Exhibit 32.1

                CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
           AS ADOPTED BY SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Mitchell Rubenstein, as Chief Executive Officer of Hollywood Media Corp. (the
"Company") certify, pursuant to 18 U.S.C. ss. 1350, as adopted by Section 906 of
the Sarbanes-Oxley Act of 2002, that to my knowledge: (1) the accompanying Form
10-K report for the year ended December 31, 2004 as filed with the U.S.
Securities and Exchange Commission (the "Report") fully complies with the
requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934,
as amended (15 U.S.C. 78m or 78o(d)); and (2) the information contained in the
Report fairly presents, in all material respects, the financial condition and
results of operations of the Company.

       Date: March 31, 2005             By: /s/ Mitchell Rubenstein
                                            ------------------------------------
                                            Mitchell Rubenstein, Chairman of the
                                            Board and Chief Executive Officer