Exhibit (c)

                                Fairness Opinion



April 3, 2001

To the Independent Committee of the Board of Directors of Jerry's Famous Deli,
Inc.

Board Members:

The Mentor Group Inc. ("TMG") understands Jerry's Famous Deli, Inc. and certain
subsidiaries (collectively "JFDI" or the "Company"), a publicly-owned company
presently reporting under the Securities Exchange Act of 1934, proposes to enter
into a transaction whereby up to 600,000 share of the current publicly available
shares will be purchased by the Company at $5.30 per share. The Company has
represented that there are approximately 4,673,042 common shares outstanding.

The transaction will be based on the agreed to terms as follows: The price and
size of the tender are subject to change and contingencies, including approval
of the Company's lenders and no material change in circumstances while the offer
is being prepared or during the offering period. In addition the Company has not
yet received definitive advice from its major shareholders as to whether or how
many shares they might tender in the offer. If the Company's major shareholders
do not tender a significant number of shares, the Company would have the ability
to purchase all of the shares held by non-affiliates of the Company. If the
number of shares held by non-affiliates of the Company falls below 500,000
shares, as it could as a result of the tender offer, the Company's shares would
be de-listed from the Nasdaq small capital market. JFDI will repurchase up to
600,000 shares of publicly available common stock at a cash purchase price of
$5.30 per share. All of the above discussion is herein referenced to as the
"Transaction".

You requested that TMG render an opinion (the "Opinion") as to the Transaction.
The Opinion does not address the Company's underlying business decisions to
effect the Transaction. The Opinion does not address any other related party or
Company transactions. TMG has not been requested to, and did not, solicit third
party indications of interest in acquiring all or any of the shares or assets of
the Company. Furthermore, at your request, we have not negotiated the
Transaction or advised you with respect to alternatives to it.

In connection with this Opinion, TMG made such reviews, analyses and inquires,
as we deemed necessary and appropriate under the circumstances. The scope of TMG
work included the following:

1.   Reviewed the historical stock prices and trading volume for JFDI's common
     stock.

2.   Reviewed the audited annual financial statements of JFDI as of December 31,
     1996 to December 31, 2000, and the four quarterly financial statements as
     of December 31, 2000, which the Company has identified as being the most
     current financial statements available.

3.   Visited the business office and certain restaurants of the Company.

4.   Met with certain members of senior management of the Company to discuss
     operations, financial conditions, future prospects and projected operations
     and performance of the Company.

5.   Reviewed the terms for the proposed repurchase of shares.

6.   Reviewed and discussed contingent liabilities identified by the Company's
     management.



JFDI - Board of Directors
April 3, 2001
Page 2 of 5

7.   Reviewed forecasts and projections prepared by JFDI with respect to the
     Company for the years ended 2001 to 2003.

8.   Reviewed certain other publicly available financial data for certain
     companies that TMG deems comparable to the Company, and publicly available
     prices paid in other transactions that TMG considers similar to the
     Transaction.

We have relied upon and assumed, without independent verification or assumption
of responsibility with respect to, that the financial information provided to
TMG has been reasonably prepared and reflects the best currently available
estimates of the financial results and conditions of the Company. Also, it is
assumed that there has been no material change in the assets, financial
condition, business or prospects of the Company since the date of the most
recent financial statements made available to TMG.

TMG has not made any physical inventory or independent appraisal of any of the
properties or assets of the Company. Our opinion is necessarily based on
business, economic, market, and other conditions as they existed and can be
evaluated by TMG at the date of this letter.

The material in this Opinion may not be reprinted in whole or in part without
the prior express written consent of TMG. The current Board of Directors of JFDI
alone contracted for and is the intended beneficiary of this Opinion. This
Opinion may not be relied upon by any other person or entity without TMG's prior
express written consent. Any use which any third party makes of the Opinion, or
any reliance on it, or decision to be made based upon it, are the
responsibilities of that party. This Opinion is subject to the attached
Statement of Assumptions and Limited Conditions.

