POWER OF ATTORNEY


Know all by these presents, that the undersigned hereby constitutes and
appoints each of John Henrich, Cade Newman and Scott Sherman, and each
of them individually, the undersigned?s true and lawful attorney-in-fact
to:  (1) execute for and on behalf of the undersigned, in the undersigned?s
capacity as an Officer and/or Director of Sally Beauty Holdings, Inc.
(the ?Company?), Forms 3, 4 and 5 and any other forms required to be
filed in accordance with Section 16(a) of the Securities Exchange Act
of 1934 and the rules thereunder (a ?Section 16 Form?) and a Form ID
and any other forms required to be filed or submitted in accordance
with Regulation S-T promulgated by the United States Securities and
Exchange Commission (or any successor provision) in order to file the
Section 16 Forms electronically (a ?Form ID?, and, together with the
Section 16 Forms, a ?Form?);  (2) do and perform any and all acts for
and on behalf of the undersigned which may be necessary or desirable
to complete and execute any such Form, complete and execute any amendment
or amendments thereto, and timely file such form with the United States
Securities and Exchange Commission and the New York Stock Exchange; and
(3) take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of each such attorney-in-fact, may be of
benefit to, in the best interest of, or legally required by, the undersigned,
it being understood that the documents executed by each such attorney-in-fact
on behalf of the undersigned pursuant to this Power of Attorney shall be
in such form and shall contain such terms and conditions as he may approve
in his discretion.
The undersigned hereby grants to each such attorney-in-fact full power
and authority to do and perform any and every act and thing whatsoever
requisite, necessary or proper to be done in the exercise of any of the
rights and powers herein granted, as fully to all intents and purposes as
the undersigned might or could do if personally present, with full power
of substitution or revocation, hereby ratifying and confirming all that
each such attorney-in-fact, or his substitute or substitutes, shall
lawfully do or cause to be done by virtue of this Power of Attorney and
the rights and powers herein granted.  The undersigned acknowledges that
each such attorney-in-fact is serving in such capacity at the request of
the undersigned, and is not assuming, nor is the Company assuming, any of
the undersigned?s responsibilities to comply with Section 16 of the
Securities Exchange Act of 1934.
The Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file any Forms pursuant to Section 16(a)
of the Securities Exchange Act of 1934 and the rules thereunder, with respect
to the undersigned?s holdings of and transactions in securities issued by the
Company, unless earlier revoked by the undersigned in a signed writing
delivered to each such attorney-in-fact.
From and after the date hereof, any Power of Attorney previously granted
by the undersigned concerning the subject matter hereof is hereby revoked.
IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to
be executed as of this 4th day of October, 2019.

/s/ Kenneth Newton
Signature
Kenneth Newton
Print Name
2