Exhibit 32.1


                CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
           AS ADOPTED BY SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

         I, Mitchell Rubenstein, as Chief Executive Officer of Hollywood Media
Corp. (the "Company") certify, pursuant to 18 U.S.C. ss. 1350, as adopted by
Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge: (1) the
accompanying Form 10-Q report for the quarter ended September 30, 2004 as filed
with the U.S. Securities and Exchange Commission (the "Report") fully complies
with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act
of 1934, as amended (15 U.S.C. 78m or 78o(d)); and (2) the information contained
in the Report fairly presents, in all material respects, the financial condition
and results of operations of the Company.

Date:   November 15, 2004      By: /s/ Mitchell Rubenstein
                                   --------------------------------------------
                                   Mitchell Rubenstein, Chief Executive Officer