WASHINGTON, DC 20549 FORM 10-QSB (Mark One) [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2002 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ____________________to________________ Commission File Number: 0-27833 ------------------------------- INTERNATIONAL COSMETICS MARKETING CO. (Exact name of small business issuer as specified in its charter) Florida 65-0598868 ------------------------------ ------------------- (State or other jurisdiction of (IRS Employer Incorporation or organization) Identification No.) 6501 N.W. Park of Commerce Boulevard, Suite 205, Boca Raton, Florida 33487 -------------------------------------------------------------------------- (Address of Principal executive offices) Issuer's telephone number, including area code: (561) 999-8878 -------------------------------------------------------------- Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15 (d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.) YES X NO --- --- APPLICABLE ONLY TO CORPORATE ISSUERS Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date. As of May 14, 2002, 8,491,579 shares of Common Stock are issued and outstanding. INTERNATIONAL COSMETICS MARKETING CO. Form 10-QSB for the quarter ended March 31, 2002 TABLE OF CONTENTS AND INFORMATION REQUIRED IN REPORT - ---------------------------------------------------- Part I Condensed Balance Sheet (Unaudited) as of March 31, 2002 1 Condensed Statements of Operations (Unaudited) for the three and nine months Ended March 31, 2002 and 2001 2 Condensed Statement of Changes in Stockholder's Equity (Unaudited) for the three months March 31, 2002 3 Condensed Statements of Cash Flows (Unaudited) for the nine months ended March 31, 2002 and 2001 4 Condensed Statements of Cash Flows (Supplemental Disclosure) 5 Notes to Condensed Financial Statements 6 Management's Discussion and Analysis of Financial Condition 14 and Results of Operations Part II Legal Proceedings 17 Changes in Securities and Use of Proceeds 17 Defaults upon Senior Securities 17 Submissions of Matters to a Vote of Security Holders 17 Other Information 17 Exhibits and Reports on Form 8-K 17 Signatures 18 Part I. Financial Information Item 1. Condensed Financial Statements INTERNATIONAL COSMETICS MARKETING CO. CONDENSED BALANCE SHEET (UNAUDITED) March 31, 2002 ----------- ASSETS Current Assets: Cash $ 250,251 Accounts receivable, net -- Inventory, net 414,299 Prepaid expenses and other current assets 22,636 ----------- Total current assets 687,186 Office furniture and equipment, net 124,262 License agreement, net 186,576 Deposits 17,915 ----------- Total assets $ 1,015,939 =========== LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Demand notes payable to stockholder $ 500,000 Accounts payable 333,020 Payables to related parties 48,875 Accrued liabilities 46,010 ----------- Total current liabilities 927,905 Long Term liabilities: Payable to supplier 67,532 Stockholders' equity: Preferred stock, $.001 par value, $2.50 liquidation value, 5,000,000 shares authorized; 221,458 shares issued and outstanding 221 Common stock, $.001 par value, 25,000,000 shares authorized; 6,933,313 shares issued and outstanding 6,933 Additional paid-in capital 6,879,915 Accumulated deficit (6,866,567) ----------- Total stockholders' equity 20,502 ----------- Total liabilities and stockholders' deficiency $ 1,015,939 =========== The accompanying notes are an integral part of these condensed financial statements. 1 INTERNATIONAL COSMETICS MARKETING CO. CONDENSED STATEMENTS OF OPERATIONS (UNAUDITED) Nine Months Nine Months Three Months Three Months Ended Ended Ended Ended March 31, March 31, March 31, March 31, 2002 2001 2002 2001 ----------- ----------- ----------- ----------- Net sales $ 698,763 $ 1,205,157 $ -- $ 110,345 Cost of sales 383,942 582,358 93,949 46,485 ----------- ----------- ----------- ----------- Gross profit 314,821 622,799 (93,949) 63,860 Operating expenses: Commissions 33,723 488,908 -- 47,735 Royalty and other expense - licensors 208,250 214,909 68,250 73,429 Selling, general and administrative: Stock options and warrants for services 6,459 1,081,378 -- 162,126 Other 969,117 1,182,582 202,859 357,357 ----------- ----------- ----------- ----------- Total operating expenses 1,217,549 2,967,777 271,109 640,647 ----------- ----------- ----------- ----------- Operating loss (902,728) (2,344,978) (365,058) (576,787) ----------- ----------- ----------- ----------- Other income (expense): Forgiveness of debt 6,690 51,225 -- -- Interest income 9,450 -- 1,124 -- Interest expense (29,875) (4,162) (7,535) (2,882) Loss on disposal of fixed assets (4,765) (186,784) (4,765) (186,784) ----------- ----------- ----------- ----------- (18,500) (139,721) (11,176) (189,666) ----------- ----------- ----------- ----------- Loss before income taxes (921,228) (2,484,699) (376,234) (766,453) Provision for income taxes -- -- -- -- ----------- ----------- ----------- ----------- Net loss (921,228) (2,484,699) (376,234) (766,453) Discount attributable to the beneficial conversion feature of preferred stock -- (138,190) -- -- ----------- ----------- ----------- ----------- Net loss applicable to comon stock $ (921,228) $(2,622,889) $ (376,234) $ (766,453) ----------- ----------- ----------- ----------- Net loss per share: Basic $ (0.14) $ (0.54) $ (0.05) $ (0.16) Diluted $ -- $ -- $ -- $ -- Weighted average common shares outstanding: Basic 6,512,664 4,852,980 6,933,313 4,868,834 Diluted 6,512,664 4,852,980 6,933,313 4,868,834 The accompanying notes are an integral part of these condensed financial statements. 2 INTERNATIONAL COSMETICS MARKETING CO. CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY FOR THE THREE MONTHS ENDED MARCH 31, 2002 (UNAUDITED) Preferred Common Additional Total Stock Preferred Stock Common Paid-in Accumulated Stockholders' Shares Stock Shares Stock Capital (Deficit) Equity ----------- ----------- ----------- ----------- ----------- ----------- ----------- Balances at December 31, 2001 221,458 $ 221 6,933,313 $ 6,933 $ 6,879,915 $(6,490,333) $ 396,736 Net loss -- -- -- -- -- (376,234) (376,234) ----------- ----------- ----------- ----------- ----------- ----------- ----------- Balances at March 31, 2002 221,458 $ 221 6,933,313 $ 6,933 $ 6,879,915 $(6,866,567) $ 20,502 =========== =========== =========== =========== =========== =========== =========== The accompanying notes are an integral part of these condensed financial statements. 