Based on the foregoing, and in reliance thereon, it is TMG's opinion that the
Transaction is fair to the current shareholders of the Company from a financial
point of view.

Respectfully submitted,



THE MENTOR GROUP, INC.



JFDI - Board of Directors
April 3, 2001
Page 3 of 5

                STATEMENT OF ASSUMPTIONS AND LIMITING CONDITIONS

The analyses and opinions concluded by the The Mentor Group (TMG) and set forth
in this fairness opinion report are subject to the following assumptions and
limiting conditions:

We have no present or contemplated material interest in the business or assets
that are the subject of this report.

We have no personal interest or bias with respect to the subject matter of this
report or the parties involved.

To the best of our knowledge and belief, the statements of fact contained in
this report, upon which the analyses, opinions and conclusions expressed herein
are based, are true and correct.

TMG has made personal visits to the premises of the business and conducted
interviews with management.

The fee for this engagement is not contingent upon the any particular outcome
reported.

No investigation of legal fee or title to the business or its assets has been
made and the ownership claim to the business and its assets is assumed valid. No
consideration has been given to liens or encumbrances that may be in place
against the business or assets, except as specifically stated in this report.

All conclusions are presented as the considered opinion of TMG based on the
facts noted with this report. We assume no responsibility for changes in values
or market conditions nor for the inability of the owner to locate a purchaser.
The conclusions derived were for the specific purpose set forth herein and may
be invalid if used for any other purpose. This is a fairness opinion and may not
be used out of the context as presented herein nor used to solicit potential
buyers.

Client agrees to preserve the confidential format and content of our reports.
Our reports and the TMG name are not to be used in whole or in part outside your
organization, without our prior written approval, except for review by your
legal counsel. We will likewise preserve the confidential nature of information
received from you, or developed during this engagement, in accordance with our
established professional standards. Client agrees that TMG does not, either by
entering into this contract or by performing the services rendered, assume,
abridge, abrogate or undertake to discharge any duty of Client to any other
person. Unless otherwise stated in writing, TMG may reference the work performed
for Client in general public announcements.

All financial statements and other pertinent data relating to the income and
expense attributed to the entity have been provided either by management or its
representatives and accepted without further verification, except as may be
noted in the report. Therefore, to the extent that such information may be found
at a latter date to have been inaccurate or misrepresented, we cannot accept
liability for the consequences such inaccuracy or misrepresentation may have on
our conclusion or the use of our conclusion in actions taken by our client.

While we accept as correct the information furnished us by others, no guarantee
is expressed or implied herein for the validity of such information, whether in
written or oral form. In addition, we assume that the information supplied by
management and others represented a good faith effort to describe the business
or assets. We further assume that, unless indicated otherwise, there is no
intention of liquidating any material assets other than in the normal course of
business.

Neither all nor any part of the contents of this report shall be conveyed to the
public through advertising, public relations, news, sales, or other media,
without the written consent and approval of TMG.

We assume that the terms of any loans or leases currently in effect will not be
altered by any debtor or lessor contending that the new financial structure
triggers a material change in the financial condition of the Company, unless and
to the extent that these assertions are specifically disclosed to TMG.



JFDI - Board of Directors
April 3, 2001
Page 4 of 5

We assume there are no hidden or unexpected conditions of either the real or
personal property utilized by the business enterprise that would materially and
adversely affect value.

We express no opinion as to: a) the tax consequences of any transaction which
may result; b) the effect of the tax consequences of any net value received or
to be received as a result of a transaction; and, c) the possible impact on the
market price resulting from any need to effect a transaction to pay taxes.

No opinion is expressed for matters that require legal or specialized expertise,
investigation, or knowledge beyond that customarily employed by appraisers.
Therefore, this report does not address issues of law, engineering, code
conformance, toxic contamination or discharge, the potential presence of
hazardous substances, etc., unless specifically identified in the body of the
report.

