EXHIBIT 4.4

CLIFFORD                                           LIMITED LIABILITY PARTNERSHIP
CHANCE










          -------------------------------------------------------------
                    THE UNITED BUSINESS MEDIA 2000 EXECUTIVE
                               SHARE OPTION SCHEME
                           DATE ADOPTED: 18 APRIL 2000
                    DATE OF INLAND REVENUE APPROVAL OF PART A
                             (REF:X2094/GRP): *
          -------------------------------------------------------------















                                    CONTENTS

                        Part A : Inland Revenue Approved
Rule                                                                             Page

                                                                             
1.    Definitions And Interpretation................................................1
2.    Eligibility...................................................................2
3.    Grant Of Options..............................................................2
4.    Limits........................................................................4
5.    Exercise Of Options...........................................................5
6.    Takeover, Reconstruction And Winding-Up.......................................7
7.    Variation Of Capital..........................................................8
8.    Alterations...................................................................9
9.    Miscellaneous................................................................10

                           Part B : Unapproved Options

1.    Definitions And Interpretation...............................................11
2.    Eligibility..................................................................12
3.    Grant Of Options.............................................................12
4.    Limits.......................................................................13
5.    Exercise Of Options..........................................................14
6.    Cash Equivalent..............................................................16
7.    Takeover, Reconstruction And Winding-Up......................................17
8.    Variation Of Capital.........................................................18
9.    Alterations..................................................................19
10.   Miscellaneous................................................................20
11.   Trustees.....................................................................20

                        Part C : Incentive Stock Options

1.    Incentive Stock Options......................................................22








                        PART A - Inland Revenue approved

1.      DEFINITIONS AND INTERPRETATION

1.1     In this Scheme, unless the context otherwise requires:-

        "Basic  Option"  shall  mean  an  option   designated  as  such  by  the
        Remuneration Committee prior to the Grant Date;

        "the Board"  means the board of  directors of the Company or a committee
        appointed by them;

        "the Company" means United Business Media plc (registered in England and
        Wales No. 152298);

        "the Grant Date" in  relation  to an option  means the date on which the
        option was granted;

        "Group Member" means:-

        1.1.1  a Participating  Company or a body corporate which is (within the
               meaning of section 736 of the  Companies  Act 1985) the Company's
               holding company or a subsidiary of the Company's holding company;
               or

        1.1.2  a body  corporate  which is (within the meaning of section 258 of
               that Act) a subsidiary  undertaking  of a body  corporate  within
               paragraph 1.1.1;

        "the London Stock Exchange" means London Stock Exchange plc;

        "Part A" of this  Scheme  means the part  designed  for  approval by the
        Inland Revenue;

        "Participant"  means a person  who holds an option  granted  under  this
        Scheme;

        "Participating Company" means the Company or any Subsidiary;

        "Performance  Condition" means a condition  related to performance which
        is  specified  by the  Remuneration  Committee  pursuant to sub-rule 3.1
        below;

        "the Scheme" means the United Business Media 2000 Executive Share Option
        Scheme as herein set out but  subject to any  alterations  or  additions
        from time to time made pursuant to the Scheme;

        "the  Remuneration  Committee"  means the committee  established  by the
        Company as the  remuneration  committee of the board of directors of the
        Company;

        "Schedule 9" means Schedule 9 to the Taxes Act 1988;

        "Subsidiary" means a body corporate which is a subsidiary of the Company
        (within  the meaning of section  736 of the  Companies  Act 1985) and of
        which the Company has control  (within the meaning of section 840 of the
        Taxes Act 1988);







        "the Taxes Act 1988" means the Income and Corporation Taxes Act 1988;

        and expressions  not otherwise  defined herein have the same meanings as
        they have in Schedule 9.

        "the  Trustees"  means the trustee or trustees for the time being of the
        United Business Media ESOP Trust;

1.2     Any  reference in this Scheme to any  enactment  includes a reference to
        that enactment as from time to time modified, extended or re-enacted.

1.3     Expressions  in italics  are for  guidance  only and do not form part of
        this Scheme.

2.      ELIGIBILITY

2.1     Subject to  sub-rule  2.3 below,  a person is  eligible to be granted an
        option  under  Part A of the  Scheme if (and only if) he is a  full-time
        director  or  qualifying  employee  of a  Participating  Company  who is
        required to devote the whole or  substantially  the whole of his working
        time to the service of any Participating Company.

2.2     For the purposes of sub-rule 2.1 above:

        2.2.1  a  person  shall  be  treated  as  a  full-time   director  of  a
               Participating   Company  if  he  is  obliged  to  devote  to  the
               performance  of the duties of his office or employment  with that
               and any  other  Participating  Company  not less  than 25 hours a
               week;

        2.2.2  a qualifying employee, in relation to a Participating Company, is
               an employee of the Participating Company (other than one who is a
               director of a Participating Company).

2.3     A person is not  eligible  to be granted an option  under Part A of this
        Scheme at any time:-

        2.3.1  within two years  immediately  preceding  the date on which he is
               bound to retire in  accordance  with the terms of his contract of
               employment, or

        2.3.2  when he is not eligible to  participate  in this Scheme by virtue
               of  paragraph  8 of  Schedule  9  (material  interest  in a close
               company).

3.      GRANT OF OPTIONS

3.1     Subject to Rule 4 below, the Remuneration  Committee may grant an option
        to acquire  shares in the  Company  which  satisfy the  requirements  of
        paragraphs 10 to 14 of Schedule 9 (fully paid up, unrestricted, ordinary
        share capital), upon the terms set out in Part A of this Scheme and upon
        such other objective terms as the Remuneration Committee may specify, to
        any person who is  eligible to be granted an option in  accordance  with
        Rule 2 above;  and for this  purpose  an option to acquire  includes  an
        option to purchase and an option to subscribe.







3.2     The price at which  shares may be acquired by the  exercise of an option
        shall be  determined  by the  Remuneration  Committee  before  the grant
        thereof, but shall not be less than:

        3.2.1  if shares of the same  class as those  shares  are  listed in the
               London Stock Exchange  Daily  Official  List,  the  middle-market
               quotation of shares of that class (as derived from that List) for
               the dealing day  immediately  preceding  the Grant Date or if the
               Remuneration  Committee  so decides,  the  average  middle-market
               quotation  of shares of that  class (as  derived  from that List)
               over the three dealing days immediately  preceding the Grant Date
               (provided that such dealing day shall not be prior to the date on
               which the Company announces its results for any period);

        3.2.2  if paragraph 3.2.1 above does not apply, the market value (within
               the meaning of Part VIII of the Taxation of Chargeable  Gains Act
               1992) of shares of that  class,  as  agreed  in  advance  for the
               purposes of this Scheme with the Shares Valuation Division of the
               Inland  Revenue,  on the Grant  Date (or such other day as may be
               agreed in advance with the Inland Revenue); or

        3.2.3  in the case of an option to acquire shares only by  subscription,
               the nominal value of those shares.