3 INTERNATIONAL COSMETICS MARKETING CO. CONDENSED STATEMENTS OF CASH FLOWS (UNAUDITED) Nine Months Nine Months Ended Ended March 31 March 31 2002 2001 ----------- ----------- Cash Flows From Operating Activities: Net loss $ (921,228) $(2,484,699) Adjustments to reconcile net loss to net cash used in operations: Depreciation expense 22,500 23,839 Loss on disposal of equipment 4,765 186,784 License amortization expense 10,430 10,431 Provision for uncollectible acccounts 39,312 -- Provision for inventory obsolescence 93,949 145,902 Consulting and legal expense -- 2,083 Stock options and warrants for services 6,459 1,081,378 Changes in operating assets and liabilities: Accounts receivable (25,312) 58,351 Inventory (285,657) 447,093 Deposits for inventory purchases 80,135 (106,586) Fixed assets held for resale -- (21,918) Prepaid expenses and other current assets 6,686 56,884 Accounts payable (152,817) (278,166) Payable to related parties (173,743) 37,713 Accrued liabilities 19,012 (86,085) Payable to supplier 67,532 -- ----------- ----------- Net cash used in operating activities (1,207,977) (926,996) Cash Flows From Investing Activities: Purchase of furniture and equipment (81,734) (193,493) Deposit for services 40,000 -- ----------- ----------- Net cash used in investing activities (41,734) (193,493) Cash Flows from Financing Activities: Proceeds from issuance of notes payable to stockholder -- 475,000 Proceeds from issuance of common stock, net of issuance costs 1,410,376 184,310 Proceeds from issuance of preferred stock -- 500,000 ----------- ----------- Net cash provided by financing activities 1,410,376 1,159,310 Net increase in cash 160,665 38,821 Cash, beginning of period 89,586 4,739 ----------- ----------- Cash, end of period $ 250,251 $ 43,560 =========== =========== The accompanying notes are an integral part of these condensed financial statements. 4 INTERNATIONAL COSMETICS MARKETING CO. CONDENSED STATEMENTS OF CASH FLOWS (UNAUDITED) Nine Months Nine Months Ended Ended March 31 March 31 2002 2001 --------- ---------- Supplemental disclosure of cash flow information: Interest paid $32,480 $ -- Income taxes paid $ -- $ -- Supplemental Disclosure of Noncash Investing and Financing Activities for the nine months ended March 31, 2002: Options of certain licensors valued at $6,459 15,000 shares of common stock issued for legal services valued at $28,151 70,000 shares of common stock issued for conversion of debenture at $1.50 per share Supplemental Disclosure of Noncash Investing and Financing Activities for the nine months ended March 31, 2001: Options of certain licensors valued at $36,378 Warrant expense for investment banking services valued at $895,000 Call options granted on previously issued options to employee valued at $150,000. 21,900 shares of common stock issued for accounts payable at $2.50 per share. 18,000 shares of common stock issued for advance payable to related parties at $2.50 per share. 400,000 shares of common stock previously issued conditionally cancelled at par value. 5,458 shares of preferred stock issued for legal fees payable at $2.50 per share. 16,000 shares of preferred stock issued for conversion of advance payable to related parties at $2.50 per share. The accompanying notes are an integral part of these condensed financial statements. 5 International Cosmetics Marketing Co. Notes to Condensed Financial Statements (Unaudited) For the nine and three months ended March 31, 2002 and 2001 1. BASIS OF PRESENTATION The accompanying unaudited financial statements, which are for interim periods, do not include all disclosures provided in the annual financial statements. These unaudited condensed financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-QSB of Item 310b of Regulation S-B. These unaudited financial statements should be read in conjunction with the financial statements and the footnotes thereto contained in the Annual Report on Form 10-KSB for the year ended June 30, 2001 of International Cosmetics Marketing Co, (the "Company"), d/b/a Beverly Sassoon & Co., as filed with the Securities and Exchange Commission. In the opinion of management, the accompanying unaudited financial statements contain all adjustments (which are of a normal recurring nature) necessary for a fair presentation of the financial statements. The results of operations for the nine and three months ended March 31, 2002 are not necessarily indicative of the results to be expected for the full year. The Company prepares its financial statements on the accrual basis of accounting, recognizing income when earned and expenses when incurred. 2. THE COMPANY The Company has the exclusive worldwide rights to use the names and likenesses of Beverly Sassoon and Elan Sassoon. The Company commenced operations in late 1999 to develop and distribute a variety of skin care and nutritional products branded with the Beverly Sassoon and Elan Sassoon names. Following the initial test phase from December 1999 through February 2001 using a network marketing method of distribution, the Company developed skin care and sun care products for retail distribution. The Company currently believes that its products require a more direct-to-consumer marketing approach and is modifying its marketing strategy accordingly. 3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Use of Estimates - The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates that are particularly susceptible to change in the near term include reserves for uncollectible accounts receivable, excess and obsolete inventory and sales returns and allowances. Revenue Recognition - The Company recognizes revenue at the time the product is shipped to the Company's customers. Sales returns and allowances - Accruals for sales returns and allowances are based on industry experience and the Company's limited experience to date. 6 Inventories - Inventories are recorded at the lower of standard cost or market. Standard costs approximate actual cost as determined by the average method while market is determined by replacement cost for raw materials and net realizable value for finished goods. Appropriate consideration is given to deterioration, obsolescence and other factors in evaluating net realizable value. Property and Equipment - Property and equipment are recorded on the basis of historical cost. Depreciation of equipment is computed using the straight-line method over the assets' estimated useful lives, ranging from 3 years to 5 years. Gain or loss on disposition of assets is recognized currently. Repairs and maintenance are charged to expense as incurred. Major replacements and enhancements are capitalized and depreciated over the remaining useful lives of the assets. Intangible Assets - Intangible assets consists of a license agreement that was acquired with cash and common stock. The license agreement is being amortized on the straight-line basis over 16 years. Advertising Expense -- Advertising expense is recognized as incurred. The Company had $0 and $8,500 of advertising expense in the three and nine month's ended March 31, 2002 and no such expense in the three and nine months ended March 31, 2001. Stock Based Compensation - In October 1995, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 123 (SFAS 123), "Accounting for Stock Based Compensation," which is effective for the accompanying financial statements of the Company. SFAS 123 requires extended disclosures of stock based compensation arrangements with employees and encourages (but does