U.S. Securities and Exchange Commission
Washington, D.C. 20549
FORM 10-QSB
[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 for the quarterly period ended March 31, 2002
[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 for the transition period from _______ to _______
NATIONAL BEAUTY CORPORATION
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(Exact name of small business issuer as specified in its charter)
BEAUTYMERCHANT.COM, INC.
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(Former name of registrant)
Nevada 13-3422912
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(State or other jurisdiction of (IRS Employer
incorporation or organization) identification No.)
4818 W. Commercial Boulevard, Ft. Lauderdale, Florida 33319
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(Address of principal executive offices)
(954) 717-8680
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(Issuer's telephone number)
Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes [x] No [ ]
Number of shares of common stock outstanding as of
May 14, 2002: 3,748,362
Number of shares of preferred stock outstanding as of
May 14, 2002: 750,000
<PAGE 1>
INDEX TO FORM 10-QSB
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Page No.
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PART I
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Item 1. Financial Statements
Consolidated Balance Sheets - March 31, 2002 and December 31, 2001 2
Consolidated Statements of Operations - Three Months Ended
March 31, 2002 and 2001 3
Consolidated Statements of Cash Flows - Three Months Ended March 31, 2002
and 2001 4
Notes to Consolidated Financial Statements 5-6
Item 2. Management's Discussion and Analysis of Financial Condition
And Results of Operations 7-11
PART II
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Item 1. Legal Proceedings 11
Item 2. Changes in Securities 11
Item 3. Defaults Upon Senior Securities 11
Item 4. Submission of Matters to a Vote of Security Holders 11
Item 5. Other Information 11
1
NATIONAL BEAUTY CORPORATION & SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS (CONTINUED)
AS OF MARCH 31, 2002 AND DECEMBER 31, 2001
(Unaudited)
LIABILITIES AND STOCKHOLDERS' EQUITY March 31, 2002 Dec. 31, 2001
- ----------------------------------------------------------------- --------------------------------
CURRENT LIABILITIES
- -----------------------------------------------------------------
Accounts payable and accrued expenses . . . . . . . . . . . . . . $ 2,230 $ 2,230
Outstanding checks in excess of bank balance. . . . . . . . . . . 1,067 11,664
Current portion of capitalized lease obligation . . . . . . . . . 1,594 2,313
TOTAL CURRENT LIABILITIES . . . . . . . . . . . . . . . . . . . . 4,891 16,207
STOCKHOLDERS' EQUITY
- -----------------------------------------------------------------
Common stock ($.001 par value, 100,000,000 shares authorized;
3,736,362 and 1,466,362 issued and outstanding at March 31, 2002
and December 31, 2001, respectively). . . . . . . . . . . . . . . 3,736 1,466
Convertible preferred stock ($.001 par value; 50,000,000 shares
authorized, 750,000 and 950,000 shares issued and outstanding at
March 31, 2002 and December 31, 2001, respectively) . . . . . . . 750 950
Additional paid in capital. . . . . . . . . . . . . . . . . . . . 1,466,480 1,402,450
Retained deficit. . . . . . . . . . . . . . . . . . . . . . . . . (1,318,763) (1,284,330)
TOTAL STOCKHOLDERS' EQUITY. . . . . . . . . . . . . . . . . . . . 152,203 120,536
---------------- ---------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY. . . . . . . . . . . . $ 157,094 $ 136,743
=============== ===============
NATIONAL BEAUTY CORPORATION & SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
FOR THE THREE MONTHS ENDED MARCH 31, 2002 AND 2001
2002 2001
REVENUES:
- -----------------------------------------------
Sales . . . . . . . . . . . . . . . . . . . . . $ 145,256 $ 87,287
Cost of Sales . . . . . . . . . . . . . . . . . (68,544) (60,731)
GROSS PROFIT. . . . . . . . . . . . . . . . . . 76,712 26,556
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EXPENSES:
- -----------------------------------------------
Advertising . . . . . . . . . . . . . . . . . . 6,471 13,511
Automobile. . . . . . . . . . . . . . . . . . . 283 3,259
Bank service charges. . . . . . . . . . . . . . 1,099 1,170
Consulting. . . . . . . . . . . . . . . . . . . 37,500 3,245
Depreciation. . . . . . . . . . . . . . . . . . 1,000 800
Insurance . . . . . . . . . . . . . . . . . . . 1,141 5,544
Office expenses . . . . . . . . . . . . . . . . 2,180 2,221
Payroll . . . . . . . . . . . . . . . . . . . . 20,445 -0-
Professional fees . . . . . . . . . . . . . . . 13,970 1,375
Public trading. . . . . . . . . . . . . . . . . 1,315 -0-
Rent. . . . . . . . . . . . . . . . . . . . . . 15,166 6,771
Repairs & maintenance . . . . . . . . . . . . . 106 60