3.3     An option may only be granted:

        3.3.1  within the period of 6 weeks beginning with

               (a)    the date on which Part A of this Scheme is approved by the
                      Inland Revenue under Schedule 9; or

               (b)    the  dealing  day next  following  the  date on which  the
                      Company announces its results for any period; or

        3.3.2  at any other time when the  circumstances  are  considered by the
               Remuneration Committee to be sufficiently  exceptional to justify
               its grant; and

        3.3.3  within  the period of 10 years  beginning  with the date on which
               this Scheme is approved and adopted by the Company.

3.4     An option granted under this Scheme to any person:

        3.4.1  shall not,  except as provided in sub-rule 5.4 below,  be capable
               of being transferred by him; and

        3.4.2  shall lapse forthwith if he is adjudged bankrupt.

3.5    The grant of any option  under this Scheme  shall be subject to obtaining
       any approval or consent  required  under the  provisions  of the document
       "The Listing  Rules"  published  by the London  Stock  Exchange (or other
       authorised UK regulatory  authority),  of The City Code on Take-overs and
       Mergers, or of any regulation or enactment.







4.      LIMITS

4.1     Subject to any  adjustment  made by the Board with the prior approval by
        ordinary  resolution of the members of the Company in general meeting or
        by the  Remuneration  Committee  under Rule 7 below, no options shall be
        granted in any year  which  would,  at the time of the grant,  cause the
        number of shares in the  Company  which shall have been or may be issued
        in  pursuance  of options  granted in the  period of 10  calendar  years
        ending  with that year,  under the  Scheme or under any other  executive
        share scheme (excluding  premium price options granted under the Scheme)
        adopted by the  Company to exceed  25,264,262  shares  which  represents
        approximately 5 per cent of the ordinary share capital of the Company in
        issue on 18 October 2000.

4.2     Subject to any  adjustment  made by the Board with the prior approval by
        ordinary  resolution of the members of the Company in general meeting or
        by the  Remuneration  Committee  under Rule 7 below, no options shall be
        granted in any year  which  would,  at the time of the grant,  cause the
        number of shares in the  Company  which shall have been or may be issued
        in  pursuance  of options  granted in the  period of 10  calendar  years
        ending  with that year  under the  Scheme or under any other  employees'
        share scheme  adopted by the Company to exceed  50,528,525  shares which
        represents  approximately  10 per cent of the ordinary  share capital of
        the Company in issue on 18 October 2000.

4.3     The limits in sub-rules 4.1 and 4.2 apply only to shares which have been
        issued or are capable of issue under options granted to Participants who
        are employees of a Group Member or cease to be employees other than as a
        result of disposals  agreed by the Board by 31 December 2000. Any shares
        which have been issued or are capable of issue to Participants  who have
        ceased  to be  employed  by any Group  Member  as a result of  disposals
        agreed  by the Board by 31  December  2000  will not be  subject  to the
        limits in sub-rules 4.1 and 4.2.

4.4     Prior to  granting  any Basic  Option to any  person,  the  Remuneration
        Committee  may from time to time  determine a maximum  aggregate  amount
        payable on exercise of Basic  Options  granted  under this Scheme to any
        person during any period of twelve months,  such amount to be determined
        taking  account  of market  practice  (provided  that any grant of Basic
        Options  under Part A of this Scheme shall be subject to the  provisions
        of sub-rule 4.5 below).

4.5     No person shall be granted  options  which  would,  at the time they are
        granted,  cause the  aggregate  market  value of the shares which he may
        acquire  in  pursuance  of  options  granted to him under Part A of this
        Scheme  or  under  any  other   share   option   scheme,   not  being  a
        savings-related  share  option  scheme,  approved  under  Schedule 9 and
        established by the Company or by any  associated  company of the Company
        (and not exercised) to exceed or further exceed (pound)30,000.

4.6     For the  purposes  of this  Rule,  the  market  value of the  shares  in
        relation to which an option was granted shall be calculated:







        4.6.1  in the case of an option  granted  under this  Scheme,  as on the
               days by  reference  to which  the  price at which  shares  may be
               acquired by the exercise  thereof was  determined  in  accordance
               with sub-rule 3.2 above;

        4.6.2  in the case of an option granted under any other approved scheme,
               as at the  time  when  it was  granted  or,  in a case  where  an
               agreement relating to the shares has been made under paragraph 29
               of Schedule 9, such  earlier  time or times as may be provided in
               the agreement.

4.7     Any option granted under this Scheme shall be limited and take effect so
        that the above limits are complied with.

4.8     Any options  granted or shares issued to the Trustees  shall be included
        in the limit of the number of shares issued or remaining  issuable under
        sub-rules 4.1 and 4.2 above.

5.      EXERCISE OF OPTIONS

5.1     The exercise of any option  granted  under this Scheme shall be effected
        in the form and manner prescribed by the Remuneration Committee.

5.2     Subject  to  sub-rules  5.4 and 5.5 below and to  sub-rules  6.1 and 6.3
        below,  an option may not be exercised  before the third  anniversary of
        the Grant Date.

5.3     Subject to  sub-rule  5.4 and  paragraphs  5.5.1 and 5.5.3  below and to
        sub-rule  6.4 below,  an option  granted  under  this  Scheme may not be
        exercised to the extent that the Performance Condition is not satisfied.

5.4     If any  Participant  dies,  any  option  may  (and  must,  if at all) be
        exercised  by his  personal  representatives  within 12 months after the
        date of his death  provided  that his death occurs at a time when either
        he is a director or employee of a Group Member or he is or would but for
        sub-rule  5.3 above be  entitled  to  exercise  the  option by virtue of
        sub-rule 5.5 below.

5.5     If any Participant ceases to be a director or employee of a Group Member
        (otherwise than by reason of his death), the following  provisions apply
        in relation to any option granted to him under Part A of this Scheme:-

        5.5.1  if he so ceases by reason of  injury,  disability  or  redundancy
               (within the  meaning of the  Employment  Rights Act 1996),  or by
               reason only that his office or  employment  is in a company which
               ceases to be a Group Member,  or relates to a business or part of
               a business  which is  transferred  to a person who is not a Group
               Member,  the option may (and  subject to sub-rule 5.4 above must,
               if at all) be  exercised  within the period which shall expire on
               the later of 12 months  after his so ceasing and 42 months  after
               the Grant Date;

        5.5.2  if he so ceases by reason of  retirement  on reaching  the age at
               which he is bound to retire in  accordance  with the terms of his
               contract of employment or by reason of early  retirement with the
               consent of the  Company,  the option may (and subject to sub-rule
               5.4 above must,  if at all) be exercised  within the







               period which shall expire on the  later of 12 months after his so
               ceasing  and 42 months  after  the Grant  Date,  but  subject  to
               sub-rule 5.3 above;

        5.5.3  if he so  ceases  for any other  reason,  the  option  may not be
               exercised  at  all  (and  shall  lapse   forthwith)   unless  the
               Remuneration  Committee  shall so permit,  in which  event it may
               (and subject to sub-rule 5.4 above must,  if at all) be exercised
               (for up to 12 months  from the date of  cessation)  to the extent
               permitted by the Remuneration Committee within 3 months after his
               so ceasing.