not require) compensation cost to be measured based on the fair value of the equity instrument awarded. Companies are permitted, however, to apply Accounting Principles Board Opinion No. 25 (APB 25), which recognizes compensation cost based on the intrinsic value of the equity instrument awarded. The Company accounts for its stock based compensation awards to employees under the provisions of APB 25, and will disclose the required pro forma effect on net income and earnings per share at such time as options are granted. Options and warrants issued to non-employees have been valued under SFAS 123 using the Black-Shoals option pricing model. Reclassifications -- Certain reclassifications have been made to the condensed financial statements for the three and nine months ended March 31, 2001 to conform to the presentation of the three and nine months ended March 31, 2002. Accounting Pronouncements -- The Financial Accounting Standards Board ("FASB") has recently issued Statements of Financing Accounting Standards No. 141 "Business Combinations" ("SFAS 141") and No. 142 "Goodwill and Other Intangible Assets" ("SFAS 142"). SFAS 141 requires all business combinations initiated after June 30, 2001 to be accounted for under the purchase method and establishes specific criteria for the recognition of intangible assets separately from goodwill and requires unallocated negative goodwill to be written off immediately as an extraordinary gain, rather than deferred and amortized. SFAS 142 changes the accounting for goodwill and other intangible assets after an acquisition. The most significant changes made by SFAS 142 are: 1) goodwill and intangible assets with indefinite lives will no longer be amortized; 2) goodwill and intangible assets with indefinite lives must be tested for impairment at least annually; and 3) the amortization period for intangible assets with finite lives will no longer be limited to forty years. SFAS are effective for fiscal years beginning after December 15, 2001. The adoption of SFAS 141 and 142 are not expected to have a material effect on the Company's financial position or results of operations. In June 2001, the FASB also approved for issuance SFAS 143 "Asset Retirement Obligations." SFAS establishes accounting requirements for obligations associated with tangible long-lived assets. The adoption of SFAS 143 is not expected to have a material effect on the Company's financial position, results of operations, or cash flows. 7 In August 2001, the FASB issued SFAS 144, which supersedes SFAS 121. SFAS 144 establishes a single accounting method for long-lived assets to be disposed of by sale, whether previously held and used or newly acquired, and extends the presentation of discontinued operations to include more disposal transactions. SFAS 144 also requires that an impairment loss be recognized for assets held-for-use when the carrying amount of an asset (group) is not recoverable. The carrying amount of an asset group is not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset group, excluding interest charges. Estimates of future cash flows used to test the recoverability of a long-lived asset group must incorporate the entity's own assumptions about its use of the asset group and must factor in all available evidence. SFAS 144 was effective on January 1, 2002. The adoption of SFAS 144 is not expected to have a material effect on the Company's financial position or results of operation. 4. CONCENTRATIONS Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, accounts receivable and inventory. The Company maintains its cash in demand deposit and money market accounts that, at times, may exceed the Federal Deposit Insurance Corporation limits. These balances are maintained with a high quality institution and the Company has not experienced any losses in such accounts. The Company currently has a concentration of its suppliers for inventory containers, packing and shipping material, and product fulfillment. In the three months and nine months ended March 31, 2002, $0 and $633,058 of the Company's sales of $0 and $698,763, respectively, were with Target Corporation. While initial orders from Target Corporation were encouraging, the Company disagrees with Target Corporation retail pricing strategy and terminated its relationship with Target Corporation in the quarter ended December 31, 2001. The gross profit of the sales to Target Corporation represented 0% and 91% of the Company's gross profit for the three and nine months ended March 31, 2002, respectively. 5. INVENTORIES Inventories consist of the following: Finished goods, net $217,076 Raw material, net 197,223 -------- $414,299 -------- 6. ISSUANCE OF COMMON STOCK In the three months ended September 30, 2001, the Company issued 109,350 shares of common stock for $164,025 ($1.50 per share). In connection with the sale of common stock the Company incurred placement agent fees and expenses of $25,560 and the placement agent has earned five year warrants, exercisable at $1.50 per share, to purchase 10,935 shares of the Company's common stock with registration rights with respect to the common stock underlying the warrants. The Company has granted certain registration rights to the holders of these shares of common stock. In September 2001, the Company entered into a Stock Purchase Agreement with a venture capital firm for the sale of 1,000,000 shares of the Company's common stock for $1,500,000 ($1.50 per share) and warrants to purchase 750,000 shares of the Company's common stock. The warrants are exercisable for five years at an 8 exercise price of $2.125 per share. Net proceeds to the Company after placement agent fees and expenses of $195,000 (see Note 12) and legal expenses were $1,271,661. The placement agent also earned five year warrants, exercisable at $1.50 per share, to purchase 100,000 shares of the Company's common stock and exercisable at $2.125 to purchase 75,000 shares of the Company's common stock with registration rights with respect to the common stock underlying the warrants (see Note 12). The placement agent fees and expenses and warrants were allocated equally between the placement agent and a selling group member. The Company has filed a Registration Statement and shall use its best efforts to have the Registration Statement declared effective by the SEC as soon as practicable. Additionally, the Registration Rights Agreements provides for one demand registration right and certain piggyback registration rights. In connection with this transaction, the Company's controlling preferred stockholder (see Note13) has agreed to vote his and each transferee of his shares of Common Stock or Preferred Stock to elect a director nominated by the Board on behalf of the venture capital firm. This agreement shall terminate upon the earlier of September 7, 2003 or any event which results in the venture capital firm at any time being the beneficial owner of less than fifty percent of the securities acquired