EXHIBIT 4.4
CLIFFORD                                           LIMITED LIABILITY PARTNERSHIP
CHANCE










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                      THE UNITED BUSINESS MEDIA 2000 SENIOR
                       EXECUTIVE EQUITY PARTICIPATION PLAN
                           DATE ADOPTED: 18 APRIL 2000
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                                    CONTENTS
Clause                                                                   Page

1.    Definitions And Interpretation........................................1
2.    Grant Of Awards.......................................................2
3.    Pre-Tax Awards........................................................3
4.    Post-Tax Awards.......................................................3
5.    Issue Of Shares To Trustees...........................................4
6.    Exercise Of Awards....................................................5
7.    Takeover, Reconstruction And Winding-Up...............................6
8.    Variation Of Capital..................................................7
9.    Alterations...........................................................7
10.   Miscellaneous.........................................................8
Schedule....................................................................8







                         THE UNITED BUSINESS MEDIA 2000


                   SENIOR EXECUTIVE EQUITY PARTICIPATION PLAN



1.      DEFINITIONS AND INTERPRETATION

1.1     In this Plan, unless the context otherwise requires:-

        "Award" means a Post-Tax  Award or a Pre-Tax Award granted in accordance
        with the Rules of the Plan;

        "the Board"  means the board of  directors of the Company or a committee
        appointed by such board of directors;

        "Bonus Option" means a right to acquire shares in the Company designated
        as a Bonus Option in accordance with sub-rule 3.1 below;

        "the Company" means United Business Media plc (registered in England and
        Wales No. 152298);

        "Deposited Shares" means the shares in the Company designated as such by
        a Participant under sub-rule 4.3 below;

        "the Grant  Date" in  relation  to an Award  means the date on which the
        Remuneration Committee makes an Award;

        "Group Member" means:-

        1.1.1  a Participating  Company or a body corporate which is (within the
               meaning of section 736 of the  Companies  Act 1985) the Company's
               holding company or a subsidiary of the Company's holding company;
               or

        1.1.2  a body  corporate  which is (within the meaning of section 258 of
               that Act) a subsidiary  undertaking  of a body  corporate  within
               paragraph 1.1.1 above

        "Matching Option" means a right to acquire shares in the Company granted
        in accordance with sub-rule 3.1 or sub-rule 4.1 below;

        "Participant" means a person who holds an Award granted under this Plan;

        "Participating Company" means the Company or any Subsidiary;

        A  "Post-Tax  Award"  shall  consist  of a  Matching  Option  granted in
        accordance  with the Rules of the Plan and the term  "awarded"  shall be
        construed accordingly;

        A "Pre-Tax  Award"  consists of a Bonus Option and (at the discretion of
        the Remuneration Committee) a Matching Option granted in accordance with
        the  Rules  of the  Plan  and the  term  "awarded"  shall  be  construed
        accordingly;







        "the  Remuneration  Committee"  means the committee  established  by the
        Company as the  remuneration  committee of the board of directors of the
        Company;

        "the Restricted Period" in relation to an Award means the period of four
        years commencing on the Grant Date;

        "Subsidiary" means a body corporate which is a subsidiary of the Company
        (within the meaning of section 736 of the Companies Act 1985);

        "the  Trustees"  means the trustees or trustee for the time being of the
        United Business Media ESOP Trust.

1.2     Any reference in the Plan to any enactment  includes a reference to that
        enactment as from time to time modified extended or re-enacted.

2.      GRANT OF AWARDS

2.1     Subject to sub-rules 2.2 and 2.5 below, the  Remuneration  Committee may
        grant an Award to any employee of a Participating  Company (including an
        employee who is also a director) who is required to devote the whole, or
        substantially  the whole,  of his  working  time to the  business of any
        Group  Member,  upon the terms set out in this Plan and upon such  other
        terms as the Remuneration Committee may specify.

2.2     An Award may only be made under this Plan:

        2.2.1  within the period of 6 weeks beginning with the date on which the
               Plan is adopted by the  Company or within the period of six weeks
               beginning  with the dealing day next  following the date on which
               the Company announces its results for any period, or at any other
               time when the  circumstances  are considered by the  Remuneration
               Committee  to be  sufficiently  exceptional  to justify the grant
               thereof; and

        2.2.2  within  the period of 10 years  beginning  with the date on which
               this Plan is  approved  and  adopted  by the  Company  in general
               meeting.