5.6     A  Participant  shall not be treated for the  purposes  of sub-rule  5.5
        above as ceasing to be a director or employee  of a Group  Member  until
        such time as he is no longer a director or employee of any Group Member,
        and a female Participant who ceases to be such a director or employee by
        reason of pregnancy or confinement and who exercises her right to return
        to work under the  Employment  Rights  Act 1996  before  exercising  her
        option shall be treated for those  purposes as not having ceased to be a
        director or employee.

5.7     Subject to sub-rule 5.4 above, but  notwithstanding  any other provision
        of this Scheme,  an option may not be exercised  after the expiration of
        the  period of 10 years  (or such  shorter  period  as the  Remuneration
        Committee may have determined  before the grant thereof)  beginning with
        the Grant Date.

5.8     A Participant  shall not be eligible to exercise an option granted under
        Part A of this Scheme at any time when he is not eligible to participate
        in this Scheme by virtue of paragraph 8 of Schedule 9 (material interest
        in close company).

5.9     Within 30 days after an option has been  exercised  by any  person,  the
        Remuneration  Committee shall allot to him (or a nominee for him) or, as
        appropriate,  procure the  transfer to him (or a nominee for him) of the
        number of shares which satisfy the  requirements  of paragraphs 10 to 14
        of Schedule 9 (fully paid up,  unrestricted,  ordinary share capital) in
        respect of which the option has been exercised, provided that:-

        5.9.1  the Remuneration  Committee  considers that the issue or transfer
               thereof would be lawful in all relevant jurisdictions; and

        5.9.2  in a case where a Group  Member is obliged to (or would  suffer a
               disadvantage  if it  were  not  to)  account  for any tax (in any
               jurisdiction)  for which  the  person  in  question  is liable by
               virtue  of the  exercise  of the  option  and/or  for any  social
               security  contributions  recoverable  from the person in question
               (together, the "Tax Liability"), that person has either:

               (a)    made a payment to the Group  Member of an amount  equal to
                      the Tax Liability; or

               (b)    entered into  arrangements  acceptable  to that or another
                      Group  Member  to  secure  that  such a  payment  is  made
                      (whether  by  authorising  the  sale







                      of  some  or all  of the  shares  on  his  behalf  and the
                      payment to the  Group Member of  the  relevant  amount out
                      of the proceeds of sale or otherwise).

5.10    All shares allotted under this Scheme shall rank equally in all respects
        with the shares of the same  class  then in issue  except for any rights
        attaching to such shares by reference to a record date prior to the date
        of the allotment.

6.      TAKEOVER, RECONSTRUCTION AND WINDING-UP

6.1     If any person  obtains  control of the  Company  (within  the meaning of
        section 840 of the Taxes Act 1988) as a result of making a general offer
        to acquire shares in the Company,  or having obtained such control makes
        such an offer,  the Board shall within 14 days of becoming aware thereof
        notify every Participant thereof and, subject to sub-rules 5.3, 5.4, 5.5
        and 5.7 above and to  sub-rule  6.3 below,  any option may be  exercised
        within one month (or such longer  period as the  Remuneration  Committee
        may permit) of such notification.

6.2     For the purposes of sub-rule 6.1 above, a person shall be deemed to have
        obtained  control of the Company if he and others acting in concert with
        him have together obtained control of it.

6.3     If any person becomes bound or entitled to acquire shares in the Company
        under  sections  428 to 430F of the  Companies  Act  1985,  or if  under
        section 425 of that Act the Court  sanctions a compromise or arrangement
        proposed  for the  purposes  of or in  connection  with a scheme for the
        reconstruction of the Company or its amalgamation with any other company
        or  companies,  or if the  Company  passes a  resolution  for  voluntary
        winding up, or if an order is made for the compulsory  winding up of the
        Company, the Board shall forthwith notify every Participant thereof and,
        subject to  sub-rules  5.3,  5.4,  5.5 and 5.7 above,  any option may be
        exercised within one month of such notification,  but to the extent that
        it is not exercised within that period shall  (notwithstanding any other
        provision of this Scheme) lapse on the expiration of that period.

6.4     In  relation  to an option  which  would but for  sub-rule  5.3 above be
        exercisable  by  virtue of an event  mentioned  in  sub-rule  6.1 or 6.3
        above,  the  Remuneration  Committee may at its  discretion,  and acting
        fairly and reasonably,  treat the relevant condition as satisfied if, at
        the time of the  event,  the  Remuneration  Committee  cannot  determine
        whether it is in fact satisfied.

6.5     If any company ("the acquiring company"):

        6.5.1  obtains control of the Company as a result of making

               (a)    a  general  offer  to  acquire  the  whole  of the  issued
                      ordinary  share  capital of the Company which is made on a
                      condition  such that if it is satisfied  the person making
                      the offer will have control of the Company, or







               (b)    a general  offer to acquire  all the shares in the Company
                      which  are of the same  class as the  shares  which may be
                      acquired  by the  exercise of options  granted  under this
                      Scheme, or

        6.5.2  obtains  control of the Company in pursuance  of a compromise  or
               arrangement  sanctioned  by the court  under  section  425 of the
               Companies  Act 1985 or  Article  418 of the  Companies  (Northern
               Ireland) Order 1986, or

        6.5.3  becomes bound or entitled to acquire  shares in the Company under
               sections  428 to 430F of that Act or Articles  421 to 423 of that
               Order,

        any  Participant  may at any time within the  appropriate  period (which
        expression  shall be construed in  accordance  with  paragraph  15(2) of
        Schedule 9), by agreement with the acquiring company, release any option
        granted  under this Scheme  which has not lapsed  ("the old  option") in
        consideration  of the grant to him of an option ("the new option") which
        (for the purposes of that paragraph) is equivalent to the old option but
        relates to shares in a different  company (whether the acquiring company
        itself or some other company  falling within  paragraph  10(b) or (c) of
        Schedule 9).

6.6     The new option  shall not be regarded  for the  purposes of sub-rule 6.5
        above as equivalent to the old option unless the  conditions  set out in
        paragraph 15(3) of Schedule 9 are satisfied,  but so that the provisions
        of this Scheme shall for this purpose be construed as if:-

        6.6.1  the new option  were an option  granted  under this Scheme at the
               same time as the old option;

        6.6.2  except for the  purposes of the  definitions  of "Group  Member",
               "Participating  Company" and  "Subsidiary"  in sub-rule 1.1 above
               and the reference to "the Remuneration Committee" in sub-rule 5.7
               above,  the  expression  "the Company" were defined as "a company
               whose shares may be acquired by the  exercise of options  granted
               under this Scheme";

        6.6.3  the relevant condition referred to in sub-rule 5.3 above had been
               satisfied; and

        6.6.4  sub-rule 8.2 below were omitted.