from the Company. Contemporaneously with the closing of the Stock Purchase Agreement, the venture capital firm purchased 250,000 options of the Company from a non-affiliate option holder. The Company did not receive any proceeds from the sale of these options by the selling option holder. On October 22, 2001, these options for 250,000 shares of the Company's common stock were exercised at a price of $.001 per share. These options had been purchased from a former member of Beverly Sassoon International, LLC 7. COMMITMENTS AND CONTINGENCIES Exclusive worldwide license agreement - On August 19, 1999, the Company entered into an exclusive worldwide license agreement with Beverly Sassoon International, LLC (a Florida limited liability company), Beverly Sassoon and Elan Sassoon. The agreement was modified in October 2000 and amended in March 2001. The agreement grants the Company the rights to utilize Ms. Sassoon's and Mr. Sassoon's names and likenesses with the manufacturing, distribution and promotion of products, except for hair care products (as defined). The term of this Exclusive License Agreement is 99 years, with a 99-year renewal at the Company's option. The Company retains full control over the manufacturing, development and marketing of the Company's products. Also, Ms. Sassoon and Mr. Sassoon, through Beverly Sassoon International, LLC, will consult with the Company in connection with product development and marketing. Under the amended agreement, the Company pays Beverly Sassoon International, LLC a royalty which is the greater of (i) $68,250 for each fiscal quarter in six equal installments on the 1st and 15th of each month or (ii) a payment within 5 days after the Company files its quarterly and annual financial statements with the Securities and Exchange Commission equal to (A) 2% of estimated annual gross revenue (as defined) up to $22,500,000, plus (B) 1.25% of estimated annual gross revenues from $22,500,000 up to $45,000,000, plus (C) .75% of estimated annual gross revenues exceeding $45,000,000. Notwithstanding the foregoing the minimum payment shall be automatically increased to $75,000 for each fiscal quarter in which the Company reports net income before depreciation and income taxes. Under the amended agreement, the royalty payment termination date of August 19, 2001 was changed to the period of the Exclusive License Agreement. Leases - The Company has certain non-cancelable operating leases for its corporate office space and office equipment. Rent expense was $20,055 and $39,390 for the three months ended March 31, 2002 and 2001, respectively, and $59,475 and $76,117 for the nine months ended March 31, 2002 and 2001, respectively. Employment agreement - In March 2002, the Company entered into an employment contract with Mark A. Pinvidic to be the Company's President and acting Chief Financial Officer. The contract provides for annual base compensation of $100,000 and stock options vesting over three years to purchase 225,000 shares at $1.50 per share and 225,000 shares at $1.10 per share. The contract also provides for severance pay equal to base compensation for up to six months. 9 Purchase commitment - The Company has purchased volume commitments for bottles and caps with a supplier through 2005 to cover the $77,113 cost of molds used to manufacture the bottles and caps. After purchases in the nine months ended March 31, 2002, $67,532 remains payable for the molds. The Company has recorded the cost of the molds as a fixed asset and the remaining payable as a long term payable to supplier in the accompanying condensed financial statements. Title to the molds passes to the Company upon payment of the molds. Contingencies - On November 7, 2000, a lawsuit was filed against the Company, its licensors (Beverly Sassoon International, LLC ("BSI") and Beverly Sassoon), and others. The complaint alleges, among other things, that the Company is a successor in interest to BSI and that BSI and other defendants fraudulently induced an elderly investor to loan $150,000 to BSI prior to the time of the Company's license agreement or association with BSI, Ms. Beverly Sassoon and Mr. Elan Sassoon. In the three months ended March 31, 2002, this lawsuit was settled with full, complete, mutual and general release of all claims at no cost to the Company. In the latter part of October 2001, Target Corporation requested allowances for certain retail price reductions on product purchased from the Company and to return certain product for refund. The Company does not believe that it is obligated for these costs. No provision for sales returns and allowances has been recorded in the accompanying financial statements. 8. RELATED PARTIES In the three months ended September 30, 2001, the Company's controlling preferred stockholder loaned the Company $230,000 pursuant to a series of 6% demand notes under a security agreement. Under the security agreement, the notes are secured by all assets of the Company. In the quarter ended December 31, 2001, the Company paid $230,000 of these notes leaving $500,000 payable. The Company incurred interest expense of $7,500 and $25,787 and paid accrued interest of $2,500 and $28,787 on these notes in the three and nine months ended March 31, 2002, respectively. At March 31, 2002, interest of $7,500 is payable and is included in payables to related parties. Royalty and other expenses of $68,250 and $73,429 were incurred for the three months ended March 31, 2002 and 2001, respectively, and $208,250 and $214,909 for the nine months ended March 31, 2002 and 2001, respectively to Beverly Sassoon International, LLC, a stockholder of the Company and an entity controlled by Beverly Sassoon and Elan Sassoon. At March 31, 2002, $11,375 of royalties are payable and included in payables to related parties. Legal fees of $4,230 and $18,201 were incurred for the three months ended March 31, 2002 and 2001, respectively, and $50,982 and $63,738 for the nine months ended March 31, 2002 and 2001, respectively, from a law firm whose principals and affiliates are stockholders of the Company. During the nine months ending March 31, 2002, the Company paid this law firm $140,494 plus 15,000 shares of the Company's common stock, leaving $4,230 payable to the law firm as of March 31, 2002. Legal fees of $13,645 of this law firm from prior to July 1, 2000 were converted into preferred stock in the nine months ended March 31, 2001. Public relations expense and related expenses of $5,382 and $39,358 were incurred with a public relations firm that is a stockholder of the Company in the three and nine months ended March 31, 2002, respectively. On October 13, 2000, the Company entered into a consulting agreement for financial advisory and investment-banking services with an NASD broker dealer as summarized in Note 12. Under this agreement, consulting expense of $15,000 and $30,000 were incurred in the three months ended March 31, 2002 and 2001, respectively and $60,863 and $60,000 