POWER OF ATTORNEY


Know all by these presents, that the undersigned hereby constitutes and
appoints each of John Henrich, Cade Newman and Scott Sherman, and each
of them individually, the undersigned?s true and lawful attorney-in-fact
to:  (1) execute for and on behalf of the undersigned, in the undersigned?s
capacity as an Officer and/or Director of Sally Beauty Holdings, Inc.
(the ?Company?), Forms 3, 4 and 5 and any other forms required to be
filed in accordance with Section 16(a) of the Securities Exchange Act
of 1934 and the rules thereunder (a ?Section 16 Form?) and a Form ID
and any other forms required to be filed or submitted in accordance
with Regulation S-T promulgated by the United States Securities
and Exchange Commission (or any successor provision) in order to file
the Section 16 Forms electronically (a ?Form ID?, and, together with
the Section 16 Forms, a ?Form?);  (2) do and perform any and all acts
for and on behalf of the undersigned which may be necessary or desirable
to complete and execute any such Form, complete and execute any amendment
or amendments thereto, and timely file such form with the United States
Securities and Exchange Commission and the New York Stock Exchange; and
(3) take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of each such attorney-in-fact, may be of
benefit to, in the best interest of, or legally required by, the
undersigned, it being understood that the documents executed by each
such attorney-in-fact on behalf of the undersigned pursuant to this
Power of Attorney shall be in such form and shall contain such terms
and conditions as he may approve in his discretion.
The undersigned hereby grants to each such attorney-in-fact full power and
authority to do and perform any and every act and thing whatsoever requisite,
necessary or proper to be done in the exercise of any of the rights and
powers herein granted, as fully to all intents and purposes as the undersigned
might or could do if personally present, with full power of substitution
or revocation, hereby ratifying and confirming all that each such attorney-in
-fact, or his substitute or substitutes, shall lawfully do or cause to be
done by virtue of this Power of Attorney and the rights and powers herein
granted.  The undersigned acknowledges that each such attorney-in-fact is
serving in such capacity at the request of the undersigned, and is not
assuming, nor is the Company assuming, any of the undersigned?s
responsibilities to comply with Section 16 of the Securities Exchange
Act of 1934.
The Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file any Forms pursuant to Section
16(a) of the Securities Exchange Act of 1934 and the rules thereunder,
with respect to the undersigned?s holdings of and transactions in securities
issued by the Company, unless earlier revoked by the undersigned in a signed
writing delivered to each such attorney-in-fact.
From and after the date hereof, any Power of Attorney previously granted by
the undersigned concerning the subject matter hereof is hereby revoked.
IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be
executed as of this 21st day of July, 2021.

/s/ Erin Nealy Cox
Signature
Erin Nealy Cox
Print Name