Exhibit 99.1


                                  Press Release



                                                                    Exhibit 99.1


                                                   Contact: Suzanne Gibbons-Neff
                                                   Suzanne@maxworldwide.com
                                                   203-656-0833

                                                   Contact:  Capri Dinovelli
                                                   Capri.dinovelli@alc.com
                                                   609-580-2791


                    MAXWORLDWIDE SELLS ITS MAXDIRECT DIVISION
                            TO AMERICAN LIST COUNSEL

New York, NY- February 10, 2003 - MaxWorldwide, Inc., (MAXW.PK), the nation's
leading independent company in online ad sales and representation and a leader
in offline direct marketing, announced today that it has sold its direct
marketing division, MaxDirect, to American List Counsel, the industry's leading
data marketing service provider.

American List Counsel (ALC) will acquire all division assets including staff and
clients, and will retain MaxDirect's present offices in Valhalla, New York.
Britt Vatne, currently Executive Vice President of MaxDirect, will continue to
lead the group.

Mitchell Cannold, President and CEO of MaxWorldwide said, "Our strategy for all
divisions of MaxWorldwide is to create scale and service unparalleled in the
industry. To thrive in the direct marketing world, size matters. ALC is the
biggest and the best so this is a win-win for our customers, employees and
shareholders. From here on, we can fully devote all of our resources to
maximizing the profitability of our online advertising business including our
email marketing business, which is integral to our future growth."

"Being a part of the ALC will allow us to offer a full suite of direct marketing
services to our clients, " noted Britt Vatne, Executive Vice President of
MaxDirect. Joining our team and abilities with the resources and expanded
expertise of ALC will give our clients a competitive edge in the marketplace."

Donn Rappaport, Chairman and CEO of ALC commented, "Over the past several years
we have invested several million dollars in system upgrades, software, and
technology tools specifically geared to help our company expand its client
services and enhance its productivity. Acquisitions like this one allow us to
leverage our infrastructure investment. We are glad to add a successful company
like MaxDirect to our family."







About MaxWorldwide
MaxWorldwide is the leading independent company in online advertising sales and
representation and is a leader in traditional direct marketing. MaxWorldwide
consists of three divisions - MaxOnline, MaxDirect, and MaxCreative.

MaxOnline's advertising solutions include media sales across a portfolio of top
brand web sites and targeted channels, strategic marketing and creative services
and specializes in online direct marketing which includes email and opt-in list
management. MaxDirect partners with traditional direct marketing companies and
provides innovative list management, alternative media services, and superior
data analytics.
 MaxCreative is MaxWorldwide's in-house design group that has a diverse
background in online and offline creative development.

Headquartered in New York City, MaxWorldwide has additional offices in Valhalla,
NY, Miami, Chicago, MN, Los Angeles, San Francisco, and Seattle.
For more information please visit our web site: .

About American List Counsel

ALC is the industry's leading data marketing organization, providing data
acquisition, management and compiling services to the leaders in virtually every
business category. Headquartered in Princeton, NJ, ALC operates regional sales,
marketing and account management offices in New York, Stamford, CT and San
Francisco. The company was included on the INC. 500 list of fastest-growing
companies in the country for three consecutive years.
Safe Harbor Statement
This press release includes forward-looking statements concerning MaxWorldwide
that involve risks, uncertainties and assumptions, including earnings and
revenue projections and future plans about MaxWorldwide. All statements other
than statements of historical fact are statements that could be deemed
forward-looking statements. The results or events predicted in these statements
may vary materially from actual future events or results. Factors that could
cause actual events or results to differ from anticipated events or results
include: customer performance challenges, intense competition in each of
MaxWorldwide's industries, failure to manage the integration of acquired
companies, lack of growth in online advertising, changes in government
regulation, failure to successfully manage international operations and other
risks that are contained in documents which are filed by MaxWorldwide from time
to time with the Securities and Exchange Commission, including reports on Form
10-K and Form 10-Q. If any of these risks or uncertainties materializes or any
of these assumptions proves incorrect, the results of MaxWorldwide could differ
materially from MaxWorldwide's and expectations in these statements.
MaxWorldwide assumes no obligation and does not intend to update any of these
forward-looking statements.