reductions in commissions and selling, general and administrative expenses as a result of declining sales and termination of the Company's network marketing operations offset by a loss of $181,784 on disposal of fixed assets. Net loss as a percentage of net sales was 683% for the quarter ended March 31, 2001. LIQUIDITY AND CAPITAL RESOURCES The Company's principal needs for funds have been for working capital (principally inventory purchases), commissions, royalty expense, operating expenses, capital expenditures, and the development of operations for the U.S. market. The Company has generally relied on cash flow from issuance of convertible debentures in the amount of $2,000,000, issuance of preferred stock in the amount of $500,000, issuance of common stock in the amount of $330,000 in the period December, 2000 through January 2001 and $100,000 in the period April 20 through May 3, 2001, cash collected on sales that commenced in December 1999 to fund operating activities, and loans from a stockholder ($475,000 in December 2000 through March 31, 2001 and $25,000 in April 2001). The Company needs additional funding during the remainder of the fiscal year to pay liabilities, some of which are delinquent, operating expenses, make operational changes, purchase inventory, enhance product development and fulfillment relationships. The ability of the Company to manage its working capital is dependent upon maintaining a minimal level of overhead costs while leveraging its brand name to develop product sales through a plan of mass merchandising of products, e commerce, publishing, and licensing The Company plans to attempt to raise additional funding in the remainder of fiscal year June 30, 2001. The Company expects to have minimal sales for the quarter ending June 30, 2001 and is dependent on raising additional funding. The Company is currently generating negative cash from operations. For the nine months ended March 31, 2001, the Company had negative cash flow from operations of $926,996 . This negative cash flow from operations primarily related to the Company's net loss, increase in deposits for inventory purchases, reduction of certain liabilities and a reduction in sales. As of March 31, 2001, working capital deficit was $672,917. Cash at March 31, 2001 was $43,560 The Company's independent auditors' report on the financial statements as of June 30, 2000 stated that due to the net loss and accumulated deficit, there is substantial doubt about the Company's ability to continue as a going concern. The Company requires additional financing to continue operating of which there can be no assurance. The ability of the Company to manage its working capital is dependent upon implementing its plans to modify its network marketing business with a minimal level of overhead costs as well as other product sales increases, including leveraging its brand name through mass merchandising of products, publishing, and licensing. The Company plans to attempt to raise additional 13 funding in the remainder of fiscal year June 30, 2001. The failure of the Company to secure additional financing would have a material adverse effect on the Company's business, financial condition, and results of operations and the Company may have to curtail or cease operations. The Company had capital expenditures of $215,411 for the quarter ended March 31, 2001. The Company anticipates minimal, if any, capital expenditures during the remainder of the fiscal year. At March 31, 2001, the Company has deposits of $106,586 for the purchase of inventory. The Company leases office space under a non-cancelable operating lease expiring October 31, 2004. Minimum future operating lease obligations at March 31, 2001 were $268,553, including $17,594 for the remainder of fiscal year 2001. NOTE REGARDING FORWARD-LOOKING STATEMENTS Certain statements made above, including those in the Liquidity and Capital Resources section, herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements consist of any statement other than a recitation of historical fact and be identified by the use of forward-looking terminology such as "may," "expect," "anticipate," "estimate," or "continue" or the negative thereof or other variations thereon or comparable terminology. The reader is cautioned that all forward-looking statements are necessarily speculative and there are certain risks and uncertainties that could cause actual events or results to differ materially from those referred to in such forward looking statements. The Company does not have a policy of updating or revising forward-looking statements and thus it should not be assumed that silence by its management over time means that actual events are bearing out as estimated in such forward looking statements. 14 Part II Other Information Item 1 Legal Proceedings Item 2 Changes in Securities and Use of Proceeds Item 3 Defaults upon Senior Securities Item 4 Submission of Matters to a Vote of Security Holders Item 5 Other Information Item 6 Exhibits and Reports on Form 8-K SIGNATURES 15 PART II OTHER INFORMATION Item 1 Legal Proceedings On November 7, 2000, a complaint was filed against the company and other defendants in the Superior Court of the State of California for the County of Santa Barbara (Case No. 01037203 - Ann Pennock Marshall v. Beverly Sassoon International, LLC; Beverly Sassoon & Company; Beverly Sassoon, individually; Paul Lambert; and Michelle Spitz). The complaint alleges that Beverly Sassoon International, LLC ("BSI") and other defendants involved with BSI fraudulently induced an elderly investor to loan $150,000 to BSI when BSI never intended to pay the loan. The complaint alleges claims for breach of contract, fraud, financial abuse of an elderly adult and conspiracy. The complaint alleges, among other things that the Company is the successor in interest to BSI and is therefore liable to the Plaintiff. Damages in excess of $150,000 and punitive damages are being sought. The Company is vigorously contesting its involvement and liability in this lawsuit. On February 26, 2001, the Company was sued by a computer equipment vendor. Subsequent to March 31, 2001, the Company entered into a stipulation with the vendor to pay the vendor $16,842 on April 30, May 15, and June 1, 2001. Item 2 Changes in Securities and Use of Proceeds Information in response to the requirements of this Item is disclosed above, in PART I, Item 2, under the Liquidity and Capital Resources section. Item 3 Defaults upon Senior Securities None Item 4 Submission of Matters to a Vote of Security Holders None Item 5 Other Information None 16 Item 6 Exhibits and Reports on Form 8-K The following documents are filed as a part of this report or are incorporated by reference to previous filings if so indicated. EXHIBIT NO. DESCRIPTION 10(a) Security Agreement dated February 6, 2001 by and between International Cosmetics Marketing Co. and Nico P. Pronk 10(a)(1) Secured Promissory Note for $200,000 dated February 6, 2001 by and between International Cosmetics Marketing Co. and Nico P. Pronk 10(a)(2) Secured Promissory Note for $25,000 dated February 28, 2001 by and between International Cosmetics Marketing Co. and Nico P. Pronk 10(a)(3) Secured Promissory Note for $100,000 dated March 12, 2001 by and between International Cosmetics Marketing Co. and Nico P. Pronk 10(a)(4) Secured Promissory Note for $100,000 dated March 28, 2001 by and between International Cosmetics Marketing Co. and Nico P. Pronk 10(a)(5) Secured Promissory Note for $25,000 dated April 12, 2001 by and between International Cosmetics Marketing Co. and Nico P. Pronk 10(b) Amendment to Exclusive License Agreement dated March 28, 2001 by and between International Cosmetics Marketing Co. and Beverly Sassoon, Elan Sassoon, and Beverly Sassoon International, LLC. Exhibit A, Exclusive License Agreement, dated August 19, 1999 was previously filed 10(c) Employment Agreement dated March 21, 2001, effective as of April 2, 2001, by and between International Cosmetics Marketing Co. and Sam A. Lazar Current Report on Form 8-K. Current Report on Form 8-K was filed on March 19, 2001 regarding (i) the Company's termination of its network marketing business and new focus on leveraging its brand name through mass merchandising of products, publishing, e commerce, and licensing, (ii) resignation of Stephanie McAnly as President and Director as of February 28, 2001, (iii) resignation of Menderes Akdag as Chief Executive Officer and Director as of March 15, 2001. 17 SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned as duly authorized. International Cosmetics Marketing Co. (Registrant) /s/ Sam A. Lazar /s/ Sonny Spoden - ------------------------------- ------------------------------ Sam A. Lazar Sonny Spoden President and Chief Operating Chief Financial Officer Officer Dated: May 14, 2001 18