7.      VARIATION OF CAPITAL

7.1     Subject to  sub-rule  7.3 below,  in the event of any  variation  of the
        share capital of the Company,  the Remuneration  Committee may make such
        adjustments as it considers appropriate under sub-rule 7.2 below.

7.2     An adjustment  made under this  sub-rule  shall be to one or more of the
        following:

        7.2.1  the  number of  shares in  respect  of which  any  option  may be
               exercised;

        7.2.2  the price at which  shares may be acquired by the exercise of any
               option;







        7.2.3  where any such option has been  exercised but no shares have been
               allotted or transferred pursuant to such exercise,  the number of
               shares which may be so allotted or  transferred  and the price at
               which they may be acquired;

        7.2.4  the numbers of shares mentioned in sub-rules 4.1 and 4.2 above.

7.3     At a time when Part A of this Scheme is  approved by the Inland  Revenue
        under  Schedule 9, no adjustment  under sub-rule 7.2 above shall be made
        without the prior approval of the Inland Revenue.

7.4     An adjustment  under  sub-rule 7.2 above may have the effect of reducing
        the price at which  shares may be acquired by the  exercise of an option
        to less than their nominal  value,  but only in the case of an option to
        subscribe  for  shares  if and  to  the  extent  that  the  Remuneration
        Committee  shall be authorised  to  capitalise  from the reserves of the
        Company a sum equal to the  amount  by which  the  nominal  value of the
        shares in respect of which the option is  exercised  and which are to be
        allotted pursuant to such exercise exceeds the price at which the shares
        may be subscribed  for and to apply that sum in paying up such amount on
        such  shares;  and so that on exercise of any option in respect of which
        such a reduction shall have been made the  Remuneration  Committee shall
        capitalise  that sum (if  any) and  apply  the  same in  paying  up that
        amount.

8.      ALTERATIONS

8.1     Subject to sub-rules  8.2, 8.4 and 8.5 below,  the Board may at any time
        alter this Scheme,  or the terms of any option  granted under it (having
        regard to the fact that, if an  alteration  which does not solely relate
        to a  special  term is  made at a time  when  Part A of this  Scheme  is
        approved by the Inland  Revenue under  Schedule 9, the approval will not
        thereafter have effect unless and until the Inland Revenue have approved
        the alteration).

8.2     Subject to sub-rule 8.3 below,  no  alteration  to the  advantage of the
        person to whom options may be granted  shall be made under  sub-rule 8.1
        above  to  any of  Rules  2,  3.2,  4.1  to  4.5  inclusive,  5.2 to 5.5
        inclusive,  5.7, 5.10, 6.1 to 6.4 inclusive, and 7.1 and 7.2 without the
        prior  approval by ordinary  resolution of the members of the Company in
        general meeting.

8.3     Sub-rule 8.2 above shall not apply to:

        8.3.1  any  minor  alteration  to  benefit  the  administration  of this
               Scheme,  to take account of a change in  legislation or to obtain
               or  maintain  favourable  tax,  exchange  control  or  regulatory
               treatment for Participants or any Group Member; or

        8.3.2  any alteration solely relating to a Performance Condition.

8.4     No alteration to the disadvantage of any Participant shall be made under
        sub-rule 8.1 above unless:







        8.4.1  the Board shall have invited every  relevant  Participant to give
               an  indication  as to whether or not he approves the  alteration,
               and

        8.4.2  the  alteration  is approved by a majority of those  Participants
               who have given such an indication.

8.5     No alteration which solely relates to a Performance Condition subject to
        which an option has been granted shall be made under  sub-rule 8.1 above
        unless:-

        8.5.1  there  shall have  occurred  an event which shall have caused the
               Board reasonably to consider that the Performance Condition would
               not, without the alteration, achieve its original purpose;

        8.5.2  the  Board  shall  act  fairly  and   reasonably  in  making  the
               alteration; and

        8.5.3  the altered  condition  will be no more difficult to satisfy than
               the original Performance Condition.

9.      MISCELLANEOUS

9.1     The  rights and  obligations  of any  individual  under the terms of his
        office or employment  with any Group Member shall not be affected by his
        participation  in  this  Scheme  or  any  right  which  he may  have  to
        participate in it and an individual who participates therein shall waive
        any and all rights to  compensation  or damages  in  consequence  of the
        termination  of his  office  or  employment  for any  reason  whatsoever
        insofar  as those  rights  arise or may arise  from his  ceasing to have
        rights  under or be entitled to exercise any option under this Scheme as
        a result of such termination.

9.2     In the event of any dispute or disagreement as to the  interpretation of
        this Scheme,  or as to any question or right  arising from or related to
        this  Scheme,  the decision of the Board shall be final and binding upon
        all persons.

9.3     Any  notice  or other  communication  under or in  connection  with this
        Scheme may be given by personal delivery or by sending the same by post,
        in the  case  of a  company  to its  registered  office  marked  for the
        attention of the Company Secretary,  and in the case of an individual to
        his last known  address,  or,  where he is a director  or  employee of a
        Group Member,  either to his last known address or to the address of the
        place of business at which he performs  the whole or  substantially  the
        whole of the duties of his office or employment.

9.4     A  Participating  Company may provide money to the Trustees or any other
        person to enable them to acquire  shares to be held for the  purposes of
        the Scheme or enter into any guarantee or indemnity for these  purposes,
        to the extent permitted by section 153 of the Companies Act 1985.







                   PART B - Not approved by UK Inland Revenue

1.      DEFINITIONS AND INTERPRETATION

1.1     In this Scheme, unless the context otherwise requires:-

        "Basic  Option"  shall  mean  an  option   designated  as  such  by  the
        Remuneration Committee prior to the Grant Date;

        "the Board"  means the board of  directors of the Company or a committee
        appointed by them;

        "the Company" means United Business Media plc (registered in England and
        Wales No. 152298);

        "the Grant Date" in  relation  to an option  means the date on which the
        option was granted;

        "Group Member" means:

        1.1.1  a Participating  Company or a body corporate which is (within the
               meaning of section 736 of the  Companies  Act 1985) the Company's
               holding company or a subsidiary of the Company's holding company;
               or

        1.1.2  a body  corporate  which is (within the meaning of section 258 of
               that Act) a subsidiary  undertaking  of a body  corporate  within
               paragraph 1.1.1 above and has been designated by the Remuneration
               Committee for this purpose;

        "the London Stock Exchange" means London Stock Exchange Limited;

        "Part B" of this Scheme means the unapproved part of this Scheme;

        "Participant"  means a person  who holds an option  granted  under  this
        Scheme;

        "Participating Company" means the Company or any Subsidiary;

        "Performance  Condition" means a condition  related to performance which
        is  specified  by the  Remuneration  Committee  pursuant to sub-rule 3.1
        below;

        "Premium  Priced Option" shall mean an option  designated as such by the
        Remuneration Committee prior to the Grant Date;

        "the Scheme" means the United Business Media 2000 Executive Share Option
        Scheme as herein set out but  subject to any  alterations  or  additions
        made from time to time pursuant to the Scheme;

        "the  Remuneration  Committee"  means the committee  established  by the
        Company as the  remuneration  committee of the board of directors of the
        Company;







        "Subsidiary" means a body corporate which is a subsidiary of the Company
        (within  the meaning of section  736 of the  Companies  Act 1985) and of
        which the Company has control  (within the meaning of section 840 of the
        Taxes Act 1988);

        "the Taxes Act 1988" means the Income and Corporation Taxes Act 1988;

        "the  Trustees"  means the trustee or trustees for the time being of the
        United Business Media ESOP Trust;

        "US  Participant"  means a  Participant  who is  resident  in the United
        States of America on the Grant Date.

