EXHIBIT 99.1


FOR IMMEDIATE RELEASE        CONTACT:       Suzanne Gibbons-Neff

                                            Suzanne@MaxWorldwide.com
                                            ------------------------
                                            203-858-1325


                  MAXWORLDWIDE PURCHASES SHARES IN PRIVATE SALE

New York, New York - August 13, 2002 - - MaxWorldwide, Inc. (NASDAQ: MAXW),
formerly L90, the nation's leading independent company in online ad sales and
representation and a leader in offline direct marketing, today announced
that it purchased in a private sale 5,293,639 shares of the Company's common
stock owned by John Bohan, a former director and its former President and Chief
Executive Officer. The aggregate purchase price is approximately $2.65 million,
or $0.50 per share. In addition, the Company has agreed to purchase an
additional 303,333 shares from Mr. Bohan, subject to certain conditions being
satisfied. The purchase price for these additional shares is also $0.50 per
share.

MaxWorldwide also announced it will hold its 2002 Annual Meeting of Stockholders
on September 27, 2002 or as soon as possible thereafter. Only stockholders of
record as of the close of business on August 14, 2002 will be entitled to vote
at the Annual Meeting.

About MaxWorldwide
MaxWorldwide is the leading independent company in online advertising sales and
representation and is a leader in offline direct marketing. MaxWorldwide
consists of three divisions - MaxOnline, MaxDirect, and MaxCreative.

MaxOnline's advertising solutions include media sales across a portfolio of top
brand web sites and targeted channels, strategic marketing and creative services
and specializes in online direct marketing which includes email and opt-in list
management. MaxDirect partners with traditional direct marketing companies and
provides innovative list management, alternative media services, and superior
data analytics. MaxCreative is MaxWorldwide's in-house design group that has a
diverse background in online and offline creative development.

Headquartered in New York City, MaxWorldwide has additional offices in Valhalla,
NY, Miami, Detroit, Chicago, Plymouth, MN, Los Angeles, San Francisco, and
Seattle. For more information please visit our web site: www.maxworldwide.com.

Safe Harbor Statement
This press release includes forward-looking statements concerning MaxWorldwide
that involve risks, uncertainties and assumptions about MaxWorldwide. All
statements other







than statements of historical fact are statements that could be deemed
forward-looking statements. The results or events predicted in these statements
may vary materially from actual future events or results. MaxWorldwide does not
assume any obligation, nor does MaxWorldwide intend, to update any of these
forward-looking statements.


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