<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Statement of Financial Position at January 31, 2001 and the Statement of
Operations for the nine-month period ended January 31, 2001 and is in its
entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000880121
<NAME> MARKET AMERICA, INC.
<CURRENCY> 1

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          APR-30-2001
<PERIOD-START>                             MAY-01-2000
<PERIOD-END>                               JAN-31-2001
<EXCHANGE-RATE>                                      1
<CASH>                                      47,947,586
<SECURITIES>                                 9,750,934
<RECEIVABLES>                                1,648,496
<ALLOWANCES>                                         0
<INVENTORY>                                  3,478,421
<CURRENT-ASSETS>                            63,827,127
<PP&E>                                      15,073,018
<DEPRECIATION>                               1,664,818
<TOTAL-ASSETS>                              81,370,376
<CURRENT-LIABILITIES>                        9,847,151
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           194
<OTHER-SE>                                  69,547,935
<TOTAL-LIABILITY-AND-EQUITY>                81,370,376
<SALES>                                    101,416,349
<TOTAL-REVENUES>                           101,416,349
<CGS>                                       26,570,136
<TOTAL-COSTS>                               26,570,136
<OTHER-EXPENSES>                            56,718,706
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             116,838
<INCOME-PRETAX>                             21,109,664
<INCOME-TAX>                                 7,502,059
<INCOME-CONTINUING>                         18,127,507
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                13,607,605
<EPS-BASIC>                                       0.70
<EPS-DILUTED>                                     0.70