2.3     There  shall be no  monetary  consideration  for the  grant of any Award
        under the Plan, and accordingly any such Award shall be granted by deed.

2.4     The  price  payable  by the  Participant  on the  acquisition  of shares
        pursuant to the exercise of an Award shall be in aggregate (pound)1.

2.5     No Award  shall be  granted  under the Plan to a person  within  the two
        years  immediately  preceding the date on which he is bound to retire in
        accordance with the terms of his contract of employment.

2.6     The grant of any Award under the Plan shall be subject to obtaining  any
        approval or consent  required  under the provisions of the document "The
        Listing  Rules"  published  by  The  London  Stock  Exchange  (or  other
        authorised UK regulatory authority),  of The City Code on Take-overs and
        Mergers, or of any regulation or enactment.







2.7     An Award  granted  under the Plan to any person  shall not be capable of
        being transferred by him (other than to his personal  representatives in
        the  event  of  his  death)  and  shall  lapse  forthwith  if  it  is so
        transferred or if he is adjudged bankrupt.

2.8     A   Participant   shall  not  be  entitled  to  any  dividend  or  other
        distribution  in  respect  of any  shares  which  are the  subject  of a
        Matching   Option  but  may  be  entitled  to  any   dividend  or  other
        distribution  in respect of any shares  which are the subject of a Bonus
        Option if the Remuneration Committee so decide.

3.      PRE-TAX AWARDS

3.1     A Pre-Tax Award shall  consist of a Bonus Option and (at the  discretion
        of the Remuneration Committee) a Matching Option. The Bonus Option shall
        be granted over such number of shares in the Company as the Remuneration
        Committee may determine,  and the Matching  Option shall be granted over
        such number of shares in the Company as equals the number over which the
        Bonus Option is granted.

4.      POST-TAX AWARDS

4.1     A Post-Tax  Award  consists  of a Matching  Option  over such  number of
        shares as has on the Grant Date a market value equal to the amount which
        represents  the  gross  sum  that  the  Participant  would  need  to  be
        remunerated by the Company before  deduction of tax and social  security
        liabilities to enable the Participant to purchase after deduction of tax
        and social security  liabilities the number of Deposited Shares referred
        to in sub-rule 4.2 below.

4.2     A Participant may with the consent of the Remuneration Committee deposit
        with the Trustees  (or the  trustees of any other trust  approved by the
        Remuneration Committee for these purposes) shares acquired by him on the
        Award  Date,  using  such  remuneration   (other  than  salary)  as  the
        Remuneration  Committee may permit (or such part as the  Participant may
        determine)  paid to him by a Participating  Company (after  deduction of
        tax).

4.3     The shares  acquired  pursuant to sub-rule 4.2 above shall be designated
        as Deposited  Shares by being registered in the name of the Trustees (or
        such other person as the  Remuneration  Committee  may decide or permit)
        and held by them as nominee for that Participant.

4.4     Since  the  Trustees  hold  the  Deposited   Shares  as  nominee  for  a
        Participant,   dividends   paid  on  the   Deposited   Shares  shall  be
        beneficially owned by the Participant and the Trustees shall arrange for
        dividends on the Deposited Shares to be paid directly to the Participant
        or to his order.

4.5     The  Trustees  shall not  exercise  the voting  rights  attaching to the
        Deposited  Shares  except  in  accordance  with  instructions  from  the
        Participant.

4.6     The  Participant  may at any time withdraw the Deposited  Shares and the
        Trustees shall upon notice from the  Participant  transfer the Deposited
        Shares to the Participant (or such person as he may nominate).







5.      ISSUE OF SHARES TO TRUSTEES

5.1     Subject to sub-rules 5.3 and 5.4 below, the Company may:-

        5.1.1  grant to the  Trustees an option to  subscribe  for shares in the
               Company, or

        5.1.2  issue shares in the Company to the Trustees.

5.2     The price at which shares may be subscribed for by the Trustees shall be
        determined by the Remuneration  Committee before the grant of the option
        to subscribe therefor or, in the case of shares issued otherwise than in
        pursuance of an option,  before the issue thereof, but, if shares of the
        same class as those shares are quoted in the London Stock Exchange Daily
        Official  List,  shall not be less than the  middle-market  quotation of
        shares of that class (as derived from that List) on the dealing day last
        preceding  the date of grant of the  option  or, as the case may be, the
        date of issue of the shares.