1.2     Any  reference in this Scheme to any  enactment  includes a reference to
        that enactment as from time to time modified, extended or re-enacted.

2.      ELIGIBILITY

2.1     Subject to  sub-rule  2.2 below,  a person is  eligible to be granted an
        option  under Part B of the Scheme if (and only if) he is a director  or
        employee of a Participating  Company who is required to devote the whole
        or  substantially  the whole of his  working  time to the service of any
        Participating Company.

2.2     A person is not  eligible  to be granted an option  under Part B of this
        Scheme at any time within two years  immediately  preceding  the date on
        which he is bound to retire in accordance with the terms of his contract
        of  employment  unless that person is employed in a  jurisdiction  where
        this sub-rule would be unlawful.

3.      GRANT OF OPTIONS

3.1     Subject to Rule 4 below, the Remuneration  Committee may grant an option
        to  acquire  shares in the  Company  upon the terms set out in Part B of
        this  Scheme and upon such  other  objective  terms as the  Remuneration
        Committee  may  specify,  to any person who is eligible to be granted an
        option in accordance  with Rule 2 above;  and for this purpose an option
        to acquire  includes an option to purchase  and an option to  subscribe.
        The option shall be designated by the Remuneration  Committee as a Basic
        Option or a Premium Priced Option prior to the Grant Date.

3.2     The price at which  shares may be acquired by the  exercise of an option
        shall be  determined  by the  Remuneration  Committee  before  the grant
        thereof, but shall not be less than:-

        3.2.1  if shares of the same  class as those  shares  are  listed in the
               London Stock Exchange  Daily  Official  List,  the  middle-market
               quotation of shares of that class (as derived from that List) for
               the dealing day  immediately  preceding  the Grant Date or if the
               Remuneration  Committee  so decides,  the  average  middle-market
               quotation  of shares of that  class (as  derived  from that List)
               over the three dealing days immediately  preceding the Grant Date
               (provided that such dealing day shall not be prior to the date on
               which the Company announces its results for any period); or







        3.2.2  in the case of an option to acquire shares only by  subscription,
               the nominal value of those shares.

3.3     An option may only be granted:

        3.3.1  within the period of 6 weeks beginning with

               (a)    the date on which Part B of this  Scheme is  approved  and
                      adopted by the Company; or

               (b)    the  dealing  day next  following  the  date on which  the
                      Company announces its results for any period; or

        3.3.2  at any other time when the  circumstances  are  considered by the
               Remuneration Committee to be sufficiently  exceptional to justify
               its grant; and

        3.3.3  within  the period of 10 years  beginning  with the date on which
               this Scheme is approved and adopted by the Company.

3.4     An option granted under this Scheme to any person:

        3.4.1  shall not,  except as provided in sub-rule 5.4 below,  be capable
               of being transferred by him; and

        3.4.2  shall lapse forthwith if he is adjudged bankrupt.

3.5     The grant of any option  under this Scheme shall be subject to obtaining
        any approval or consent  required  under the  provisions of the document
        "The Listing  Rules"  published  by the London Stock  Exchange (or other
        authorised UK regulatory authority),  of the City Code on Take-overs and
        Mergers, or of any regulation or enactment.

4.      LIMITS

4.1     Subject to any  adjustment  made by the Board with the prior approval by
        ordinary  resolution of the members of the Company in general meeting or
        by the  Remuneration  Committee  under Rule 8 below, no options shall be
        granted in any year  which  would,  at the time of the grant,  cause the
        number of shares in the  Company  which shall have been or may be issued
        in  pursuance  of options  granted in the  period of 10  calendar  years
        ending  with that year,  under the  Scheme or under any other  executive
        share scheme (excluding  premium price options granted under the Scheme)
        adopted by the  Company to exceed  25,264,262  shares  which  represents
        approximately 5 per cent of the ordinary share capital of the Company in
        issue on 18 October 2000.

4.2     Subject to any  adjustment  made by the Board with the prior approval by
        ordinary  resolution of the members of the Company in general meeting or
        by the  Remuneration  Committee  under Rule 8 below, no options shall be
        granted in any year  which  would,  at the time of the grant,  cause the
        number of shares in the  Company  which shall have been or may be issued
        in  pursuance  of options  granted in the  period of 10  calendar  years
        ending  with that year  under the  Scheme or under any other  employees'
        share scheme  adopted by the Company to exceed  50,528,525  shares which
        represents







        approximately  10 per cent of the ordinary  share capital of the Company
        in issue on 18 October 2000.

4.3     The limits in sub-rules 4.1 and 4.2 apply only to shares which have been
        issued or are capable of issue under options granted to Participants who
        are employees of a Group Member or cease to be employees other than as a
        result of disposals  agreed by the Board by 31 December 2000. Any shares
        which have been issued or are capable of issue to Participants  who have
        ceased  to be  employed  by any Group  Member  as a result of  disposals
        agreed  by the Board by 31  December  2000  will not be  subject  to the
        limits in sub-rules 4.1 and 4.2.

4.4     The  Remuneration  Committee  may from time to time  determine a maximum
        aggregate  amount payable on exercise of any Basic Options granted under
        this  Scheme or the level of grant of  Premium  Priced  Options  granted
        under this Scheme to any person during any period of twelve months, such
        amount to be determined  taking  account of market  practice,  except in
        circumstances   considered   by  the   Remuneration   Committee   to  be
        exceptional.

4.5     Any option granted under this Scheme shall be limited and take effect so
        that the above limits are complied with.

5.      EXERCISE OF OPTIONS

5.1     The exercise of any option  granted  under this Scheme shall be effected
        in the form and manner prescribed by the Remuneration Committee.

5.2     Subject  to  sub-rules  5.4 and 5.5 below and to  sub-rules  7.1 and 7.3
        below,  an option may not be exercised  before the third  anniversary of
        the Grant Date.

