FOR IMMEDIATE RELEASE


                DIGITAL CREATIVE DEVELOPMENT CORPORATION ACQUIRES
                                  TUNE-IN MEDIA

    Acquisition includes Internet and Digital Rights to 25,000 Feature Films,
                         TV Shows and Other Programming



NEW YORK, NY, March 21, 2001- Digital  Creative  Development  Corporation  (DC2)
)NASDAQ OTC/BB:  DCDC), today announced the acquisition of Tune-In Media Inc., a
creator and aggregator of new media content.  Specific  financial terms were not
disclosed.

Tune-In Media aggregates content and delivers it to homes and businesses through
the  integration  of  various  traditional  and  digital  distribution  methods,
including streaming and store-and-forward technologies. Tune-In's assets include
access to the Internet and digital rights to over 25,000 feature films, TV shows
and family oriented programs. The Company recently signed an agreement with CN8,
The Comcast Network,  for the distribution of certain of its digital properties.
Tune-In  also has a  distribution  agreement  with  Multicast  Media,  a company
specializing  in online  content  delivered  via  satellite.  Through a separate
business unit, Tune-In also provides office ergonomic and productivity education
through the Internet and other media to fortune 1000 companies.

"Tune-In  Media  is an  invaluable  addition  to  DC2's  growing  array of media
content,"  said  Ralph  Sorrentino,   President  and  CEO  of  Digital  Creative
Development  Corporation.  "We are obtaining the Internet and digital  rights to
over 25,000 feature films, TV shows, and family oriented programs.  In addition,
we are  gaining  access to Key film  distribution  relationships  for  marketing
digital  properties  through  cable network CN8, and online  satellite  provider
Multicast Media."

"We are excited about this  opportunity to merge with DC2, an emerging leader in
the  entertainment  arena," added Jim Tilton,  Chairman and President of Tune-in
Media Inc.. "We have utmost  confidence in DC2 and their management team as they
work to distribute our content across new and traditional media platforms."

According to CN8's Vice  President and General  Manager,  Jon Gorchow,  "Tune-In
Media is an important source of film programming for our regional  network,  and
we look forward to continuing that relationship with DC2."

Based on  current  projections,  this  acquisition  will be  accretive  to DC2's
earnings during the current calendar year.

About Digital Creative Development Corporation
Digital Creative Development  Corporation's strategy is to acquire and invest in
entertainment content companies, with a focus on broadband content delivery, and
to provide  comprehensive  services to a wide variety of entertainment and other
related services and for general public  consumption.  The Company also operates
the  Arthur  Treacher's  and  Pudgie's  Famous  Chicken  restaurant  chains as a
subsidiary.  DC2 is currently in the process of  receiving  regulatory  approval
from the  Securities  and  Exchange  Commission  for a proposed  spin-off of its
restaurant operations.

CONTACTS:
Brainerd Communicators, Inc.
212-986-6667
Investor Relations Contact:  Brad Edwards
Media Relations Contact:  Kim Holt