5.3     Subject to any  adjustment  made by the Board with the prior approval by
        ordinary  resolution of the members of the Company in general meeting or
        by the Remuneration  Committee under Rule 8.1 below, no options shall be
        granted,  or shares issued otherwise than pursuant to the exercise of an
        option,  in any year  which  would,  at the time of the  grant or issue,
        cause the number of shares in the  Company  which shall have been or may
        be issued in pursuance  of options  granted in the period of 10 calendar
        years  ending  with that year,  or shall have been issued in that period
        otherwise  than in  pursuance  of options,  under this Plan or under any
        other  executive share scheme  (exlcuding  premium price options granted
        under the United 2000  Executive  Share  Option  Scheme)  adopted by the
        Company to exceed 25,264,262 shares which represents approximately 5 per
        cent of the ordinary share capital of the Company in issue on 18 October
        2000.

5.4     Subject to any  adjustment  made by the Board with the prior approval by
        ordinary  resolution of the members of the Company in general meeting or
        by the Remuneration  Committee under Rule 8.1 below, no options shall be
        granted,  or shares issued otherwise than pursuant to the exercise of an
        option,  in any year  which  would,  at the time of the  grant or issue,
        cause the number of shares in the  Company  which shall have been or may
        be issued in pursuance  of options  granted in the period of 10 calendar
        years  ending  with that year,  or shall have been issued in that period
        otherwise  than in  pursuance  of options,  under this Plan or under any
        other   employees'  share  scheme  adopted  by  the  Company  to  exceed
        50,528,525  shares  which  represents  approximately  10 per cent of the
        ordinary share capital of the Company in issue on 18 October 2000.

5.5     The limits in sub-rules 5.3 and 5.4 apply only to shares which have been
        issued or are capable of issue under options granted to Participants who
        are employees of a Group Member or cease to be employees other than as a
        result of disposals  agreed by the Board by 31 December 2000. Any shares
        which have been issued or are capable of issue to Participants  who have
        ceased  to be  employed  by any Group  Member  as a result of  disposals
        agreed  by the Board by 31  December  2000  will not be  subject  to the
        limits in sub-rules 5.3 and 5.4.







5.6     For the  avoidance  of doubt,  if the  Trustees  purchase  shares in the
        Company,  such purchased  shares shall not count for the limits in Rules
        5.3 and 5.4 above.

5.7     Any options  granted or shares issued to the Trustees  shall be included
        in the limit of the number of shares issued or remaining  issuable under
        this Rule 5, but the  number of such  shares  may  exceed  the number of
        shares  subject to options  granted  to  Participants  to the extent the
        Directors  consider  appropriate  to permit  Participating  Companies to
        hedge their employer's social security contribution liability in respect
        of the options.

6.      EXERCISE OF AWARDS

6.1     The  exercise of any Award  granted  under the Plan shall be effected in
        such form and manner as the Remuneration Committee may from time to time
        prescribe.

6.2     A Bonus Option may be exercised at any time and, subject to sub-rule 6.4
        below and to Rule 7 below, a Matching  Option granted under the Plan may
        only be exercised:-

        6.2.1  after the end of the Restricted Period; and

        6.2.2  to the extent the relevant  condition is  satisfied;  and in this
               sub-rule  and sub-rule  7.4 below,  the  relevant  condition is a
               condition   related  to  performance  which  is  specified  under
               sub-rule  2.1  above  or,  if  there  is no such  condition,  the
               condition in the Schedule hereto; and

        6.2.3  if the Participant has not ceased to be a director or employee of
               a Group  Member at any time during the period  commencing  on the
               Award  Date and  ending  on the date on  which he  exercises  (or
               purports to exercise) his Award.