Unless express written notice of noncompliance is delivered and brought to the
attention of TMG, we assume that the Company is in compliance with all laws and
regulations of any government or agency significant and relevant to its
operations.

TMG has no responsibility to update the opinions stated herein for events and
circumstances occurring after the date of this letter. Any additional
consultation, attendance during any hearings or depositions, testimony, or
additional research required in reference to the present engagement beyond the
opinions expressed herein, as of the date of this letter, are subject to
specific written arrangements between the parties.

The analyses may, in part, be based on estimates and assumptions that are
inherently subject to uncertainty and variation, depending on evolving events.
However, some assumptions inevitably will not materialize, and unanticipated
events and circumstances may occur; therefore, actual results achieved during
the period covered by our analyses will vary from our estimates, and the
variations may be material.

This report contains prospective financial estimates or opinions that represent
the appraiser's view of expectations at a particular point in time, but such
information, estimates or opinions are not offered as predictions or as
assurances that a particular level of income or profit will be achieved, that
events will occur, or that a particular price will be offered or accepted.

No consideration has been given in this appraisal to the underlying market value
of real and personal property, such as furniture, fixtures, machinery and
equipment located on the premises, unless otherwise identified in this report.

TMG assumes no responsibility for economic or physical factors that may affect
the opinions herein stated which occur at some date after the date of the
appraisal report. Forecasts of future events that influence the fairness opinion
are predicated on the continuation of historic and current trends in the market.

TMG reserves the right to make such adjustments to the analyses, opinions and
conclusions set forth in this report as may be required by consideration of
additional data or more reliable data that may become available. We assume no
responsibility for any financial reporting judgments that are appropriately
those of management. Management accepts the responsibility for any related
financial reporting with respect to the assets or properties encompassed by this
appraisal.

Any dispute of claim made with respect to this report shall be submitted to
resolution in accordance with the rules of the American Arbitration Association
for arbitration, and the decision of the Association shall be binding. All
services, pursuant to this report, shall be deemed to be contracted for and
rendered in the county of The Mentor Group office contracted to perform the
services, and any arbitration or judicial proceedings shall take place in that
county.

With regard to any intangible assets (patents, trademarks, service marks, trade
names, copy rights, trade secrets, etc.) either valued separately and distinctly
from the business or which may contribute to the value



JFDI - Board of Directors
April 3, 2001
Page 5 of 5

for the shareholders, but
not be separately valued as a part of this engagement, TMG expresses no opinion
regarding, nor shall it have any responsibility in connection with, any of the
following matters:

a.   verifying the ownership of the property;
b.   determining whether the owner of the property has granted to other parties
     any licenses, options or security interests therein, or made any commitment
     to license or assign rights in such property; or whether such property has
     liens or other encumbrances against it;
c.   the validity or enforceability of any patent, copyright registration or
     trademark (or service mark) registration;
d.   whether property identified as a trade secret is, in fact a legally
     enforceable trade secret, and the scope of protection offered;
e.   the scope of patent claims; that is, the range and types of products or
     processes covered by any patent;
f.   whether the inventor(s) identified in any patent is (are) the true
     inventor(s), and whether all inventors have been named;
g.   the scope of rights in trademarks, service marks or trade names;
h.   the correct authorship of any copyrighted works;
i.   whether there has been litigation relating to such intangible assets and
     the results of any adjudication or settlement of such litigation,
     particularly with respect to issues of validity, enforceability and scope
     of protection afforded.

The liability of TMG and its employees and independent contractors is limited to
the client only and to the amount of the fee actually received by TMG. There is
no accountability, obligation, or liability to any third party. If the report or
any part thereof is disseminated to anyone other than the client, the client
shall make such parties aware of all limiting conditions and assumptions
affecting the appraisal assignment. Neither the TMG nor it's independent
contractors is in any way responsible for any costs incurred to discover or
correct any physical, financial, and/or legal deficiencies of any type present
in the JFDI.