for the nine months ended March 31, 2002 and 2001, respectively. During the three months ended December 31, 2001, the Company paid $120,000 of this consulting expense and $3,387 of expenses leaving $30,000 payable as of March 31, 2002. Additionally, on November 22, 2000, the 10 Company entered into a Placement Agent Agreement with this NASD broker dealer in connection with the planned sale of stock. Under the agreement, the Company pays a fee equal to ten percent of the price of each share sold by or through the placement agent and an expense allowance equal to three percent of the gross proceeds of stock sold. In connection with shares of common stock sold for $1,109,360 in the three months ended September 30, 2001, the Company incurred fees and expenses to the placement agent of $216,323, which have been charged against additional paid-in capital (see Note 6). During the nine months ended March 31, 2002, the Company paid $15,417 to a stockholder to retire an advance payable. During the nine months ended March 31, 2001, an advance payable to a stockholder for $45,000 was converted into the Company's common stock at $2.50 per share. During the nine months ended March 31, 2001, an advance payable to an affiliate of a stockholder of $40,000 was converted into convertible preferred stock. During the nine months ended March 31, 2001, liabilities aggregating $54,749 under a verbal consulting agreement with a stockholder and a related distributor were converted to 39,900 shares of the Company's common stock at $2.50 per share. During the nine months ended March 31, 2001, two consulting agreements with companies affiliated with a stockholder were terminated. The 400,000 shares of the Company's common stock conditionally issued to these entities in the year ending June 30, 2000 were returned to the Company at no cost to the Company and cancelled. Commissions of $72,034 were paid to distributors of the Company who were immediate family members of the Company's former president during the nine months ended March 31, 2001. Commissions of $9,881 were paid to Capital Distributors, LLC, an entity controlled by Beverly Sassoon and Elan Sassoon during the nine months ended March 31, 2001. 9. INCOME TAXES The Company accounts for income taxes under the provisions of Statement of Financial Accounting Standards (SFAS) No. 109, "Accounting For Income Taxes." SFAS No. 109 requires the recognition of deferred tax liabilities and assets for temporary differences, operating loss carry-forwards, and tax credit carry-forwards. A temporary difference is a difference between the tax basis of an asset or liability and its reported amount in the financial statements that will result in taxable or deductible amounts in future years when the asset is recovered or the liability is settled. Deferred taxes represent the future tax return consequences of these differences. The Company has not recognized any benefit of such net operating loss carry-forwards in the accompanying financial statements in accordance with the provisions of SFAS No. 109 as the realization of this deferred tax benefit is not more likely than not. A 100% valuation allowance has been recognized to offset the entire effect of the Company's net deferred tax assets. 10. CONVERTIBLE DEBENTURES - STOCKHOLDER During the year ended June 30, 2000, the Company issued 0% convertible debentures to an individual aggregating $2,000,000. In June 2000, the debenture holder converted $1,895,000 of the debentures to 379,000 shares of the Company's common stock at $5.00 per share. In December 2001, the outstanding debenture of $105,000 was converted into 70,000 shares of the Company's common stock at $1.50 per share. 11. CONVERTIBLE PREFERRED STOCK AND CONTROL OF THE COMPANY On September 27, 2000, the Company entered into a stock purchase agreement with related parties to issue 221,458 shares of Series A Convertible Preferred Stock at a stated value of $2.50 per share. The preferred stock has a liquidation preference of $2.50 per share. This preferred stock is convertible into the 11 Company's common stock at $1.50 per share. The stock purchase agreement provides for adjustment of the conversion price for any stock splits, stock dividends, corporate reorganizations and certain other corporate transactions and issuance of securities. The stock purchase agreement provides the purchasers of the preferred stock certain registration rights. The preferred stock is redeemable solely at the option of the Company. The Company recognized the discount attributable to the beneficial conversion feature of $138,190 by accreting the amount from the issued date through the last date that the shareholders could convert (September 27, 2000) as an adjustment to net loss attributable to common stockholders. Additionally, the Company recognized additional discount attributable to the beneficial conversion feature of $16,831 by accreting the amount from the date (April 20, 2001) when the Company adjusted the conversion ration to $1.50 per share. The adjustment resulted in a charge to net loss applicable to common stock and an accompanying increase to additional paid-in capital. The financial amounts of the prior periods were restated for the nine months ended March 31, 2001 to reflect these adjustments. The preferred stock entitles each such stockholder to seventy-five (75) votes for each one (1) vote of Common Stock, and shall be entitled to vote together as a single class with holders of Common Stock, with respect to any question or matter upon which holders of Common Stock have the right to vote. The preferred stock also entitles the holders thereof to vote as a separate class. The stock purchase agreement also requires the Company to obtain the written approval of the holders of at least a majority of the voting power of the outstanding shares of preferred stock for the following: 1) sell, convey, or otherwise dispose of or encumber all or substantially all of its property or business or merge into or consolidate with any other corporation or effect any transaction or series of related transactions in which more than fifty percent (50%) of the voting power of the Company is transferred or disposed of, 2) alter or change the rights, preferences or privileges of the preferred stock, 3) increase or decrease the total number of authorized shares of the preferred stock, 4) authorize or issue, or obligate itself to issue, any other equity security, including any other security convertible into or exercisable for any equity security having rights, preferences or privileges over, or being on a parity with or similar to, the preferred stock, 5) redeem, purchase or otherwise acquire (or pay into or set aside for a sinking fund for such purpose) any security of the Company, 6) amend the Company's Articles of Incorporation or bylaws, 7) change the authorized number of directors of the Company's board of directors, 8) declare, order or pay any dividends on any class of securities, 9) adjust the salary of executive officers, directors, executive level independent contractors and key employees of the Company, 10) make any capital expenditures in excess of $15,000, 11) issue new shares of capital, 12) enter into or approve any agreement or contract for the purchase of goods, services or other items between the Company, a shareholder or a member of shareholder's immediate family, or 13) make any commission payment to any independent business associate in excess of $15,000. The preferred stock is not redeemable without the prior express written consent of the holders of a majority of the voting power of all then outstanding shares of the preferred stock. Notwithstanding the foregoing, in the event the holders of the preferred stock have not converted the preferred stock into common stock of the Company by December 31, 2005, the Company shall have the option to redeem the preferred stock at a price of $7.50 per share. The preferred stock is not redeemable at the options of the holders. 