Exhibit 99.2


FOR IMMEDIATE RELEASE                                       Contact: Jack Larsen
                                                            (952) 830-3381

                         JOSTENS PROVIDES SECOND QUARTER
                             AND FIRST HALF GUIDANCE

     MINNEAPOLIS,  July 8, 2003 - Jostens,  Inc.  (JOSEA) today reported that it
expects  net sales for the  quarter  ended June 28,  2003,  to be  approximately
$370.0  million,  bringing  first  half 2003 net sales to  approximately  $491.5
million.  For the second  quarter  and first half of fiscal  2002,  the  Company
reported net sales of $353.7 million and $475.0 million, respectively.

     The Company  expects net income for the second quarter of 2003 to be in the
range of $53.0 million to $55.0  million and first half 2003 net income  ranging
from $44.4 million to $46.4  million.  For the second  quarter and first half of
fiscal 2002, the Company reported net income of $50.5 million and $44.0 million,
respectively.

     Jostens  expects  second  quarter  Adjusted  EBITDA,   as  defined  on  the
accompanying  schedule,  to be in the range of $111.2  million to $114.2 million
and first half Adjusted  EBITDA ranging from $116.7  million to $119.7  million.
For the second  quarter  and first half of fiscal  2002,  the  Company  reported
Adjusted EBITDA of $108.1 million and $121.0 million, respectively.

     The  Company  has  provided  a  reconciliation  of  expected  net income to
expected Adjusted EBITDA on the accompanying schedule.

     Jostens is a provider of products,  programs and services  that help people
celebrate important moments,  recognize achievements and build affiliation.  The
Company's products include yearbooks,  class rings, graduation products,  school
photography, and awards for athletes and fans.


     This release  contains  forward-looking  statements.  Such  statements  are
subject to certain risks and uncertainties that could cause the Company's actual
future  results  to differ  materially  from its  historical  results  and those
presently  anticipated  or  projected.  You  are  hereby  cautioned  that  these
statements may be affected by our substantial debt, our inability to achieve our
business  strategies,  changes  in  relationships  with  our  employees  or  our
independent  representatives,  our  dependence  on key  suppliers,  seasonality,
fluctuating  raw  materials  prices  as well as other  factors  set forth in the
Company's filings with the Securities and Exchange Commission, and consequently,
actual  operations and results may differ  materially from the results discussed
in the  forward-looking  statements.  The Company  undertakes  no  obligation to
update any forward-looking  statements,  whether as a result of new information,
future events, or otherwise.



                         JOSTENS, INC. AND SUBSIDIARIES
           RECONCILIATION OF ADJUSTED EBITDA TO NET INCOME (UNAUDITED)


                         


                                                                                       Three months ended
                                                                         -----------------------------------------------
                                                                         ----------------------------
                                                                                Expected Range
                                                                              Low          High
In millions                                                                     June 28, 2003            June 29, 2002
- ----------------------------------------------------------------------   ----------------------------   ----------------
Net income                                                                      $ 53.0        $ 55.0             $ 50.5
Net interest expense, including amortization of debt issuance costs               13.9          13.9               17.0
Provision for income taxes                                                        37.9          38.9               35.2
Depreciation expense                                                               5.5           5.5                5.8
Amortization expense                                                               0.9           0.9                0.5
Gain on discontinued operations                                                      -             -               (0.9)
- ----------------------------------------------------------------------   ----------------------------   ----------------
     Adjusted EBITDA                                                           $ 111.2       $ 114.2            $ 108.1
======================================================================   ============================   ================

                                                                                        Six months ended
                                                                         -----------------------------------------------
                                                                         ----------------------------
                                                                                Expected Range
                                                                              Low          High
In millions                                                                     June 28, 2003            June 29, 2002
- ----------------------------------------------------------------------   ----------------------------   ----------------
Net income                                                                      $ 44.4        $ 46.4             $ 44.0
Net interest expense, including amortization of debt issuance costs               27.8          27.8               34.7
Provision for income taxes                                                        31.9          32.9               30.6
Depreciation expense                                                              11.0          11.0               11.5
Amortization expense                                                               1.6           1.6                1.1
Gain on discontinued operations                                                      -             -               (0.9)
- ----------------------------------------------------------------------   ----------------------------   ----------------
     Adjusted EBITDA                                                           $ 116.7       $ 119.7            $ 121.0
======================================================================   ============================   ================

Adjusted EBITDA represents net income before net interest expense, income taxes,
depreciation, amortization and discontinued operations. We believe Adjusted
EBITDA provides meaningful additional information that helps us monitor and
evaluate our ongoing operating results and trends facilitating an understanding
of our comparative operating performance. Adjusted EBITDA is also one component
of measurement used in our compensation plans. Adjusted EBITDA should not be
considered in isolation nor as a substitute for measures of performance prepared
in accordance with generally accepted accounting principles nor as an
alternative to cash flows as a source of liquidity, and may not be comparable
with Adjusted EBITDA as defined by other companies. We may not be permitted to
present Adjusted EBITDA in our filings with the SEC to the extent our
adjustments to EBITDA eliminate items identified as non-recurring, infrequent or
unusual when the nature of the charge makes it reasonably likely to recur.
Investors should make their own assessment as to the appropriateness of these
adjustments.