Exhibit 99.1

Focus Interactive To Purchase MaxOnline Division From MaxWorldwide


MaxWorldwide, Inc. (MAXW.PK), the nation's leading independent Internet
advertising sales company, announced today that it has agreed to sell its online
ad sales and representation division, MaxOnline, to Focus Interactive, Inc.
Focus Interactive, which owns and operates the Excite, iWon and My Way Web
sites, is one of the Internet's leading privately held media and marketing
solutions companies.

Focus Interactive will acquire all assets of MaxOnline. MaxOnline will be a
separate operating subsidiary of Focus Interactive with stand-alone Sales,
Marketing, Operations, Finance and Business Development groups.

Bill Wise, MaxOnline's Chief Operating Officer will continue to lead the group,
together with Keith Kaplan, MaxOnline's President of Sales and Marketing.
MaxOnline's current employees will continue to work for the stand-alone
subsidiary. MaxOnline will remain headquartered out of its existing New York
office.

"MaxOnline is a leading advertising network on the Internet," said Jonas
Steinman, Focus Interactive's Founder and Co-Chief Executive Officer. "We are
committed to strengthening this powerful brand, and creating even greater value
for its advertisers and publishers. MaxOnline will operate as an independent
subsidiary of our organization, which will ensure a seamless transition for all
parties."

William M. Apfelbaum, Chairman of MaxWorldwide said, "I have known Jonas
Steinman and Bill Daugherty since I was at CBS and we invested in them when they
launched their business. This is a perfect combination of talented executives,
customer relationships and resources."

Mitchell Cannold, President and CEO of MaxWorldwide added, "Our strategy for all
divisions of MaxWorldwide was to reach profitability, offer service unparalleled
in the industry and create scale. We have delivered a dynamic sales force, the
best in the business, to a company with scale. This is a win for our customers,
employees and shareholders."

Under the terms of the sale agreement, unanimously approved by
both Boards of Directors, Focus Interactive will pay MaxWorldwide up to $6
million for the MaxOnline division. The sale is subject to MaxWorldwide
shareholder approval and other customary closing conditions and is expected to
close within approximately 90 days. Allen & Company LLC acted as financial
advisor to MaxWorldwide in connection with the sale.

About Focus Interactive
Focus Interactive, which owns and operates the Excite, iWon and My Way Web
sites, is one of the Internet's leading privately-held media and marketing
solutions companies. Focus is uniquely positioned to deliver unparalleled reach,
branding, targeting and search solutions. Focus Interactive is headquartered in
Irvington, New York with offices in New York City, Los Angeles, Chicago, San
Francisco, Detroit and Dallas.

About MaxWorldwide
MaxWorldwide is the parent company for MaxOnline, the leading independent
company





in online advertising sales and representation. MaxOnline's advertising
solutions include media sales across a portfolio of top brand Websites and
targeted channels, strategic marketing and creative services and specializes in
online direct marketing which includes email and opt-in list management.
Headquartered in New York City, MaxWorldwide has additional offices in Valhalla,
NY, Miami, Chicago, Los Angeles, San Francisco, and Seattle. For more
information please visit our web site: www.maxworldwide.com

Safe Harbor Statement

This press release includes forward-looking statements concerning MaxWorldwide
that involve risks, uncertainties and assumptions, including earnings and
revenue projections and future plans about MaxWorldwide. All statements other
than statements of historical fact are statements that could be deemed
forward-looking statements. The results or events predicted in these statements
may vary materially from actual future events or results. Factors that could
cause actual events or results to differ from anticipated events or results
include: customer performance challenges, intense competition in each of
MaxWorldwide's industries, failure to manage the integration of acquired
companies, lack of growth in online advertising, changes in government
regulation, failure to successfully manage international operations and other
risks that are contained in documents which are filed by MaxWorldwide from time
to time with the Securities and Exchange Commission, including reports on Form
10-K and Form 10-Q. If any of these risks or uncertainties materializes or any
of these assumptions proves incorrect, the results of MaxWorldwide could differ
materially from MaxWorldwide's and expectations in these statements.
MaxWorldwide assumes no obligation and does not intend to update any of these
forward-looking statements. SOURCE MaxWorldwide, Inc.; Focus Interactive, Inc.
SOURCE MaxWorldwide, Inc.; Focus Interactive, Inc.