POWER OF ATTORNEY


Know all by these presents, that the undersigned hereby constitutes
and appoints each of John Henrich, Cade Newman and Scott Sherman, and
each of them individually, the undersigned?s true and lawful attorney-
in-fact to: (1) execute for and on behalf of the undersigned, in the
undersigned?s capacity as an Officer and/or Director of Sally Beauty
Holdings, Inc. (the ?Company?), Forms 3, 4 and 5 and any other forms
required to be filed in accordance with Section 16(a) of the Securities
Exchange Act of 1934 and the rules thereunder (a ?Section 16 Form?) and
a Form ID and any other forms required to be filed or submitted in
accordance with Regulation S-T promulgated by the United States Securities
and Exchange Commission (or any successor provision) in order to file the
Section 16 Forms electronically (a ?Form ID?, and, together with the
Section 16 Forms, a ?Form?);  (2) do and perform any and all acts for and
on behalf of the undersigned which may be necessary or desirable to complete
and execute any such Form, complete and execute any amendment or amendments
thereto, and timely file such form with the United States Securities and
Exchange Commission and the New York Stock Exchange; and  (3) take any other
action of any type whatsoever in connection with the foregoing which, in the
opinion of each such attorney-in-fact, may be of benefit to, in the best
interest of, or legally required by, the undersigned, it being understood
that the documents executed by each such attorney-in-fact on behalf of the
undersigned pursuant to this Power of Attorney shall be in such form and
shall contain such terms and conditions as he may approve in his discretion.
The undersigned hereby grants to each such attorney-in-fact full power and
authority to do and perform any and every act and thing whatsoever requisite,
necessary or proper to be done in the exercise of any of the rights and
powers herein granted, as fully to all intents and purposes as the undersigned
might or could do if personally present, with full power of substitution or
revocation, hereby ratifying and confirming all that each such attorney-
in-fact, or his substitute or substitutes, shall lawfully do or cause to
be done by virtue of this Power of Attorney and the rights and powers herein
granted.  The undersigned acknowledges that each such attorney-in-fact is
serving in such capacity at the request of the undersigned, and is not
assuming, nor is the Company assuming, any of the undersigned?s
responsibilities to comply with Section 16 of the Securities Exchange
Act of 1934.
The Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file any Forms pursuant to Section 16(a)
of the Securities Exchange Act of 1934 and the rules thereunder, with respect
to the undersigned?s holdings of and transactions in securities issued by the
Company, unless earlier revoked by the undersigned in a signed writing
delivered to each such attorney-in-fact.
From and after the date hereof, any Power of Attorney previously granted
by the undersigned concerning the subject matter hereof is hereby revoked.
IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to
be executed as of this 4th day of September, 2019.

/s/Christian A. Brickman
Signature
Christian A. Brickman
Print Name
2