6.3     To the extent  that a  Participant  withdraws  his  Deposited  Shares or
        exercises his Bonus Option before the end of the Restricted  Period, the
        number  of  shares  in  respect  of which  the  Matching  Option  may be
        exercised shall be reduced:

        6.3.1  by  such  proportion  as  the  proportion  of  Deposited   Shares
               withdrawn  bears to the total number of  Deposited  Shares (or in
               the event of a  variation  of the share  capital  of the  Company
               after the  withdrawal of any Deposited  Share,  by such number as
               the Remuneration  Committee considers  appropriate to reflect the
               variation); and

        6.3.2  by one share for every one share over  which the Bonus  Option is
               exercised (or in the event of a variation of the share capital of
               the  Company  after the  exercise  of the Bonus  Option,  by such
               number as the  Remuneration  Committee  considers  appropriate to
               reflect the variation).

6.4     If a Participant ceases to be a director or employee of a Group Member:-

        6.4.1  the Bonus Option may (and must,  if at all) be  exercised  within
               the  period  of  three  months  (or  such  longer  period  as the
               Remuneration  Committee  may  allow)  commencing  on the  date of
               cessation of employment;

        6.4.2  the Matching Option may not be exercised  unless the Remuneration
               Committee decides  otherwise,  in which case it may (and must, if
               at all) be exercised to such extent and for such period permitted
               by the Remuneration Committee.

6.5     A  Participant  shall not be treated for the  purposes  of sub-rule  6.4
        above as ceasing to be a director or employee  of a Group  Member  until
        such time as he is no longer a director or employee of any Group Member,
        and a female Participant who ceases to be such a director or employee by
        reason of pregnancy or confinement and who exercises her right to return
        to work under the Employment  Rights Act 1996 before exercising an Award
        under the Plan shall be treated for those  purposes as not having ceased
        to be such a director or employee.

6.6     Notwithstanding  any other provision of the Plan, an Award granted under
        the Plan may not be exercised more than ten years after the Award Date.

6.7     Subject to sub-rule  6.8 below,  within 30 days after an Award under the
        Plan has been exercised by any person, the Remuneration  Committee shall
        procure the  transfer to him (or his nominee) of the number of shares in
        respect of which the Award has been exercised unless:

        6.7.1  the  Remuneration  Committee  considers that the transfer thereof
               would not be lawful in all relevant jurisdictions; or

        6.7.2  in a case where a Group  Member is obliged to account for any tax
               (in any  jurisdiction) for which the person in question is liable
               by virtue of the exercise of the Award and/or any social security
               contributions  recoverable from the person in question (together,
               the "Tax Liability"), that person has either:-

               (a)    made a payment to the Group  Member of an amount  equal to
                      the Tax Liability; or

               (b)    entered into  arrangements  acceptable  to that or another
                      Group  Member  to  secure  that  such a  payment  is  made
                      (whether  by  authorising  the  sale of some or all of the
                      shares on his behalf and the  payment to the Group  Member
                      of the  relevant  amount  out of the  proceeds  of sale or
                      otherwise).

6.8     The  transfer of any shares under the Plan shall be subject to obtaining
        any such approval or consent as is mentioned in Rule 2.6 above.

7.      TAKEOVER, RECONSTRUCTION AND WINDING-UP

7.1     If any person  obtains  control of the  Company  (within  the meaning of
        section 840 of the Income and Corporation Taxes Act 1988) as a result of
        making a  general  offer to  acquire  shares in the  Company,  or having
        obtained such control makes such an offer, the Board shall within 7 days
        of becoming aware thereof notify every Participant  thereof and, subject
        to  sub-rules  6.2.2,  6.4 and 6.6 of Rule 6 above and to  sub-rule  7.3







        below, an Award granted under the Plan may be exercised within one month
        (or such longer period as the Remuneration Committee may permit) of such
        notification.

7.2     For the purposes of sub-rule 7.1 above, a person shall be deemed to have
        obtained  control of the Company if he and others acting in concert with
        him have together obtained control of it.

7.3     If any person becomes bound or entitled to acquire shares in the Company
        under  sections  428 to 430F of the  Companies  Act  1985,  or if  under
        section 425 of that Act the Court  sanctions a compromise or arrangement
        proposed  for the  purposes  of or in  connection  with a scheme for the
        reconstruction of the Company or its amalgamation with any other company
        or  companies,  or if the  Company  passes a  resolution  for  voluntary
        winding up, or if an order is made for the compulsory  winding up of the
        Company,  the Board shall forthwith notify every Participant thereof and
        any Award granted under the Plan may,  subject to sub-rules  6.2.2,  6.4
        and  6.6 of  Rule 6  above,  be  exercised  within  one  month  of  such
        notification,  but to the extent  that it is not  exercised  within that
        period shall  (notwithstanding any other provision of the Plan) lapse on
        the expiration thereof.