Taxes & licenses. . . . . . . . . . . . . . . . 6,871 1,425
Telephone . . . . . . . . . . . . . . . . . . . 1,988 2,508
Travel. . . . . . . . . . . . . . . . . . . . . -0- 460
Utilities . . . . . . . . . . . . . . . . . . . 1,367 129
TOTAL EXPENSES. . . . . . . . . . . . . . . . . 110,902 42,478
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OPERATING (LOSS). . . . . . . . . . . . . . . . $ (34,190) $ (15,922)
OTHER (EXPENSE):
- -----------------------------------------------
Unrealized loss on trading securities . . . . . (243) (29,500)
Interest Expense. . . . . . . . . . . . . . . . -0- -0-
NET (LOSS). . . . . . . . . . . . . . . . . . . $ (34,433) $ (45,422)
=========== ============
Net (Loss) per Share -
basic and fully diluted . . . . . . . . . . . ($0.01) $ **
=========== ============
Weighted Average Shares . . . . . . . . . . . 2,583,862 11,706,701
=========== ============
** Less than $.01
NATIONAL BEAUTY CORPORATION & SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
FOR THE THREE MONTHS ENDED MARCH 31, 2002 AND 2001
2002 2001
CASH FLOWS FROM OPERATING ACTIVITIES:
- -----------------------------------------------------------------------------
Net loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(34,433) $(45,422)
Adjustments to reconcile net loss to net cash (used in) operating activities:
Depreciation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000 800
Common stock issued for services. . . . . . . . . . . . . . . . . . . . . . . 66,100 3,245
Unrealized loss on trading securities . . . . . . . . . . . . . . . . . . . . 243 29,500
(Increase) decrease in operating assets:
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 771 (245)
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (2,387) (289)
Prepaid expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (24,825) -0-
Deposits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -0- -0-
(Decrease) in outstanding checks in excess of bank balance. . . . . . . . . . (10,597) -0-
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NET CASH (USED IN) OPERATING ACTIVITIES . . . . . . . . . . . . . . . . . . . (4,128) (12,411)
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CASH FLOWS FROM INVESTING ACTIVITIES:
- -----------------------------------------------------------------------------
Expenditures for leaseholds and equipment . . . . . . . . . . . . . . . . . . -0- -0-
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NET CASH USED IN INVESTING ACTIVITIES . . . . . . . . . . . . . . . . . . . . -0- -0-
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CASH FLOWS FROM FINANCING ACTIVITIES:
- -----------------------------------------------------------------------------
Repayment of shareholder loan receivable. . . . . . . . . . . . . . . . . . . -0- 6,013
Principal repayments under capitalized lease. . . . . . . . . . . . . . . . . (719) (625)
NET CASH PROVIDED (USED) BY FINANCING ACTIVITIES. . . . . . . . . . . . . . . (719) 5,388
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NET (DECREASE) IN CASH AND CASH EQUIVALENTS . . . . . . . . . . . . . . . . . (4,847) (7,023)
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CASH AND CASH EQUIVALENTS,
BEGINNING OF THE YEAR . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,001 56,191
----------- --------
END OF THE PERIOD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 6,154 $ 49,168
=========== ========
SUPPLEMENTARY CASH FLOW INFORMATION
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OF NON-CASH FINANCING:
- -----------------------------------------------------------------------------
Common stock issued for services. . . . . . . . . . . . . . . . . . . . . . . $ 66,100 $ 3,245
========= =========
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
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NATIONAL BEAUTY CORPORATION & SUBSIDIARIES
March 31, 2002 (UNAUDITED)
ITEM 1.
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NOTE 1 - BASIS OF PRESENTATION
The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial information and pursuant to the rules and regulations of the
Securities and Exchange Commission. Accordingly, they do not include all of the
information and footnotes required by generally accepted accounting principles
for complete financial statements.
In the opinion of management, the unaudited condensed consolidated financial
statements contain all adjustments consisting only of normal recurring accruals
considered necessary to present fairly the Company's financial position at March
31, 2002, the results of operations for the three month period ended March 31,
2002 and 2001, and cash flows for the three months ended March 31, 2002 and
2001. The results for the period ended March 31, 2002, are not necessarily
indicative of the results to be expected for the entire fiscal year ending
December 31, 2002.