12. FINANCIAL ADVISORY AND INVESTMENT BANKING SERVICES CONSULTING CONTRACT On October 13, 2000, the Company entered into a consulting agreement for financial advisory and investment banking services with an NASD broker dealer. Certain principals of the broker dealer are stockholders of the Company, including the primary convertible preferred shareholder (see Note 9). The agreement provides a monthly consulting fee of $10,000 (amended to $5,000 per month effective October 2001) plus five-year "cashless exercise" warrants to 12 purchase 250,000 shares of the Company's common stock at an exercise price of $1.50 (as adjusted) (subject to adjustment in certain events) for which the broker dealer will have registration rights with respect to the common stock underlying the warrants. Additionally, the agreement provides for payment of a transaction fee equal to 1) 5% of the consideration up to $3,000,000, plus 2) 3% of the consideration from and including $3,000,000 up to $5,000,000, plus 3) 1% of the consideration including and in excess of $5,000,000 for any merger, acquisition, strategic partner relationship, etc. In addition to the consulting fee and transaction fee, the agreement provides for payment of an alternate transaction fee, subject to a minimum of $25,000, for any joint venture, marketing agreement, licensing agreement, strategic partner agreement, etc., and 1) in connection with any equity securities financing in a public offering, a fee to be agreed upon by the Company and the broker dealer; 2) in connection with any equity securities financing in a private placement, a) a cash fee equal to 10% of the gross proceeds raised, plus b) a non-accountable expense fee equal to 3% of the offering price of the securities sold, plus c) the broker dealer shall have the right to purchase, for $.01 each, "cashless exercise" warrants to purchase common stock equal to 10% of the number of shares of common stock sold in equity securities financing. The warrants will have a term of five years and have an exercise price of 100% of the per share price (or conversion price of the securities, if applicable) at which the investors invested in connection with the equity securities financing and will be transferable to broker dealers' employees and affiliates. The broker dealer shall also be granted registration rights with respect to the common stock underlying such warrants which will include at least one demand registration right at the Company's cost and an unlimited number of piggyback registration rights; 3) in connection with any debt securities financing, such amount as shall be agreed upon by the Company and the broker dealer; 4) in connection with any bank financing that is consummated prior to termination of this agreement in which the broker dealer acts as arranger, the Company shall pay the broker dealer aggregate arrangement fees in an amount to be agreed upon, payable on the date of execution of definitive documentation with respect thereto, which fee shall be in addition to any fee payable to any affiliate of the broker dealer that may act as agent or a member of a lending syndicate or otherwise as a participant in any such bank financing. The term of this agreement is for the three years ending October 12, 2003 and is renewable by mutual consent. The agreement provides that the Company agrees to retain the broker dealer on an exclusive basis in connection with a possible transaction, alternate transaction or financing for the term of the agreement. 13. GOING CONCERN In the three months ended December 31, 2001, the Company terminated its relationship with Target Corporation. Target Corporation accounted for 59% of gross profit for the nine months ended March 31, 2002. The Company incurred net losses of $376,234 and $921,228 for the three and nine months ended March 31, 2002, respectively, and net cash used in operations was $1,207,977 for the nine months ended March 31, 2002. The Company had net sales of $0 and $698,763 for the three and nine months ended March 31, 2002 respectively. The Company's independent auditors have concluded that due to recurring net losses, negative cash flows from operations and termination of the relationship with Target Corporation, these matters raise substantial doubt about the Company's ability to continue as a going concern. Management's plan with regard to this matter encompasses redirecting its marketing strategy to a direct-to-consumer approach and minimizing operating expenses. Since the Company does not expect any sales until the latter part of the first quarter of fiscal 2003, the Company will be required to raise additional funding of approximately $200,000 to fund operations for the three months ending September 30, 2002. The expected capital needs assume that the Company's demand note holder, who is the Company's controlling shareholder, will not demand payment of the $500,000 demand notes payable or any significant part thereof. The eventual outcome of the success of management's plans cannot be ascertained with any degree of certainty. The accompanying financial statements do not include any adjustments that might result from the outcome of this uncertainty. 