Exhibit 99

NEWS RELEASE
- --------------------------------------------------------------------------------

                                                           For Immediate Release
                                                                January 31, 2001


For Further Information Contact:
Robert A. Henson, Acting CEO
(304) 769-1106


        City Holding Company Announces Strategic Repositioning and Fourth
                         Quarter Results of Operations

         City Holding Company  (NASDAQ:  CHCO) (the  "Company"),  a $2.7 billion
bank holding company headquartered in Charleston, West Virginia, today announced
a fourth quarter strategic  repositioning of the Company that will substantially
complete the process,  begun in July 2000, of  refocusing on its core  community
bank franchise. The repositioning in effect,  recognizes the impact of divesting
all of the Company's  non-core  business  lines,  while  strengthening  the core
community banking franchise, including brokerage activities and insurance sales.

         The Company will take a pre-tax charge of  approximately  $27.4 million
to discontinue the Specialty Finance Loan Origination  division and to reflect a
write  down  in  the  value  of  the  Internet   Service   Provider   (ISP)  and
Printing/Direct Mail divisions. The discontinuance of the Specialty Finance Loan
Originations  is the last step in the Company's  exit from this business line as
the Specialty Finance Servicing division was sold on December 18, 2000. Although
both the sale of  servicing  and the closing of the  origination  division  have



contractual  obligations  that require a 90 to 180 day  transition  period,  the
economic impact to the Company has been recognized in the fourth quarter of 2000
based on estimated exit costs.

         Based on year end analyses,  the Company is taking a pre-tax  charge of
approximately  $14  million  to  recognize  the market  value of its  California
banking  operations.  As  previously  announced,  City has engaged an investment
banking  firm  to  facilitate  the  sale  of  the  combined  California  banking
franchise.

         The Company will also reduce the carrying value of two investments held
in a Small  Business  Investment  Corporation  (SBIC) to zero.  This $5  million
charge  is due  to the  remote  possibility  that  the  underlying  SBIC  equity
positions will ever have a verifiable market value.

         In response to increased risk factors in the fourth quarter that affect
the loan portfolio of the community  banking  division,  the Company will add an
additional  $13  million to City  National  Bank of West  Virginia's  (CNB,  the
Company's  lead  subsidiary)  allowance  for loan  losses  and write  down other
non-performing  assets  by  approximately  $1  million.  These  charges  are  in
recognition of the continuing softening of the economy, increased loan portfolio
delinquencies   and  the  continued   restructuring   of  the  Company's  credit
administration functions.

         After-tax,  these  charges total  approximately  $43.1 million and have
resulted  in a net loss of  approximately  $38.4  million or $2.27 per share for
City Holding Company for the twelve months ended December 31, 2000.

         Despite these events the Company's capital base remains strong,  with a
year-end  Tier 1 Risk Based  Capital Ratio of 9.05% and Total Risk Based Capital
Ratio of 11.62%.  CNB's year-end  capital ratios are even stronger with a Tier 1
Risk Based  Capital  Ratio of 11.47% and a Total  Risk  Based  Capital  Ratio of
12.72%.  Even with these high capital ratios,  CNB would have to seek regulatory

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approval from the Office of the Comptroller of the Currency to provide dividends
in  order to meet  Parent  Company  cash  needs.  In  recognition  of this,  the
Company's  Board of  Directors  has  concluded  that it intends  to suspend  the
Company's common stock dividend.

         The  Company's  Chief  Financial  Officer  and Acting  Chief  Executive
Officer  Robert A.  Henson  commented,  "The last seven  months  have been spent
restructuring  City Holding Company.  The Board of Directors and management have
spent the  necessary  time and  effort to  determine  the best  profile  for our
Company in order to be able to generate the greatest return to our shareholders.
We've come a long way in a very short  period of time and the fourth  quarter of
2000 should mark the beginning of the end of this major  transformation  for us.
Our focus has been inward,  as we have taken  remedial steps that were necessary
to get us to a point where we can move forward. These fourth quarter events will
allow us to change that focus and begin to improve our  banking  operations  for
the benefit of customers and shareholders. The Board of Directors and management
are excited about the future of City Holding Company."

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         Unaudited summary financial data is presented below:

                                                        Three Months Ended               Twelve Months Ended
                                                            December 31,                     December 31,
Income Statement (in thousands)                        2000            1999             2000             1999
                                                       ----            ----             ----             ----

                                                                                          
Interest income                                      $ 49,793        $ 49,017         $202,912        $ 195,553
Interest expense                                       29,155          25,233          113,756           97,133
Net interest income                                    20,638          23,784           89,156           98,420
Provision for loan losses                              17,030          11,959           25,480           19,286
Other Income
   Investment securities losses                        (5,017)         (9,949)          (5,015)          (9,897)
  Service charges                                       2,878           2,773           10,778           10,074
  Mortgage loan servicing fees                          2,668           5,055           16,962           22,068
  Net origination fees                                    120            (201)           2,331            4,292
  Gain (loss) on sale of loans                            904             795           (1,405)           6,600
  Other income                                         (1,190)          5,464           10,913           26,398
Other Expenses
  Salaries and employee benefits                       10,130          13,737           47,957           56,530
  Occupancy and depreciation                            4,754           6,192           19,326           23,198
  Advertising                                             508           1,358            3,788           12,297
  Other expenses                                       47,620           9,439           81,272           38,589
Income tax (benefit) expense                          (17,275)         (6,620)         (15,730)           1,842
Net (loss) income                                     (41,766)         (8,344)         (38,373)           6,213