NOTE 2 - EARNINGS (LOSS) PER SHARE
The following represents the calculation of earnings (loss) per share:
Three Three
Months Ended Months Ended
BASIC & FULLY DILUTED* March 31, 2002 March 31, 2001
- ----- ---------------- -------------- --------------
Net Loss $ (34,433) $ (45,422)
Less- preferred stock dividends -0- -0-
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Net Loss $ (34,433) $ (45,422)
Weighted average number
of common shares 2,583,862 11,706,701
-------------------- ----------------
Basic & Fully Diluted*
loss per share $ (.01) $ **
============= =============
* The Company had no common stock equivalents during the periods presented
** Less than $(0.01)
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION
- --------
In connection with the Safe Harbor Provisions of the Private Securities
Litigation Reform Act of 1995 (the "Reform Act"), National Beauty Corporation is
hereby providing cautionary statements identifying important factors that could
cause our actual results to differ materially from those projected in forward
looking statements (as such term is defined in the Reform Act) made in this
quarterly Report on Form 10-QSB. Any statements that express, or involve
discussions as to, expectations, beliefs, plans, objectives, assumptions or
future events or performance (often, but not always, through the use of words or
phrases such as "likely will result," "are expected to," "will continue," "is
anticipated," "estimated," "intends," "plans" and "projection") are not
historical facts and may be forward looking statements and involve estimates and
uncertainties which could cause actual results to differ materially from those
expresses in the forward looking statements. Accordingly, any such statements
are qualified in their entirety by reference to, and are accompanied by, the
following key factors that have a direct bearing on our results of operations:
the absence of contracts with customers or suppliers; our ability to maintain
and develop relationships with customers and suppliers; our ability to
successfully integrate acquired businesses or new brands; the impact of
competitive products and pricing; supply constraints or difficulties; changes in
the retail and beauty industries; the retention and availability of key
personnel; and general economic and business conditions.
We caution that the factors described herein could cause actual results to
differ materially from those expressed in any forward-looking statements and
that the investors should not place undue reliance on any such forward-looking
statements. Further, any forward-looking statement speaks only as of the date on
which such statement is made, and we undertake no obligation to update any
forward-looking statement to reflect events or circumstances after the date on
which such statement is made or to reflect the occurrence of unanticipated
events or circumstances.
New factors emerge from time to time, and it is not possible for us to predict
all such factors. Further, we cannot assess the impact of each such factor on
our results of operations or the extent to which any factor, or combination of
factors, may cause actual results to differ materially from those contained in
any forward-looking statements.
General Description of Business
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National Beauty Corporation is comprised of its two wholly owned subsidiaries:
BeautyWorks U.S.A., Inc. and Cleaning Express U.S.A., Inc. Our objective is to
enhance and further brand itself as: (a) a shopping destination for beauty
products, fragrances and accessories; (b) a beauty services provider. Through
the collective efforts of its subsidiaries, we seek to:
- - Build our customer base as a one-stop provider for discounted name-brand
beauty products and cosmetics;
- - Enhance its brand name reputation of offering convenient, competitive
pricing and participation in special promotions;
- - Expand its business concept by acquiring beauty salons with established
customer bases;
We plan to accomplish the foregoing by:
Billboard, radio, television and newspaper advertising;
Free product samples of ALISHA hair products;
Attempting to acquire existing beauty service salons by August 2002;
Seeking to enter into marketing relationships with National advertising
agencies to establish concept branding strategies;
Attempting to market its concept, "We Sell Beauty for Less", on a national
basis.
Products and Geographic Expansion
We intend to expand our service businesses in the Florida area by opening
approximately one additional retail storefront under our BeautyWorks U.S.A. name
during 2002. We are also exploring the possibility of opening up approximately
one additional BeautyWorks U.S.A. store in the Las Vegas, Nevada during 2002. We
began our retail sales operations in early 2000 and will attempt to expand
product sales on a continual basis.
Additional Risk Factor
National Beauty Corporation, a Nevada corporation, has a limited operating
history in its operations, which began in the first quarter of 2000.
Accordingly, you have little or no information upon which to evaluate National
Beauty Corporation's future business, prospects, and revenues. In addition, as a
new sales company, we face intense competition. In addition, there are no
assurances that we will be successful in overcoming the following changes:
- - Whether we will be able to retain existing customers or attract new
customers;
- - Whether we will be able to respond to changing customer demands;
- - Whether we will have adequate systems in place to fulfill all customer
orders;
- - Whether we will be able to acquire additional sources for merchandise at
discounted prices;
- - Whether we will maintain and increase sufficient website traffic;
- - Whether we will be able to obtain additional equity or debt financing;
- - Whether we will be competitive in its core businesses;
- - Whether we will successfully locate and acquire existing beauty operations
for BeautyWorks U.S.A.
