POWER OF ATTORNEY


Know all by these presents, that the undersigned hereby constitutes and
appoints each of John Henrich, Cade Newman and Scott Sherman, and each of
them individually, the undersigned?s true and lawful attorney-in-fact to:
(1) execute for and on behalf of the undersigned, in the undersigned?s
capacity as an Officer and/or Director of Sally Beauty Holdings, Inc.
(the ?Company?), Forms 3, 4 and 5 and any other forms required to be filed
in accordance with Section 16(a) of the Securities Exchange Act of 1934
and the rules thereunder (a ?Section 16 Form?) and a Form ID and any
other forms required to be filed or submitted in accordance with Regulation
S-T promulgated by the United States Securities and Exchange Commission
(or any successor provision) in order to file the Section 16 Forms
electronically (a ?Form ID?, and, together with the Section 16 Forms,
a ?Form?);  (2) do and perform any and all acts for and on behalf of the
undersigned which may be necessary or desirable to complete and execute
any such Form, complete and execute any amendment or amendments thereto,
and timely file such form with the United States Securities and Exchange
Commission and the New York Stock Exchange; and  (3) take any other action
of any type whatsoever in connection with the foregoing which, in the
opinion of each such attorney-in-fact, may be of benefit to, in the best
interest of, or legally required by, the undersigned, it being understood
that the documents executed by each such attorney-in-fact on behalf of
the undersigned pursuant to this Power of Attorney shall be in such form
and shall contain such terms and conditions as he may approve in his
discretion.
The undersigned hereby grants to each such attorney-in-fact full power
and authority to do and perform any and every act and thing whatsoever
requisite, necessary or proper to be done in the exercise of any of the
rights and powers herein granted, as fully to all intents and purposes
as the undersigned might or could do if personally present, with full
power of substitution or revocation, hereby ratifying and confirming
all that each such attorney-in-fact, or his substitute or substitutes,
shall lawfully do or cause to be done by virtue of this Power of Attorney
and the rights and powers herein granted.  The undersigned acknowledges
that each such attorney-in-fact is serving in such capacity at the request
of the undersigned, and is not assuming, nor is the Company assuming, any
of the undersigned?s responsibilities to comply with Section 16 of the
Securities Exchange Act of 1934.
The Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file any Forms pursuant to Section
16(a) of the Securities Exchange Act of 1934 and the rules thereunder,
with respect to the undersigned?s holdings of and transactions in
securities issued by the Company, unless earlier revoked by the undersigned
in a signed writing delivered to each such attorney-in-fact.
From and after the date hereof, any Power of Attorney previously granted
by the undersigned concerning the subject matter hereof is hereby revoked.
IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to
be executed as of this 29th day of August, 2019.

/s/ Marshall E. Eisenberg
Signature
Marshall E. Eisenberg
Print Name
2