                                                                        As of December 31,
Balance Sheet (in thousands)                                  2000                          1999
                                                              ----                          ----

Cash and cash equivalents                            $       90,628                  $      122,112
Securities available for sale                               385,462                         381,112
Loans, net of unearned income                             1,968,159                       1,886,114
Allowance for loan losses                                   (40,627)                        (27,113)
Loans held for sale                                          17,900                         118,025
Total assets                                              2,671,500                       2,792,490
Non-interest bearing deposits                               271,358                         246,555
Interest-bearing deposits                                 1,812,583                       1,709,215
Short-term borrowings                                       248,766                         386,719
Long-term debt                                               34,832                         116,000
Trust preferred securities                                   87,500                          87,500
Total liabilities                                         2,508,043                       2,593,948
Total stockholders'equity                                   163,457                         198,542

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                                                      Three Months Ended              Twelve Months Ended
                                                         December 31,                      December 31,
Average Balance Sheet                                 2000           1999              2000             1999
                                                      ----           ----              ----             ----
                                                                          (in thousands)

Loans                                              $1,997,658     $1,866,941        $1,969,785       $1,792,625
Loans held-for-sale                                    17,660        114,564            82,228          178,711
Securities                                            388,413        395,470           370,247          390,839
Total interest earning assets                       2,484,308      2,472,441         2,502,973        2,449,605
Interest-bearing deposits                           1,821,677      1,679,918         1,804,849        1,726,324
Short-term borrowings                                 293,061        304,969           309,330          230,060
Long-term debt                                         26,840        123,653            69,508          110,592
Trust preferred securities                             87,500         87,500            87,500           87,500
Total interest-bearing liabilities                  2,229,078      2,196,040         2,271,187        2,154,476


The following tables  summarize the Company's  allowance for loan losses for the
twelve months ended December 31, 2000 and 1999, and asset quality as of December
31, 2000 and 1999:

                                         For the year ended December 31,
Allowance for Loan Losses                 2000                      1999
                                          ----                      ----
                                                 (in thousands)

Balance at beginning of period         $ 27,113                  $ 17,610
Provision for loan losses                25,480                    19,286
Charge-offs                             (14,623)                  (12,252)
Recoveries                                2,657                     1,731
Balance of acquired institution               -                       738
                                        -------                   -------
Balance at end of period               $ 40,627                  $ 27,113
                                        =======                   =======

                                                  For the twelve months
                                                    ended December 31,
                                                2000                  1999
                                                ----                  ----

Net charge-offs to average loans                0.61%                 0.59%
Provision for loan losses to average loans      1.29%                 1.08%
Allowance for loan losses to average loans      2.06%                 1.51%

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                                                        As of December 31
Asset Quality                                     2000                    1999
                                                  ----                    ----

Non-accrual loans                             $  16,676                $  9,553
Accruing loans past due 90 days or more           3,350                   5,830
Restructured loans                                  300                     703
                                                -------                 -------
Total non-performing loans                       20,326                  16,086
Other real estate owned                           3,488                   3,496
                                                 ------                  ------
Total non-performing assets                    $ 23,814                $ 19,582
                                                 ======                  ======
Allowance for loan losses times non-
  performing loans                                2.00x                   1.69x

         City Holding  Company is the parent  company of City  National  Bank of
West Virginia, Del Amo Savings Bank FSB, Frontier State Bank, and City Financial
Corporation. City National Bank, in addition to its banking divisions, operates:
CityInsurance  Professionals,  an  insurance  agency  offering  a full  range of
insurance  products  and  services;  Jarrett/Aim  Communications,  a direct mail
service  provider;  and  Citynet,  an internet  service  provider  and  web-site
development firm.

         Information  contained  in this news release  includes  forward-looking
information.  Such forward-looking  information involves risks and uncertainties
and is provided to assist  investors and Company  shareholders in  understanding
anticipated  operations  of the  Company.  The  forward-looking  information  is
included  pursuant  to the safe  harbor  provisions  of the  Private  Securities
Litigation  Reform Act of 1995.  Actual results  achieved may differ  materially
from those  projected  in the  forward-looking  information.  Factors that might
cause such a difference include,  but are not limited to: (1) the Company may be
required to take additional  actions and incur  additional  expenses in order to
restructure its  operations;  (2) actions taken to restructure the operations of
the Company and divest all of the Company's  non-core business lines,  including
the discontinuance of the Company's Specialty Finance Loan Operations  division,
may not  have  the  anticipated  effect  or may  require  the  Company  to incur
additional expenses; (3) competitive pressures may increase  significantly;  (4)

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general economic or business  conditions,  either nationally or in the states or
regions in which the  Companies  conduct  business  may be less  favorable  than
expected, resulting in, among other things, a deterioration in credit quality or
a reduced demand for credit; (5) legislative or regulatory changes may adversely
affect the  businesses in which the  Companies are engaged;  and (6) changes may
occur in securities markets.  The Company disclaims any intent or obligations to
update this forward-looking information.

         City Holding  Company's  common stock is publicly  traded on The Nasdaq
Stock Market under the symbol CHCO.

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