7.4     In  relation  to  an  Award  which  would  but  for  sub-rule  6.2.2  be
        exercisable  by  virtue of an event  mentioned  in  sub-rule  7.1 or 7.3
        above,  the  Remuneration  Committee  may at its  discretion  treat  the
        relevant  condition  as  satisfied  if,  at the time of the  event,  the
        Remuneration Committee believes that the circumstances are such that the
        Award should be exercised.

8.      VARIATION OF CAPITAL

8.1     In the event of any increase or  variation  of the share  capital of the
        Company (whenever effected),  the Remuneration  Committee may adjust the
        number of shares in  respect of which an Award may be  exercised  or the
        numbers of shares  mentioned  in  sub-rules  5.3 and 5.4 as it considers
        appropriate.

8.2     As soon as  reasonably  practicable  after making any  adjustment  under
        sub-rule  8.1 above,  the  Remuneration  Committee  shall give notice in
        writing thereof to any Participant affected thereby.

9.      ALTERATIONS

9.1     Subject to sub-rules 9.2 and 9.4 below,  the Board may at any time alter
        any of the provisions of this Plan, or the terms of any Award made under
        it, in any respect.

9.2     Subject to  sub-rule  9.3  below,  no  alteration  to the  advantage  of
        Participants  shall be made under sub-rule 9.1 above to any of sub-rules
        2.1,  2.5,  3.1,  4.1, 4.2, 5.3, 5.4, 6.2, 6.3, 6.4, 7.1 to 7.4, 8.1 and
        8.2 without the prior approval by ordinary  resolution of the members of
        the Company in general meeting.

9.3     Sub-rule 9.2 above shall not apply to:







        9.3.1  any minor alteration to benefit the  administration of this Plan,
               to take  account  of a change  in  legislation  or to  obtain  or
               maintain favourable tax, exchange control or regulatory treatment
               for Participants or any Group Member; or

        9.3.2  any alteration solely relating to a special term.

9.4     No alteration to the disadvantage of any Participant shall be made under
        sub-rule 9.1 above unless:-

        9.4.1  the Board shall have invited  every such  Participant  to give an
               indication as to whether or not he approves the alteration; and

        9.4.2  the  alteration  is approved by a majority of those  Participants
               who have given such an indication.

9.5     Any  reference  in this Rule to a special  term is a reference to a term
        specified  by the  Remuneration  Committee  as mentioned in sub-rule 2.1
        above or a term in the Schedule to this Scheme.

9.6     As soon as  reasonably  practicable  after making any  alteration  under
        sub-rule  9.1 above,  the Board shall give notice in writing  thereof to
        any Participant affected thereby.

10.     MISCELLANEOUS

10.1    The  rights and  obligations  of any  individual  under the terms of his
        office or employment  with any Group Member shall not be affected by his
        participation in this Plan or any right which he may have to participate
        therein,  and an individual who participates therein shall waive any and
        all rights to  compensation or damages in consequence of the termination
        of his office or employment for any reason  whatsoever  insofar as those
        rights  arise or may arise  from his  ceasing to have  rights  under any
        Award under this Plan as a result of such termination.

10.2    In the event of any dispute or disagreement as to the  interpretation of
        this Plan,  or as to any  question or right  arising  from or related to
        this Plan, the decision of the Board shall be final and binding upon all
        persons.

10.3    Any notice or other  communication under or in connection with this Plan
        may be given by personal delivery or by sending the same by post, in the
        case  of a  company  to its  registered  office,  and in the  case of an
        individual  to his last known  address,  or,  where he is a director  or
        employee of a Group  Member,  either to his last known address or to the
        address  of the  place of  business  at which he  performs  the whole or
        substantially the whole of the duties of his office or employment.

10.4    A  Participating  Company may provide money to the Trustees or any other
        person to enable them to acquire  shares to be held for the  purposes of
        the Scheme or enter into any guarantee or indemnity for these  purposes,
        to the extent permitted by section 153 of the Companies Act 1985.