5.3     Subject to  sub-rule  5.4 and  paragraphs  5.5.1 and 5.5.3  below and to
        sub-rules 7.1 and 7.3 below, an option granted under this Scheme may not
        be  exercised  to the  extent  that  the  Performance  Condition  is not
        satisfied provided that:

        5.3.1  in relation to an option which would be  exercisable by virtue of
               an event mentioned in sub-rule 7.1 or 7.3 below, the Remuneration
               Committee may at its discretion  treat the relevant  condition as
               being  satisfied if, at the time of the event,  the  Remuneration
               Committee  believes  that the  circumstances  are  such  that the
               option should be exercised; and

        5.3.2  if the Performance Condition is not satisfied by the last date on
               which the  Performance  Condition  may be  satisfied,  the option
               shall  thereupon,  notwithstanding  any other  provision  of this
               Scheme,  lapse unless it has already become  exercisable prior to
               that date  pursuant to sub-rules  5.4 or 5.5 below or pursuant to
               sub-rules 7.1 and 7.3 below(1).


- --------------------------------------------------------------------------------

1 The  performance  condition for a Basic Option can be measured up to the sixth
  anniversary of the Grant Date. The performance  condition for a Premium Priced
  Option can be  measured  up to the date  specified  in the option  certificate
  setting out the performance condition.







5.4     If any  Participant  dies,  any  option  may  (and  must,  if at all) be
        exercised  by his  personal  representatives  within 12 months after the
        date of his death  provided  that his death occurs at a time when either
        he is a director or employee of a Group Member or he is or would but for
        sub-rule  5.3 above be  entitled  to  exercise  the  option by virtue of
        sub-rule 5.5 below.

5.5     If any Participant ceases to be a director or employee of a Group Member
        (otherwise than by reason of his death), the following  provisions apply
        in relation to such option granted to him under Part B of this Scheme:-

        5.5.1  if he so ceases by reason  of  injury  disability  or  redundancy
               (within the  meaning of the  Employment  Rights Act 1996),  or by
               reason only that his office or  employment  is in a company which
               ceases to be a Group Member,  or relates to a business or part of
               a business  which is  transferred  to a person who is not a Group
               Member,  the option may (and  subject to sub-rule 5.4 above must,
               if at all) be  exercised  within the period which shall expire on
               the later of 12 months  after his so ceasing and 42 months  after
               the Grant Date;

        5.5.2  if he so ceases by reason of  retirement  on reaching  the age at
               which he is bound to retire in  accordance  with the terms of his
               contract of employment or by reason of early  retirement with the
               consent of the  Company,  the option may (and subject to sub-rule
               5.4 above must,  if at all) be exercised  within the period which
               shall expire on the later of 6 months after his so ceasing and 42
               months after the Grant Date, but subject to sub-rule 5.3 above;

        5.5.3  if he so  ceases  for any other  reason,  the  option  may not be
               exercised  at  all  (and  shall  lapse   forthwith)   unless  the
               Remuneration  Committee  shall so permit,  in which  event it may
               (and subject to sub-rule 5.4 above must,  if at all) be exercised
               (for up to 12 months  from the date of  cessation)  to the extent
               permitted by the Remuneration Committee within 3 months of his so
               ceasing.

5.6     A  Participant  shall not be treated for the  purposes  of sub-rule  5.5
        above as ceasing to be a director or employee  of a Group  Member  until
        such time as he is no longer a director or employee of any Group Member,
        and a female Participant who ceases to be such a director or employee by
        reason of pregnancy or confinement and who exercises her right to return
        to work under the  Employment  Rights  Act 1996  before  exercising  her
        option shall be treated for those  purposes as not having ceased to be a
        director or employee.

5.7     Notwithstanding any other provision of this Scheme, an option may not be
        exercised  after  the  expiration  of the  period  of 10 years  (or such
        shorter period as the Remuneration  Committee may have determined before
        the grant thereof) beginning with the Grant Date.

5.8     Within 30 days after an option has been  exercised  by any  person,  the
        Remuneration  Committee shall allot to him (or a nominee for him) or, as
        appropriate,  procure the







        transfer  to him (or a  nominee  for him) of the  number  of  shares  in
        respect of which the option has been exercised, provided that:

        5.8.1  the Remuneration  Committee  considers that the issue or transfer
               thereof would be lawful in all relevant jurisdictions; and

        5.8.2  in a case where a Group  Member is obliged to (or would  suffer a
               disadvantage  if it  were  not  to)  account  for any tax (in any
               jurisdiction)  for which  the  person  in  question  is liable by
               virtue  of the  exercise  of the  option  and/or  for any  social
               security  contributions  recoverable  from the person in question
               (together, the "Tax Liability"), that person has either:

               (a)    made a payment to the Group  Member of an amount  equal to
                      the Tax Liability; or

               (b)    entered into  arrangements  acceptable  to that or another
                      Group  Member  to  secure  that  such a  payment  is  made
                      (whether  by  authorising  the  sale of some or all of the
                      shares on his behalf and the  payment to the Group  Member
                      of the  relevant  amount  out of the  proceeds  of sale or
                      otherwise).

5.9     All shares allotted under this Scheme shall rank equally in all respects
        with the shares of the same  class  then in issue  except for any rights
        attaching to such shares by reference to a record date prior to the date
        of the allotment.

6.      CASH EQUIVALENT

6.1     Where an option  granted under Part B of this Scheme has been  exercised
        by any person in respect of any number of shares,  and those shares have
        not yet been allotted or transferred to him in accordance  with sub-rule
        5.8  above,   the   Remuneration   Committee  may  determine   that,  in
        substitution for his right to acquire such number of those shares as the
        Remuneration Committee may decide (but in full and final satisfaction of
        his said right), he shall be paid by way of additional  emoluments a sum
        equal to the cash equivalent of that number of shares.

6.2     For the purposes of this Rule, the cash  equivalent of any shares is the
        amount by which the Remuneration Committee's opinion of the market value
        of those shares on the day last  preceding  the date on which the option
        was  exercised  (or, if at the relevant time shares of the same class as
        those shares were listed in The Stock  Exchange Daily Official List, the
        middle-market  quotation  of shares of that class,  as derived from that
        List),  on the dealing day last preceding that date exceeds the price at
        which those shares may be acquired by the exercise of the option.

6.3     Subject to sub-rule 6.4 below, as soon as reasonably practicable after a
        determination has been made under sub-rule 6.1 above that a person shall
        be paid a sum in  substitution  for his right to  acquire  any number of
        shares:-







        6.3.1  the  Company  shall pay to him or procure  the  payment to him of
               that sum in cash; and

        6.3.2  if he has already paid the Company for those shares,  the Company
               shall return to him the amount so paid by him.

6.4     If the Remuneration Committee in its discretion so decides:

        6.4.1  the whole or part of the sum payable under  sub-rule  6.3.1 above
               shall,  instead of being paid to the person in  question in cash,
               be applied on his behalf in subscribing for shares in the Company
               at a price equal to the market value (or, as the case may be, the
               middle-market   quotation)   by   reference  to  which  the  cash
               equivalent is calculated, or in purchasing such shares, or partly
               in one way and partly in the other, and

        6.4.2  the Company shall allot to him or procure the transfer to him (or
               his nominee) of the shares so subscribed for or purchased.

6.5     There shall be made from any payment under this Rule such deductions (on
        account of tax or similar  liabilities)  as may be required by law or as
        the  Remuneration  Committee may reasonably  consider to be necessary or
        desirable.

