EXHIBIT 99.1



                                 {Concord Logo]



CONTACT:                         OR         LENS' INVESTOR RELATIONS COUNSEL:
CONCORD CAMERA CORP.                        THE EQUITY GROUP INC.
HARLAN PRESS                                ROBERT GOLDSTEIN  (212) 371-8660
VICE PRESIDENT AND TREASURER                DEVIN SULLIVAN    (212) 836-9608
(954) 331-4200


                              FOR IMMEDIATE RELEASE
      CONCORD CAMERA CORP. ANNOUNCES THE APPEAL OF NASDAQ DELISTING NOTICE


HOLLYWOOD, FLORIDA - DECEMBER 29, 2004 - CONCORD CAMERA CORP. ("CONCORD" OR
"COMPANY") (NASDAQ: LENSE) announced today that Concord has appealed the
determination of the Nasdaq Listing Qualifications Staff to delist the Company's
securities because the Nasdaq Stock Market ("Nasdaq") had not received Concord's
Form 10-Q for the first quarter of Fiscal 2005, which ended October 2, 2004. As
previously announced by Concord on November 8, 2004, the conversion of Concord's
management information systems in August 2004 from its existing Legacy systems
to a new worldwide, fully integrated Enterprise Resource Planning ("ERP")
software system resulted in inefficiencies and delays in providing certain
information necessary to complete the Company's Quarterly Report on Form 10-Q.
In its appeal, the Company advised Nasdaq that it expects to file its First
Quarter Form 10-Q on or before January 31, 2005 and requested an exception to
regain compliance with the Nasdaq listing standards. The Company expects to be
notified of the decision by the Nasdaq Listing Qualifications Panel within 30
days. Concord's securities will remain listed pending the result of the appeal.


About Concord Camera Corp.

Concord Camera Corp., through its subsidiaries, is a global producer of
popularly priced, digital, 35mm traditional and single use cameras. Concord
markets its cameras under the trademarks POLAROID, CONCORD, CONCORD EYE Q and
JENOPTIK. Concord sells and markets its camera products worldwide through direct
sales offices in the United States, Canada, Germany, Hong Kong, the Peoples
Republic of China, the United Kingdom, Japan and France and through independent
sales agents. The Polaroid trademark is owned by Polaroid Corporation and is
used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are
trademarks and/or registered trademarks of Concord Camera Corp. in the United
States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG
and is used by Concord under license from Jenoptik AG. Learn more about Concord
Camera Corp. at www.concord-camera.com.







Except for the historical matters contained herein, statements in this press
release are forward-looking and are made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. Investors are cautioned
that forward-looking statements, including the statements regarding expected
cost savings, our ability to meet customer demands and fulfill customer service
obligations and anticipated or expected results and the future implementation of
our strategic plan, in particular, the restructuring plan, cost-reductions
initiatives and anticipated financial benefits of significantly reducing our
reliance on internally designed and manufactured digital cameras and increasing
the design and co-development of digital cameras with contract manufacturers,
involve risks and uncertainties which may affect the Company's business and
prospects, including the risks discussed under "Risk Factors" in the Company's
Annual Report on Form 10-K for the fiscal year ended July 3, 2004 and
subsequently filed reports. Any forward-looking statements contained in this
press release represent our estimates only as of the date hereof, or as of such
earlier dates as are indicated, and should not be relied upon as representing
our estimates as of any subsequent date. While we may elect to update
forward-looking statements at some point in the future, we specifically disclaim
any obligation to do so, even if our estimates change.



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