Our principal suppliers are non-retail wholesale distributors.
We plan to add at least 2 employees during the next 12 months to our retail
operations. If we acquire any beauty salons with existing operations additional
staff will be added to operate these businesses relative to the size of the
operation; however, at this time we are unable to determine how many additional
employees will be required. The three employees that are presently on staff will
manage new employees.
Recent Acquisition
During the second quarter of 2001, we acquired a full service salon located in
Boca Raton, Florida. This beauty salon currently employs approximately nine
workers and offers hair, nails and skin treatments to local customers. This is
our first acquisition in our recent salon 'roll-up' strategy. We plan to acquire
two additional salons during the fourth quarter of 2002; however, there are no
assurances that it will be successful in these plans.
Additional Financing
We may need to raise additional funds to meet future operating requirements. If
we raise additional funds through issuance of equity or debt securities, such
securities may have rights to our common stock, such as warrants or options. In
addition, shareholders may experience additional dilution from issuance and
exercise of equity or debt securities or warrants or options. There are no
assurances that we will be able to obtain additional financing or that
additional financing will be available at all.
Cleaning Express USA.Cleaning Express USA. Our operations include home cleaning
services that emphasize budget pricing. We currently operate one Cleaning
Express USA office in Tamarac, Florida and dispatch 40-50 workers in teams of
two workers on a daily basis. The present geographic area in which we operate
includes the Broward and South Palm Beach County areas of South Florida.
Marketing for our home cleaning services include print advertising, television
and radio commercials, and a referral program that rewards customers with future
discounts for client referrals.
The home cleaning industry is highly competitive with respect to price, service,
quality and location. There are numerous, well-established, larger competitors
in the home cleaning industry possessing substantially greater financial,
marketing, personnel and other resources than us. There can be no assurance that
we will be able to respond to various competitive factors affecting the
business. We will attempt to compete with its home cleaning industry competitors
by offering quality service at a low price. We plan to further expand in South
Florida by continuing its current marketing strategy.
The primary markets for Cleaning Express USA are individual households. No
single customer now makes up or is expected in future to make up more than ten
percent of the total revenues of Cleaning Express USA. Cleaning Express USA has
three full time employees and contracts with 40-50 workers that are each
independently contracted with us to service and provide home cleaning services
to existing and new customers.
BeautyWorks U.S.A., Inc. We announced that we expanded our business into a
prototype store offering beauty retailing and beauty services hair styling, and
nail services at affordable pricing. We plan to open two retail 'brick and
mortar' stores in the South Florida area. During the second quarter of 2001, the
first retail store was officially opened and is presently servicing South
Florida customers.
BeautyWorks U.S.A plans to rollup existing beauty stores and 'mom and pop'
salons and add state of the art design and retail display areas featuring our
own private label products as well as designer fragrances and perfumes at
discount prices.
Beautyworks will be designed to tap into the $7 billion beauty industry through
its offering of personal care salons. It is estimated that over 90% of all
personal care salons are closely held, or 'mom and pop' owned and operated.
Currently, Regis Corp. (NASDAQ:RGIS) has over 6,000 salon stores and is the only
well-known publicly traded company using this approach. Beautyworks will aim to
be both a retailer and provider of such needed consumer services and provides a
one-stop resource for professional services on hair nails and skin care. The
Company also plans to offer such services as body and spa treatments, facials,
massages, waxing, and tans.
We have retained the services of Neal Realty and Development of Fort Lauderdale,
Florida to search for shopping center locations. We believe the beauty services
business industry, is well established.
Initial plans are for a prototype store in Broward County, Florida, as soon as
appropriate locations are selected. Las Vegas, Nevada is also being considered
for a second development market for Beautyworks U.S.A., Inc.
The beauty services industry is highly competitive with respect to price,
service, and location. As a result, the potential for failure in this industry
is significant. There are numerous, well-established, larger competitors in the
beauty services industry with considerable expertise, possessing substantially
greater financial, marketing, personnel and other resources than us. There can
be no assurance that we will be able to respond to various competitive factors
affecting the business.
Toyworks Usa.Com. We established a new shopping destination toys, for children
of all ages. Both of these new Internet sites were co-developed with a strategic
partner, that overall maintains the online stores and does all inventory and
distribution, allowing the company to handle all advertising and marketing.