7.      TAKEOVER, RECONSTRUCTION AND WINDING-UP

7.1     If any person  obtains  control of the  Company  (within  the meaning of
        section 840 of the Taxes Act 1988) as a result of making a general offer
        to acquire shares in the Company,  or having obtained such control makes
        such an offer,  the Board shall within 14 days of becoming aware thereof
        notify every Participant thereof and, subject to sub-rules 5.3, 5.4, 5.5
        and 5.7 above and to  sub-rule  7.3 below,  any option may be  exercised
        within one month (or such longer  period as the  Remuneration  Committee
        may permit) of such notification.

7.2     For the purposes of sub-rule 7.1 above, a person shall be deemed to have
        obtained  control of the Company if he and others acting in concert with
        him have together obtained control of it.

7.3     If any person becomes bound or entitled to acquire shares in the Company
        under  sections  428 to 430F of the  Companies  Act  1985,  or if  under
        section 425 of that Act the Court  sanctions a compromise or arrangement
        proposed  for the  purposes  of or in  connection  with a scheme for the
        reconstruction of the Company or its amalgamation with any other company
        or  companies,  or if the  Company  passes a  resolution  for  voluntary
        winding up, or if an order is made for the compulsory  winding up of the
        Company, the Board shall forthwith notify every Participant thereof and,
        subject to  sub-rules  5.3,  5.4,  5.5 and 5.7 above,  any option may be
        exercised within one month of such notification,  but to the extent that
        it is not exercised within that period shall  (notwithstanding any other
        provision of this Scheme) lapse on the expiration of that period.







7.4     If any company ("the acquiring company"):

        7.4.1  obtains control of the Company as a result of making

               (a)    a  general  offer  to  acquire  the  whole  of the  issued
                      ordinary  share  capital of the Company which is made on a
                      condition  such that if it is satisfied  the person making
                      the offer will have control of the Company, or

               (b)    a general  offer to acquire  all the shares in the Company
                      which  are of the same  class as the  shares  which may be
                      acquired  by the  exercise of options  granted  under this
                      Scheme, or

        7.4.2  obtains  control of the Company in pursuance  of a compromise  or
               arrangement  sanctioned  by the court  under  section  425 of the
               Companies  Act 1985 or  Article  418 of the  Companies  (Northern
               Ireland) Order 1986, or

        7.4.3  becomes bound or entitled to acquire  shares in the Company under
               sections  428 to 430F of that Act or Articles  421 to 423 of that
               Order,

               any  Participant  may at any time within the  appropriate  period
               (which expression shall be construed in accordance with paragraph
               15(2) of Schedule 9 to the Taxes Act 1988), by agreement with the
               acquiring  company,  release any option granted under this Scheme
               which has not lapsed ("the old option") in  consideration  of the
               grant to him of an  option  ("the  new  option")  which  (for the
               purposes of that  paragraph)  is equivalent to the old option but
               relates to shares in a different company.

7.5     The new option  shall not be regarded  for the  purposes of sub-rule 7.4
        above as equivalent to the old option unless the  conditions  set out in
        paragraph  15(3) of Schedule 9 to the Taxes Act 1988 are satisfied,  but
        so that  the  provisions  of this  Scheme  shall  for  this  purpose  be
        construed as if:

        7.5.1  the new option  were an option  granted  under this Scheme at the
               same time as the old option;

        7.5.2  except for the  purposes of the  definitions  of "Group  Member",
               "Participating  Company" and  "Subsidiary"  in sub-rule 1.1 above
               and the reference to "the Remuneration Committee" in sub-rule 5.7
               above,  the  expression  "the Company" were defined as "a company
               whose shares may be acquired by the  exercise of options  granted
               under this Scheme";

        7.5.3  the relevant condition referred to in sub-rule 5.3 above had been
               satisfied; and

        7.5.4  sub-rule 9.2 below were omitted.

8.      VARIATION OF CAPITAL

8.1     Subject to  sub-rule  8.3 below,  in the event of any  variation  of the
        share  capital  of the  Company  or in the  event  the  Company  makes a
        demerger by way of exempt  distribution  under  section 213 of the Taxes
        Act 1988 or pays a special  dividend or







        repurchases its share capital, the Remuneration  Committee may make such
        adjustments as it considers appropriate under sub-rule 8.2 below.

8.2     An adjustment  made under this  sub-rule  shall be to one or more of the
        following:

        8.2.1  the  number of  shares in  respect  of which  any  option  may be
               exercised;

        8.2.2  the price at which  shares may be acquired by the exercise of any
               option;

        8.2.3  where any such option has been  exercised but no shares have been
               allotted or transferred pursuant to such exercise,  the number of
               shares which may be so allotted or  transferred  and the price at
               which they may be acquired; and

        8.2.4  the numbers of shares mentioned in sub-rules 4.1 and 4.2 above.

8.3     An adjustment  under  sub-rule 8.2 above may have the effect of reducing
        the price at which  shares may be acquired by the  exercise of an option
        to less than their nominal  value,  but only in the case of an option to
        subscribe  for  shares  if and  to  the  extent  that  the  Remuneration
        Committee  shall be authorised  to  capitalise  from the reserves of the
        Company a sum equal to the  amount  by which  the  nominal  value of the
        shares in respect of which the option is  exercised  and which are to be
        allotted pursuant to such exercise exceeds the price at which the shares
        may be subscribed  for and to apply that sum in paying up such amount on
        such  shares;  and so that on exercise of any option in respect of which
        such a reduction shall have been made the  Remuneration  Committee shall
        capitalise  that sum (if  any) and  apply  the  same in  paying  up that
        amount.

9.      ALTERATIONS

9.1     Subject to sub-rules  9.2, 9.4 and 9.5 below,  the Board may at any time
        alter this Scheme, or the terms of any option granted under it.

9.2     Subject to sub-rule 9.3 below,  no  alteration  to the  advantage of the
        person to whom options may be granted  shall be made under  sub-rule 8.1
        above  to  any of  Rules  2,  3.2,  4.1  to  4.3  inclusive,  5.2 to 5.5
        inclusive,  5.7, 5.9, 7.1 to 7.4 inclusive,  and 8.1 and 8.2 without the
        prior  approval by ordinary  resolution of the members of the Company in
        general meeting.

9.3     Sub-rule 9.2 above shall not apply to:

        9.3.1  any  minor  alteration  to  benefit  the  administration  of this
               Scheme,  to take account of a change in  legislation or to obtain
               or  maintain  favourable  tax,  exchange  control  or  regulatory
               treatment for Participants or any Group Member; or

        9.3.2  any alteration solely relating to a Performance Condition.

9.4     No alteration to the disadvantage of any Participant shall be made under
        sub-rule 9.1 above unless:







9.4.1   the Board  shall have  invited  every  relevant  Participant  to give an
        indication as to whether or not he approves the alteration, and

9.4.2   the alteration is approved by a majority of those  Participants who have
        given such an indication.

