POWER OF ATTORNEY


Know all by these presents, that the undersigned hereby constitutes and
 appoints each of Matt Haltom and John Henrich, and each of them
individually, the undersigned's true and lawful attorney-in-fact to:
(1) execute for and on behalf of the undersigned, in the undersigned's
capacity as an Officer and/or Director of Sally Beauty Holdings, Inc.
(the "Company"), Forms 3, 4 and 5 and any other forms required to be
filed in accordance with Section 16(a) of the Securities Exchange Act
of 1934 and the rules thereunder (a "Section 16 Form") and a Form ID
and any other forms required to be filed or submitted in accordance
with Regulation S-T promulgated by the United States Securities and
Exchange Commission (or any successor provision) in order to file the
Section 16 Forms electronically (a "Form ID", and, together with the
Section 16 Forms, a "Form");
(2) do and perform any and all acts for and on behalf of the undersigned
which may be necessary or desirable to complete and execute any such
Form, complete and execute any amendment or amendments thereto, and
timely file such form with the United States Securities and Exchange
Commission and the New York Stock Exchange; and
(3) take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of each such attorney-in-fact, may be
of benefit to, in the best interest of, or legally required by, the
undersigned, it being understood that the documents executed by each
such attorney-in-fact on behalf of the undersigned pursuant to this
Power of Attorney shall be in such form and shall contain such terms
and conditions as he may approve in his discretion.
The undersigned hereby grants to each such attorney-in-fact full power
and authority to do and perform any and every act and thing whatsoever
requisite, necessary or proper to be done in the exercise of any of
the rights and powers herein granted, as fully to all intents and
purposes as the undersigned might or could do if personally present,
with full power of substitution or revocation, hereby ratifying and
confirming all that each such attorney-in-fact, or his substitute or
substitutes, shall lawfully do or cause to be done by virtue of this
Power of Attorney and the rights and powers herein granted.  The
undersigned acknowledges that each such attorney-in-fact is serving
in such capacity at the request of the undersigned, and is not
assuming, nor is the Company assuming, any of the undersigned's
responsibilities to comply with Section 16 of the Securities
Exchange Act of 1934.
The Power of Attorney shall remain in full force and effect until
the undersigned is no longer required to file any Forms pursuant
to Section 16(a) of the Securities Exchange Act of 1934 and the
rules thereunder, with respect to the undersigned's holdings of and
transactions in securities issued by the Company, unless earlier
revoked by the undersigned in a signed writing delivered to each
such attorney-in-fact.
From and after the date hereof, any Power of Attorney previously
granted by the undersigned concerning the subject matter hereof is
hereby revoked.
IN WITNESS WHEREOF, the undersigned has caused this Power of
Attorney to be executed as of this 23rd day of August, 2017.


		/s/ Joseph C. Magnacca 		Signature
      Joseph C. Magnacca
	Print Name
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