POWER OF ATTORNEY


Know all by these presents, that the undersigned hereby constitutes and
appoints each of John Henrich and Shannon Barcroft, and each of them
individually, the undersigned's true and lawful attorney-in-fact to:
(1) execute for and on behalf of the undersigned, in the undersigned's
capacity as an Officer and/or Director of Sally Beauty Holdings, Inc.
(the "Company"), Forms 3, 4 and 5 and any other forms required to be
filed in accordance with Section 16(a) of the Securities Exchange Act
of 1934 and the rules thereunder (a "Section 16 Form") and a Form ID
and any other forms required to be filed or submitted in accordance
with Regulation S-T promulgated by the United States Securities and
Exchange Commission (or any successor provision) in order to file the
Section 16 Forms electronically (a "Form ID", and, together with the
Section 16 Forms, a "Form");
(2) do and perform any and all acts for and on behalf of the
undersigned which may be necessary or desirable to complete and
execute any such Form, complete and execute any amendment or amendments
thereto, and timely file such form with the United States Securities
and Exchange Commission and the New York Stock Exchange; and
(3) take any other action of any type whatsoever in connection with
the foregoing which, in the opinion of each such attorney-in-fact,
may be of benefit to, in the best interest of, or legally required
by, the undersigned, it being understood that the documents executed
by each such attorney-in-fact on behalf of the undersigned pursuant
to this Power of Attorney shall be in such form and shall contain such
terms and conditions as he may approve in his discretion.
The undersigned hereby grants to each such attorney-in-fact full power
and authority to do and perform any and every act and thing whatsoever
requisite, necessary or proper to be done in the exercise of any of
the rights and powers herein granted, as fully to all intents and
purposes as the undersigned might or could do if personally present,
with full power of substitution or revocation, hereby ratifying and
confirming all that each such attorney-in-fact, or his substitute or
substitutes, shall lawfully do or cause to be done by virtue of this
Power of Attorney and the rights and powers herein granted.  The
undersigned acknowledges that each such attorney-in-fact is serving
in such capacity at the request of the undersigned, and is not
assuming, nor is the Company assuming, any of the undersigned's
responsibilities to comply with Section 16 of the Securities Exchange
Act of 1934.
The Power of Attorney shall remain in full force and effect until
the undersigned is no longer required to file any Forms pursuant to
Section 16(a) of the Securities Exchange Act of 1934 and the rules
thereunder, with respect to the undersigned's holdings of and
transactions in securities issued by the Company, unless earlier
revoked by the undersigned in a signed writing delivered to each
such attorney-in-fact.
From and after the date hereof, any Power of Attorney previously
granted by the undersigned concerning the subject matter hereof is
hereby revoked.
IN WITNESS WHEREOF, the undersigned has caused this Power of
Attorney to be executed as of this 1st day of October, 2018.


		/s/ Brently G. Baxter		Signature
      Brently G. Baxter
	Print Name
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