13 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations GENERAL The Company was incorporated in Florida on July 14, 1995 under the name CindyCo, Inc. In August 1999, the Company changed its name to International Cosmetics Marketing Co. (the "Company") and concurrently entered into an agreement with Beverly Sassoon International, L.L.C., Beverly Sassoon and Elan Sassoon which grants the Company the exclusive worldwide rights to use the names and likenesses of Beverly Sassoon and Elan Sassoon for the marketing of products, except for hair care products (as defined). The Company commenced operations in late 1999 to develop and distribute a variety of skin care and nutritional products branded with the Beverly Sassoon and Elan Sassoon names. Following the initial test phase from December 1999 through February 2001 using a network marketing method of distribution, the Company developed skin care and sun care products for retail distribution. The Company currently believes that its products require a more direct-to-consumer marketing approach and is modifying its marketing strategy accordingly. RESULTS OF OPERATION Comparison of the Company's financial information as of March 31, 2002 and for the three and nine months ended March 31, 2002 and 2001: Company sales commenced December 1999 and net sales for the three months ended March 31, 2002 and 2001 were $0 and $110,345, respectively and $698,763 and $1,205,157 for the nine months ended March 31, 2002 and 2001, respectively. Sales for the three and six months ended September 30, 2000 were from direct sales utilizing a network marketing distribution model that was terminated in March 2001. New skin care and sun care products were developed for the retail market and the first such sales were made in July 2001 to Target Corporation. While initial orders from Target Corporation were encouraging, the Company disagrees with Target Corporation's retail pricing strategy and terminated its relationship with Target Corporation in the three months ended December 31, 2001. Sales to Target Corporation for the nine months ended March 31, 2002 was $633,058, and represented 91% of the Company's net sales. The Company had no sales in the three months ended March 31, 2002. In consideration of its experience with Target Corporation, the Company believes that its products require a more direct-to-consumer marketing approach and is implementing such an approach. The Company expects to begin replacing the sales to Target Corporation in the latter part of the quarter ending September 30, 2002. Gross profit was a negative ($93,949) and $63,859 for the three months ended March 31, 2002 and 2001, respectively, and $314,821 and $622,799 for the nine months ended March 31 2002 and 2001, respectively. The gross profit on sales to Target Corporation, which will not be recurring in the future, was 59% of the Company's gross profit for the nine months ended March 31, 2002. Commission expense, was $0 and $47,735 for the three months ended March 31, 2002 and 2001, respectively, and $33,723 and $488,908 for the nine months ended March 31, 2002 and 2001, respectively. The decrease in commissions resulted from changing from a network marketing distribution model to selling to the retail market, as well as decreased sales. Royalty and other related expense was $68,250 and $73,429 for the three months ended March 31, 2002 and 2001, respectively, and $208,250 and $214,909 for the nine months ended March 31, 2002 and 2001, respectively. The changes in royalty expense resulted from the royalty agreement being changed in October 2000 and March 2001. 14 Selling, general and administrative expenses were $202,859 for the three months ended March 31, 2002, compared to $357,357 for the three months ended March 31, 2001. Selling, general and administrative expenses were $969,117 for the nine months ended March 31, 2002, compared to $1,182,582 for the nine months ended March 31, 2001. The decrease in selling, general and administrative expenses is primarily attributable to stock options and warrants issued in the three months ended December 31, 2000 for services (principally investment banking services) and efforts to minimize operating expenses in fiscal 2002. Net loss decreased by approximately $390,219 for the three months ended March 31, 2002 compared to a net loss of $766,453 for the three months ended March 31, 2001 principally as a result of reductions in commissions resulting from termination of the Company's network marketing operations in March 2001 and stock options and warrants issued for services (principally investment banking services) in October 2000 offset by reduced sales due to the Company's termination of its relationship with Target Corporation in the three months ended December 31, 2001. Net loss decreased by approximately $1,701,661 for the nine months ended March 31, 2002 compared to a net loss of $2,622,889 for the nine months ended March 31, 2001 principally as a result of reductions in commissions resulting from termination of the Company's network marketing operations in March 2001 and stock options and warrants issued for services (principally investment banking services) in October 2000 offset by reduced sales due to the Company's termination of its relationship with Target Corporation in the three months ended December 31, 2001. LIQUIDITY AND CAPITAL RESOURCES The Company's principal needs for funds have been for working capital (principally accounts receivable and inventory purchases), commissions, royalty expense, operating expenses, capital expenditures, and the development of operations for the U.S. market. The Company has generally relied on cash flow from issuance of convertible debentures, preferred stock, common stock, and notes payable (primarily secured) of approximately $3,835,000 in the period August 1999 through June 30, 2001, and cash collected on product sales of approximately $3,830,000 in the period December 1999 through March 31, 2002. In the three months ended September 30, 2001, the Company issued 109,350 shares of common stock for $164,025 ($1.50 per share). In connection with the sale of common stock the Company incurred placement agent fees and expenses of $25,560 and the placement agent has earned five year warrants, exercisable at $1.50 per share, to purchase 10,935 shares of the Company's common stock with registration rights with respect to the common stock underlying the warrants. The Company has granted certain registration rights to the holders of these shares of common stock. In September 2001, the Company entered into a Stock Purchase Agreement with a venture capital firm for the sale of 1,000,000 shares of the Company's common stock for $1,500,000 ($1.50 per share) and warrants to purchase 750,000 shares of the Company's common stock. The warrants are exercisable for five years at an exercise price of $2.125 per share. Net proceeds to the Company after placement agent fees and expenses of $195,000 and legal expenses were $1,271,661. The placement agent also earned five year warrants, exercisable at $1.50 per share, to purchase 100,000 shares of the Company's common stock and exercisable at $2.125 to purchase 75,000 shares of the Company's common stock with registration rights with respect to the common stock underlying the warrants. The placement agent fees and expenses and warrants were allocated equally between the placement agent and a selling group member. The Company has agreed to file a Registration Statement as promptly as practicable (but in any event within 90 days) and to use its best efforts to have the Registration Statement declared effective by the SEC as soon as practicable thereafter. Additionally, the Registration Rights Agreements provides for one demand registration right and certain piggyback registration rights. In connection with this transaction, the Company's major preferred stockholder has agreed to vote his and each transferee of his shares of Common Stock or Preferred Stock to elect a director nominated by the Board on behalf of the venture capital firm. This agreement shall terminate upon the earlier of September 7, 2003 or any event which results in the venture capital firm at any time being the beneficial owner of less than fifty percent of the securities acquired from the Company. 