Exhibit 21

- --------------------------------------------------------------------------------
                      SUBSIDIARIES OF HOLLYWOOD MEDIA CORP.

- --------------------------------------------------------------------------------
NAME OF SUBSIDIARY                      STATE OF ORGANIZATION

- --------------------------------------------------------------------------------
Baseline Acquisitions Corp.             Delaware

- --------------------------------------------------------------------------------
Baseline, Inc.                          Delaware

- --------------------------------------------------------------------------------
Big Online, Inc.                        Florida

- --------------------------------------------------------------------------------
Broadway.com, Inc.                      Delaware

- --------------------------------------------------------------------------------
Fedora, Inc.                            Iowa

- --------------------------------------------------------------------------------
hollywood.com, Inc.                     California

- --------------------------------------------------------------------------------
Hollywood.com International, Inc.       Delaware

- --------------------------------------------------------------------------------
Hollywood.fr SARL                       France

- --------------------------------------------------------------------------------
Hollywood Services, Inc.                Delaware

- --------------------------------------------------------------------------------
Hollywood Wrestling Venture LLC         Delaware

- --------------------------------------------------------------------------------
Independent Hollywood, Inc.             Delaware

- --------------------------------------------------------------------------------
NetCo Partners (1)                      Florida

- --------------------------------------------------------------------------------




- --------------------------------------------------------------------------------
Showtimes.com, Inc.                     Delaware

- --------------------------------------------------------------------------------
Studio Systems Inc.                     Delaware

- --------------------------------------------------------------------------------
Tekno Books (2)                         Florida

- --------------------------------------------------------------------------------
Tekno Books International, LLC          Wisconsin

- --------------------------------------------------------------------------------
Tekno Comix, Inc.                       Florida

- --------------------------------------------------------------------------------
Theatre Direct NY, Inc.                 Delaware

- --------------------------------------------------------------------------------

- -------------------
         (1)      NetCo Partners is a general partnership, formed under the laws
of the State of Florida, in which Hollywood Media has a 50% partnership
interest.

         (2)      Tekno Books is a general partnership, formed under the laws of
the State of Florida, in which Hollywood Media has a 51% partnership interest.