9.5     No alteration which solely relates to a Performance Condition subject to
        which an option has been granted shall be made under  sub-rule 9.1 above
        unless:-

        9.5.1  there  shall have  occurred  an event which shall have caused the
               Board  reasonably  to consider  that the special  term would not,
               without the alteration, achieve its original purpose, and

        9.5.2  the  Board  shall  act  fairly  and   reasonably  in  making  the
               alteration.

10.     MISCELLANEOUS

10.1    The  rights and  obligations  of any  individual  under the terms of his
        office or employment  with any Group Member shall not be affected by his
        participation  in  this  Scheme  or  any  right  which  he may  have  to
        participate in it and an individual who participates therein shall waive
        any and all rights to  compensation  or damages  in  consequence  of the
        termination  of his  office  or  employment  for any  reason  whatsoever
        insofar  as those  rights  arise or may arise  from his  ceasing to have
        rights  under or be entitled to exercise any option under this Scheme as
        a result of such termination.

10.2    In the event of any dispute or disagreement as to the  interpretation of
        this Scheme,  or as to any question or right  arising from or related to
        this  Scheme,  the decision of the Board shall be final and binding upon
        all persons.

10.3    Any  notice  or other  communication  under or in  connection  with this
        Scheme may be given by personal delivery or by sending the same by post,
        in the  case  of a  company  to its  registered  office  marked  for the
        attention of the Company Secretary,  and in the case of an individual to
        his last known  address,  or,  where he is a director  or  employee of a
        Group Member,  either to his last known address or to the address of the
        place of business at which he performs  the whole or  substantially  the
        whole of the duties of his office or employment.

11.     Trustees

11.1    A  Participating  Company may provide money to the Trustees or any other
        person to enable them to acquire  shares to be held for the  purposes of
        the Scheme or enter into any guarantee or indemnity for these  purposes,
        to the extent permitted by section 153 of the Companies Act 1985.

11.2    The Company may, with the approval of the Board:

        (a)    grant to the Trustees an option to subscribe for ordinary shares;
               or

        (b)    issue shares in the Company to the Trustees,







        if the Trustees  agree to transfer  such shares to  Participants  on the
        exercise of their options.

11.3    The price at which the shares may be acquired by the  Trustees  shall be
        determined  by the Board  before  the grant of the  option to  subscribe
        therefor or, in the case of shares issued otherwise than in pursuance of
        an option, before the issue thereof. In the case of an option granted to
        the Trustees on any date on which options are granted to a  Participant,
        the price at which the option is exercisable shall be the exercise price
        payable  by the  Participant  (and if no such  options  are  granted  to
        Participants,  shall be not less than the market value of shares on that
        date)  and,  in the case of shares  issued to the  Trustees,  the market
        value of shares on the date of issue of the shares.

11.4    Any options  granted or shares issued to the Trustees  shall be included
        in the limit of the number of shares issued or remaining  issuable under
        Rule 4 above,  but the  number of such  shares  may exceed the number of
        shares  subject to options  granted  to  Participants  to the extent the
        Board consider  appropriate to permit  Participating  Companies to hedge
        their employer's  social security  contribution  liability in respect of
        the options.







                        PART C - Incentive Stock Options

1.      INCENTIVE STOCK OPTIONS

1.1     In this Rule:

        "Incentive Stock Option" means an option  satisfying the requirements of
        section 422 of the Code;

        "the Code" means the United  States  Internal  Revenue  Code of 1986 (as
        amended);

        "Market  Value" at any date  means  the fair  market  value of  ordinary
        shares in the Company on that date, as  determined  by the  Remuneration
        Committee, provided that if on such date shares of that class are listed
        in The London Stock  Exchange Daily Official List, the fair market value
        shall be not less than the  middle-market  quotation  of such shares (as
        derived from that List) on the Grant Date.

1.2     The  Remuneration  Committee  may grant an  Incentive  Stock Option over
        ordinary  shares to any employee who is eligible to be granted an option
        under the  Scheme  upon the terms  set out in Part B of the  Scheme  and
        subject to the additional terms and conditions in this Part C.

1.3     Subject to sub-rule 1.4 below,  the option price for an Incentive  Stock
        Option  granted  hereunder  may not be less  than  the  Market  Value of
        ordinary shares.

1.4     A person who,  within the meaning of section  422(b)(6) of the Code,  is
        deemed to own shares in the Company possessing more than ten per cent of
        the total combined  voting power of all classes of shares of the Company
        (or of its  parent or  subsidiary  corporations  within  the  meaning in
        section 424 of the Code) shall be eligible to receive an Incentive Stock
        Option  only if the  option  price  thereunder  is at least  110% of the
        Market Value of the number of ordinary shares on the Grant Date and only
        if the term of the option does not exceed five years.

1.5     The aggregate Market Value determined at the Grant Date of the number of
        ordinary  shares with respect to which  Incentive  Stock  Options  first
        become  exercisable  by any  Participant  in any calendar year shall not
        exceed US$100,000.

1.6     Section  421(a)  of the Code will  apply to an  Incentive  Stock  Option
        provided it is exercised  no more than (i) twelve  months after the date
        of termination of employment  because of total and permanent  disability
        or (ii) three months after the date of termination of employment for any
        reason other than that described in clause (i) and death.

1.7     Subject to any adjustment made by the Remuneration Committee pursuant to
        sub-rule 1.8 below,  no options  shall be granted under the Scheme which
        would at the time they are  granted,  cause the  number of shares  which
        shall have been or may be acquired in pursuance of options so granted to
        exceed 10  million  (which  represents  approximately  2 per cent of the
        ordinary share capital of the Company in issue on the date the Scheme is
        adopted by the Company).







1.8     In the event of any  variation of the share capital of the Company or in
        the event the  Company  makes a demerger  by way of exempt  distribution
        under  section  213 of the Taxes Act 1988 or pays a special  dividend or
        repurchases its share capital, the Remuneration  Committee may make such
        adjustments  as  it  considers  appropriate  to  the  number  of  shares
        specified in sub-rule 1.7 above.

1.9     Notwithstanding any other provisions of the Scheme, the Company will not
        be  required  to issue or cause to be issued any  ordinary  shares if at
        such  time  such  issuance  would  violate  the  United  States  Federal
        Securities  laws or any  other  laws of the  United  States or any state
        thereof. In addition, the holder of any ordinary shares issued hereunder
        agrees not to sell or transfer such ordinary  shares in violation of the
        United States  Federal  Securities  laws or any other laws of the United
        States or any state  thereof.  The  Company  shall have the right in its
        sole  discretion  to modify the terms of the Scheme at any time and from
        time  to  time  as it  deems  necessary  or  appropriate  to  ensure  or
        facilitate such compliance with the foregoing and to include appropriate
        legends on any options or ordinary  shares issued or caused to be issued
        hereunder.



                                                             CLIFFORD CHANCE LLP
                                                           200 Aldersgate Street
                                                                 London EC1A 4JJ