15 The Company is currently generating negative cash from operations. For the nine months ended March 31, 2002, the Company had negative cash flow from operations of $1,207,977. This negative cash flow from operations is primarily related to the Company's net loss, increases in accounts receivable and inventory and decreases in accounts payable and payables to related parties. Since the Company has terminated its relationship with Target Corporation in the three months ended December 31, 2001 as a result of Target Corporation's retail pricing strategy, the Company's previously expected revenues and cash inflows are adversely affected and the Company is dependent upon obtaining new customers. This situation with Target Corporation may hinder the Company in attracting business from certain potential new customers. The Company believes that its products require a more direct-to-consumer marketing approach and is modifying its marketing strategy accordingly. The Company does not expect to begin obtaining additional sales to replace the sales to Target Corporation until the latter part of the three months ending September 30, 2002. The Company may also be required to spend additional amounts on marketing, packaging design and advertising to attract new customers. As of March 31, 2002, working capital was a negative $240,718. Cash at March 31, 2002 was $250,251. As reflected in the accompanying condensed financial statements, in the three months ended December 31, 2001, the Company terminated its relationship with Target Corporation, the larger of its two customers, and incurred a net loss of $376,234 and $921,228 for the three and nine months ended March 31, 2002, respectively. Target Corporation accounted for 59% of gross profit for the nine months ended March 31, 2002, respectively, total net sales were only $0 for the three months ended March 31, 2002 and net cash used in operations was $1,207,977 for the nine months ended March 31, 2002. The Company has had no sales in 2002. The Company's independent auditors have concluded that due to recurring net losses, negative cash flows from operations and termination of the relationship with Target Corporation, these matters raise substantial doubt about the Company's ability to continue as a going concern. The Company plans to redirect its marketing strategy to a direct-to-consumer approach and minimizing operating expenses. Expected capital needs for the remainder of fiscal 2002 is expected to be minimal. Additional capital of approximately $200,000 will be needed in the first quarter of fiscal 2003. The expected capital needs assume that the Company's demand note holder, who is the Company's controlling shareholder, will not demand payment of the $500,000 demand notes payable or any significant part thereof. There is no assurance that the Company can generate profitable sales and raise additional funding if it is needed. The failure of the Company to increase profitable sales and to raise additional funding would have a material adverse effect on the Company's business, financial condition, and results of operations and the Company may have to curtail operations. The Company had capital expenditures of $4,621 for the nine months ended March 31, 2002. The Company anticipates minimal, if any, capital expenditures during the remainder of the fiscal year. The Company leases office space under a non-cancelable operating lease expiring October 31, 2004. Minimum future operating lease obligations as of March 31, 2002 were $196,612, including $18,532 for the remainder of fiscal year 2002. NOTE REGARDING FORWARD-LOOKING STATEMENTS Certain statements made above, including those in the Liquidity and Capital Resources section, herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements consist of any statement other than a recitation of historical fact and be identified by 16 the use of forward-looking terminology such as "may," "expect," "anticipate," "estimate," or "continue" or the negative thereof or other variations thereon or comparable terminology. The reader is cautioned that all forward-looking statements are necessarily speculative and there are certain risks and uncertainties that could cause actual events or results to differ materially from those referred to in such forward-looking statements. The Company does not have a policy of updating or revising forward-looking statements and thus it should not be assumed that silence by its management over time means that actual events are bearing out as estimated in such forward looking statements. 17 PART II OTHER INFORMATION Item 1 Legal Proceedings On November 7, 2000, a complaint was filed against the company and other defendants in the Superior Court of the State of California for the County of Santa Barbara (Case No. 01037203 - Ann Pennock Marshall v. Beverly Sassoon International, LLC; Beverly Sassoon & Company; Beverly Sassoon, individually; Paul Lambert; and Michelle Spitz). The complaint alleges, among other things, that the Company is a successor in interest to BSI and that BSI and other defendants fraudulently induced an elderly investor to loan $150,000 to BSI prior to the time of the Company's license agreement or association with BSI, Ms. Beverly Sassoon and Mr. Elan Sassoon. In the quarter ended March 31, 2002, this lawsuit was settled with full, complete, mutual and general release of all claims at no cost to the Company. Item 2 Changes in Securities and Use of Proceeds Information in response to the requirements of this Item is disclosed above, in PART I, Item 2, under the Liquidity and Capital Resources section. Item 3 Defaults upon Senior Securities None Item 4 Submission of Matters to a Vote of Security Holders None Item 5 Other Information None Item 6. Exhibits and Reports on Form 8-K (a) Exhibits required by Item 601 of Regulation S-B 10.1 Employment agreement dated March 16, 2002 by and between International Cosmetics Marketing Co. and Mark A. Pinvidic. (b) Reports on Form 8-K A Current Report on Form 8-K was filed on April 18, 2002 regarding the changes in the Company's officers and directors.* * Previously filed. 18 SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned as duly authorized. International Cosmetics Marketing Co. (Registrant) /s/ Mark A. Pinvidic /s/ Nico P. Pronk - ----------------------------- ------------------- Mark A. Pinvidic Nico P. Pronk President and Chief Financial Director Officer Dated: May 14, 2002 19