EXHIBIT 99
FOR IMMEDIATE RELEASE

                  S & K FAMOUS BRANDS ANNOUNCES CLARIFICATIONS
                TO ADDRESS QUESTIONS RELATED TO CASH TENDER OFFER

Richmond, VA, April 12, 2002--S & K Famous Brands, Inc. (NASDAQ: SKFB;
www.skmenswear.com) today announced clarifications to address questions related
to its cash tender offer to purchase up to 1,818,181 shares of its common stock
for $11.00 per share. The amendments do not change the financial terms set forth
in the Company's offer to purchase dated March 28, 2002 and the related letter
of transmittal. The offer will expire at 5:00 p.m. on April 26, 2002 and, if
more than 1,818,181 shares are tendered, there will be a pro-ration of tendered
shares. All of the terms and conditions in the initial offer to purchase remain
in effect, with the following clarifying changes:

o    There are a number of conditions to the Company's obligations to purchase
     shares in the tender offer, the satisfaction of which are to be determined
     in the Company's sole judgment. The Company will use its reasonable
     judgment in making such determinations.

o    All conditions to the Company's obligations (other than those imposed by
     law or regulatory conditions) must be satisfied or waived by the time of
     expiration of the tender offer.

o    Language referring to "including any action or omission to act by us" or
     "including any action or inaction by us" as a circumstance giving rise to a
     condition to the Company's obligations not being satisfied is deleted.

o    Among the conditions to the offer to purchase are actions by governmental
     agencies or other persons or other changes or events that materially affect
     the Company's business or that are material to the Company. In this
     context, a circumstance would be considered material if it had a material
     adverse effect on the Company or its business or, if, it were positive,
     completion of the purchase of shares from the Company's stockholders at the
     price offered in the offer to purchase would, in the Company's reasonable
     judgment, expose it or its officers or directors to possible legal action
     by the selling stockholders.

o    All shares tendered will be paid for or returned promptly following
     expiration or termination of the tender offer in accordance with applicable
     laws and regulations.

Any questions concerning the offer to purchase should be directed to Mellon
Investor Services LLC, the information agent, at 1-800-279-1247.

S & K Famous Brands, Inc. is a retailer of value-priced menswear operating 238
stores in 27 states reaching from the East Coast to Texas and from Maine to
Florida. S & K offers a complete line of men's apparel generally priced 20-40%
below department store and specialty store regular prices. For more information,
go to our Web site at http://www.skmenswear.com.