                                  THE SCHEDULE



1.      The condition in this Schedule is that:

1.1     1/3 of a Matching Option will always be  exercisable,  regardless of the
        growth (if any) in the earnings per share of the Company;

1.2     a further 1/3 of a Matching  Option will be  exercisable  if, looking at
        the financial year  immediately  preceding the Grant Date and the fourth
        financial year following that earlier  financial  year, the earnings per
        share of the Company for the later financial year is equal to or exceeds
        its earnings per share for the earlier one by the following percentage:

               100% x ((R2-R1)/R1) + 12%,

        where R1 is the retail  prices  index for the last month in the  earlier
        year and R2 is the retail  prices  index for the last month in the later
        year;

1.3     subject to paragraph 1.4 below, a further 1/3 of a Matching  Option will
        be exercisable if, looking at the financial year  immediately  preceding
        the Grant Date and the fourth  financial  year  following  that  earlier
        financial  year,  the  earnings  per share of the  Company for the later
        financial  year is equal to or exceeds  its  earnings  per share for the
        earlier one by the following percentage:

               100% x ((R2-R1)/R1) + 20%,

        where R1 is the retail  prices  index for the last month in the  earlier
        year and R2 is the retail  prices  index for the last month in the later
        year; and

1.4     for  growth in the  earnings  per share of the  Company in excess of the
        retail prices index of more than 12% but less than 20% during the period
        mentioned  in  paragraphs  1.2  and  1.3 of  this  Schedule,  1/3 of the
        Matching Option will be exercisable on a straightline basis.

2.      For the purposes of this Schedule:-

2.1     the  earnings per share of the Company  shall be the basic  earnings per
        share as defined by FRS14,  adjusted  to exclude any  exceptional  items
        shown separately on the face of the profit and loss account,  or on such
        other basis as shall have been determined by the Remuneration  Committee
        before the grant of the option;

2.2     "financial year" has the same meaning as in section 742 of the Companies
        Act 1985;

2.3     the retail  prices index is the general  index of retail prices (for all
        items) published by the Office for National Statistics or, if that index
        is not published  for the month in question,  any  substituted  index or
        index figures published by that Office.







3.      The  Remuneration  Committee may make such  adjustments to the method of
        calculating the Company's earnings per share or any other feature of the
        terms of this Schedule as it considers appropriate to take account of:-

3.1     any increase or variation of the share capital of the Company;

3.2     any change to FRS14;

3.3     there  being no  earnings  per  share of the  Company  for any  relevant
        financial year; or

3.4     any  other  factors  considered  by  the  Remuneration  Committee  to be
        relevant.


                                                             CLIFFORD CHANCE LLP
                                                           200 Aldersgate Street
                                                                 London EC1A 4JJ







                         THE UNITED BUSINESS MEDIA 2000

                   SENIOR EXECUTIVE EQUITY PARTICIPATION PLAN

                                   US SCHEDULE

1.      SCHEDULE

1.1     This Schedule  applies in respect of  Participants  who are resident for
        tax  purposes in the United  States of America ("US  Participants").  It
        amends, modifies and supplements the Plan. Unless otherwise specified in
        this Schedule,  the rules and definitions of the Plan shall apply to any
        Awards granted to US Participants.

2.      GRANT OF AWARDS

2.1     Rule 2.4 of the Plan shall be amended in so far as the price  payable by
        the Participant on the acquisition of shares pursuant to the exercise of
        a Pre-Tax Award shall be determined by the Remuneration Committee before
        the grant of the Pre-Tax Award, but shall not be less than, if shares of
        the same class as those shares are listed in the London  Stock  Exchange
        Daily  Official  List,  an  amount  equal  to 50%  of the  middle-market
        quotation  of shares of that  class (as  derived  from that List) on the
        dealing day immediately preceding the Grant Date.

3.      PRE-TAX AWARDS

3.1     Rule 3.1 of the Plan shall be amended in that the Matching  Option shall
        be granted  over such  number of shares in the  Company as equals 50% of
        the number of shares over which the Bonus Option is granted.

4.      VARIATION OF CAPITAL

4.1     Rule 8.1 of the Plan shall not apply.  In the event of any  increase  or
        variation of the share capital of the Company (whenever  effected),  the
        Remuneration  Committee  may  adjust  the number of shares in respect of
        which an Award may be exercised and the exercise  price of that Award as
        it considers appropriate.