We will attempt to develop the Beautyworks Usa and Toyworks USA concepts, and
will strive to cross market the catalogue format, offering brand name health and
beauty products on Beautyworks and popular toys on Toyworks. Each individual
e-commerce site is independent of each other, but sharing the USA logo at the
end, unifying the American symbolism in marketing. All customer orders are
implemented by online credit card, with fraud risk to the company. We offer a
secure shopping environment with state of the art security on all transactions.
We plan to cross market these e-commerce sites, as the brick and mortar salons
are regionally and eventually nationwide.
In addition, we plan to use in-house marketing and advertising to promote its
products. Advertising is expected to increase leading into 2003.
We are actively seeking partners and compatible businesses to acquire within the
huge beauty services industry.
Your Salonappt.Com: Plans have been formulated to develop and market
"www.yoursalonappt.com", a consumer to business application service provider
(ASP). In the opinion of management, this developmental information and
interactive consumer to business portal, when fully developed will assist
thousands of hair, nail, and spa customers. By providing appointment services
that have traditionally made by telephone, during normal business hours, this
application service provider (ASP) will allow customers access, 7 days a week,
24 hours a day, regardless normal business hours. In addition consumers will
have access to information that will provide them with a registry and directory
of national salons and beauty spas. Initial development is expected to begin 2nd
quarter 2002, with projected completion later in the year. Risks and
uncertainties include, but are not limited to, consumer spending habits,
availability of funds for project completion, and general acceptance of new
technology functions in the beauty service industry. The primary market will be
the United States, but could be extended worldwide.
RESULTS OF OPERATIONS
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Net Income
The Company had a net loss of $(34,433), or $.01 per common share, for the three
months ended March 31, 2002, versus a net loss of $(45,422), or less than $.01
for the same period ended March 31, 2001. The change in net loss was primarily
due to a decrease in administrative expenses relating to the operation and
marketing of the BeautyMerchant.com online superstore.
Sales
Revenues increased $57,969 or 66% to $145,256 for the three months ended March
31, 2002 as compared with $87,287 for the three months ended March 31, 2001. The
increase was primarily due to the acquisition of the salon in the second quarter
of 2001 that generated additional revenues. Average selling prices and gross
margins remained fairly constant.
Expenses
Selling, General, and Administrative expenses for the three months ended March
31, 2002 increased $68,424 to $110,902. In comparison with the three-month
period ended March 31, 2001, consulting and payroll increased $34,255 and
$20,445, respectively due to our acquisition of the salon in the second quarter
of 2001.
Liquidity and Capital Resources
On March 31, 2002, we had cash of $5,154 and working capital of $121,807. This
compares with cash of $11,001 and working capital of $91,312 at March 31, 2001.
The increase in working capital was due to an increase in pre paid expenses.
Net cash used in operating activities was $4,128 for the three months ended
March 31, 2002 as compared with net cash used in operating activities of $12,411
for the period ended March 31, 2001. The decrease in cash used was primarily
attributable to a decrease in net loss for the period.
Net cash used in investing activities was $-0- for the three months ended March
31, 2002 as compared with net cash used in investing activities of $-0- for the
period ended March 31, 2001.
Net cash used in financing activities totaled $719 for the three months ended
March 31, 2002 as compared with net cash provided by financing activities of
$5,388 for the three months ended March 31, 2001. The decrease in net cash
provided by financing activities was primarily due to the collection of
shareholder loan receivable during 2001.
PART II. OTHER INFORMATION
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Item 1. Legal Proceedings
None.
Item 2. Changes in Securities
During the quarter ended March 31, 2002, two of the Company's officers converted
200,000 shares of their preferred stock into 2,000,000 shares of common stock.
Also during the quarter, the Company issued 125,000 shares of its common stock
to Weed & Co. for legal services and 30,000 shares of its common stock to OTC
Financial Network for investor relations for the Company.
Item 3. Defaults Upon Senior Securities
None.
Item 4. Submission of Matters to a Vote of Security Holders
None.
Item 5. Other Information
None.
Item 6. Exhibits and Reports on Form 8-K
(a) Exhibits
3. Articles of incorporation and bylaws are incorporated by reference to
Exhibit No. 1 of Form 10- SB filed November 1999.
(b) Reports on Form 8-K
None.
SIGNATURES
----------
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
NATIONAL BEAUTY CORPORATION
(Registrant)
/s/ Michael J. Bongiovanni
Date: May 7, 2002 __________________________
Michael J. Bongiovanni
Chief Financial Officer