EXHIBIT 31.1

                                  CERTIFICATION


I, Raymond Zimmerman, certify that:

1.           I have reviewed this quarterly report on Form 10-Q of
             99 Cent Stuff, Inc.;

2.           Based on my knowledge, this report does not contain any untrue
             statement of a material fact or omit to state a material fact
             necessary to make the statements made, in light of the
             circumstances under which such statements were made, not misleading
             with respect to the period covered by this report;


3.           Based on my knowledge, the financial statements, and other
             financial information included in this report, fairly present in
             all material respects the financial condition, results of
             operations and cash flows of the registrant as of, and for, the
             periods presented in this report;


4.           The registrant's other certifying officer and I are responsible for
             establishing and maintaining disclosure controls and procedures (as
             defined in Exchange Act Rules 13a-15e and 15d-15e) for the
             registrant and have:


             a)          Designed such disclosure controls and procedures or
                         caused such disclosure controls and procedures to be
                         designed under our supervision, to ensure that material
                         information relating to the registrant, including its
                         consolidated subsidiaries, is made known to us by
                         others within those entities, particularly during the
                         period in which this report is being prepared;


             b)          Evaluated the effectiveness of the registrant's
                         disclosure controls and procedures and presented in
                         this report our conclusions about the effectiveness of
                         the disclosure controls and procedures, as of the end
                         of the period covered by this report based on such
                         evaluation; and


             c)          Disclosed in this report any change in the registrant's
                         internal control over financial reporting that occurred
                         during the registrant's most recent fiscal quarter (the
                         registrant's fourth fiscal quarter in the case of an
                         annual report on Form 10-K) that has materially
                         affected, or is reasonably likely to materially affect,
                         the registrant's internal control over financial
                         reporting; and


5.           The registrant's other certifying officer(s) and I have disclosed,
             based on our most recent evaluation of internal control over
             financial reporting, to the registrant's auditors and the audit
             committee of registrant's board of directors (or persons fulfilling
             the equivalent function):


             a)          All significant deficiencies and material weaknesses in
                         the design or operation of internal control over
                         financial reporting which are reasonably likely to
                         adversely affect the registrant's ability to record,
                         process, summarize and report financial information;
                         and


             b)          Any fraud, whether or not material, that involves
                         management or other employees who have a significant
                         role in the registrant's internal control over
                         financial reporting.



Date:  November 12, 2003

/s/Raymond Zimmerman
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Raymond Zimmerman
Chief Executive Officer